SEO is an often overlooked aspect in the blockchain and crypto domains. Brands mostly rely on paid marketing strategies rather than focusing on SEO. However, if done correctly, SEO has the potential to grow your crypto brand beyond your imagination. It can attract a lot of organic traffic to your website, and more traffic means more business.
Did you know over 60% of buyers invest in a brand or purchase after extensive research? Google and other search engines play a prominent role in that research. So, if your target audience can easily get the data they want about your brand, they are more likely to engage with it. This is one of the many reasons why SEO plays a critical role in the growth of crypto brands.
In this guide we’ll discuss how you can build SEO for your brand. So, let’s get started.
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What is SEO for Crypto and Blockchain?
Crypto SEO is the amalgamation of optimization strategies and digital marketing in the blockchain and crypto domains. It is all about attracting the target audience to your crypto brand from their searches related to these domains. Think about crypto wallets, exchanges, altcoins, etc.
If your brand revolves around these crypto niches then your target audience should be able to find you using relevant keywords. For example, if you look up “crypto trading” on Google, you’ll find Binance among the top 5 search results. This clearly shows how the Binance website is optimized around that and other relevant keywords like “crypto exchange”, “crypto trade”, etc.
Simply put, the basic idea behind SEO in the cryptocurrency domain is to optimize your website in a way that it ranks on the top SERP for the relevant keywords. But why is SEO so important in this domain? How can you get SEO stats for your website? What are the benefits of SEO? Let’s find out together.
1. Need for SEO in Crypto and Blockchain
What good is your crypto brand if your target audience is unable to find it to reach your website? The need for SEO is to rank well on the SERP, its main objective is to drive more traffic towards your website. As mentioned earlier, more traffic means more business. SEO not only helps your website to rank better on search engines but also enhances its visibility.
Awareness is what crypto brands seek. If your website is not optimized, chances are high it might not attract your target audience. It is about providing your target audience all the information you can about your crypto brand for them to engage with it.
Thus, focusing on a strong SEO strategy is a necessity for you if you wish to bring more traffic to your website and achieve your business goals. These are some of the main reasons why SEO plays a critical role in the cryptocurrency industry. Therefore, if you want your crypto brand to succeed, you cannot turn a blond eye towards SEO.
2. How to do a Website SEO Check?
Every action has an equal and opposite reaction, the third law and an absolute one at that. Suppose you start following the best SEO practices for your website, it’ll definitely have some effect on your rankings. The next order of business will then be to look at the results. This is where website analysis tools and SEO checkers come into the picture.
These tools can provide you with the relevant information you need to fix any SEO errors, track off-site activities like building backlinks, discover areas of improvement, and more. Some of the best analytics tools are Google Search Console, SEMRush, and MonsterInsights. SEO is a continuous process, hence the need for these tools is paramount if you want to hold on to your search engine rankings.
3. Benefits of SEO in Crypto
It is clear so far that SEO is essentially an inbound marketing strategy. It can help your crypto brand grow exponentially. While that matters a lot, is it the only benefit of SEO? Not really. So, let’s take a look at some of the main benefits you can get by properly optimizing your website.
- A properly optimized website can continue to bring organic traffic for a substantial period of time. This is because search engine rankings are organic and you don’t have to worry about paying for ads. Therefore, you can generate immense traffic for free if you implement SEO the right way.
- While organic rankings lag behind PPC ads, results from the first Google SERP can bring in a huge amount of traffic. Numerous studies indicate that more than 70% of Google searches lead to organic clicks on the first SERP. This basically means that your chances of attracting your target audience can increase significantly if your website appears on the first SERP for the relevant crypto keywords.
- While SEO may not be a popular marketing aspect in the crypto space, the sentiment is not mutual for other domains. Improving online presence and SEO is the top priority for more than 60% marketers. Since not many players in the crypto sphere focus on SEO, your chances of staying ahead can increase substantially if you continuously optimize your website.
