A press release campaign can make a lasting impression on the crypto market. Moreover, creating the first visibility aids in sales growth and community growth. Instant worldwide distribution of your new project is a straightforward way to attract traffic to your brand.
Many crypto projects lack sufficient media coverage. As a result, they cannot reach their target audience. Improper planning, the absence of a catchy PR story, shortage of supporting arguments, and low-quality images in the press releases are significant causes of insufficient public attention.
Now you understand why a crypto press release campaign fails to get engagement. Here are the best seven proven crypto press release tips for your next successful campaign. Be the intelligent press release constructor for your crypto brand and make your next PR story noticed by your audience.
Table of Contents
Significance of a PR Campaign.
A crypto press release campaign is a plug-in to manifest what is newly launched in the crypto economy. Whether the endeavor entails – ICOs, new products or services, a call to action, airdrop of new NFT – making an excellent first impression is indispensable for success.
PR releases are tools for brand building and gaining credibility. The right approach to reach your target audience is a strong PR that will showcase the essence of your project and catch the investors’ interest.
Are you still rambling about the importance of a crypto press release?
Search ‘crypto press release tips’ on the internet. The search engine will fetch thousands of press releases and PR agency services. Standing out from the mass and getting noticed is not an easy task. You must follow these secret blockchain press release tips to master the game.
7 Crypto Press Release Tips
Considering the importance of a press release campaign in a competitive crypto environment, distributing a press release help you to gain credibility for your crypto brand. Seven proven blockchain press release tips are listed below.
Define Your Press Release Goal
Crypto projects can utilize press releases during an initial coin offering, NFT airdrop, blockchain service announcement, the launch of a Defi service, hard fork and soft fork updates, and when the project gets awards or recognitions.
The competitive edge your crypto initiative offer must be clear in your mind. Based on that, a marketer needs to decide on the goals that help you achieve maximum results. Improper press release timings are why crypto projects miss full media coverage.
Identify Your Target Audience
Marketers should know their target market. They also need to have a clear idea about the PR campaign to execute it effectively. Once the target audience is defined, find out the niche topic you want to cover. Determining how many languages you need to translate your press release depends on your target audience.
Translation into more languages ensures a broader audience reach. Besides, if your target audience belongs to different geographical areas, reaching them in their native language also makes a huge impact. Identify all the industry which your blockchain press release can apply. For instance, an ICO is applicable for cryptocurrency exchanges.
Additionally, If the token is backed by a crypto project that provides DeFi, decentralized supply chain management, banking, or any other industry service, include all the companies, directly and indirectly, related to your project as the target industry.
At the same time, all the crypto press releases should focus on the crypto community, including individual investors, industrial investors, and venture capitalists as the target audience.
Choose a Suitable Channel and Time for Your Press Release
Marketers must identify the target audience and industry before selecting the medium for the crypto press release. Now follow these important crypto press release tips.
- Segment your target audience as customers, stakeholders, and community members.
- Add crypto partners and PR sites – also add their links.
- Segment your target industries as directly related and indirectly related sectors.
- Select media according to the segmentation and prepare different PR stories for each. You can connect with AMBCrypto, Cryptonews, Bitcoin.com, Cointelegraph, and Coindesk.
- Set up your social channels to syndicate the press release. Twitter, Facebook, LinkedIn, Telegram channels, Reddit, and LunarCrush with striking descriptions of your press release.
- Reposting in channels is not recommended for a good search engine ranking.
- Choose the best time to publish your story and make sure every media outlet publishes it simultaneously.
Create an Intriguing Press Release
A crypto press release can reach millions of viewers within a short time. Convey all the data to the media to create your PR story.
Keep it crisp and short with primary keywords in the text. Comprise a call to action in the document, do not forget to include catchy headlines and hashtags. Enclose the following accurately without grammatical and spelling mistakes.
- Major announcement.
- Proper contact information.
Finally, ensure that the press release data is not leaked anywhere before publishing.
Build a Strong Network of Media Contacts
Crypto projects are mushrooming day by day. Consequently, the cryptocurrency market is updated with multiple press releases a day.
Creating a newsworthy press release will help your new project gain the much-needed attention from your audience and investors. One of the vital crypto press release tips is to create a strong network of journalists and crypto influencers.
Having a good network can help you get your story covered across your marketing segments. You can connect with journalists to make newsworthy content and drive awareness for your crypto campaign.
Hire a Crypto PR Agency to Manage Your Campaign
Internet sources offer thousands of crypto press release tips and PR services. Before outsourcing a crypto press release, it is vital to comprehend the following.
- Budget: Find the crypto press release agency that fits your budget. Compare the number of offerings and their past performance history.
- Services included in the package: Check out whether the crypto press release services offer PR content creation and distribution or only distribution to media. Verify the number of native languages your selected agency cover.
- Publications: Check out then the number of media covered and the popularity of those in the crypto industry. When media coverage is higher, the reach is exceptional.
- Performance metrics: Ensure the crypto press release service offers you a performance report with required metrics after the campaign.
Blockwiz is a crypto press release agency with a proven track record of creating and distributing influential PR campaigns for crypto brands, starting with creating an engaging press release and distributing the same to mainstream crypto media houses.
Blockwiz will provide end-to-end support for a successful PR launch. They will share a detailed performance metrics dashboard at the end of the campaign. It will give you a complete understanding of your PR campaign’s success through quantitative data.
Get to Know Your Performance Metrics
Marketers should not miss these blockchain press release tips on a PR campaign. Use performance metrics to assess the performance of your PR campaign and see all the milestones you have reached so far.
Account for the following factors after a press release campaign.
- Identify the overall mention across social media and the internet.
- Measure the reach through online posting or syndication.
- Take into account overall traffic and potential visibility.
- Check for traffic data from referral traffic generated from the distribution site.
- Account for individual traffic from different websites.
- Measure your PR’s impact on social media through the number of shares and embeds on third-party websites.
- Check for clicks and engagement, as well as files downloaded.
A Word Before Winding Up
The most critical crypto press release tips that major corporations follow involve – creating an eye-catching PR story and distributing it through the right channel at the right time.
The crypto press release starts a long relationship with the crypto project and target audience. So, follow and analyze how you have created the first press release imprint. If you are unable to meet your goals, dissect the loopholes.
Marketing agencies experienced in crypto press releases can ensure success with a press release. Get in touch with Blockwiz experts, who have a proven record of distributing successful press releases worldwide, so your new project will get off to an excellent start if you hire such a company.