It’s now well-established that social media is the new primary marketing ground, especially for crypto-based projects. But, establishing a presence on social media is no easy feat. If not for crypto social media management, your project can fall trap to scammers looking to dupe crypto communities all the time. However, if you follow the correct path, your product, too, can become the new rage in crypto communities worldwide.
Every minute, new projects keep popping up in the crypto space—each catering to a unique set of crypto enthusiasts. To make the most of your crypto social media marketing, you need to have clear strategies in place. You also need to identify the audience that could help boost your crypto project to success.
Laying down successful crypto-specific social media strategies requires meticulous analysis and planning with precision. You’ve put all the effort into building the ‘next-big-thing’ of the crypto space. All you need now is professional marketing experts like Blockwiz to propel your crypto project to the heights it deserves. Apart from that, adopting the following strategies is a great way to begin your social media marketing:
Table of Contents
1. Consistency in Community Engagement
In today’s digital era, every community member has a voice. They have access to the Internet, a tool powerful enough to make or break any company. You gain a giant edge if you have effective community management embedded in your crypto social media marketing. You can not only build trust among enthusiasts but also build a loyal fanbase every crypto project needs to propel.
Take Binance, for instance. A company that nobody knew a few years ago is among the biggest exchanges in the world today. Binance’s entire marketing model revolved around it’s community which was pivotal for its success. Community engagement allowed the company to identify loyal fans, fix bugs effectively, garner hype for products, unlike other competitors.
Social media platforms are perfect tools for effective community engagement. Crypto enthusiasts are almost entirely connected through social networks like Facebook and Twitter. Likewise, effective use of Telegram and Reddit – platforms preferred by crypto communities globally – can also boost your marketing output. Moreover, social media platforms are better optimized for 24×7 connectivity, allowing you to tap into a global audience.
Tips for Effective Crypto Social Media Management
Effective community management is all about creating a sense of connectedness among the members. Essential practices that help you stay connected includes creating an experience for the users that makes them feel valued. Likewise, asking for feedback regularly can help you build trust among the community members and improve the project continuously. Also, getting familiar with the influential members of the community can help you greatly in building a strong community.
However, the most important thing about community engagement is consistency. You may have a product that gets crypto enthusiasts excited worldwide, but that doesn’t guarantee long-term success. If you don’t engage with the community promptly and consistently, they’ll soon find something else to be excited about. Having community managers as part of your crypto social media management can efficiently help you connect with your community.
2. Creating Infotainment Content for Effective Social Media Marketing
There’s a primary difference between why people consume print/electronic media and social media. If you pick up a newspaper, you want to read the latest national and international news, and not a meme. Likewise, almost nobody signs up on Facebook or Instagram to learn about the latest budget or GDP indicators. So, how do you get your target audience – most likely, the millennials – to learn about your project through social media?
Social media was built to do just that – socialize. Entertainment the social networking platforms provide is a big draw for the billions of users globally. If you ask people if they’ve read a detailed whitepaper on Facebook/Twitter, most of them will probably say no. That’s because nobody likes to read boring stuff while scrolling through hilarious memes.
How to Turn Information into Infotainment?
The solution is simple – make your content more entertaining than others. No, you don’t need to make a music video or come up with the funniest pun for every post. You just need creativity to communicate your idea in a short, crisp, appealing package. Catching consumers’ emotions, holding on to them, and delivering the primary message must be your target.
Take Royal Enfield, for instance. The mighty India motorcycle brand was in shambles in the early 2000s, and its revival has been an epic story. Until you’re digging too much, you’ll never find them sharing the build quality, prices, mileage, or specifications of their motorcycles. All they showcase is the emotion and the heritage behind the brand – all in the midst of beautiful mountains.
The story of Shiba Inu is also a great example. The memecoin calls its white paper as ‘woof paper’, tapping the love of dogs within the crypto community. However, the woof paper of Shiba Inu doesn’t fail to give the desired information.
The entire social media campaign of Shiba Inu is built around perceptions, unlike their competitors. Hence, people connect with them emotionally – that’s what makes a successful social media campaign. If you can capture your audience’s emotional space and instill the right information about your project, salud!
3. Equal Attention to All Platforms
Social media is a vast ocean, with multiple networks serving a specific audience. Facebook, for instance, caters to a generic crowd, while something like Quora appeals to a specific kind of user. Likewise, there are country-specific platforms – WeChat in China and VK in Russia. If you want to run a successful crypto social media marketing, you shouldn’t lose any prominent platform.
