Unreasonable speed is the hallmark of the digital age. What is current today could not be so in the future. The digital world has no real boundaries, if the last five years have taught us anything. The requirements and expectations of customers are constantly changing as a result of the rapid advancement of technology and the changing nature of marketing in the post-Covid-19 era.
Today’s digital native consumers (mostly millennials and gen zers) demand a deep degree of value or personalization from companies across sectors since they have access to virtually infinite information with the click of a button or a swipe on the screen.
A new trend, algorithm, or invention always manages to pull the rug out from under your feet just when you start thinking that you’ve nailed your web3 digital marketing plan. Guess what, too? Another shift is on the way. Web 3.0 and the metaverse are here, and they will probably affect how we now use digital marketing.
While the development of the metaverse and web3 is still underway, they are both multi-billion dollar markets. In fact, the web3 market size is expected to cross the $80 billion mark by 2030. This clearly indicates how lucrative this domain is already as more and more people are joining the web3 bandwagon in some or the other capacity.
However, the competition is also increasing in the web3 space as new projects launch everyday. Thus, it is only natural to have a grip on some essential digital marketing skills that can help you stay ahead of the curve. In this article, we will discuss what the next generation of web is all about, the role of digital marketing, and the abilities you’ll need to thrive in it.
So, let’s get started.
Table of Contents
What is Web 3.0?
The internet’s first iteration, known as Web 1.0, debuted in the early 90s. Although it had a restricted audience, this decentralized version of the internet served as the foundation for Web 2.0, the current version of the internet that is highly linked and more customized. The next phase in the development of the internet is Web 3.0, and it will fundamentally alter how we engage and interact online.
With this new version of the web, consumers will have greater influence over their digital futures as part of an app-based, mobile-centric, interconnected evolution of the internet. As Web 3.0 develops further, we’ll see things becoming more decentralized, empowering users to build their own web-based communities utilizing cutting-edge technology like blockchain.
Overall, users will have more control on their personal data in this new, immersive digital environment and be able to exploit it as a resource as a result. Similarly, the digital marketing landscape will evolve with the next generation of web. So, let’s take a look at the same.
What is Web3 Digital Marketing?
Digital marketing in the web3 space is still a young concept that looks at developing technology and online habits. Search engine optimization and websites are only the beginning (SEO). By adding interactive and rich advertising alternatives, Web 3.0 can enhance the user experience while also enabling marketers to send more precisely targeted advertisements to consumers.
In contrast to web2 marketing, web3 marketing tactics focus more on community building and management. Additionally, a variety of approaches are used to target a Web3 audience. The aspects of Web3 include omnipresence, a logical web, and artificial intelligence. A project that incorporates these traits into its content strategy can better understand the terms used in search queries, enabling it to create and disseminate better material.
Moreover, Web 3.0 marketers can employ user-centric web3 marketing strategies in order to highlight opportunities that target audiences find useful. So, let’s take a look at some essential digital marketing skills that can be beneficial for your web3 project.
Web3 Digital Marketing Skills to Succeed in 2022
It’s critical to upgrade your digital marketing abilities to match the expectations of your audience in this constantly shifting environment as we encounter a significant paradigm change that enhances the security, connectedness, immersion, and ownership of the internet.
So, even though you’ll need to adapt and change constantly to stay significant and relevant, here are some fundamental digital marketing skills that you’ll need to thrive in the metaverse and web3 era.
1. Semantic Marketing
Developing your web3 content marketing abilities is crucial as we go into a time when the web is less centralized and the large firms no longer have a stranglehold on it. Web 3.0 will mandate that projects and marketers adopt a semantic approach towards their content production activities rather than creating value-driven content focused on certain keywords or phrases.
The semantic method entails creating focused material on a broad subject with in-depth, insightful insights that precisely match a user’s search intent. So, here are some strategies for approaching your efforts in semantic content marketing:
- Focus more on subjects rather than just keywords
- Respond to common or useful inquiries about your topics.
- Think of the specific reasons someone might look up a topic.
- Consider the stage they are in their journey.
In the era of the Metaverse, strengthening your content marketing abilities will help you to guarantee that your communications and ideas are founded on providing deep personal relevance and accurate insight. By doing this, you will be able to increase your search engine rankings.
Additionally, content kings like Forbes think that user-generated content (UGC) will increase in value in this brave new world as individuals will be encouraged to create content by using tokens, or virtual money, which will give them ownership of their work as well as a share in the newspaper or platform.
Therefore, utilizing UGC in this way is therefore likely to contribute to Web 3.0’s increased credibility, awareness, and trust.
2. Revolutionary User Experience
Digital marketers have long placed a high priority on user experience (UX), and in today’s more immersive, decentralized era, honing your skill set will give you that crucial competitive advantage. In order to succeed in the metaverse and web3 domains, websites, platforms, and online shops of the future will need to be completely interactive, user-friendly, and even three-dimensional (3D).
Thus, it’s imperative to improve your communication and UX design abilities if you want to match the changing demands or expectations of consumers. You will triumph on the commercial battlefield of the future by finding fresh, creative methods to develop a fully frictionless experience that draws a user closer to your business. And for that reason, improving your skills in the area of user experience is crucial.
3. Immersive Web3 Marketing Tactics
Building on the preceding point, augmented reality (AR), virtual reality (VR), and mixed reality (MR) will become the essential components of providing a worthwhile user experience as we move towards a more participatory, immersive realm.
For success in the metaverse and Web 3.0, one must get familiar with immersive web3 influencer marketing techniques, platforms, and technologies. Customers will anticipate a 3D experience that, in some ways, merges the real and virtual worlds.
To steer the retail sector in the direction of immersion, Ralph Lauren, for instance, partnered with the social networking platform Zepto, which is known for avatar simulation. Exclusively with Zepto, the company developed a clothing line that lets customers try on clothes using virtual versions of themselves and browse options before making a decision.
Popular gaming platforms now in use in this field include Minecraft, Roblox, Pokemon, and Fortnite, all of which are well-known to Generation Alpha, the youngest generation to have grown up with digital technology.
Moreover, the most recent generation of digital natives, Generation Alpha, is familiar with many of the well-known gaming platforms that operate prominently in this area, including Pokemon, Fortnite, Roblox, and Minecraft.
Although the metaverse is still in its infancy as a digital marketing channel, firms from a variety of sectors have recently adopted its immersive quality for advertising in recent campaigns. For example, Gucci Garden was a feature on Roblox where users could customize their avatars by trying on and buying digital Gucci items. The initiative aimed to increase brand recognition among younger consumers.
Thus, it will be your responsibility as a marketer to assist make this kind of innovation and collaborations a reality since they will become normal in tomorrow’s world.
The Key Takeaways
While having an understanding of the aforementioned core skills can be beneficial, digital marketing that too in the web3 space is not everyone’s cup of tea. Not only do you need expertise in digital marketing, but you also need to have more than fair knowledge of the Web 3.0 and blockchain concepts.
This is where web3 digital marketing agencies like Blockwiz can help you. Our experts are well versed in the web3, metaverse, and blockchain concepts and have helped hundreds of projects achieve their marketing objectives. So, now is the time for you to up your game and collaborate with the right digital marketing solutions providers for your web3 project.