The DeFi market cap is on the rise and currently stands at $45 billion. This steady rise in the market capitalization makes DeFi one of the most prominent blockchain spaces to invest in. Many projects are already thriving, while more are already on their way making DeFi a highly competitive space.
So, you need a great marketing strategy in order to stay ahead of the curve. While there are multiple marketing tactics like influencer marketing, social media marketing, and more, there is one that is often overlooked. Search engine optimization has been among the top marketing strategies since forever.
The DeFi industry is finally catching up with SEO as more and more projects are focusing on optimization of their overall content. However, SEO is not just about keyword research and placement, it is much more than meets the eye. Marketing expertise plays a pivotal role here.
SEO requires years of experience as well as knowledge of the latest trends. Moreover, when it comes to DeFi SEO, you’d require knowledge and experience in both, SEO as well as DeFi domains. In this article, we will take a look at all the essentials of a SEO strategy, the importance of SEO and organic traffic, and some tips to build a successful and effective strategy.
So, let’s get started.
Table of Contents
What is a DeFi SEO Strategy?
The practice of categorizing the content of a website in order to increase its possibility of showing up in the top search results for virtually all DeFi-related keywords is what it’s all about. In essence, it’s the procedure you adhere to in order to enhance your chances of obtaining organic traffic from search engines.
It is crucial to have an SEO plan, since it keeps you focused when producing content. Your strategy will make sure that you produce material that your target audience is searching for rather than simply producing what you believe they want to read.
Thus, an SEO plan is a crucial component of DeFi content marketing since it determines how your material will be discovered in the first place, particularly in SERPs (search engine result pages). Search engine bots will have a tougher time indexing your site, determining your area of expertise, and ranking your site pages if your information is dispersed and disorganized.
Fundamentals of a DeFi SEO Strategy
Approximately 61 percent of marketers think SEO is the secret to online success, which is why contemporary organizations spend an average of 41 percent of their marketing budgets on it. All in all, spending the effort to develop an effective SEO strategy may completely transform both the web traffic and your DeFi project as a whole.
As you begin to develop your DeFi SEO plan, let’s run through some of the fundamentals you should keep in mind:
1. Target Keywords
Keywords are terms and phrases that are often typed into search engines like Google, Bing, and others. They play a major role in deciding where your website ranks. If you strategically place keywords in adequate amounts, over time you’ll see your pages moving up the leaderboards.
Over time, keyword strategy has evolved significantly. In the past, it was just a matter of stuffing as many as you could into a piece of content, but this led to spammy material that caused Google’s algorithms to punish websites. In order to be successful nowadays, you must conduct keyword research, employ a wide range of terms, and integrate them naturally.
Not only your competitors, but you’ll have to try and stay ahead of search engines like Google as they are continually becoming smarter.
2. Website Metadata
Metadata may be compared to a virtual store window. The first two elements a user sees in the SERP that have an impact on whether or not they click are your meta title and description. In order to scan websites and gather data that matches search requests, Google also employs “crawlers” (picture little robot spiders).
Google can more rapidly determine the relevancy of your website if you include DeFi keywords in the metadata, including header tags (H1, H2, H3, etc.) and image tags.
3. Technical Optimization
Continuing from there, your site’s backend may also have a number of additional technical difficulties that, once fixed, can significantly impact your overall SEO performance. In the end, it will be challenging for anyone to take any meaningful action on your website if the UX isn’t easy to use and seamless.
When it comes to securing those higher rankings, the technical DeFi SEO tips can be extremely helpful, whether it’s making sure that your site loads quickly, eliminating “toxic” backlinks (external website links that are untrustworthy or irrelevant, etc.), or creating a clear XML sitemap with a clean URL structure.
Nothing should stand in the way of SEO accomplishing its task, which is to help visitors find your website organically.
As we get into more technical aspects of SEO, obtaining backlinks is a critical element in optimization effectiveness. When another website includes a link to yours in an article or blog post, it counts as link building or a backlink. This not only helps you increase your domain authority, but it also directly increases the likelihood of visitors clicking through to your DeFi website if it appears on other credible and trustworthy domains.