To sum it all up, SEO can help generate organic traffic for without any spend. You don’t have to rely on PPC advertising or any other form of digital advertising. You can stay ahead of your competitors with a proper SEO strategy for crypto brands. Now that you know the true potential of SEO, it is time to learn its essentials in detail. So, let’s take a deeper dive.
Everything You Need to Know About Crypto SEO
The best thing about SEO is that you can attract quality, organic traffic to your website with the right strategy. However, achieving that feat can be a tedious task as SEO is much more than meets the eye. There are many aspects that you have to work on in order to succeed at this game. So, let’s discuss those aspects in detail.
Keyword Research for Crypto Brands
It all starts with an extensive keyword research. This aspect gives you insight into what your target audience is searching for on search engines. Suppose you own a marketplace for NFTs, you’ll want to strategically include target keywords like “NFT marketplace”, “NFT trading”, “NFT exchange”, etc., in your website to rank on top of SERP.
OpenSea, Crypto.com, and Binance are great examples of such exchanges and marketplaces. They rank on the first SERP for all the mentioned keywords. But how did they get there? You guessed it. With the help of keyword research and optimization. Here are some key parameters you should consider.
1. Role of Keywords
Keywords are the backbone of SEO. Let’s put it this way, search engines wouldn’t have been what they are today without keywords. You look at something, anything, interesting in life, you feel like learning more about it. How do you get that information? The terms or phrases you use to search for them on search engines are keywords.
If you search about something with the right keywords, search engines like Google will present you with all the relevant information. This is why keywords are an integral part of SEO and you must include the relevant keywords strategically in your website for it to rank for them. The above example of NFT marketplace says it all.
There are three types of keywords—primary or focus, secondary, and additional (long-tail). Primary keywords are those for which you want to rank like “crypto SEO”, “blockchain SEO”, etc. Secondary keywords are the alternatives of primary keywords like “SEO for crypto”, “SEO in blockchain”, etc.
Long-tail or additional keywords are essential phrases like “what is SEO for crypto”. Including such keywords across your website is very important if you want to rank well. People use all these keywords to get the relevant information. However, simply using these keywords on your website does not cut it. You have to satisfy your target audience’s query as well.
This is where the next parameter of keyword research comes into the picture.
2. Importance of Search Intent
User or search intent is essentially the purpose behind any search query. The main purpose of search engines is to satisfy search or user intent. Google presents searchers with results that are relevant to their search queries or keywords they use. For example, the keyword “buy NFT” will fetch you marketplaces where you can purchase, trade, and create NFTs.
On the other hand, if you search “what is NFT”, you’ll get blogs and news articles explaining about what are NFTs. The search or user intent behind both queries is completely different. The first one satisfies the purchase intent, whereas the second one tries to fulfill the knowledge intent. Overall, the idea is to understand search or user intent and create website content accordingly.
If your website does not satisfy this intent, it is unlikely to rank altogether, let alone on the first SERP. This is one of the most important aspects of keyword research and SEO, in general. Therefore, it is vital for you to provide your target audience with all the relevant information around the target keywords, as they will need it to engage with your brand.
Now you know how important keywords and search intent are. Thus, it is time to take a look at some tools that can help you with keyword research.
3. Keyword Research Tools
Keyword research tools offer all the relevant data including search volume, keyword difficulty, traffic, keyword intent, and competitive SERP analysis. Using these tools can substantially decrease the amount of manual effort you might put into keyword research. The data these tools provide can help you to find keywords that your target audience is searching for.
Moreover, you can get insight into how you can optimize your site around target keywords. So, let’s take a look at some of the best keyword research tools you can use.
With this SEO platform you can perform keyword analysis by search volume, save and generate keyword lists, check question keywords, and much more. It is one of the most popular keyword research tools where you can get all the relevant data for 500 million keywords.
