In the ultra-competitive world of crypto, how can you stand out from the crowd? How can you reach the right people? The answer is simple – Crypto Keywords Ranking.
Every crypto project tastes success only after the crypto space at large discovers them. And the discovery is not mere luck, as every successful brand meticulously markets its project to reach the right audience. That’s the recipe for success—a product delivered to those looking for it.
Crypto SEO is the magic that can help you reach the right people—enthusiasts, potential investors, developers, and more. And keywords are like magic spells. To make the most of SEO, you need to rank for the right crypto keywords for your project.
In this article, we will discuss how you can rank high on crypto keywords to help you reach the right audience.
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Importance of Keyword Ranking for Crypto Brands
Your project is a powerful, utility-focused cryptocurrency aimed at the DeFi space. You write a beautiful article to explain how your crypto project is the ‘next big thing’ in the industry. But, is writing an article enough if no one is reading it? So, how do you get the users to find this specific peace that you wrote?
For new crypto projects being introduced daily, getting users to directly find yours unless you spend heavily on marketing, is very hard. That’s where the power of SEO and ranking for the right crypto keywords comes into play. Interested users will most likely search ‘DeFi utility tokens’ or ‘utility crypto for DeFi.’ If your company pops up in Google search results for these keywords, the chances of conversion rise significantly.
Emphasizing the importance of ranking crypto keywords, Utkarsha Srivastava, Content Lead at Blockwiz says,
“Whenever a query is placed on Google, the search engine’s unique formula determines the sites that rank the highest for that specific query in order to show results. But you’ll never get your site on the list if your content doesn’t match what people are looking for. That’s why you need to optimize and rank your content through smart keyword choices. Ranking for relevant, quality keywords can result in the right kind of visitors that improve brand awareness and increase sales.”
According to marketing experts, websites organically listed on the first search page receive 90% of total clicks on Google. Hence, the higher you climb on the crypto keywords ranking, the more clicks you will have. Quite expectedly, every crypto brand is fighting for the top ranks. And if you want to win the battle, you’d need expert crypto marketing strategists like Blockwiz to smash the competition.
How to Find the Right Keywords for Your Crypto Brand?
For ranking for crypto keywords, you first need to identify them. Here are three steps to identify the right crypto keywords for the SEO of your project:
Keyword Research Using Tool
The primary step to finding the right crypto keywords for your brand is to use a trusted online keyword research tool. There are a number of high-quality tools available that will help you identify relevant keywords for your crypto project. These tools not only help you find appropriate keywords but also provide a competitive analysis of each keyword for better understanding.
Check What Your Competitors are Using
No matter the niche you cater to, you will always have competitors out there. And ranking for crypto keywords will be a priority for them as well. Take a look at their content and try to figure out the crypto keywords they are trying to rank on. Analyze their websites, blogs, third-party websites promoting them, social media channels, and marketing content to have a comprehensive understanding.
Frame a Few Terms Yourself
Put yourself in the shoes of your target audience. Now, think about what would you search for if you want to find a crypto project of your liking. Take a note of the words that you’d type, and those will be your organic keywords. Ask your team members to carry out the same exercise and match all the outcomes at the end of the day.
Analyze the Crypto Keywords Volume
Finally, once you have the crypto keywords list ready, analyze each of them for search volume. You need SEO experts like those at Blockwiz to track the crypto keyword volume and difficulty and suggest necessary edits. The keyword with the most search volume may not be suitable for you to target due to high competition. However, there will be a number of crypto keywords with enough volume that you can target and rank on.
Top 5 Hacks for Crypto Keywords Ranking
Ranking on top when everyone’s trying to do the same is a tricky affair. The margin of error is quite slim, and hence, you need a strong keyword plan to jump to the top search ranks. Here are the top five hacks that will help your crypto project rank using the right crypto keywords:
1. Identify Multiple Crypto Keywords for Your Project
You choose the best crypto keywords with the most search volumes. The drawback is that most of your competitors would be trying to rank on the same keywords. And there’s a great chance that some of them will already be ahead of you in doing it. It then becomes a difficult task to rank on such crypto keywords, where many like you are doing the same.
So, what’s the answer to this? It’s simple – identify multiple crypto keywords to rank on. Use variations of the identified keywords, and try to incorporate them logically in your SEO optimization. However, avoid using too many keywords, as it might hamper the content and context analysis of your page. Also, ensure that you use a combination of short-tail and long-tail crypto keywords to gain maximum traction.
For instance, if your crypto project is an NFT trading platform, you’d want to rank on the ‘best NFT trading platform.’ However, the competition for ranking on this crypto keyword is extremely high, which is why finding alternatives is essential. You may use keywords like ‘best NFT trading platform for beginners’ or ‘best platform for buying NFTs in 2022’. These variations will help you cut the clutter on common keywords and gain organic traction effectively.
