Suppose you own a legitimate crypto brand, how do you plan to grow it within the community? How do you expect your target audience to find it? If your brand’s website does not appear in the first Search Engine Results Page (SERP), it is unlikely to get popular. This is where the latest crypto SEO trends come into the picture!
More than 75% of people do their own research before engaging with a brand. Also, more than 65% of B2B buyers start investing or purchasing after extensive research. This generally happens on Google. So, if you want your target audience to find, learn, and eventually engage with your brand, you must optimize your website.
On-page and off-page SEO can easily help you achieve this, among other practices. Overall, SEO plays a very critical role in the marketing of crypto brands. However, keeping up with the latest trends is equally important as well. So, let’s start our journey by understanding the importance of SEO in the crypto industry.
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Why SEO is Important for Crypto Brands?
Poor SEO is the most common problem that many crypto brands suffer from. With competition being tough, crypto brands lose out on getting any visibility on search engines. With more crypto brands launching every day, crypto SEO becomes the need of the hour.
As mentioned earlier, your crypto brand is no good if it is not ranking on the first SERP for the relevant keywords your audience is searching for. Since most people don’t go past the first SERP, it’s important to rank on the very first page. SEO is what your crypto brand needs if you want to reach out to your target audience and convert them into leads.
The first step is to optimize your on-page SEO. It is where you optimize the pages on your website to boost your search rankings. After achieving that feat, you need to focus on off-page SEO. This is where you have to focus on reputable sites on the internet promoting or linking to your website, while also affirming the quality of your content.
SEO is often the most neglected aspect of marketing when it comes to the crypto industry. However, it is one of the most important factors that directly impact the growth of crypto brands. Therefore, it is critical that you pay close attention to essentials like SEO checklists and latest trends, and incorporate them into your website to stay on top of your game.
Basic SEO Checklist for Crypto Brands
Having a SEO checklist is a great way to ensure that your website not just ranks on the first SERP but stays there. From keyword research to link building, you should maintain multiple checklists to cover each and every aspect of SEO. So, let’s see what a basic SEO checklist looks like for crypto brands.
- Setting up the Google Search Console is the very first step. It allows you to easily track your site’s performance. You can find out the keywords that work the best for your site. You should submit your sitemap, fix errors, monitor page experience scores, and much more.
- Installing Bing Webmaster Tools is not a bad idea as Microsoft’s search engine gets almost a billion visitors each month. URL inspection, keyword research, and search performance are some of the parameters that you can monitor with Bing Webmaster Tools.
- Just like the above two, it is a good idea to set up Google Analytics. It can provide you with some seriously vital data. You can track the amount of traffic your website gets from Google, check traffic growth along with search engines and sites you receive traffic from, and more.
- Yoast SEO and Rank Math are among the best SEO plugins for CMSs like WordPress and HubSpot. They offer in-depth analysis of the quality of SEO for web pages along with how to improve it. Thus, installing such plugins is a great way to ensure that you are not missing out on anything important.
Following this basic SEO checklist can prove to be highly beneficial for your crypto brand. Not only can your website rank better because of it, but you can even hold your ground on the first SERP for the keywords you target.
However, checklists like this can only help you so much if you do not align your website with the latest crypto SEO trends.
Crypto SEO Trends to Follow This Year
Search engine algorithms keep on updating and search trends keep on evolving. Similarly, crypto-related search patterns keep on changing giving rise to new SEO trends. This is why it is essential to constantly optimize pages on your website. So, here are the best SEO trends you should follow this year.
1. Optimization of Core Web Vitals
Core Web Vitals has become a significant aspect of on-page SEO apart from being an official Google ranking factor. It includes performance metrics like First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shifts (CLS).
These metrics outline your website’s response time, loading time of the largest asset on a page, and unexpected layout shifts during a page’s lifespan. You can easily track them with the help of Google Search Console’s Experience feature. Apart from that, PageSpeed Insights is also a great tool to check how well pages are performing.
2. Listing in the People also ask Section
The People also ask section on the first SERP presents users with several questions along with relevant answers. Since this section usually appears at the top of the first SERP, listing as an answer in it can prove to be highly beneficial. As per a 2021 study of over 2 million search queries, the People also ask section appears for more than 48% of searches.
This further indicates that those who search about a particular topic also go through the People also ask section to get more information. Thus, it is essential that pages on your website answer relevant questions about your crypto brand as well as the industry, in general, to list in this section for better visibility.
3. Keyword Clustering
While it all starts with keyword research, Google’s NLP (natural language processing) tech is also getting more and more advanced. Thus, targeting a single keyword for blog posts and landing pages is no longer a viable solution. These pages are now ranked for multiple keywords which is why keyword clustering is a vital on-page SEO trend to follow.
Keyword clustering is essentially the inclusion of all the keywords (primary, secondary, and additional/long-tail) on the pages in the right proportion. It ensures that your website ranks not just for a specific keyword but a range of similar keywords. If you want to satisfy a search intent in its entirety, keyword clustering is what you must focus on.
4. Content Optimization Tools
Semantically-rich and high-quality content ranks higher on search engines. There are no shortcuts to creating such content. However, content optimization tools like SEMrush Writing Assistant, Frase, SurferSEO, Clearscope, and more can help you fine tune your content.
Also, these software not only optimize readability but offer insight into social media optimization, page performance, etc. Content optimization tools use NLP algorithms that are similar to that of Google’s. Therefore, the chances of your website ranking on the first SERP can significantly increase with these software.
5. Rich Snippets and Structured Data
In order to make search results more clickable and attractive, Google uses schema markup. It is a microdata vocabulary which helps Google understand and extract your website’s content better. This further causes search results for your web pages to appear as rich snippets with images and more relevant information.
Google or any other search engine aims to provide users with exactly what they are looking for, that too on the first SERP itself. Rich snippets and structured data is what enables this. Properly adding images, videos, and relevant objects across your website creates schema markups making them an essential SEO trend to follow.
6. Long-form content
Google associates quality with EAT (Expertise, Authoritativeness, and Trustworthiness). While short-form content can cover these aspects, long-form content is more likely to showcase them properly. A study of over 20,000 keywords showed that the average length of the content in the top 10 search results for all the keywords was more than 2,000 words.
Also, content which can completely satisfy a search intent will have comprehensive information making it longer. While the length of content is not a ranking parameter, long-form content can still give you an edge as you can cover a lot, if not all, of ground with it.
7. OG SEO
While Google’s algorithms and search engine technology keeps on updating, the basic SEO principles remain the same. Therefore, this SEO trend is simply about focusing on the content quality, backlinks, on-page and off-page SEO, and technicals. If you are missing out on SEO basics, following the latest trends is not going to help your crypto brand at all.
Therefore, it is essential to keep up with the latest trends while following the fundamental SEO practices all along.
The Key Takeaway
As mentioned earlier, most crypto brands don’t focus much on SEO, let alone the latest trends. While owners rely more on other forms of marketing, SEO is something that has the power to substantiate their brands in the crypto industry for years to come. However, it is not an easy task and requires years of experience.
If you are unable to optimize your website as per the latest SEO trends, marketing firms like Blockwiz can help you achieve it. So, get in touch with our growth experts and learn how to boost your search engine rankings.