Primarily, the crypto space uses selected platforms – Reddit, Discord, Telegram, and Twitter. These platforms have a certain enthusiastic element, which is why not all of them are in common use. However, the adoption of crypto by the mainstream necessitates that you find mainstream platforms to promote your crypto projects. Not everyone uses Reddit, especially in emerging markets, though most might be interested in the crypto space.
For instance, Facebook has a 57.09% market share in India, while Reddit has a meager 0.16%. So, if you try to “follow” the Reddit marketing trend more than Facebook in India, it might not be effective. Similarly, you’ll need to focus on regional platforms like WeChat, VK, Weibo, etc., to make your product truly global. However, if you decide to stick to the platforms conventional to the crypto space, you will definitely miss out.
It isn’t a question like “is Twitter good for crypto?” or “does Reddit brings users?”. It’s about building a more connected ecosystem for your project that would help you access a diverse, multinational userbase. The key is to have platform-specific content curation and use every platform for specific purposes. While Reddit is great for community engagement, Instagram can be great for brand creation.
4. Regular Updates Across Platforms
Consider this – you’ve built a great project and have a strong community wave going for it. You decide to improve upon the project and focus all your energy on development. However, you don’t let the community know about it, at least not regularly. What would happen?
The community will start questioning your dedication, and if you don’t spill the beans for long, they’ll eventually drift away. Crypto space is very sensitive and elastic when it comes to project development. Expectedly, you’ll spend more time upgrading and improving on the feedback community gives. However, it is equally important to keep the stakeholders and community members updated on what’s up with your project.
How to Keep Your Community Engaged?
Updates can be a lot of things – upcoming events, new acquisitions, airdrops, endorsements, et al. If there’s anything that can excite your audience, they must know about it – no matter how minor it is. The most important ones include halving dates, maintenance updates, complaint redressals, and replies to feedback. This will keep your audience informed on the project while also helping you generate traffic for your social media channels.
Also, regularly updating your social media keeps scammers and bad actors at bay. There have been instances where users were duped through phishy websites and social media accounts. There’s been a rise in Ethereum scams, where scammers promise airdrops and high returns in the garb of promotional offers. Keeping your community posted regularly will help you identify such scams and prevent your users from losing their assets.
Crypto projects usually take to platforms like Medium and Reddit to keep their fans posted – but that’s not enough. When you have a global audience coming from multiple platforms, you need to be active on each one of them. The format for each platform can be different, but the information must flow across all of them. For instance, a press release on Medium can be an infographic on Facebook and a simple tweet on Twitter.
Crypto communities consist of users and enthusiasts who drive the hype and demand from around the world. Everybody would want to be up-to-date on their favorite projects, but not all would be on the same platform. Therefore, it is safe to update all of your social media accounts to keep the crypto nerds hooked on your ship.
5. Exploring New Crypto Social Media Platforms
From Akon’s crypto city in Senegal to Bollywood celebrities selling NFTs, the crypto space is expanding exponentially. It’s essential to step up your game every day, as the competition is growing in all directions. To stay on the money, you need to dig deep and keep tabs on all the latest developments in crypto marketing.
You need to keep exploring new platforms, as there’s something exciting happening in the digital space every day. Innovation plays a huge part in crypto social media management, which is why finding new digital arenas is quite important. We also have blockchain-based social media platforms emerging in recent times, like Steemit, Sola, Fluz Fluz, etc. Each of them brings a uniqueness to the space, which is likely to attract users from different spectrums.
Make A Mark
One of the biggest benefits of trying new platforms is experimentation. Trying out new and innovative ideas on mainstream platforms may come across as risky at times. However, that wouldn’t be so on a new platform, where the scope of creativity is much bigger than established platforms. You can play with your strategies, create unique content, and target a new demographic or geographical region.
This will give you the freedom to reach unknown territories without worrying about disturbing your established campaigns. You can incorporate the experiments that work into your regular crypto social media marketing programs and avoid those that don’t. This way, you can be an early mover on new platforms and find creative additions to your digital marketing campaigns.
Summing it Up
In a nutshell, you need to take a comprehensive approach for successful crypto social media management. The popularity of cryptocurrencies is growing exponentially, and so is the competition. Hence, you need to engage with your community on multiple platforms, giving equal attention to each one of them. Crypto-specific digital marketing experts like Blockwiz can help master the game.
Blockwiz helps new crypto brands to build a strong digital presence and develop a global community. The bunch of marketing geeks and crypto enthusiasts will help you design impeccable crypto social marketing strategies. If you’re looking for something similar, get in touch with the Blockwiz team to build the next big crypto community.