SEO or search engine optimization is an often overlooked aspect in the blockchain and crypto domains. Brands mostly rely on paid marketing strategies rather than focusing on SEO. However, if done correctly, SEO has the potential to grow your brand beyond your imagination. It can attract a lot of organic traffic, which can translate to more business.
For instance, did you know over 60% of buyers invest in a brand or purchase after extensive research? Google and other search engines play a prominent role in that research.
So, if your target audience can quickly get the data they want about your brand, they are likely to engage with it. It is one of the many reasons SEO plays a critical role in the growth of crypto brands.
This guide will discuss how you can build SEO for your brand. So, let’s get started.
Table of Contents
What is Crypto SEO?
Crypto SEO is the amalgamation of optimization strategies and digital marketing in the blockchain and crypto domains with the aim of attracting the target audience to your crypto brand from searches related to these domains.
Think about crypto wallets, exchanges, altcoins, etc. If your brand revolves around these crypto niches, then your target audience should be able to find you using relevant keywords. For example, if you look up “crypto trading” on Google, you’ll find Binance among the top 5 search results. This clearly shows how the Binance website is optimized around that and other relevant keywords like “crypto exchange,” “crypto trade,” etc.
The basic idea behind SEO in the cryptocurrency domain is to optimize your website so that it ranks on the top SERP (search engine results page) for the relevant keywords.
But why is SEO so important in this domain? How can you get SEO stats for your website? What are the benefits of SEO? Let’s find out together.
“Why spend thousands of dollars on paid ads when you could get free organic leads? The true potential of SEO, an often overlooked aspect, is finally being realized in the crypto industry as more and more projects focus on optimizing their content right from the beginning. Blockwiz as a pioneer in SEO for crypto and a full-stack blockchain marketing agency has been instrumental in increasing organic traffic and search ranks for our clients.” – Dev Sharma, CEO at Blockwiz.
1. Need for SEO in Crypto and Blockchain
The need for SEO is to rank well on the SERP, with the main objective of more traffic toward your website.
Awareness is what crypto brands seek. If your website is not optimized, chances are high that it might not attract your target audience.
It is about providing your target audience with all the information you can about your brand for them to engage. Thus, a solid SEO strategy is necessary to bring more traffic to your website and achieve your business goals.
2. How to do a Website SEO Check?
Every action has an equal and opposite reaction, the third law of motion and an absolute one. Suppose you start following the best SEO practices for your website. It’ll definitely have some positive effect on your rankings.
The next order of business will then be to look at the results. It’s where website analysis tools and SEO analysts come into the picture. These tools can provide you with the relevant information you need to fix any SEO errors, track off-site activities like building backlinks, discover areas of improvement, and more.
The best analytics tools are Google Search Console, SEMRush, and MonsterInsights. SEO is a continuous process. Hence, these tools are paramount if you want to hold on to your search engine rankings.
3. Benefits of SEO in Crypto
SEO is an inbound marketing strategy. It can help your crypto brand grow exponentially. While that matters a lot, is it the only benefit of SEO? Not really. So, let’s look at the main benefits you can get by optimizing your website.
Since only a few players in the crypto sphere focus on SEO, your chances of staying ahead can increase substantially if you continuously optimize your website. SEO can help generate organic traffic without spending on PPC or other digital advertising. You can stay ahead of your competitors with a proper SEO strategy for brands. Now that you know the true potential of SEO, it is time to learn its essentials in detail. So, let’s take a deeper dive.
Everything You Need to Know About Crypto SEO
The best thing about SEO is that you can attract quality, organic traffic to your website with the right strategy. However, achieving that feat can be tedious as SEO is much more than meets the eye. You have to work on many aspects to succeed at this game. So, let’s discuss those aspects in detail.
Keyword Research for Crypto Brands
It all starts with extensive keyword research. This aspect gives you insight into what your target audience is searching for on search engines.
Suppose you own a marketplace for NFTs. You’ll want to strategically include target keywords like “NFT marketplace,” “NFT trading,” “NFT exchange,” etc., in your website to rank on top of SERP.
