A crypto PR campaign encompasses several things, from building a community to building relationships with crypto media outlets. The list goes on with search engine optimization, influencer marketing, etc. A crypto PR agency can connect a blockchain/crypto product and its audiences, including the press.
Generating a positive public image is crucial to the success of a blockchain/crypto project. Blockchain or cryptocurrency-oriented products face various challenges in promoting themselves through traditional mediums like Google adverts or social media ads. Therefore, creating a favorable PR buzz around a blockchain project through organic engagement can work as a viable alternative.
Point to note, a crypto press release is all about content marketing, and it takes time for content to build authority and generate real yields. But, if you aim in the right direction, your efforts will pay off. As a global crypto PR agency, Blockwiz understands how the whole cryptocurrency PR machine works. So, we are here to educate you about the steps you must take to run a killer crypto press release campaign.
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Initiate Your Crypto PR Goals With SEO Best Practices
Search Engine Optimization or SEO is crucial to building positive public relations for the long term. As a blockchain project owner, you may often feel strapped for time, with quick fundraising goals taking all of your focus. So, you may feel like skipping utilizing the best SEO practices from day one. SEO works to improve your website’s volume and quality of traffic. Hence, it is important to orient your plans towards ranking your content on the search engine.
You can use SEO tools to get a list of keywords you should be targeting throughout your website and blogs. Generate long-form blogs for more backlinks. Maintaining an external blog on Medium or similar blogging sites is also ideal for linking back to your website. Integrate Google Analytics to your pages to get critical metrics on traffic. Measure your performance and plan your content strategy according to these metrics.
Partner With A Crypto PR Agency To Build Media Relations
Generating a favorable PR buzz around a blockchain project works differently from other niches. For instance, if you are an online store owner, you may consider running paid promotions on social media channels to attract consumers. However, with blockchain, or crypto projects, there are certain restrictions in place. In that case, how would you promote your services? Well, you have to tie up with blockchain journalists and crypto media outlets to get the word out.
Media outlets like Cointelegraph or CoinDesk are some of the biggest platforms covering crypto news. However, there’s one catch. Building personal connections with editors working for these channels isn’t easy. If you are confident about your pitching skills, you can always give it a shot, or, you can partner with a crypto PR firm.
Cryptocurrency PR agencies constantly work with these media outlets to understand the requirements of a suitable crypto press release. Partnering with a marketing agency already in the good books of various media channels can give your product the right push.
Community Is The Lifeline Of Your Crypto PR Goals
Building a community is a time-tested solution for marketing any product. But the same strategies may not apply to blockchain/cryptocurrency projects. You have to know the nuances specific to the crypto/blockchain audience. What are they looking for, what makes them invest in a cryptocurrency/blockchain project, and what drives them away? These are some of the questions you should be asking.
Everyone can create an account on social media to post regularly, but driving engagement is challenging. You can follow comment sections of famous crypto Twitter handles or look through Reddit discussions to better understand your audience. Communicate with your target audience from your own account. Building your personal brand comes first since people are naturally more inclined towards listening to a person than a business. Finding ways to tell your audience how they can grow with your product is the first step towards building a dedicated community.
Get The Words Out Through Crypto Influencers
A key opinion leader (KOL) is someone people look up to for opinions and recommendations within a particular domain. Getting these people to test the efficacy of your product and speak about it can do wonders. Blockchain/cryptocurrency is still nascent, lacking substantial proof of concept data which is why crypto supporters religiously follow the suggestions of respected influencers.
An effective influencer marketing strategy entails collaborating with a KOL to drive the voice of authenticity and authority. So, when an influencer does speak about your product, make sure they express genuine interest. Work with them and have them understand the benefit of your product before they agree to become your brand ambassador.
Affiliate Marketing Can Do Wonders Too
Influencer marketing is about collaborating with key leaders who have the power to influence their audience to trust your brand. On the other hand, Affiliate marketing is about bringing leads to your business from other websites. It’s what marketers like to call link juice, also an important factor for running a successful crypto PR campaign.
To put it simply, someone reviews your product on their website and directs their readers to your page. In return, you incentivize this person, also known as an affiliate marketer, for their efforts.
You can promote your affiliate program on your social media handles or Telegram group to receive applicants. The best thing about affiliate marketing is it is a machine that runs on its own. Your terms with the affiliate marketer depend on a simple give-and-take policy.
Be Practical About Crypto PR Campaign Budget
Depending on your expectations, getting quoted on a famous media outlet can cost anywhere between $1700 and $3000. A full-fledged blockchain/crypto PR campaign can cost you around $60,000, if not more. If you are not comfortable with the upfront cost, you can create a budget and still get the results.
Set a goal for each month and plan ahead on what you want to achieve on every step. For instance, you can focus on building content from your product in the first month and communicating on social media. You can start targeting media outlets for press releases from the second month onwards. The third month can go into collaborating with affiliate marketers and so on. In short, align your monthly budget with a particular target.
Position Yourself As a Thought Leader
Whether through media relations or running your blog page, you should establish yourself as a subject matter expert in your industry. The crypto industry prefers the voices of information rather than promotion. Therefore, you should use your content to educate your audience.
Many journalists complain about getting proposals for press releases with poorly written pitches. Often, the message fails to make the technical details understandable for everyone. So, no matter what you are presenting to the world, take an authoritative stance and make sure your content demonstrates your expertise.
Running a full-fledged crypto PR campaign requires your full-time commitment. With so many boxes to tick, it might be challenging to run your business and push your marketing strategies simultaneously. It’s a lot of work, from practicing the art of polishing your messaging, establishing media connections to communicating with your audience constantly.
On the bright side, you can rely on a crypto PR agency like Blockwiz to professionally handle your PR campaigns. Influencing public opinion can be more effective with the assistance of crypto PR firms like Blockwiz than doing it on your own. As a leading crypto marketing agency, Blockwiz, with its band of expert marketers and writers, helps create a positive public image for your brand. Connect with a Blockwiz expert now to get your crypto PR campaign up and running.