This is one of the most advanced tools which dives deeper into SERP details like reviews, image pack, featured snippet, etc. While you may not need these details initially, they can prove to be highly beneficial. This is because these minor details affect rankings and SEMRush can help improve on these aspects around your target keywords.
This tool can come in quite handy for overall site optimization, rank tracking, and keyword opportunities. So, if you want data like keyword search volume, traffic, competition, and more, Wincher can easily help you.
Keyword research in itself can help you rank better across search engines. However, there are other SEO aspects that you need to take care of in order to substante your stand in the crypto industry. This brings us to our next and very important aspect. So, let’s get straight into it.
On-Site SEO for Crypto Brands
On-site SEO involves optimizing elements on your website in such a way that it attracts more organic traffic while ranking higher on the search engines. It covers all the grounds from content optimization to linking structure. So, let’s take a look at all these aspects of on-site SEO one by one.
1. Content Optimization
The idea behind content optimization is to spread the content on your website to as many people as possible. It is done by ensuring that all the relevant keywords are present across your website. The website content should be useful enough to satisfy search intent. It should be engaging enough to hold your target audience for good.
Take Blockwiz for example, if you go to the website, you’ll notice how the content is optimized for keywords like “crypto marketing”,“crypto influencer marketing”, etc. It even ranks on the first SERP for these keywords because it satisfies search intent. This is why it is vital for you to optimize your website’s content in terms of keywords, search intent, and engagement.
2. Optimization of Headers and Titles
The headings and subheadings on your website play an important role in indexing and hence, ranking. Search engines crawl through them to get a better understanding of the content within. Heading and title optimization is all about the proper placement and usage of H1, H2, H3, etc tags in the HTML code.
You also need to place the focus keywords across all these tags so that search engines can properly understand the content structure and show your content on top of SERP. Headings and titles should be descriptive yet concise. Adding numbers to them also helps. Moreover, headings in question format is also a great way to boost SERP rankings. This is because long-tail keywords are less competitive, easier to rank for, and satisfy search intent.
3. Schema Markup
Schema markup is a great way to ensure proper content structure. There are tools like Rank Math that allow you to add schema markups for blogs, videos, listicles, products, etc. This further makes it easier for search engines to recognize which page on your website contains what sort of information.
Google uses schema markup handpick featured snippets which are also known as zero-position results. These snippets play a significant role in boosting traffic along with page authority. So, ensure that you are providing the relevant schema markup for your website’s content to search engines.
4. Visual Elements
No one likes to read long-form content if it does not have relevant media in it. This is because without media, uninterrupted long-form content becomes monotonous. Images, videos, tweets, etc. can convey a lot of information. This is why it is essential that you use media through your content to keep it engaging for your target audience.
Moreover, optimizing images as per the content can further improve your SERP rankings. This can be done by using target keywords in the image alt text and file name. Using videos and tweets that are in sync with your content. Google’s image search results show up for 1/3rd of all search queries. This clearly shows the impact images can have on your rankings. So, be sure to add visual elements with relevant keywords on your website.
5. Page Loading Speed
While visual elements can certainly improve SERP rankings, they can also impact the performance of your website. Thus, it is important to optimize these elements. For example, using proper image format like JPG is a great way to improve performance. Also, ensure that images on your website are smaller in size (less than 100 kb will do).
More than half of all online traffic is mobile driven nowadays. From online purchases to consumption of information, users do it through their mobile phones. The use cases are endless. Thus, offering flawless mobile user experience to your target audience is vital for your crypto brand.
Ensure that your website is mobile friendly. This means that the website displays the content properly, is responsive, and engaging. This can also help attract more visitors to your website as UX is a critical aspect.
7. External and Internal Links
A proper link structure is a vital aspect of on-site SEO. Having contextual external and internal links in your website’s content is a great way to fulfill Google’s EAT (Expertise, Authoritativeness, and Trustworthiness) recommendations. External links with higher domain authority scores make your content more reliable and data driven.