OpenSea, Crypto.com, and Binance are great examples of exchanges and marketplaces that rank on the first SERP for all the mentioned keywords. They got there with the help of keyword research and optimization. Here are some key parameters you should consider.
1. Role of Keywords
Keywords are the backbone of SEO. Let’s put it this way. Search engines wouldn’t have been what they are today without keywords. You look at something, anything, interesting in life, and you feel like learning more about it.
How do you get that information? The terms or phrases you use to search for them on search engines are keywords.
Search engines like Google will present you with all the relevant information if you search for something with the right keywords.
It proves that keywords are an integral part of SEO, and you must include the relevant keywords strategically in your website to rank for them. The above example of the NFT marketplace says it all.
Three types of keywords are primary or focus, secondary, and additional (long-tail). Primary keywords are those for which you want to rank, like “crypto SEO”, “blockchain SEO”, etc. Secondary keywords are the alternatives to primary keywords like “SEO for crypto”, “SEO in blockchain”, etc.
Long-tail or additional keywords are essential phrases like “what is SEO for crypto”. Including such keywords across your website is critical if you want to rank well.
People use all these keywords to get relevant information. However, simply using these keywords on your website does not tick all the boxes. You have to satisfy your target audience’s query as well. It is where the following parameter of keyword research comes into the picture.
2. Importance of Search Intent
User or search intent is essentially the purpose behind any search query. The primary purpose of search engines is to satisfy search or user intent. Google presents searchers with results that are relevant to their search queries or keywords they use.
For example, the keyword “buy NFT” will fetch marketplaces where you can purchase, trade, and create NFTs. On the other hand, if you search “what is NFT”, you’ll get blogs and news articles explaining what NFTs are.
The search or user intent behind both queries is entirely different. The first satisfies the purchase intent, whereas the latter one tries to fulfill the knowledge intent. The idea is to understand search or user intent and create website content accordingly.
If your website satisfies this intent, it will likely rank altogether on the first SERP. It is one of the most important aspects of keyword research and SEO, in general.
Therefore, you need to provide your target audience with all the relevant information about the target keywords, as they will need it to engage with your brand.
Now you know how important keywords and search intent are. Thus, it is time to look at some tools that can help you with keyword research.
3. Keyword Research Tools
Keyword research tools offer all the relevant data, including search volume, keyword difficulty, traffic, keyword intent, and competitive SERP analysis. Using these tools can substantially decrease the manual effort you put into keyword research and can help you find keywords.
Moreover, you can get insight into how you can optimize your site around target keywords. So, let’s look at some of the best keyword research tools.
- Moz Keyword Explorer
With this SEO platform, you can perform keyword analysis by search volume, save and generate keyword lists, check question keywords, and much more. It is one of the most popular keyword research tools where you can get all the relevant data for 500 million keywords.
- SEMRush
It is one of the most advanced tools which dives deeper into SERP details like reviews, image packs, featured snippets, etc. While you may not need these details initially, they can be highly beneficial in the longer run. These minor details affect rankings, and SEMRush can help improve these aspects around your target keywords.
- Wincher
This tool can be handy for overall site optimization, rank tracking, and keyword opportunities. So, if you want data like keyword search volume, traffic, competition, and more, Wincher can quickly help you.
Keyword research in itself can help you rank better across search engines. However, there are other SEO aspects that you need to take care of to substantiate your stand in the crypto industry. It brings us to our next vital aspect, on-site SEO. So, let’s get straight into it.
On-Site SEO for Crypto Brands
On-site SEO involves optimizing elements on your website to attract more organic traffic while ranking higher on the search engines. It covers all the grounds, from content optimization to linking structure. So, let’s look at all these aspects of on-site SEO one by one.
1. Content Optimization
The idea behind content optimization is to ensure that the content on your website reaches as many target users as possible. It is done by ensuring that all the relevant keywords, metadata, and tags are present across your website.
