To make an excellent first impression, you should publish an outstanding public relation to make an excellent first impression. It doesn’t matter whether you’re advertising an ICO, a call to action, or an airdrop of new NFT. Focus on how you are going to introduce it to the public.
Every project in the crypto space is strategizing the best practices to reach out to the target audience effectively. Many crypto projects failed to reach out to their target audience because they lacked a proper strategy around letting the word out.
However, simply announcing the launch of your new product or service on any platform won’t let you achieve the goal. Hence, it is necessary to find a cryptocurrency marketing agency that can give you the best coverage for your press release and build public relations through this.
In this article, we are diving deep into cryptocurrency marketing brands that have a proven track record of creating successful PR for the brand. Before getting into that, you need to have a good idea about the importance of PR and how a crypto PR firm can help you. Let’s get started.
Table of Contents
Why is PR Crucial for Crypto Projects?
Crypto pr is used to spread the word about things that are brand new in the crypto world. With the recent launch, you must show and impress the world how you add value to the crypto world. Building a one-to-one relationship with your target audience is vital to converting them into potential customers.
However, every blockchain project and DeFi initiative needs public attention to succeed. The vast majority of crypto projects fail at the start-up stage itself because they lack public awareness.
The failure is due to the immense competition and lack of a good press release to attract your target community. Publicity is the pillar of long-term success in crypto. But to get publicity, you need to have a robust business that solves the real-time issue faced by the crypto community.
Even so, some projects fail because they lack the idea of creating a first impression in the crypto market. Hence, proper marketing and outstanding PR are inevitable in crypto beyond service and technology.
How do Crypto PR Firms Help in Brand Building?
The tremendous growth of the crypto and blockchain industry has brought DeFi, Metaverse, NFT, and many more new technologies and services into the crypto world. Even if the crypto crowd is urged to know what is happening around them, still these technologies are on the nascent stage for the typical cohort.
The mainstream media always keeps an eye on what is new, but redirecting the same to the target audience requires eye-catching articles that are to be published on cryptocurrency and related media.
A PR agency aids in enhancing brand awareness through the PR article. Now let us take a look at how hiring a PR company will be beneficial for you.
Assist you to Prioritize your Goals
A brand can utilize PR for ICO, NFT airdrop, fork, service upgrades, and new crypto product launches. An agency helps you keep your brand’s competitive edge on the right side by prioritizing the crypto PR goals.
Determining Your Target Audience
With a new offering, you may struggle to define and find out the target audience. But remember, reaching your unique offering to the target is the pillar of success. Crypto marketing firms have enough ideas about the target audience and how to reach out to them before executing the crypto PR campaign.
Selecting the Suitable Channels and Time
PR can be published on various channels. It can be a crypto news website, main news media, or social media. When you try to post a PR in-house, you may struggle to locate suitable channels for the same.
Besides, when you hire an agency, they will know where and when to publish. Hence, you can save a lot of time creating a network for your crypto PR campaign.
Creating an Interesting Press Release
Creating a press release that makes the audience check your main website is the most important thing. Knowing what you have to include and how you can create a call to action is essential.
You must convey your offering convincingly to the target audience to make them visit your website. Moreover, the article should also d be grammatically correct, crisp, and informational. It should convey your major announcement, time, location, and contact information.
Crypto PR marketing agencies have professional content creators with immense experience curating press releases. It is difficult to get it done with an in-house person. An expert writing can bring more audience attention to the press release article.
Network Building and Distribution
Building a crypto-journalist network is an arduous task that takes time and effort. Brands that have invested in crypto PR services already have networks with crypto PR media sites and major news websites.
Furthermore, it is time-consuming for brands to reach out to the exact media for press release listing. But experience gained over various crypto PR campaigns benefits crypto PR services to reach out to them in no time.
Evaluating the Performance
No crypto PR strategy is complete without evaluating the performance. Making a report is not an easy task. When you hire a crypto PR service provider, they also provide you with the complete PR performance metrics.
The performance metrics help you get an idea about the reach, website visits, and target audience response. It will help you in your next step of action.
Advantages of PR for brand building
The importance of public relations is increasing every along with the growth of the crypto market. When the content circulated is authentic and informative, it helps the brand to boost credibility among the public.
Furthermore, PR is the best way to reach the communities with your offering and retain the connection with existing customers. Since new projects are emerging into the space daily, keeping the existing community is most important. PR helps the brand in the following ways.
- Enhancing brand credibility
- Attracting target community
- Building brand image
- Retaining the existing customers
- Update market about the project
7 Best Crypto PR Firms For 2022
- Blockwiz
Blockwiz is a global cryptocurrency PR firm that offers a wide variety of PR services for crypto brands. Blockwiz is a pioneer in the industry with a widespread client history. The experts of Blockwiz will curate eye-catching press release content for your brand to launch your new product or services.