An internal link structure, on the other hand, acts as a repository for all the content on your website. Therefore, include relevant internal links across your website so that Google can get an overall idea of what your crypto brand is all about.
Now that you know the basics of on-site SEO, it’s time to get out into the world and focus on off-site SEO.
Off-Site SEO for Crypto Brands
Off-site SEO is all about how well your crypto brand is doing outside your website. It involves link building or backlinking, social media engagement, analytics, etc. So, let’s discuss all these aspects.
1. Link Building or Backlinking
Backlinking is a critical aspect if you want to stay true to Google’s EAT recommendations. It is all about building authority and credibility which are among the most important factors in the crypto domain. When other websites link back to yours, its authority and credibility increases. This further boosts your SERP rankings.
However, link building is a time consuming process. Another thing to consider is that you have to target high quality websites like Bloomberg or Forbes. This can only be achieved by creating high quality content for your website which has the potential to inspire people to share across the internet. Influencers can also help you with backlinking, so working with them is also a great way to build SEO for your crypto brand.
2. Social Media Engagement
It is essential for your crypto brand to have a strong social media presence. It is one of the ways to build your off-site SEO. With consistent social media interactions on your social channel helps in building a strong brand identity for your crypto project. With different types of content from videos about your brand to your offerings to events, etc. can help build brand recognition and credibility.
Social media engagement is all about how well you are engaging with your target audience and their needs. The best strategies adopted in the crypto space are giveaways, airdrops, contests, quizzes, AMAs, etc. are great ways to engage your audience.
You can easily evaluate how effective your digital marketing campaigns are with the help of analytics. They essentially offer insight into the type of content which generates the most traffic, channels that generate the most engagement, and whether your website is aptly ranking on the first SERP.
Based on this data, you can make improvements to your website and optimize it better to stay ahead of the competition. So, ensure that you are consistently monitoring your website’s analytics.
4. Competitive Research of the Crypto Market
This off-site SEO activity can help you with on-site SEO. It involves monitoring the websites of your competitors. Competitive research can provide insight into your competitors’ strengths and weaknesses. You can further tweak your website by improvising on the weaknesses while continuously optimizing it as per the latest trends.
These are the most important aspects of crypto SEO and missing out any one of them is not an option. While missing out on one or several SEO aspects might not affect your SERP rankings immediately, it can prove to be fatal in the long run. Let’s take a look at the same in detail.
SEO Mistakes Crypto Brands Should Avoid
Realizing that SEO plays a critical role in digital marketing is a feat in itself. Understanding its basics, learning it in detail, and then implementing it is the next step. However, it is also easier to miss out on some SEO aspects since there are simply too many of them.
Like that can prove to be fatal for your crypto brand, poor optimization or blunders during optimization can also be catastrophic. So, let’s take a look at some of the common SEO mistakes you should avoid.
1. Keyword Stuffing
The ideal keyword density is 1-2%. This means that you can only use your target keyword 1 or 2 times in a 100 word content. While it was initially a good idea to use the target keywords as many times as possible, it is known as keyword stuffing nowadays. Adding target keywords unnecessarily in your content can severely affect your SERP rankings.
Google’s search algorithms are constantly updating. Keyword stuffing is a vital parameter that search engines consider while crawling through websites. So, it is always a good idea to maintain the keyword density while using a mixture of primary, secondary, and additional/long-tail keywords.
2. Avoiding Long-Form Content
While the length of content is not a ranking factor, long-form content with 2500-4000 words has a better chance of ranking higher on SERP. This is because long-form content usually satisfies Google’s EAT recommendations and is preferred by many to get valuable information. So, be sure to focus on long-form blogs along with regular content.
3. Single Page Websites
Gone are the days when websites with single pages used to be a thing. Having such a website nowadays is as good as not having it. People look for responsiveness, engagement, navigation, and much more in a website. So, it is essential that your website has multiple landing pages that are descriptive.