The website content should be helpful enough to satisfy search intent. It should be engaging enough to hold your target audience for good. Take Blockwiz, for example. If you go to the website, you’ll notice how the content is optimized for keywords like “crypto marketing”, “crypto influencer marketing”, etc.
It even ranks on the first SERP for these keywords because it satisfies search intent. You need to optimize your website’s content regarding keywords, search intent, and engagement.
2. Optimization of Headers and Titles
The headings and subheadings on your website play an important role in indexing and ranking. Search engines crawl through them to better understand the content within. Heading and title optimization is about properly placing and using H1, H2, H3, etc. tags in the HTML code.
You also need to place the focus keywords across all these tags so that search engines can properly understand the content structure and show your content on top of SERP. Headings and titles should be descriptive yet concise.
Adding numbers to them also helps. Moreover, headings in question format are also a great way to boost SERP rankings. It is because long-tail keywords are less competitive, easier to rank for and satisfy search intent.
3. Schema Markup
Schema markup is a great way to ensure proper content structure. Tools like Rank Math allow you to add schema markups for blogs, videos, listicles, products, etc.
It further makes it easier for search engines to recognize which page on your website contains what information. Google uses schema markup to handpick featured snippets, also known as zero-position results.
These snippets play a significant role in boosting traffic along with page authority.
4. Visual Elements
No one likes to read long-form content if it does not have relevant media in it. It is because, with media, uninterrupted long-form content becomes more varied. Images, videos, tweets, etc., can convey much information.
You must use media through your content to keep it engaging for your target audience. Moreover, optimizing images as per the content can further improve your SERP rankings. It can be done by using target keywords in the image alt text and file name.
Using videos and tweets that are in sync with your content. Google’s image search results show up for 1/3rd of all search queries. This clearly shows the impact images can have on your rankings. So, add visual elements with relevant keywords to add more flavor to your website.
5. Page Loading Speed
While visual elements can certainly improve SERP rankings, they can also impact the performance of your website. Thus, it is crucial to optimize these elements to make your page loading speed faster.
For example, a proper image format like JPG is a great way to improve performance. Also, ensure that images on your website are smaller (less than 100 kb will do). Get rid of elements and files that are unnecessary or not serving any purpose. Third-party scripts can slow down the website, so removing them is a good idea.
You can compress JavaScript, HTML, and CSS files to improve loading speed. Search engines like Google take page loading speed seriously. So, follow the tactics mentioned above to enhance the overall performance of your website.
6. Mobile-friendliness
More than half of all online traffic is mobile-driven nowadays. Thus, offering your target audience a flawless mobile user experience is vital for your crypto brand.
Ensure that your website is mobile-friendly. It means that the website displays the content correctly, is responsive, and is engaging. This can also attract more visitors to your website, as UX is critical.
7. External and Internal Links
A proper link structure is vital to on-site SEO. Having contextual external and internal links in your website’s content is a great way to fulfill Google’s EAT (Expertise, Authoritativeness, and Trustworthiness) recommendations. External links with higher domain authority scores make your content more reliable and data-driven.
On the other hand, an internal link structure acts as a repository for all the content on your website. Therefore, include relevant internal links across your website so that Google can get an overall idea of your crypto brand.
Now that you know the basics of on-site SEO, it’s time to get out into the world and focus on off-site SEO.
Off-Site SEO for Crypto Brands
Off-site SEO is about how well your crypto brand does outside your website. It involves link building or backlinking, social media engagement, analytics, etc. So, let’s discuss all these aspects.
1. Link Building or Backlinking
Backlinking is critical to stay true to Google’s EAT recommendations. It is all about building authority and credibility, among the most important factors in the crypto domain.
When other websites link back to yours, their authority and credibility increase, further boosting your SERP rankings. However, link building is a time-consuming process. Another thing to consider is that you have to target high-quality websites like Bloomberg or Forbes.
It can only be achieved by creating high-quality content for your website, which has the potential to inspire people to share across the internet. Influencers can also help you with backlinking, so working with them is a great way to build SEO for your crypto brand.