Blockwiz has an exception crypto PR strategy that leads the client company to build strong public relations in the crypto market. They have customized plans which can make massive success for your crypto project in a short duration of time.
The professionals of Blockwiz, with their outstanding global network, thrive to showcase the project to the world through famous media houses. The PR and sponsored content services help clients achieve their brand visibility goals. Blockwiz’s approach to PR is as follows.
- The experts study the project to clarify the client company’s brand tone.
- They will curate an engaging content plan.
- The PR team will give you a complete list of media houses they are associated with and suggest the best among them for your brand.
- Once you have decided on the media to be covered, they will decide on a time to post the content.
- Once the process is completed, the brand will provide you with a performance report.
Among the 100 plus top media houses, clients can select the crypto news websites they are interested in publishing the articles. All the leading media houses like Bitcoin.com, coin telegraph, and CoinDesk fall under the list.
The targeted content strategy of Blockwiz enables the brand to achieve the PR goal in minimum time. Moreover, the use of targeted keywords makes the content SEO-friendly and attracts traffic to the main website.
Blockwiz has a popular global client network who have successfully built its public relation goals with its help of Blockwiz. Some of them are listed below.
- Vauld
- Kucoin
- Huobi
- Okex
- Keys.Token
- Megaverse
- CryptoLocally
- Bitcoin PR buzz
Bitcoin PR buzz is a renowned PR agency that focuses only on PR services. The brand has tremendous experience in the arena. Bitcoin PR buzz has different packages from which you can select the most appropriate one. Their PR services are based on pricing.
It is the customer’s choice whether you are only distributing the article or avail of services such as PR writing and graphic designing. Plans are based on your budget and what essential PR services you require.
- Coin traffic
Coin Traffic is a leading cryptocurrency PR marketing service that has worked with many clients globally. They offer PR writing and publishing services. Based on your choice and budget to get your PR published.
Their press release distribution service enables you to reach out to the most famous crypto media globally with your PR article. Coin traffic also provides a report of your press release article performance.
4. CryptoVirally
Crypto Virally helps grow your brand through its variety of crypto public relations services. They offer multiple press release packages based on your budget. You can write your press release and submit it on the website. You can also avail of the writing service provided by the agency.
The cost depends on the number of sites and how many channels they cover. They have all the levels of packages, from primary to advanced. You can directly approach and avail the services based on your crypto press release goal.
5. COINPRESSO
Coinpresso is a crypto marketing brand that offers various services in the crypto and blockchain industry. The experienced Coinpresso team will distribute your PR article with front-line media in crypto. Coinpresso also provides writing services. You can opt out of the services based on your interest.
6. CryptoPR
CryptoPR is a cryptocurrency marketing brand engaged in public relations services to crypto projects globally. They offer content marketing, press release services, and social media marketing for brands. Based on your budget and requirement you can choose the services.
Thriving Crypto PR Tales
The strategical approach to creating the brand image through showing up your service is the primary goal of every public relations agency. If you have already built your foundation on public relations, it will also bring a solid brand reputation for your crypto company.
Furthermore, every crypto project approaches PR firms intending to increase brand awareness, brand reputation, and visibility. Here are some of the exciting PR tales of Blockwiz clients.
Vauld
Vauld is a popular crypto bank that provides various banking solutions for crypto. When Vauld entered the market, it struggled to attract traffic and showcase its unique idea to the crypto community.
Engagement with relevant influencers across platforms was the best way for Vauld to achieve brand visibility. Unfortunately, India was on a crypto ban at the time. As a result of the ban on crypto in India, they needed to align their market to a global scale.
Vauld wanted to increase its brand visibility globally and enhance its brand awareness through influencers. At the struggling time, Vauld approached Blockwiz with these requirements.
Blockwiz has made a great PR strategy exclusively for Vault to achieve its goals, resulting from the Blockwiz-Vauld PR strategy.
MetaMansions by KEYS
When keys token has officially launched their Metamansions metaverse platform, they approached Blockwiz to create and publish a press release for the official launch. The ultimate aim of the brand is to reach out to a maximum target audience on the initial announcement itself.
Blockwiz has curated engaging press release content for the project and launched it on top media platforms. Here is a look at the MetaMansion press release by Blockwiz.
Megaverse
Megaverse, a unique NFT collection platform, wanted to create public relations to show the uniqueness of its collection. Megaverse approached Blockwiz to develop and distribute content to boost public relations. Blockwiz brought success to its public relations goals.
Winding Up
PR is the bridge between the crypto brand and its target audience. The Crypto space is evolving with new projects in the area. The overwhelming response has created colossal competition among crypto initiatives.
Reaching the audience is the only way to excel in the business. You have to ensure that your project and its services have potential customers who are convinced to convert it into leads.
The ultimate aim of every new project is to increase its ROI. So, consistent PR efforts are necessary to generate leads, sales, and profit. Undoubtedly, it also helps in building credibility among the brand. Reach out to Blockwiz expert to create your PR story known to the public.