Simply by producing engaging content, you might be able to gain organic links. The better your content, the more likely you are to fulfill your target audience’s search intent, and the more probable it is that other sites in your sector will make use of your website as a reference.
On the other hand, you can simply contact other websites to exchange links in a quid pro quo arrangement, there are a number of different actions that can assist speed up this process:
- Guest posting
- responding to queries on forums like Quora
- generating content that others can share, such as infographics and videos
- contacting people in the DeFi sector and sharing content on social media (e.g. LinkedIn)
5. SEO Metrics
Unless you understand what “effective” means, you cannot perform SEO effectively! To monitor, evaluate, and enhance your SEO approach, you must have a solid grasp of SEO metrics.
These are some of the basics of SEO to keep in mind when it comes to DeFi marketing. However, there are many other aspects even to these factors which can only be fulfilled with the help of a DeFi marketing agency.
Importance of SEO and Organic Traffic
Now that you know the fundamentals of an SEO strategy, it’ll be easier to grasp the importance of organic traffic and SEO. When it comes to DeFi marketing, organic search tactics powered by SEO are unrivaled in terms of durability and cost efficiency. SEO is more affordable than sponsored advertising, and its results stay longer as well.
While PPC campaigns require renewal and bidding prices change, SEO tracking tools employ organic data to construct lists of DeFi keywords and keep coming up with fresh content ideas as you delve deeper. All this, in turn, helps to increase the inflow of organic traffic which can further lead to boosting conversions.
Overall, SEO is the most important aspect of DeFi marketing as it can help you gain a vast amount of organic traffic for your website, which can then lead to higher conversions and sales.
Tips to Create a Successful DeFi SEO Strategy
It’s not always necessary to try to target the most well-known search phrases and expect to be able to get ahead of the competition right away. It’s important to understand your audience and make an effort to give them the information, material, and general service they require. In light of this, we have put up some DeFi SEO pointers that are still relevant.
1. Target Humans and Then Search Engines
As was already established, the Google algorithm continues to improve our thinking by becoming smarter every day and employing continual human input. Having said that, there is no cunning workaround or secret technique to trick Google, so don’t even attempt. Write keeping readers first and then search engines in mind.
In the end, you should always put the needs of your audience first, and the only way to do so is to create compelling material that is inherently realistic. Fit the keywords where it makes sense and enable driving DeFi keywords to boost your already insightful and worthwhile content since everyone can recognize a term that has been crammed in.
2. Target Keyword Placement
Keywords serve as the cornerstone of this entire process, even though the motive should always be people, not search engines. In addition to getting to the heart of what users and Google are searching for by focusing on popular DeFi search phrases, SEO also generates 1,000%+ more traffic than social media, which accounts for over half of all the traffic on the web.
Consequently, since keywords are the foundation of DeFi SEO, they must be the foundation of the content you create.
3. Target Featured Snippets
Nowadays, featured snippets essentially control SERPs. Even if you’ve never heard the word before, it’s probable that you are already aware of them. For the majority of search queries, these are the highlighted response boxes that are seen at the top of the SERPs.
A featured snippet indicates you are doing something right. You may increase your chances of getting a featured snippet by using particular formatting and style choices, like numbered lists, bullet points, infographics, and directly responding to search queries.
As the query is addressed in the Google search preview itself, statistics suggest that snippets don’t always lead to direct clicks, but as of now, snippets are included in over 19 percent of SERPs. They are excellent for promoting your name and increasing brand recognition. So, the clicks will continue to come.
The scope of SEO is simply too broad to cover in a single article. You should be well-prepared to manage anything 2022 throws at you by following these tried-and-true ways that have stood the test of time in this space. It’s a discipline that gets more sophisticated and subtle every day.
At Blockwiz, we have a vast collection of resources available for you to use to learn more about DeFi SEO and see examples suitable for beginners, advanced users, and professionals. Thus, don’t wait to play catch-up since the SEO environment is always changing.