Since the beginning of 2020, the cryptocurrency industry exploded, spawning a slew of new businesses. While this is beneficial to crypto, it makes it more difficult for crypto marketers to distinguish themselves as a brand as more and more businesses emerge. That is why crypto marketing agencies have become very crucial, especially in 2022, when differentiating is more challenging than ever.
Top crypto marketing agencies are a need if you want to succeed in a field that is rapidly getting saturated and is highly volatile. Crypto companies need marketing exposure to gain the awareness they need to attract investors and consumers, which is where top crypto marketing agencies can help.
Despite a large number of crypto projects that are available, we have seen the debut of new initiatives that have become instant successes. The requirement for a well-established crypto marketing agency arises from the fact that most of these projects shared an excellent crypto marketing approach.
In this article, we have curated a list of the 7 top crypto marketing agencies that are soaring heights in 2022 along with the pro and cons of hiring top crypto marketing agencies for your project.
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Pros and Cons of crypto marketing agencies
Now that you have decided to go for the top crypto marketing agencies for your project, you would like to know more about the pros and cons of hiring one for your crypto marketing. We’ll walk you through the same in this article.
Pros of hiring a crypto marketing agency
1. Expertise:
All top crypto marketing agencies are made up of crypto marketing specialists, each with their own experience and understanding of the underlying crypto target demographic. When two or more heads (experts) are involved in your crypto project marketing, you have a better chance of getting the most out of your marketing investment than if you’re the only one making judgments that aren’t well-informed.
Their crypto marketing experience enables them to quickly integrate into the market, resulting in long-term value.
2. Return on investment
Financial agreements, which are often valued in a specific crypto coin, are required when creating marketing campaigns for crypto companies. These marketing agencies’ promotion of crypto projects helps in the proliferation of virtual signups, registrations, app downloads, and currency transactions.
When you hire the services of the top crypto marketing agencies, you won’t have to worry about having to translate your product to your target audience because firms will do it for you.
3. Top Quality Services
All top crypto marketing agencies exist to provide high-quality crypto marketing services to the brands with whom they collaborate. These firms have an edge over traditional marketing firms in offering quotable fintech experience as well as a thorough understanding of blockchain technology.
Cons of hiring a crypto marketing agency
1. Lack of Trust
You can’t be sure of all of a crypto marketing agency’s internal actions. You may only be advised on issues about your crypto items as a brand owner. However, because the crypto market is volatile, you must hold the agency accountable for keeping you updated about key events and changes inside the agency in order to completely materialize your crypto marketing investment.
Furthermore, if you do not select the right crypto marketing agency for your project, you may become a victim of extortion and manipulation. It’s a common occurrence in the crypto world. As a brand owner, you should research the agencies you wish to partner with before entrusting your business’s reputation and budget to them.
2. High Cost
A quality experience will always come at a cost. Working with a crypto marketing agency may be more expensive than working with a traditional marketing agency because of their particular skills and their expertise in the crypto marketing world.
A condition in outsourcing your crypto product to a crypto marketing firm is that, in addition to the regular charges for running advertisements, website designs, influencer collaborations, or any other type of promotion, the top crypto marketing agencies may levy increased service charges to execute a whole campaign.
Running a business always will come at a cost and will always have certain pros and cons related to it. The same goes with hiring a crypto marketing agency for your business.
Top crypto marketing agencies in 2022
1. Blockwiz
This agency focuses on data-driven marketing and was founded in 2019. The community moderating team at Blockwiz can assist you in managing your crypto communities on Discord and Telegram. They produce high-quality videos that allow you to describe your business to a larger audience.
Their influencer team produces viral marketing campaigns on Twitter, Facebook, Instagram, and other social media platforms. Blockwiz has won several accolades from Corporate Vision, Crypto Awards People’s choice, and Software world.
The best part about going for Blockwiz is that they don’t have a fixed pricing plan, unlike other top crypto marketing agencies. Blockwiz provides customized pricing for all its clients based on the client’s budget, objectives, and marketing goals.
They currently employ a full-time staff of 70 crypto marketing experts, including growth hackers, creative writers, designers, and crypto marketing strategists, to assist your brand in achieving quick growth objectives. Blockwiz is a pro-crypto marketing agency with 100 million YouTube views, ten million Twitter followers, and five million community messages.
They have a long list of successful clientele like Huobi, Coinsquare, Vauld, CoinDCX, etc.
2. Coinbound
Coinbound is a fantastic non-traditional crypto advertising agency that excels at creating a lot of attention around its clients’ projects. The team’s unique approach to managing and strengthening the NFT’s brand image has earned the agency a recognized reputation. It also helps that Coinbound has ties to some of the industry’s biggest brands, such as Cosmos and ShapeShift.
Crypto influencers are one of the ways crypto marketing organizations try to reach their target demographic. Coinbound is a crypto influencer marketing agency with a large network of crypto influencers on various social media platforms.
They are able to offer your crypto project the awareness it requires through influencer and opinion leader (Thought Leadership) marketing, Twitter management, blog management, and SEO.
3. Ninja Promo
NinjaPromo is a marketing agency that was created in 2017 and has swiftly made a great reputation for itself. In fact, they have a high client retention rate, which says a lot about the quality of their services. The firm specializes in social media marketing (SMM), employing a variety of strategies to help customers stand out from the crowd.
They do a lot more than that, but they’re experts at producing high-quality material for their clientele. This is due to the fact that they have assembled a team that comprises a number of graphic designers. Video production, UX/UI design, website design, branding, and other services are among their offerings.
4. Bitcoin Marketing Team
Bitcoin Marketing Team is one of Europe’s oldest digital marketing businesses, having been founded in 2014. They have a long list of clients and have raised more than $110 million.
Their crypto marketing staff has a thorough grasp of the video game market and can provide a full crypto marketing solution, including data-driven CPM and PPC ad campaign optimization. The Bitcoin Marketing Team offers a website development team that can assist your project in achieving top search engine rankings for your site.
5. ICODA
ICODA is a full-service digital marketing company that specializes in cryptocurrency and blockchain marketing. They collaborate with a group of crypto and blockchain enthusiasts who are enthusiastic about cryptocurrencies.
They help businesses connect with local markets in Russia, China, and Korea. They manage real-time data from the most popular cryptocurrency exchanges, as well as their own proprietary algorithms for growing the token market.
They offer a wide range of marketing services, from website design and content marketing to analytic review. They also assist with filling out and submitting the appropriate paperwork for registration.
6. Crowd Create
Crowdcreate is a cryptocurrency and NFT-focused growth marketing agency. They’ve been around since 2017 and have already established themselves as a force in the industry. After working with Crowdcreate, several businesses, notably Pastel Network Bezant, have found remarkable success.
The agency employs a data-driven marketing strategy that begins with engaging with the world’s most powerful influencers. Crowdcreate has a long history of working with diverse influencers, and their network includes both big and little names that can help spread the word.
7. DaPixel
DaPixel is a newbie to the crypto marketing field, but its tiny staff is made up of experienced crypto marketing professionals that know how to put together a winning crypto marketing campaign. They also provide free 30-minute consultations so you can get an idea of how they might approach a marketing campaign for your crypto business.
The free consultation provides ample opportunity to learn how they would tailor a campaign to your specific requirements.
Conclusion
New crypto projects will continue to emerge, but having a strong crypto marketing plan and partnering with top crypto marketing agencies will ensure that your project remains relevant and gets the attention it requires from the audience and the investors.
As more people enter the crypto industry, it gets increasingly difficult to distinguish them apart. That is why crypto marketing is so crucial, and why marketing firms with crypto expertise and understanding are significant.