2. Create Quality Content to Rank for Crypto Keywords
Content plays an important role in crypto keywords ranking as SEO and content marketing are interconnected. Quality content helps generate high CTR for your page, an essential parameter to land on top Google Search pages. Moreover, quality content also allows you to incorporate selected crypto keywords and their variations seamlessly. Incorporating crypto keywords strategically keeps your content relevant to the audience for a long time.
High-quality engaging content also helps you provide a great user experience to your audience for navigating through the website. Likewise, high-quality content also helps you generate backlinks from higher authority websites, a primary SEO goal. All these factors help you improve your rankings for crypto keywords.
For example, typing ‘best DeFi crypto to invest in 2022’ on Google will give you hundreds of relevant search results. If your page pops up on top and it does not have quality content, users will exit quickly. And as the bounce rate increases, your ranking will eventually deteriorate.
3. SEO Optimized Keyword Usage
SEO optimization is absolutely necessary for identifying, incorporating, and ranking for crypto keywords. Better SEO results in high search engine rankings, attracting new users and helping your website achieve its optimum potential. Likewise, variations of crypto keywords help in better SEO optimization, indicating a mutually inclusive relationship between SEO and keywords.
Using crypto keywords that help in SEO optimization is essential for landing on the first page of Google Search. Effective SEO strategies combined with keywords optimization help crypto projects improve their ranking search engine rankings. SEO optimization helps improve the website UX and brand equity, two elements that drive organic search visibility.
This will bring more organic traffic and quality leads for your project, building trust and reputation for your crypto brand. More number of users clicking on your links organically directly results in a higher ranking on Google.
4. Keep an Eye on the Competition
You may have great crypto keywords ranking strategies in place and yet fail in ranking at the top. If that’s the case, you need to spend time analyzing what your competitors are doing to beat you. Keep an eye on their content and keywords strategy, SEO practices, PPC advertising, and other key parameters. Similarly, take note of all the things they’ve done right, including the type of content and channels they use.
Once you’ve analyzed your competition, compare it with whatever you’ve been doing. Take a closer look at the details and identify the shortcomings in your strategies. Try to take the positives and incorporate whatever seems suitable in your crypto keywords and SEO game for best results.
5. Track Your Crypto Keyword Performance
Once you execute your strategies for ranking on certain crypto keywords, the next logical step is to analyze the outcome. Building strategy after strategy without tracking the performance often turns out to be catastrophic for crypto brands. Tracking your crypto keyword rankings will allow you to avoid long-term SEO issues, making your content future-proof.
To monitor your crypto keywords ranking, you can utilize multiple online tools. To figure out why you’re being outranked, you need to track your performance on keywords through the following metrics:
- Ranking on Google Search
- Organic traffic generated
- The bounce rate of crypto keyword pages
- User CTR (Clickthrough Rate) on search engines
Tools to Pick the Right Crypto Keywords
To compete in the cutthroat crypto keywords battle, you need effective tools to stay ahead. Here’s a shortlist of such online tools that can be game-changers for your crypto SEO game:
Ahrefs is one of the best digital marketing tools online. The platform allows you to track your crypto rankings, generate suitable keywords for your content, check backlinks, and more. Key Ahrefs features include:
- Keyword Research for 10 Search Engines
- ‘Click’ Data Analysis for Individual Keywords
- Search Traffic Estimation
- Identifying Content Gaps Between Competitors
MOZ is another great online SEO software that claims to provide the most accurate SEO data in the world. MOZ is particularly great in keywords suggestions, having suggested over 500 million of them. Here are some key features of MOZ:
- SEO Auditing and Monitoring
- Keywords Research and SERP Tracking
- Data Visualization and Custom Reports
- Competitor Analysis
SEMrush is one of the largest digital marketing SaaS platforms in the world. The SaaS tool can conduct a site audit for your project website and provide SEO optimization for a better crypto keywords ranking. Following are a few key features of SEMrush:
- Keyword Research
- On-page and Local SEO
- Content Creation and Distribution
- Competitor SEO Analysis
At a Glance
Ranking for Crypto keywords is one the most important elements of successful crypto marketing. Therefore, you need to find hacks for better ranking, which includes finding organic crypto keywords yourself. Similarly, you need to create quality content and conduct competitive analysis for all SEO-optimized crypto keywords selected. Blockwiz can help you do all of this and more, helping you rank on crypto keywords suitable to your project.
Blockwiz houses dedicated SEO keywords experts and thoroughbred marketing professionals, a combination that will kill your competition. Moreover, we also have a bunch of crypto geeks that passionately work toward making crypto projects successful. All you need to do is book a call with our team, and the rest will be taken care of.