A single point of contact with a large customer base is what made social media the foremost choice for crypto marketers. It aids build closed communities and public groups to showcase the brand. Reddit, Discord, Telegram, Twitter, and YouTube are crypto marketers’ favorite social media platforms. These platforms help projects reach out to their target audience with the minimum marketing effort. Hence crypto is taken social media as an effective marketing platform.
All the crypto brands have reserved a part of their budget for boosting their social media handles. Cryptocurrency and blockchain projects are living on the internet. Hence there is no best platform other than digital marketing and social media to foster blockchain projects.
Table of Contents
Top Crypto Social Media Marketing Platforms in 2022
Social media statistics show that more than half of the world now uses social media. 4.62 billion people are active on one or more social media platforms. Crypto marketers and projects leverage the advantage of these platforms to actively promote their projects.
Now let us look at the best social media platforms in crypto marketing and why they are preferred. Let us start one by one.
The cryptocurrency world prefers to stay anonymous. Reddit, as a social media platform, also chooses the same. The majority of social media platforms require users to provide their full name, e-mail address, and other personal information.
On Reddit, users can create an account with a user name and e-mail id without revealing their personal information. When users upload content, photos, and videos, Redditt moves that to a specific subreddit. If a post gets much social attention, it will feature on the front page.
Statistics say Reddit has over 50 million active years daily. Among that, many conversations have been taking place around cryptocurrency. According to last year’s report of ‘Reddit Recap,’ the mention of the word ‘crypto’ is 6.6 million times in 2021.
Interestingly, the most upvoted post is from r/wallstreet bets, a crypto Reddit community. r/dogecoin, r/cryptocurrency, and r/bitcoin are the top crypto communities on Reddit.
Digging into community statistics of the past few years, Reddit has over 500 crypto communities. Meme coins are one of the top discussion topics. This shows that Reddit is a hub for crypto enthusiasts.
Features of Reddit
Crypto enthusiasts and marketers always look for organized content. Reddit provides the following features in the platform.
- Quality information is organized in one place.
- Reddit allows users to post content on their specific niche.
- Reddit has an upvoting system that helps to promote the posts.
- Reddit provides a post insights tab below the posts.
This image shows how Reddit provides post insights. It helps analyze the engagements and total views for your post. Post insights are available for 45 days after posting.
When you post or comment on Reddit, you earn Reddit Karma. A breakdown of your Post Karma and Comment Karma can be found when someone clicks on your username on your profile. Karma can reach millions of points for some people on Reddit.
All together, Reddit avoids unnecessary content and promotes only valuable content. This makes crypto marketers attracted to Reddit as a popular social media platform.
Blockchain projects depend on Discord to create their communities since Discord servers are great places to obtain accurate information. People interested in cryptocurrency join Discord servers to exchange doubts and update real-time data, communication, and collaboration.
Furthermore, All the Blockchain crypto projects formed their servers in Discord to develop a community for their project. Closed communities are therefore an excellent place for information exchange and discussion.
Features of Discord Servers
You can create a general server or else a closed community server. Both allow you to market your product and services and educate people directly about your protocol.
For Instance, Avalanche (AVAX) has 51000 members in their Discord community.
Avalanche has incorporated five different resources, including a discussion forum. Avalanche or AVAX-related discussions and notifications will be published there. People who want to know about AVAX technology can go through the documentation.
You can also join with other Discord servers to initiate Dscsussion about your coin. There are Discord Servers like Mega Signal that pump the price of a token. You can also be a part of such pumping channels to boost the token prices. Being part of large groups with like-minded people help you to draw the attention of the target audience to your initiative.
One of the top advantages of Discord is that you can create separate channels within a server. Therefore, you can determine who can post on a specific channel in the privacy setting. There is a general chat room on every server where community members can discuss crypto-related topics.
If you have a play-to-earn game project or crypto video game initiative, you can find many video game communities to project your work. You can talk about your game with your gaming friends and invite them to play.
Twitter is one of the most popular cryptocurrency social media hubs. Every crypto project actively stands out. Twitter allows crypto brands and project developers to reach out to a large follower base directly.
