NFT marketing is a tricky business due to the very nature of NFTs in the world of Blockchain. The monetary value of your NFT is entirely dependent on the perception of the crypto community as a whole. They can make or break your NFT at the drop of a hat or shoot you to the moon without any logical explanations.
Take a look at CryptoPunks, CryptoKitties and Bored Apes fetching price tags worth millions because of the hype wave that swept through the crypto community.
However, there is a method to this alleged madness which can be leveraged to curate NFT marketing techniques that will help you in reaching your target market as effectively and efficiently as possible.
Thus targeting your marketing efforts in a place that would help you scale tremendous heights just like “this changed everything” NFT based on the source code of World Wide Web (the earliest version) that was sold for a whopping $5.4 Million through the auction house – Sotheby’s
The Future of NFTs seems very bright as we have not even scratched the surface of the NFT tech applications and what it could mean for all the brands and creators in the Cryptoverse.
After Adidas, McDonald’s and Visa announced the releases of their respective NFTs, Starbucks is the latest brand to join the bandwagon. Whether Starbucks NFTs will provide free coffee in the Metaverse is a question that we should be asking in crypto jest.
Therefore, you need to be well versed with the NFT marketing techniques because the future holds tremendous possibilities in the NFT ecosystem and you should be in a position to leverage the power of your NFTs because the future is already here and now!
Table of Contents
Top NFT Marketing Techniques for Your Project
In this blog we will talk about the top NFT marketing techniques that will help you with the NFT journey through 2022 and beyond by setting your brand apart amongst the clutter of NFTs in the Cryptoverse.
1. Crypto Influencer marketing
Influencers have a large number of social followers with a potential to influence purchase decisions and this ecosystem has grown quite a lot in the last few years with the advent of crypto conversations around community forums.
Crypto influencer marketing can help you achieve your brand and marketing goals by creating a buzz around your brand amongst the followers for better reach and visibility.
Influencer marketing is among the most popular top NFT marketing techniques since it is very potent in promoting a product directly to a specific set of audience.
Let’s take an example of crypto twitter and Mark Cuban who has millions of followers in the cryptoverse and he is a seasoned investor in the crypto world, one tweet about a certain NFT drop and your launch event will be crawling with crypto enthusiasts waiting to procure any one of your NFTs.
2. NFT Marketplaces
NFT marketplaces are designed to buy and sell NFTs with the help of an integrated platform and a large community of enthusiasts around them. This is a place specifically set up to facilitate the buying and selling, like the Amazon for NFTs.
As a brand you should get your NFTs listed on at least one of these platforms to garner eyeballs with an aim of fulfilling your brand objectives. The best NFT marketplaces are the ones that get the highest traffic and clock the most number of transactions hence they are an integral part of the NFT marketing essentials.
One of the crucial things to consider while selecting a marketplace is the wide range of tokens it may or may not support depending on your preferences. Take a look at the best marketplaces for your NFTs that we have curated after careful consideration about several factors directly affecting the NFT marketing paradigm
3. Content Marketing
Crypto content marketing is one of the most underrated NFT marketing tips in the crypto world because it has been hiding at the core of marketing since times immemorial and now thanks to the social media age content has become a very important part of our lives.
There is a stark difference between the content that attracts, engages and delights the audience and the one that is swept under the rug like background noise.
Let’s consider the recent case where a viral meme was sold as an NFT for an incredible price of 1 Million USD – The Coffin Dance Meme – a bunch of african guys dancing while carrying a coffin around which was able to garner global fame in the name of dark humor.
Social media is a great place to portray your NFT collection due to high engagement & reach and content marketing is the way to go about it because great content sells itself through social media channels since users are more inclined to share relatable content thus jumpstarting a Snowballing effect.
Content has a dynamic approach through multi-channel visibility thus catering to a larger group of audience within a particular demographic such as crypto newsletters and mailers. Getting featured in one of the most subscribed newsletters and mailers in the crypto world such as
- Delphi Daily
- The Node
- NFT lately
- CoinSnacks
Is a very reliable NFT Marketing technique targeting the highly segmented audience groups of crypto subscribers.
4. Community Marketing
The crypto community is composed of large groups like crypto enthusiasts, newbies, all Investors and loyalists of the blockchain technology. These target groups have a tendency to socialize and communicate online for several objectives pertaining to investments, current affairs, future technology and thought leadership.
Deploying NFT marketing techniques at such places gets the ball rolling and conversations start to happen around the brand as well as the NFT, such targeted chatter proves to be very useful in gaining traction for the product.
The places where these crypto enthusiasts converge include several platforms like
- Telegram groups
- Discord Servers
- Subreddits
- Social media Forums
- Online forums – Crypto Intalk, Bitcoin talk, Crypto Talk etc.
Marketing the NFTs in such tight knit groups is one of the NFT marketing essentials because it gives you access to instant reviews and user sentiment about your product amongst the people in your potential markets thus helping with the current and future strategies.
5. NFT Marketing Agencies
According to Globe News Wire, 2021 saw a sharp rise of 21350% in the global NFT transactions resulting in $17 Billion sale value.
That is a clear indication that NFT is here to stay and soar even higher this year and the next and the one after that.
The year 2022 saw a steep rise in the inception of crypto marketing agencies because with great products come great marketing activities that require a curated approach in the blockchain space because it traverses through the new-age dynamics of the crypto world.
Blockwiz is one of the top marketing agencies designed to fill this gap by providing a holistic approach to all crypto marketing problems with scalable solutions and feasible NFT marketing services for your NFT product.
6. Brand Collaboration and Cross Promotion
Brand collaborations and cross promotion is an important part of the NFT marketing essentials because it gives you access to a new set of loyal audience with similar demographics and interests thus empowering your NFT project with better opportunities to learn and grow.
Promoting your NFTs through the audience belonging to someone else can work wonders if your goals and objectives are well aligned with your NFT marketing tips.
According to Forbes, NFT collabs have rocked the world of jewelry design through a collaboration between Neil Lane – a jewelry designer from Los Angeles, USA and Collab bears of the NFT business community. The collaboration will produce NFT based virtual jewelry which will be available on Collab bears website soon.
Cross promotion is very common among artists and designers to generate some excitement among their followers which can be used in NFT Marketing through giveaways or sweepstakes.
Concluding Thoughts
NFT marketing techniques are a fairly new concept in the blockchain domain. Crypto marketing is in the nascent stages just like the blockchain technology, however, it should be noted that Crypto is here to stay and it will become an integral part of human life in the near future.
NFT marketing is the future of product and brand marketing thus it will help you to anchor Product credibility and reach your target audience with utmost ease. Ideating and executing NFT marketing strategies is a complex process therefore employing a crypto marketing agency gives you a competitive edge in this highly competitive crypto world.
Blockwiz experts provide you with end-to-end solutions and comprehensive marketing support for every stage of your crypto journey. We have a team of blockchain nerds having ever growing interest and expertise in the crypto world who are committed to helping you with your NFT marketing tips and essentials.
Early adopters of the crypto world will be at a major advantage as compared to the late risers because the world is heading towards a decentralized ecosystem which is self-regulated hence blockchain will eventually transform into building blocks of the future.
