The global PR market value is well above $90 billion. From partnership announcements to press releases, public relations can help you cover every aspect of building credibility, authoritativeness, and trust in the blockchain industry. However, the biggest challenge that the blockchain industry faces is utilizing this marketing strategy right.
The greatest public relations firm might be the key to getting your blockchain project trending and in front of your target audience. A blockchain PR agency might be crucial to your project since it can improve your reputation, increase awareness of your project initiative, and help you build a strong community around it.
Trust is everything in the blockchain space and many people are still unsure of its true potential. Due to lack of awareness, people are still hesitant to invest in blockchain projects. This is where PR comes into play as it not only attracts potential investors, but also helps build trust around your project as well as the blockchain space, in general.
Building an in-house PR team can prove to be quite expensive. Thus, hiring a PR firm is one of the best ways to not only promote your blockchain project but also build trust, credibility, and authority in the industry. So, let’s take a look at all there is to know about a blockchain PR agency so that you can pick the right one for your project.
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What is a Blockchain PR Firm?
The global blockchain market value is expected to cross the $160 billion mark by 2027. That’s almost a hundred times more than its current value. New projects launch every now and then, there is constant development on new technologies, and slowly but steadily, more and more people are connecting to this domain.
While this clearly shows how fast this industry is growing, it also highlights how competitive it is. Blockchain public relations firms are a relatively new subset in the digital advertising domain. Their advertising professionals are well-versed in not just the most up-to-date marketing strategies, but also the rapidly expanding blockchain industry and everything related to it.
Despite the fact that the blockchain environment is growing rapidly, many individuals are still unfamiliar with it. Projects must learn how to build not just enthusiasm around their launches, but actual dedication and support from blockchain communities in order for their endeavors to be genuinely beneficial for their target audiences.
To succeed at blockchain PR, you need a unique understanding of the blockchain as well as marketing sectors. A marketing agency can assist you with anything from developing comprehensive blockchain PR campaigns to ensuring that appropriate recovery plans are in place if something goes sideways with your blockchain project expansion strategy.
Overall, public relations firms place a strong emphasis on:
1. Reputation Management
Reputation management is a specialty of public relations firms. They may be able to assist you in making the desired emotional impact on your target audience, hence increasing your chances of developing a strong blockchain community. They also have plans in place to safeguard or restore your project in the event that something goes wrong.
2. Brand Development
A public relations firm can help you with brand building for your blockchain project. They’ll assist you in developing an image, voice, and personality tailored to the target demographic. This frequently entails significant research into your competitors, your target audience, and the larger blockchain market.
3. Demand Generation
Dedicated advertising teams are frequently available at blockchain PR companies to assist you in raising recognition. For demand generation, they’ll use a variety of techniques, including, influencer relations and marketing, SEO, paid marketing, and even content production around your blockchain project.
What do Blockchain PR Companies do?
Because blockchain marketing and public relations firms are still a young concept, criteria for what blockchain PR services they should provide are currently being defined. A blockchain PR company might, for the most part, execute many of the same activities as a traditional PR agency, but with a stronger focus on the blockchain market.
Some common activities include the following:
1. Media Relations
One of the most effective methods to gain notice for a new business is through the media. Your blockchain project’s interaction with the media organizations you wish to deal with can be handled by a PR firm. They’ll be in charge of spreading the proper message to other news sites, blogs, and other types of media in order to get the word out about your project.
2. Blockchain Social Media Marketing
Social media and public relations frequently cross paths for good. A PR firm is likely to devote a significant amount of effort to managing your social media profiles, planning campaigns to engage your audience, and responding to inquiries as they emerge. They can even spend on your behalf on influencer marketing methods to boost your brand’s credibility.
3. Market Education
The blockchain environment remains a difficult and frequently misunderstood setting. PR firms in this field are likely to spend a significant amount of time simply explaining how your blockchain project works and what you want to offer to your target audience, among other specifics of your project. They provide all the relevant information with the goal of piquing the public’s attention.
4. Content Marketing
Content creation is necessary for market education. However, it will also play a significant role in establishing your online presence. A blockchain public relations company may assist with the development of a variety of material, including videos, blogs, and infographics. They may also leverage the material to improve your SEO rankings.
5. Community Building
One of the most significant methods in blockchain marketing is community creation and nurturing. Public relations firms may assist you in forming communities not only on social media, but also on other blockchain websites, messaging platforms like Telegram and Discord, as well as forums.
Depending on the type of PR firm you pick, you might be able to take advantage of a variety of extra services, such as marketing strategy consultancy or website design. Some businesses even have conversion rate optimization experts on staff.
Benefits of Working With a Blockchain PR Firm
While interest in blockchain projects is increasing, the number of people attempting to raise awareness for their own crypto ventures is expanding as well. Thus, it might be challenging to not only connect with your target audience, but also persuade them that your blockchain project is worth their hard-earned fiat money in this atmosphere.
A blockchain marketing and PR agency can provide you an advantage over numerous other projects in this space by specializing in brand growth and increasing the odds of your campaign’s success.
You might be able to profit from a PR agency in the following ways:
1. Improved ROI
A team of blockchain PR strategy professionals can examine your target audience and your project, and then employ innovative tactics to reach out to them. These experts know how to build important relationships with your target audience, which means they’re more likely to raise the price of your products and services, and increase community involvement. Furthermore, your overall project pricing will rise as your potential investors become more involved.