Having multiple web pages shows that your website has a proper structure and each section is offering valuable information to the user. Therefore, it is essential to have landing pages for services, blogs, case studies, etc. as better structure ensures better SERP rankings.
4. Content Duplication
This is a common SEO mistake like keyword stuffing. Having duplicate content in any form is a deal breaker as you are essentially competing with yourself. It also leads to keyword cannibalization as duplicate content will target keywords from the existing content. So, it is better to update existing content rather than having multiple copies of the same content.
5. Broken Links
Since internal and external links are an integral part of SEO, chances are high that some of these links might break eventually. So, if you are using many internal and external links in your content, be sure to check for broken links on a regular basis and remove them as they can significantly impact your SERP rankings along with EAT recommendations.
Praveen Palkhade, Senior SEO Associate at Blockwiz, feels that these are some of the common SEO mistakes crypto brands should focus more on. However, a slow website, mobile incompatibility, misuse of H tags, etc. are also some of the blunders brands should avoid to succeed at SEO, as per Praveen.
Strategies for Crypto Brands to Boost SEO
Now that you know what you should not do while optimizing your website, let’s take a look at some strategies that further boost SEO for your crypto brand.
- SEO is all about staying on top of your game, so it is essential for you to keep up with the latest crypto trends. Doing so will not only give you an idea of how the industry is changing, but you will also get insight into how you can improve your online presence.
- Whether or not your crypto brand offers people what they are looking for in the crypto space, it is essential to know it. This can further present you with new opportunities that you can explore to further substantiate your stand in the industry.
- Keep a weather eye on your competitors. It is a great way to stay ahead of the curve and improvise on the aspects they are lacking on or are not focusing on properly.
- Offer quality content to your target audience which is genuinely useful for them.
- Use social media consistently and work with influencers to boost brand awareness and visibility.
- Write guest posts for high authority websites to get quality backlinks to yours. It is a great SEO tactic to reach out to a larger audience.
Metrics to Measure
Simply optimizing your website is futile if you are not measuring the results. SEO metrics offer insight into the effectiveness and performance of your SEO measures. Also, you can improve your existing strategies and develop new ones with these metrics. So, let’s take a look at the parameters you should be tracking.
1. Keyword Ranking
You can do this by doing a Google search for the keyword you are targeting in your content. This can give a pretty good idea about the keywords that you are ranking for and the ones you can improve on.
2. Click-Through Rate
CTR is the percentage of people who reached your website from SERPs. It is a great metric to know how well optimized your meta titles, descriptions, tags, etc. are. Also, you can further improve them if you feel that the CTR is not as per your expectations.
3. Bounce Rate
This offers insight into the percentage of people who left your website without interacting with it. If the bounce rate is high, you can further optimize your website by aligning the content with search intent, offering engaging content, improving page speed, and making the content easy to read.
4. Conversion Rate
This helps you understand whether your website is actually attracting your target audience or not. It is an essential metric to learn about sales leads and increase them by further optimizing the website.
5. Session Time
This metric gives a clear insight into how well your content is satisfying search or user intent. If people are spending more time on your website, you should know that your content is in sync with what your target audience is looking for.
These are some of the main SEO metrics you should keep your eye on. However, there are parameters like website authority, backlinks, page speed, organic traffic, etc., that can further help you get a better understanding of how well your SEO efforts are paying off. You can track these metrics with the help of tools like Google Search Console, SEMRush, Moz, etc.
While SEO plays a significant role in the overall growth of your crypto brand, it is a continuous and difficult process. You either need a dedicated SEO team or a best crypto SEO agency that can handle all your SEO needs.
So, if you want to optimize your website and rank better on search, get in touch with growth experts at Blockwiz. With a proven track record of satisfying over 150 clients, Blockwiz is a prominent name when it comes to crypto search engine optimization. Therefore, now is the time for you to follow your instinct and start growing your business with the help of SEO.