2. Social Media Engagement
Your crypto brand needs to have a strong social media presence. It is one of the ways to build your off-site SEO. Consistent social media interactions on your social channel can help build a strong brand identity for your crypto project.
Different types of content, from videos about your brand to your offerings to events, etc., can help build brand recognition and credibility.
Social media engagement is about how well you engage with your target audience and their needs. The best strategies adopted in the crypto space are giveaways, airdrops, contests, quizzes, AMAs, etc.
3. Analytics
You can quickly evaluate how effective your digital marketing campaigns are with the help of analytics. They offer insight into the type of content which generates the most traffic, channels that create the most engagement, and whether your website is aptly ranking on the first SERP.
4. Competitive Research of the Crypto Market
This off-site SEO activity can help you with on-site SEO. It involves monitoring the websites of your competitors. Competitive research can provide insight into your competitors’ strengths and weaknesses.
You can further tweak your website by improvising on the weaknesses while continuously optimizing it as per the latest trends. These are the most important aspects of SEO for crypto, and taking advantage of any of them is not an option.
While missing out on one or several SEO aspects might take time to affect your SERP rankings, it can be fatal in the long run. Let’s take a look at the same in detail.
SEO Mistakes Crypto Brands Should Avoid
Realizing that SEO plays a critical role in digital marketing is a feat. The next step is understanding its basics, learning it in detail, and implementing it. However, it is also innocuous to miss out on some SEO aspects since there are simply too many.
Like that can prove fatal for your establishment, poor optimization or blunders during optimization can also be catastrophic. So, let’s look at some of the common SEO mistakes you should avoid.
1. Keyword Stuffing
The ideal keyword density is 1-2%. It means you can only use your target keyword 1 or 2 times in 100-word content. While it was initially a good idea to use the target keywords as often as possible, it is known as keyword stuffing nowadays.
Adding target keywords unnecessarily in your content can severely affect your SERP rankings. Google’s search algorithms are constantly updating. Keyword stuffing is a vital parameter that search engines consider while crawling through websites.
So, it is always a good idea to maintain the keyword density while using a mixture of primary, secondary, and additional/long-tail keywords.
2. Avoiding Long-form Content
You also need to understand the importance of content marketing when you talk about SEO. While content length is not a ranking factor, long-form content with 2500-4000 words has a better chance of ranking higher on SERP.
It is because long-form content usually satisfies Google’s EAT recommendations and is preferred by many to get valuable information. So, be sure to focus on long-form blogs along with regular content.
3. Single Page Websites
Gone are the days when websites with single pages used to be a thing. Having such a website nowadays is as good as not having it. People look for responsiveness, engagement, navigation, and much more in a website. So, your website must have multiple landing pages that are descriptive.
Having multiple web pages shows that your website has a proper structure, and each section offers valuable information to the user.
Therefore, it is essential to have landing pages for services, blogs, case studies, etc., as better structure ensures better SERP rankings.
4. Content Duplication
This is a common SEO mistake, like keyword stuffing. Having duplicate content in any form is a deal breaker as you are essentially competing with yourself. It also leads to keyword cannibalization as duplicate content will target keywords from the existing content.
So, it is better to update existing content rather than have multiple copies of the same content.
5. Broken Links
Since internal and external links are integral to SEO, chances are high that some links might break eventually.
So, if you are using many internal and external links in your content, check for broken links regularly and remove them, as they can significantly impact your SERP rankings along with EAT recommendations.
Strategies for Crypto Brands to Boost SEO
Now that you know what you should not do while optimizing your website, let’s look at some strategies that further boost SEO for your crypto brand.
- SEO is about staying on top of your game, so you must keep up with the latest crypto trends. Doing so will not only give you an idea of how the industry is changing, but you will also get insight into how you can improve your online presence.
- Keep a weather eye on your competitors. It is a great way to stay ahead of the curve and improvise on the aspects they need to focus on properly.
