Among all the major social media platforms, Twitter has been the most widely used in the crypto space. Almost every stakeholder of the industry – influencers, owners, promoters – is highly active on the platform. Therefore, having solid crypto Twitter management strategies in line is essential for the success of your project. However, growing engagement on Twitter is not a cakewalk.
Crypto brands have specific objectives behind pushing engagement, and one of them is building a solid crypto community on Twitter. Having strong communities across platforms is essential for long-term sustainability and success for every crypto project. Strong communities also enable prompt feedback, innovative ideas, and freedom of experimenting with new developments through alpha and beta tests.
While Twitter has a massive userbase spread almost across the entire world, the competition is rife. We’ve got dozens of crypto projects joining Twitter every day searching for user engagement. However, most of them fail. Besides, the crypto boom has turned every sub-category, which was earlier an unexplored niche, extremely competitive. Therefore, on the face of it, expanding reach on Twitter for any new platform seems an uphill task.
To break the barriers and propel your crypto Twitter community, you need experts like those at Blockwiz. They will help you build an audience and increase your engagement comprehensively. However, it is essential to have effective macro and micro strategies to build a strong connection with the target audience. Engagement on Twitter can be broadly divided into two categories – First, with enthusiasts, and second, with influencers. Here’s how you can improve your engagement with both:
Table of Contents
Engagement With Enthusiasts For Crypto Twitter Management
Enthusiasts are potential crypto investors who help you generate positive hype for your project. They can be existing investors, founders, developers, analysts, or a newbie looking to explore the crypto space. Engaging with enthusiasts is especially integral for building a strong crypto Twitter community. For successful engagement with enthusiasts, you need to get the following things done:
Creative Content Boosts Cryptocurrency Twitter Management
While ‘tweets’ are what makes Twitter so popular, they are much more than texts and emojis. In the age of infotainment, you need to be as creative with Twitter as possible, albeit maintaining relevance. Crypto projects use the micro-blogging platform for formal updates and for attracting a new audience. Creative content helps you make your Twitter account attractive and entertaining – two essential qualities every viral project has.
To begin with, you need to add variety to your content. For instance, infographics are an excellent addition to your crypto Twitter marketing. Stats-laden infographics have massive scope for creativity and innovation, enabling maximum exposure and communication of desired information. However, the best part of using infographics is enhancing your content shareability, provided they are not too complicated.
Similarly, you must create videos tailored for tailor-made for Twitter, much like any other social media platform. While Twitter restricts the text to 280 characters, you can make videos up to 240 seconds – enough time for creativity. You can use these videos to convey information in innovative ways, using animations, memes, music, and more. According to Twitter, tweets embedded with videos and GIFs are 6x and 3x more likely to be retweeted, respectively.
Tweets on Updates and Latest Trends
One of the primary reasons for following the crypto space is getting instant updates on the latest activities and trends. Therefore, it is critical to provide the community with all the latest updates and activities happening within the ecosystem. Updating the community regularly will help you develop trust within the community, which will enhance engagement on Twitter.
- New announcements
- Changes in management
- Maintenance downtimes
- Project developments
Apart from updates, you need to be informed on the latest trends and capitalize on them. For instance, during a mega bull-run of meme-coins like Dogecoin and Shiba Inu, it is essential to comment on it. You may also connect with your existing community members on the latest government policies, like the crypto tax announcement in India. Engaging on the latest trends will help you explore an untapped audience and expand your community on Twitter.
There are multiple ways to update the crypto Twitter community by engaging on the latest market trends. Complex content formats like infographics and videos can be used to share updates. Similarly, engaging on the latest trends or breaking news is better done in simpler formats like a text tweet. Headlines like ‘UPDATE’ and ‘BREAKING/BREAKING NEWS’ can be used judgmentally, though there’d be tweets where you’d have to improvise.
Digital Media Ecosystem
For better engagement on Twitter, you need to generate considerable traffic for your account. While most traffic usually comes from Twitter itself, creating a digital media ecosystem to drive traffic is essential. A formidable digital media ecosystem will allow you to direct traffic on any desired platform. This includes other social media platforms, blog posts, and shareable links.
For instance, you can embed links to relevant tweets from your account in blogs on your product and third-party websites. If the webpage has high traffic, it will generate more engagement on your Twitter account. This is one of the reasons that makes it essential to have blogs posted on high-quality external websites. More traffic results in better traction and boosts engagement in terms of retweets, comments, etc.
Apart from websites, you can also generate engagement on Twitter from other social media platforms like Facebook and Instagram. You can insert links to relevant tweets on every Facebook post, embedded like websites. Similarly, sharing your Twitter profile on Instagram bio and story swipe-ups will also help you garner engagement. Likewise, you must also include a link to the project’s Twitter profile in the description of your YouTube videos.
Communication Channels for Cryptocurrency Twitter Management
The best way to create better engagement is to communicate. Therefore, you need to transform your Twitter account into a channel of crypto communication. Once the crypto community on Twitter starts communicating for their queries and getting updates, you can engage effectively. You can turn your Twitter into a communication channel using on-chain and off-chain techniques.