2. Connections With Leading Publishing Houses
If you already have the support of several well-known Publishing houses, it will be much simpler to persuade your potential investors that your blockchain idea is worthwhile. Unfortunately, having these organizations spread the good word about your project is difficult. To increase your chances of getting mentioned, a marketing agency can use their current ties with established blockchain PR media sites.
3. Reputation Protection
With a blockchain project, your reputation is everything. People are less likely to trust in your project if they don’t believe in you, which means that their chances of spending a fortune on your initiatives might be slim. However, a public relations firm can help you not just in developing the right image to attract and hold your target audience, but also in protecting that image over time.
4. Expert Guidance
Promoting any business may be difficult, but promoting a blockchain project is tougher because it is still a subject that many people are unfamiliar with. A blockchain, crypto, or Web3 marketing agency may provide you with insider information and professional advice to assist you boost your prospects of long-term success. When you’re confused about your next social media or SEO campaign, they might be a valuable resource.
5. Time Saving
You can focus on what you do best – building your blockchain idea – by enlisting the help of a PR firm to manage all your marketing, demand creation, and social media efforts, among other aspects. Thus, these companies can help you save a lot of your time along with money and resources.
However, when it comes to profiting on the blockchain trend, the comprehensive expertise and understanding of a PR company is vital.
How to Choose a Blockchain PR Firm?
As mentioned earlier, blockchain public relations or marketing, in general, is still a very new and specialized field. Not just any PR firm will be able to help you manage the complexities of this business. You’ll want to double-check the following to be sure you’re getting the appropriate help:
1. Experience and Expertise
Above all, the PR firm you choose must be familiar with the blockchain market. This is a one-of-a-kind situation that necessitates the use of specialized marketing approaches and community-building initiatives. It is, therefore, critical to ensure that the agency you choose has expertise working with other blockchain projects to bring their initiatives to reality.
In their “case studies” section, you should be able to uncover proof of the PR firm’s expertise working with other blockchain, crypto, Web 3, NFT, or Metaverse projects. If your agency claims to be able to help blockchain groups but doesn’t have any examples of previous initiatives, demand proof.
2. Excellent Custom Services
While the core technology remains the same, every blockchain project has something unique to offer. Therefore, every marketing plan for blockchain projects should also have its own distinct characteristics. With this in mind, search for a PR firm that will sit down with you at the start of your collaboration and go through your project’s goals in detail.
Rather than delivering a handful of generic solutions, an agency should be able to provide you with personalized services tailored to your specific needs. They should also offer access to a diverse group of talented people with experience in a variety of marketing and public relations disciplines, including:
- Community marketing and Management
- Social Media
- Blockchain Influencer relations and Marketing
- Video Marketing
It is also essential to pay attention to a PR firm’s general attitude towards the services they are offering during your initial talks. When you ask them a question, how soon do they respond?
How comfortable are you while communicating your requirements with them?
4. Strong Approach Towards Community Building
As previously said, your PR agency’s ability to create a robust community for your blockchain initiative is likely to play a large role in its success. With this in mind, think about the effect your selected agency has already had on the blockchain community.
Is your chosen collection agency familiar with Discord and Telegram channels, subreddits, common forums, etc. where blockchain enthusiasts congregate? Do they maintain strong professional ties with periodicals and media outlets in the blockchain industry?
Examine how successfully the firm you pick interacts with its own community. A strong social media presence, a strong dedication to providing interesting content, and a solid position in Google search results are all positive indicators.
Top 5 Blockchain PR Firms in 2022
Let’s look at some of the top agencies you can consider working with now that you know what a PR firm can accomplish and what to look for when choosing the right one for your project goals.
Blockwiz works with crypto and blockchain companies to provide totally tailored marketing and public relations packages. We can assist you with all areas of your online presence, from SEO and content marketing to influencer marketing. Blockwiz can also help you in creating instructional crypto explainer movies to help your audience understand the complexities of your sector. Some of our prominent clients include:
2. Ninja Promo
Ninja Promo is another technology-focused promotional firm that assists businesses in gaining more support and attention from their community. They offer blockchain PR services like content creation, community management, etc. among other marketing offerings. Here are some of the projects they have worked on:
3. Melrose PR
Melrose PR is a cryptocurrency and blockchain public relations firm based in Silicon Valley, California, which puts them in a great position to help future tech enterprises. Their main focus is on thought leadership and press releases, and they assist their clients in preparing for and landing interviews that will help them establish themselves as blockchain experts. Here are some of their notable clients:
ReBlonde is a tech PR firm that specializes in new-age technology clients. While they aren’t specialists in blockchain PR, they do cater to IT enterprises, making them a good choice. They even offer a free consultation to shed more light on what they do and how they might be able to help you with your PR requirements. Their clientele includes:
5. Luna PR
Luna PR is one of the most forward-thinking public relations firms around. Their mission is to enable any sort of brand in the blockchain, including crypto, NFT, Metaverse, DeFi, Web 3.0, GameFi, and more, advance into the future of technology with marketing. Here are some of the popular clients they have collaborated with:
More than a few things are crucial than having the correct assistance for organizations or people wishing to realize the true potential of the blockchain space. A blockchain marketing and public relations agency, like Blockwiz, can assist you in gaining the attention you require.
When looking for a blockchain PR agency, it is essential to keep in mind that you want a company that can provide focused help in the blockchain market. The ideal firm will be familiar with your environment and the opportunities it presents. So, now is finally the time to make the right decision and up your blockchain PR game.