The rapid development of blockchain, crypto, and Web 3 projects has been on a steady rise. The competition is getting tougher making it harder to substantiate your stand in the industry. This is why project owners have been focusing more on marketing. From influencers to social media, every marketing channel is helping projects to grow.
However, there is one marketing strategy that is rapidly getting popular in the blockchain space. The crypto industry is finally focusing more on SEO for better visibility, awareness, and overall growth. While search engine optimization is indeed a great marketing strategy, it is not particularly easy to execute right.
Most crypto, blockchain, and Web 3 projects find it hard to optimize their content. This is where outsourcing comes into the picture. Collaborating with marketing firms is among the best ways to fulfill your SEO requirements. However, finding the right agency that can provide you with the cryptocurrency SEO services is a task in itself.
From setting a budget for SEO to choosing the right firm, there are numerous aspects to look into while availing the services. In this article, we will take you through the importance and benefits of SEO services, how you can choose the right ones, top services to go for, and top players who offer the same. So, let’s get right into it.
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What are Crypto SEO Services?
SEO services in the blockchain, crypto, or Web 3 domain are the same as in any other domain. However, the focus is more on the niche. For example, if you own a crypto exchange then the content you post on your website and outside of it should revolve around everything related to crypto exchanges.
Thus, from keyword research to competitor analysis, virtually everything that you do in SEO but for crypto, blockchain, or Web 3. These tasks become services when you work with a firm that specializes in SEO. It is, therefore, important to have some understanding of SEO before teaming up with an agency.
Importance of SEO Services
SEO is not everyone’s cup of tea. It requires years of experience and the degree of expertise keeps on changing because of the ever-evolving nature of SEO. Also, it can be pretty tedious if you have other important aspects to take care of. Overall, SEO is a continuous process that requires all your focus for the entirety of your project’s lifecycle.
While you can solve this problem by building an in-house SEO team, doing so can cost you a fortune. So, the next best thing is to avail SEO services from marketing agencies like Blockwiz. These firms can provide you the best services as they have teams of SEO experts with years of experience. Moreover, you can save a lot of time, money, and effort with their help.
Overall, SEO services are essential for your project if you want to stay ahead of the curve and make good on your investments.
Benefits of SEO Services
Now that you know why these services are important for your project, let’s take a look at some of their benefits.
- As mentioned above, you can save time, money, and effort by availing SEO services.
- Apart from that, you can fulfill your SEO goals within a set timeframe without compromising on other important aspects of your project.
- You can even gain relevant knowledge and information by collaborating with a SEO firm.
- Furthermore, you can keep tabs on your competitors, stay up to date with the latest crypto SEO trends, implement the best practices, and execute successful SEO campaigns.
All in all, from increasing organic traffic to boosting sales, the benefits of SEO services are endless.
How to Choose the Right Crypto SEO Services?
It is possible that you might be good at one or more SEO aspects like on-page optimization, keyword research, etc. However, there will still be areas where you will need a helping hand. Understanding those aspects and availing the right services can help you tackle all your SEO requirements effectively and efficiently.
You may require one or all SEO services for your project. It is, therefore, important to figure out where you lack and where you can improve. One you figure that out, you should focus on the following aspects for choosing the right SEO services.
1. Set a Budget for Crypto SEO Campaigns
This is the most important factor to consider when outsourcing your SEO operations. Setting up a budget for SEO can help you focus on key areas of improvement so that you can turn your weaknesses into your strengths. Also, this is an efficient way to keep tabs on how much money you are spending and why.
So, define a budget for SEO beforehand so that you can better choose the services for your SEO campaigns.
2. Define Crypto SEO Goals
Defining goals before availing the services can further clear things up for you. For example, if your goal is to simply understand what your competitors are doing in terms of SEO, there is no point in availing other services like on-page and off-page optimization, content analysis, etc. Realistic objectives can help you make the right decisions while going for SEO services.
3. SWOT Analysis
Just like defining your SEO budget and objectives, SWOT analysis can help you segregate your strengths, weaknesses, opportunities, and threats so that you can better focus on these factors as per your priorities. SWOT analysis is one of the best ways to figure out which services you want to avail for your SEO campaigns.
4. Identify Top Crypto SEO Service Providers
While many firms extend their SEO services, not all of them can deliver the best results. This is why it is important to identify the top firms you can collaborate with. Agencies with a proven track record and experience in the crypto industry should be your priority. Shortlisting a few players can make it a lot easier for you to make the right choices when it comes to SEO services.
5. Choosing a Crypto SEO Agency or Consultant
Your budget and objectives will also give you an idea of whether you want to collaborate with a firm or a consultant. Knowing this difference is very critical especially if yours is a new project. If you feel that you can make do with a consultant, there is no reason to spend extra money on an agency. However, it is still better to avail SEO services from a firm because of the aforementioned benefits.