Statistics show that Twitter has 217 million active users per day and approximately 500 million tweets per day. Twitter enables crypto projects to reach out to the target audience and create a strong follower community.
Features of Twitter
The Twitter network is a public social network and a platform that provides real-time news. Crypto projects use both these features to promote their projects. The crypto companies posts accomplishments and updates on time, as well as press releases, via Twitter.
Twitter allows marketers to Tweet short messages within a limit of 280 characters. Additionally, they repost Tweets related to their brand from other projects. This is an excellent way to cross-promote the brand among cryptocurrency communities.
#Chainlink is moving society from probabilistic paper guarantees to deterministic cryptographic guarantees.
Through smart contracts, the blockchain industry is reinventing the relationship people have with entire sections of the economy.
— Chainlink (@chainlink) May 11, 2022
Twitter facilitates hashtag strategy to increase post reach. Using the “#” character followed by a keyword, hashtags are used to classify and categorize topics and posts. Hashtags help find topics and kick-off conversations.
Furthermore, Twitter permits real-time fast replies to crypto or NFT followers, and users can like posts, comment, or share posts. Crypto brands can also pin important tweets to their account, which will be visible to followers.
Binance Futures will delist USDT-Margined ANC Perpetual Contract.https://t.co/4zpvH8Ggrx
— Binance (@binance) May 13, 2022
Twitter threads are a series of interconnected tweets that users can use to fuse multiple tweets. Tweet threads support building excitement and communicate the narrative of what the project is all about. It also entices the audience to read every post or tweet in the thread.
Telegram is one of the top-priority social media channel for building crypto communities. Every crypto project relies on Telegram to create a closed community for their project. Several crypto projects have multiple Telegram groups for different types of project participants.
As per Telegram statistics, the platform has more than 550 million monthly active users and over 55.2 million daily users. Research shows that Telegram is the first choice for ICOs.
Features of Telegram
Telegram permit users to develop groups and channels. Crypto projects use different crypto Telegram channels to broadcast their announcements and news. People cannot reply on channels. Telegram groups can have up to 200000 members. Telegram provides hashtags and mentions to help maintain effective communication in large crypto communities. Participants are allowed to reply and discuss in groups.
Crypto projects can maintain public as well as private groups in Telegram. Most projects create public groups to boost community participation and private groups for significant discussions. Crypto projects also thrive on making their community active and growing on Telegram.
For community admins, Telegram features advanced tools. Admin can ban members if they violate community rules. This ban can be temporary or permanent. They can permit and restrict member actions.
Marketers can pin important messages in the beginning to ensure that new members will be able to see those while joining. Together, these features make Telegram an excellent choice for crypto projects to actively build their community.
Crypto projects rely on YouTube to broadcast their videos. As we know, cryp[to technology is complicated, and cryptocurrency is volatile. Rather than writing down things, crypto projects prefer creating videos with advanced graphics. These videos help to educate the target audience about the project’s benefits.
YouTube statistics show that over 2.6 Billion people use the platform once a month, and 25% of global mobile traffic is YouTube users. Crypto niches such as NFT, Metaverse, virtual lands, play to earn games can be better demonstrated in videos than in articles. Hence all the crypto projects depend on social media for advertising themselves through YouTube content creation.
Features of YouTube
YouTube allows crypto projects to create official channels and upload videos. Crypto brands can upload educational video content about their technology and projects and advertise their services.
YouTube ads enable crypto brands to advertise their projects on any channel related to crypto, which helps them to increase reach. Marketers can live to stream videos about their projects and create online webinars, AMA sessions, and demo videos on YouTube. Most crypto projects have an official YouTube channel, and additionally, they reach out to influencers to create video content for their projects.
Before Winding Up
Social media has become an inevitable part of crypto, and Crypto marketers are developing efficient social media marketing strategies to boost their reach. If you are struggling to make a reach on social media, you can hire a crypto marketing agency to handle your social media channels. Blockwiz is one of the best choices. Reach out to Blockwiz crypto social media experts for effective social media growth. Master the game and grow with crypto.