Ever seen those unbroken keywords or phrases starting with ‘#’ on Twitter? Of course you have! Be it ICO/IDO announcements, polls, product updates, or any other kind of tweets, the one thing they all have in common is hashtags. Hashtags are a great way to give context to your tweets and they also allow people to follow what they are interested in.
On the other hand, brands use the best crypto hashtags to boost their visibility and spread awareness during their marketing campaigns. However, choosing the correct hashtag for your campaigns is not easy. It requires a lot of research, designing, goal setting, and tracking. Overall, it is critical to create a well thought out hashtag strategy for your crypto brands before executing it.
A fantastic hashtag strategy can help crypto brands to grow substantially. However, there are several factors to consider when planning a hashtag strategy to grow your crypto brand. So, let’s get into the thick of it and start with the prerequisites for a hashtag strategy.
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Prerequisites for a Hashtag Strategy for Crypto Brands
A clear direction is what you need for preparing a successful hashtag strategy. After all, it is not about adding too many hashtags but the ones that are beneficial to you. It is, therefore, essential to have relevant data along with key performance indicators (KPIs) set beforehand. Overall, the right approach to a hashtag strategy for crypto brands revolves around proper research and adaptation. So let’s take a deeper dive into the research aspect.
Starting with Research
Keeping tabs on the latest crypto trends can offer you some great insights. Find the best crypto Twitter hashtags to understand how brands are capitalizing on them. After all, the only way to succeed at anything is by having more than appropriate knowledge.
A hashtag strategy for crypto brands can only be successful if there is enough data to back it up. Therefore, it is always good to have the following data points handy while creating a hashtag scheme for your crypto brand.
- Hashtags your crypto brand is currently associated with.
- Hashtags your competitors are using,
- Hashtags popular among your target audience.
A good way to get the required data is by enabling Twitter analytics. By analyzing the data, you will get a gist of what people are looking for, what your competitors are doing and how you should go about your hashtag strategy. So, market research is the most important crypto brands must follow for a hashtag strategy.
Crypto Brands Should Set Focused Goals for their Hashtag Strategy
From simply creating buzz to engaging your target audience, your goals for using hashtags should be aligned properly. Here are some things to keep in mind while setting up your goals.
- Clearly identify the key performance indicators (KPIs).
- Create user generated content which is enough to keep your audience engaged.
- Create buzz around the content you created and keep on bringing new stuff.
- Manage the engagement of your audience.
Designing Hashtags Around the Goal
It is all about research, the more you dig, the more efficiently your plan will execute. Once you have enough data, you can easily align hashtags with your goal. For example: #BTC, #Bitcoin, #cryptocurrency, #crypto, and more crypto hashtags are often used in campaigns. However, you cannot just add them to tweets randomly.
Unless the hashtag strategy for crypto brands revolves around these topics, there is no need to add them to the tweets. On the other hand, there is no need to fill your tweets with hashtags. At times, even a single hashtag can do the trick for you. However, it is always a good idea to not rely on a single or fewer hashtags. Have a lot of hashtags ready for your campaign as you never know when you’ll need them.
Crypto Brands Should Measure the Results of their Hashtag Strategy
While your hashtag campaign may be a success at the first attempt itself, it is not a guarantee. This is why it is essential to track the campaigns religiously. Suppose you run a hashtag campaign for your ICO and promote it on Twitter with relevant hashtags, there are several parameters that you have to track. You need to check how many people used those hashtags, which ones performed well and which ones did not perform at all.
All these parameters will help you improve and plan your next campaign accordingly. On the other hand, you have to keep up with the latest trends and adapt to them. If you keep using the same strategy over and over, your target audience will reach a saturation point. It is, therefore, essential to track your hashtag campaigns, measure their results, and adapt with the latest trends.
Best Ways for Crypto Brands to Execute a Hashtag Strategy
Now that you know how to strategize hashtag campaigns for your crypto brand, it is time to look at some ways you can incorporate hashtags into your tweets. So, here are some of the best ways to use hashtags on Twitter.
1. Keeping up with Latest Trends
Using the explore tab on Twitter, look for the trending hashtags that align with your crypto brand. Use them in your tweets to capitalize on them. Also, check if people are already using any hashtags while talking about your brand. Use them in your tweets as well.
2. Using Hashtags Consistently
It is important to use trending hashtags throughout your campaign. And you definitely want that because it can further lead your brand to experience exponential growth. After all, it is not just you who’s using those hashtags. Also, people will be using the hashtags that you create. So, it is essential to use them consistently.
3. Using Hashtags that are Easy to Remember and Spell
You cannot have people making typos while using your hashtags. Complexity will make your hashtags less discoverable and chances of people using them will also reduce. It is, therefore, essential to create and use simple hashtags. When it comes to the crypto industry, you can easily find hashtags that are easy to remember and spell. Also, you can capitalize every word in the hashtags which will make them easier to read.
4. Making People Use Your Hashtags
If a retweet is offering people recognition or an actual prize, they are more likely to use your hashtags. You can always add value to using your hashtags which will not just make people use them but attract more people to your crypto brand as well. It is also a good idea to ask your audience and employees to use your hashtags for more traction.
5. Teaming up with Followers
Never underestimate your followers as they can create great content for you. You can always ask them to use your hashtags but it is also a good idea to have them tweet some content for you with your hashtags. Many, if not all, of your followers can offer you tweets that can boost your crypto brand’s visibility to another level. It is, therefore, a great idea to collaborate with your followers.
6. Crypto Brands Need to Collaborate with Influencers
Imagine a micro or macro Twitter influencer tweeting with your hashtags. They have a huge following across social media platforms and if they use your hashtags, their followers will surely attract towards your crypto brand. So, working with influencers and having them use your hashtags is a great way to gain visibility and exposure.
7. Using Branded Hashtags
The Twitter Ad feature allows you to have a visually-appealing element whenever people use your hashtags on the platform. Using Branded Hashtags can even increase the amount of attention your ad receives by 10%. Thus, incorporating these hashtags into your campaign can be highly effective.
Having a strategy for your crypto hashtag campaign makes it a lot easier to execute. From research to adaptation, every aspect of strategizing is critical for the success of your campaign. Moreover, it is essential that you know how to use hashtags during your campaign. Overall, a hashtag campaign is no small task and requires a lot of skill and expertise.
This is where crypto marketing firms like Blockwiz can help you. If you want to strategize and execute an awesome hashtag campaign on Twitter, get in touch with Blockwiz growth experts. We are a trusted name in the crypto marketing space having conducted more than 1000 successful campaigns. So, now is the time to act if you want your crypto brand to grow organically and exponentially.