The coming of Web3 was much needed. Users of the internet were struggling with issues like poor data privacy, centralized monitoring and control by large corporations, etc. with Web3 all that now lies behind. It brings in increased power to the users by bringing in features like decentralization, access without permission, native payments, operations on incentives, etc.
The web3 anticipation has swamped the world. Every business is exciting to know what it holds for their niche and how it is going to take their presence forward. With so much buzz around, everyone is trying to do almost everything to ensure the new spotlight shines on them. However, in this frenzy some brands are overlooking the importance of some crucial foundational aspects like SEO.
Every online marketer knows the importance of search engine optimization for brand success. However, with the whole conversation around web3 and blockchain, many thought that the utility of SEO will go down. But recently Google’s John Mueller cleared the air around this on Reddit when he replied No to the question, “Will web 3.0 kill the SEO? Just a fear of mine that soon I’ll be jobless.”
While we know that web3 is going to change SEO practices, the fact remains that it will continue to be of prime importance. After all, users will still go to search engines to look up things on the internet. Having said that, it becomes crucial for online marketers to brace themselves for this revolutionary update and incorporate a web3 seo strategy that will help them stay ahead.
As one of the seasoned web3 SEO agencies in the market, we have clubbed some of the essential SEO requirements that will ensure a smooth sailing in the web3 space.
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Web3 SEO Strategy to Look Out
We know by now that Artificial Intelligence (AI) is going to play a tremendous role in web3 operations. It will become more human-like in its approach and offer instant and the most appropriate answers to queries. However, to rank up on those answers, you still need to have a killer SEO strategy.
One way to understand the relevance of SEO in web3 is that it is that form of the internet that empowers the users. Hence, it is only through a powerful SEO plan that brands can ensure to serve the users better. Here are some SEO strategies for web3 that will help you get the spotlight to retain your form.
Technical SEO takes care of the site performance and user experience. As user experience is of paramount importance in web3, you cannot afford to neglect technical SEO. This part of SEO optimizes the crawlability and indexicality of the website. Technical SEO can boost website visibility to a great extent.
For that you need to take of factors like:
Page Speed Optimization
According to a recent survey, pages that load in 0-4 seconds have the highest conversion rates.
Page speed is a deciding factor that influences the journey of a user. This speed checks how quickly the user can interact with the site and extract information. For this, there are two important parameters- average page load time and average server response time.
Having a robot.txt error is one of the most common in SEO audits. Even the most experienced experts may miss this one. Robot.txt allows you to have greater control over pages you like to index for Google to crawl. With robot.txt you can easily check the crawling of duplicate content, stop the indexing of PDFs, videos and other resource files, etc.
301 redirects are when you end up at a new URL for a content that you were initially searching. For the longest time, we have seen an ongoing debate if 301 redirects are harmful for a site’s SEO. While we still do not know the right answer to that, we know that 301 redirects can be used for SEO benefits as well.
For this, you can use 031 redirect to poor performing posts to boost their ranking and traffic. You can also use it to alter the WordPress Permalink structure.
Other parts of technical SEO include sitemap, mobile-optimized design, error monitoring and hosting platform.
Read along to know about on-page SEO and its importance.
On-page SEO activities concentrate on improving the internal content layout of the website pages to rank up on SERP. Optimizing on-page focuses on interlinking practices, content strategy and quality, image optimization, etc. Let us check a few aspects of on-page SEO in detail.
Inter-linking structure is the mirror to your site’s architecture. Hence, it is important to have a sound interlinking plan in place for Google to spot your website in an instant. It is also an excellent way to bring attention to content that is not as performing as the others.
It is important to remember that Google allots value to different links. For example, homepage links have high value and so do the latest blogs. So, it is essential to chalk out an appropriate strategy to derive the most value out of interlinking.
Anchor text Strategy
Anchors basically link two webpages on the internet. However, the text you choose to insert the link is important here. It tells the user what information the link is likely to give. This text also tells Google if you are just uploading spam content or it is of quality. You also have to decide on nofollow or dofollow links while choosing the anchor links.
We cannot stress enough on the importance of keyword research for web3 SEO. It is still the most important step for SEO optimization. The right keywords will give you visibility and pull in more traffic which ultimately leads to more business opportunities.
The right combination of keywords will take your web3 brand to new heights by getting in more users. For this, SEO experts usually tools to identify keywords that have authority, relevance and search volume.
Let’s now move on to off-page SEO.
Off-page SEO Strategy
Just like on-page SEO takes care of things inside your website, off-page SEO fixes things on the outside of your website to boost online visibility and presence. Google’s algorithms are constantly changing. So, optimizing the brand’s off-page SEO ensures that your position remains intact irrespective of the changes.
Some of the activities under off-page optimization include:
Guest blogging has several benefits. It can help you gain an authoritative position in the market and expand your audience base. From an SEO perspective, it brings you high-quality backlinks. This can drive in more referral traffic to your website. You also get the chance to feature in some of the most reputed platforms in the industry which adds value to your brand image.
Acquiring high-quality backlinks takes time. And they can be gone suddenly when the source website is redesigned. Hence, it is important to audit and monitor the backlinks regularly. Bad backlinks can easily damage the position of your website. Suspicious links should be removed immediately otherwise Google may take action against your site.
Taking help from tools is usually the best way to monitor backlinks to maintain optimum health of the website.
Now that we know about on-page and off-page, let us move on to ongoing SEO optimization practices.
SEO is not a one-time activity. To rank on the top, you need to ensure that your website is optimized according to the latest SEO guidelines. Some of the practices that fall under ingoing optimization are:
It is essential to refresh the website content every 12-16 months to stay relevant for search engine results. It is amateurish to expect that your site will remain on top forever only because it ranked so for a few weeks. Upgrading the content using new keywords and trends or inserting appropriate images can help keep up with the ranks without much effort.
Tracking the Competition
Tracking competitor performance is also a very important part of ongoing SEO strategies. You should keep a check where the market is at the moment. Analyzing your competitors’ performance plans can help you know what’s working for them and if you want to try something similar. You will also know what to avoid.
SEO is a very detailed task. It takes expert knowledge and dedicated attention to see results. With so many players already delving into the web3 space, it becomes important for brands to undertake a relevant SEO plan for web3 right away.
Blockwiz offers high-quality and bespoke SEO services for web3, metaverse, crypto and blockchain businesses at competitive prices. Our experts study your brand and its niche market to create an unique and result-oriented plan that will guarantee improved results within the committed time.
So, do not wait any longer. Contact us today and take this forward.