- Offer quality content to your target audience, which is genuinely helpful for them. Use social media consistently and work with influencers to boost brand awareness and visibility.
- Write guest posts for high-authority websites to get quality backlinks to yours. It is a great SEO tactic to reach out to a larger audience.
Metrics to Measure
Simply optimizing your website is only possible if you are measuring the results. SEO metrics offer insight into the effectiveness and performance of your SEO measures.
Also, you can improve your existing strategies and develop new ones with these metrics. So, let’s look at the parameters you should be tracking.
1. Keyword Ranking
You can do this by doing a Google search for the keyword you are targeting in your content. This can give a pretty good idea about the keywords you are ranking for and the ones you can improve on.
2. Click-through Rate
CTR is the percentage of people who reached your website from SERPs. It is a great metric to know how well-optimized your meta titles, descriptions, tags, etc., are. Also, you can further improve them if you feel that the CTR is different from your expectations.
3. Bounce Rate
It offers insight into the percentage of people who left your website without interacting with it. If the bounce rate is high, you can further optimize your website by aligning the content with search intent, offering engaging content, improving page speed, and making the content easy to read.
4. Conversion Rate
It helps you understand whether your website is attracting your target audience. It is an essential metric to learn about sales leads and increase them by further optimizing the website.
5. Session Time
This metric gives a clear insight into how well your content satisfies search or user intent. If people are spending more time on your website, you should know that your content is in sync with what your target audience is looking for.
These are some of the leading SEO metrics you should focus on. However, parameters like website authority, backlinks, page speed, organic traffic, etc., can help you better understand how well your SEO efforts are paying off.
Benefits of Hiring the Right SEO Company for Your Crypto Brand
Using SEO as a marketing strategy is more challenging than it may seem. It requires years of expertise which only established SEO platforms could offer.
The experience they bring to the table ]is unparalleled compared to an in-house SEO team, especially for young crypto projects. The cost of hiring a blockchain SEO agency is far less than that of doing all the heavy lifting on your own.
However, since there are so many SEO agencies, choosing the right one is also daunting. So, in this article, we’ll also understand why it is essential to work with an SEO firm and how to pick the right one for your crypto project.
So, let’s take a deeper look at why working with a cryptocurrency SEO firm is important and beneficial.
1. Utilize Extensive Experience
As mentioned above, these companies have experienced professionals who can easily help you with your cryptocurrency SEO campaigns.
2. Saves Time
SEO is a long and continuous process, and favorable results may take some time. However, that does not mean that you can’t time it right.
A firm with a proven track record in SEO can help you execute your campaigns most effectively and efficiently. They can help you set your objectives and achieve them in a set time frame.
You need to avail yourself of the right services for the right price. Also, they not only bring knowledge to the table but also offer access to the right SEO tools like SEMRush, Google Analytics, Search Console, Link-Assistant.Com Rank Tracker, etc.
3. Boost Return on Investment
The end goal of every marketing campaign is to boost ROI in some way or another. SEO is the same, and you are right to expect substantial investment returns.
While your chances of success may be limited in a DIY scenario, they can increase tenfold when working with an SEO firm.
How to Hire the Right Crypto SEO Service?
From determining SEO goals to following the best marketing practices, here are some key aspects to consider when hiring a blockchain, crypto, or Web3 SEO firm.
1. Define Cryptocurrency SEO Objectives
Your SEO objectives or goals are what you want to achieve with your project. However, they could be more streamlined if you want to achieve them within a set time frame.
Therefore, you must set your objectives straight before hiring an SEO firm. You must define your goals to present them to the agency you want to collaborate with. If you need to explain your objectives clearly, there is only so much the SEO firm can do for you.
However, that is only sometimes the case, as established firms can help you define your SEO objectives.
2. Analyze the Team
The success of any project depends on the quality of the people backing it. The same is valid for SEO agencies. While these companies have dedicated teams for SEO-related tasks, not all firms have equally competent professionals.