Top Crypto SEO Services to Pick in 2022
Now that you know how you can choose the right SEO services for your campaigns, let’s take a look at some of the best SEO services you should avail.
1. Keyword Research
This is the most basic aspect in SEO and the most basic and commonly availed service. Keyword research involves identifying and choosing the right keywords to target. For example, you do not want to focus on keywords that highlight the technological aspects of the blockchain space if you own a crypto exchange.
Instead, keywords like crypto trading, bitcoin trading, etc. should be your priority. However, identifying, choosing, and using the right keywords is not as easy and requires a deeper understanding of SEO and the tools required to conduct keyword research. This is why most crypto projects avail keyword research services.
2. On-Page Optimization
The optimization that you do on your website is known as on-page optimization. It generally involves optimizing target keyword usage across the website, boosting performance, using relevant media (images, videos, etc.), linking structure, etc. On-page optimization is a comprehensive process which can take a lot of time.
However, it can yield substantial results when done right. This is why it is also one of the favorite services that many crypto projects go for. With on-page optimization, you can achieve multiple objectives like spreading awareness, boosting organic traffic, and increasing conversion rate. So, be sure to consider this service for your SEO campaigns.
3. Off-Page Optimization
The optimization that you do outside of your website is off-page optimization. It includes link-building or backlinking, social media bookmarking, etc. Tactics like guest posting, PR articles, social media posts, etc. help with off-page optimization. However, choosing the right platforms for all the aforementioned tactics is the key to succeed at off-page optimization.
This is where firms that extend off-page optimization services can help you. It is a great way to boost your authority and credibility in the blockchain space. You can build and increase trust around your crypto project which can even help you attract more followers. This is why off-page optimization is a vital SEO service.
4. Content Analysis
It is all about analyzing and optimizing the existing content on your website. Fixing mistakes like incorrect keyword usage or keyword stuffing, keyword cannibalization, fixing internal linking structure, etc. also fall under this category. Content analysis is a long process and can also require you to revamp your content altogether.
This is why most projects hire crypto SEO companies to analyze their content so that they optimize their website accordingly. Fixing existing content can improve your rankings which is the whole idea behind SEO. So, be sure to go for this service while collaborating with a crypto SEO agency.
5. Competitor Analysis
Your competitors can give you a pretty good idea of what not to do and what more you can do in terms of SEO. However, you would still require some understanding of SEO to gauge the activities of your competitors. Availing competitor analysis as a service can make things a lot easier as you can get the right tools and relevant knowledge to understand your competitors.
The SEO experts that you work with can offer all the relevant insight about your competitors strengths and weaknesses, and how you can implement the best SEO practices to stay ahead of them. So, competitor analysis is among the more vital SEO services that can help you up your game.
These are the top SEO services that you should consider availing. While you may or may not want to avail one or more, it is best to go for all of them especially in the early stages of your crypto project. This is simply because of the fact that optimizing your content right from the beginning will make things easier for you in the long run.
Top Blockchain SEO Service Providers
As mentioned before, there are many blockchain SEO companies that extend their SEO services. However, knowing the top players in both, blockchain marketing as well as SEO domains, is always a good idea to make the right decision. So, here are the top crypto SEO service providers you can collaborate with.
Blockwiz is a full-stack crypto marketing solutions provider founded in 2019. From influencer marketing to SEO, we offer all the core marketing services. We also provide all crypto SEO services from website optimization to SEO audits and backlinking. Having collaborated with hundreds of crypto projects, Blockwiz is a renowned name in the blockchain industry.
Here are some of the clients we have worked with:
- GameStar Exchange
Based out of Bulgaria, Coinpoint is another prominent name in the crypto marketing domain. They offer services like SEO, blockchain consultation, brand development, etc. Founded in 2013, Coinpoint is one of the older players in the blockchain marketing domain. Some of the clients they have served include:
3. Guerilla Buzz
Guerilla Buzz focuses on generating attention for blockchain platforms via numerous services. The growth marketing and blockchain SEO company offers social media, crypto content writing, and more services. They even use online forums like Bitcointalk for client promotions. Their clientele involves:
Flexe.io is based out of Russia. The marketing firm was founded in 2018 and they offer services like SEO and crypto content writing to rank for organic keywords. Flexe.io is a cost effective firm and you can start availing their services by spending as little as a couple of thousand dollars. Their clients include:
Crypto SEO is not something that delivers instant results. It is a continuous process that takes time to master and deliver substantial outcomes. Apart from that, it requires knowledge and experience in both the crypto and SEO domains. So, it is always a good idea to work with established players like Blockwiz.
With our experts, not only can you learn about SEO in an effective and efficient way, but also achieve your SEO goals within a set timeframe. So, now is the time for you to avail the crypto SEO services.