That’s why it is essential to gauge whether the SEO professionals you choose to work with can deliver what they promise. A team where every member has dedicated roles and tasks assigned to them and is also in sync with what everyone else is doing is the one to go for.
Look for factors like transparency, communication, rapport, etc. A team that lacks any of the aspects mentioned earlier is unlikely to do justice to your SEO needs.
3. Ask for a Crypto SEO Process Summary
As mentioned above, transparency is one of the most important factors when picking an SEO firm. A firm must present a detailed process summary of how it will help you achieve your SEO goals to ensure they can deliver.
Thus, get an SEO process summary for crypto from the agency you want to work with, analyze it thoroughly, brainstorm, and put your queries across. Move ahead with the SEO campaigns only when you have the required clarity about the firm.
4. Check Reviews
Reviews are a great way to analyze the credibility, authoritativeness, presence, and reach of an SEO firm. Testimonials from past clients, user reviews, social media mentions, etc., can give a solid idea of whether a firm is genuine. Thus, be sure to spend a good amount of time analyzing them.
5. Review Case Studies
Most marketing firms do case studies to analyze how they help their clients grow. So, ensure to look for the same on a firm’s website or ask them to provide you with the same.
Reviewing its case studies lets you get a good idea about how good an SEO agency is. However, if you cannot get your hands on any case studies for a firm, you should drop them for good.
6. Consider SEO for Crypto Services Price
Most crypto marketing agencies extend their SEO services at nominal prices. Be it keyword research, backlink audits, or basic on-page optimization, if you find that an agency is unable to justice their price, you better consider a different player. However, if a firm extends its services at lower prices, ensure it can deliver by analyzing all the aspects above.
7. Google Guidelines and Marketing Practices:
SEO is a continuous process because search engines like Google keep updating their search algorithms regularly. There are hundreds of ranking factors, including organic CTR, referring domains, mobile usability, dwell time, etc., that determine rankings. Therefore, keeping up with the latest cryptocurrency SEO trends is something you must look for while hiring a firm.
Top 5 Crypto SEO Agencies in 2023
Now that you know the ins and outs of an ideal blockchain SEO company, you must have understood that there are, in fact, few or many best companies in this game.
That’s why your focus should be on finding and selecting the one which is right for your project. So, here are the top blockchain SEO companies to work with.
1. Blockwiz
Blockwiz is a full-stack crypto marketing solutions provider founded in 2019. From influencer marketing to SEO, we offer all the core marketing services. We also provide all crypto SEO services, from website optimization to SEO audits and backlinking.
Having collaborated with hundreds of crypto projects, Blockwiz is a renowned name in the blockchain industry. Blockwiz offers SEO, Content marketing, video marketing, PR, influencer marketing, and many more services.
Here are some of the clients we have worked with:
- Cobidex
- GameStar Exchange
- Kucoin
- Megaverse
- Oceef
- ImmutableX
2. Coinbound
Many prominent projects across the globe trust Coinbound. They offer crypto PR, video marketing, influencer marketing, SEO, etc.
3. Cryptoken Media
Cryptoken Media is another prominent name for SEO services. The European marketing firm offers services like content marketing, traditional SEO, PPC (pay-per-click) advertising, etc.
4. Searched.io
Founded in 2017, Searched.io is a London-based firm focusing more on SEO. Its services include technical optimization, SEO auditing, STO marketing, blockchain PR, etc.
5. ICODA
A full-service crypto and blockchain marketing company, ICODA provides influencer, PR, DeFi, and NFT marketing services. It specializes in generating valuable leads for ICOs, yield farming, crypto startups and wallets, and DeFi projects.
Key Takeaways
While SEO plays a significant role in the overall growth of your crypto brand, it is a continuous and challenging process. You need a dedicated SEO team or the best crypto SEO agency to handle all your SEO needs.
So, if you want to optimize your website and rank better on search, get in touch with growth experts at Blockwiz. With a proven track record of satisfying over 150 clients, Blockwiz is a prominent name in the industry. Therefore, now is the time to start growing your business with the help of SEO.