On-chain techniques include two parts – internal channels and intra-ecosystem channels. Internally, you can make Twitter a communication channel through other social media platforms and project websites. For instance, you can hold Q&A sessions on Twitter Spaces and spread the word through Facebook, Instagram, YouTube, etc. Likewise, ensuring prompt replies to DMs and addressing as many queries as possible creates a sense of connectedness among enthusiasts.
Two of the most unique ways of communicating on Twitter include AMAs and Polls. Ask Me Anything (AMA) is an advanced version of Q&A, where the project heads join live sessions to answer questions. These heads are usually the top leadership – CEOs, COOs, CFOs, etc., making AMAs extremely popular within the crypto space. Likewise, polls on relevant topics are also a great option to invite people to engage in two-way communication.
You can also create a communication space through the ecosystem or blockchain network your project belongs to. To push communication and engagements on your project, you can utilize common crypto communities on Twitter and Reddit. Tweeting on current trends within the ecosystem and discussing network developments on Twitter forums will help boost engagement.
Engagement With Influencers For Crypto Twitter Management
Influencer marketing is an integral part of crypto Twitter management, making engaging with them highly essential. Engaging with the right influencers is tricky, especially in a niche like crypto social media marketing. Experts like Blockwiz to connect with the right crypto Twitter influencers using the right influencer marketing tools. However, adhering to the following strategies will help be right on the money to engage with influencers.
Identify Top Influencers
Expansion of crypto space can be partly credited to the influencers who kept spreading the word and pulling enthusiasts. However, with the stupendous growth in the last few years, we have a massive influx of influencers. You’ve now got a pool of influencers to pick from, making the hunt for the top crop a difficult chore. That said, many crypto influencers can specifically help you boost engagement on Twitter.
Top crypto Twitter influencers can be classified into two categories – crypto-specific influencers and general influencers. Crypto-specific influencers are those Twitter personalities that focus solely on the crypto space. Such influencers include project founders, crypto content creators, cryptoanalysts, successful investors, and crypto advocates. Some of the top crypto-specific influencers on Twitter are Vitalik Buterin, Brian Armstrong, Andreas Antonopoulos, Erik Voorhees, and Mike Novogratz.
Apart from influencers primarily involved in the crypto space, personalities from other industries also influence the crypto industry. These influencers include founders of tech companies, high-profile computer engineers, venture capitalists, politicians, et al. Non-crypto personalities that influence the space include Elon Musk, Jack Dorsey, Tim Draper, Nayib Bukele, and Michael Saylor. Engaging with these influential accounts on Twitter will expose you to many crypto enthusiasts.
Identify Niche Audience
Like any other industry, we can find many sub-categories emerging as the crypto space matures. These sub-categories form an ecosystem, making it a unique niche with distinct functionalities and finance models. Similarly, each niche has its own influencers, and identifying the niche your project belongs to is crucial for boosting engagement. Once you’ve identified the niche, you can lay down Twitter engagement strategies accordingly.
For instance, Non-fungible Tokens (NFTs)and DeFi are two distinct niches within the crypto space, and both have separate influencers. Influencers like DeFi Dad, Justin Bram, and the Winklevoss twins command superior influence in the DeFi space. On the other hand, the NFT space is dominated by influencers like Alex Becker, Brett Malinowski, and Pransky. These influencer accounts can help you identify the climate of your niche and adjust your crypto Twitter management strategies accordingly.
Identifying the niche and the personalities that influence is a perfect roadmap for boosting engagement on Twitter. It will help you narrow down your target audience and engage with them effectively. Similarly, it will also allow you to create Twitter content tailored for the niche, picking up trends from the influencers. Connecting with the niche influencers and targeting the specific audience will also give you a competitive edge over other players.
Sustainable Time-bound Strategies For Cryptocurrency Twitter Management
Influencer marketing on Twitter must be time-bound, with analysis happening at every interval. For instance, if you decide to engage with a set of influencers on Twitter, have a specific time limit. Try as many combinations as necessary before striking the sweet spot. The ideal combination must give you maximum engagement on Twitter with relatively manageable effort.
It will not be a sustainable model if you push too hard for engagement to get the desired outcome. Likewise, if the engagement with the crypto community doesn’t grow after sustained efforts, the strategy is a failure. Each strategy – successful or otherwise – must have a time limit. Adjusting your strategies consistently will allow you to identify and align with the influencers that can help your project grow.
Similarly, having time-bound influencer marketing strategies helps improve productivity and efficiency. Once you have identified the right influencers for your project through experimentation, you can focus on other areas of marketing. For instance, higher efficiency will spare you enough resources and time to create original content for driving community engagement on Twitter.
Influencing Metaverse for Engagement
Metaverse is among the hottest trends in the digital space, and capitalizing on it can propel your engagement. Engaging with the metaverse influencers on Twitter can help you tap into the growing hype around the virtual reality space. Hence, laying down strategies dedicated to metaverse is essential, especially if your project is expected to enter alternate digital reality. For instance, if your cryptocurrency can push digitalization of reality, like digital education, influencing metaverse through Twitter is essential.
Like other digital spaces, metaverse also has a layer of influencers that can help build a community for your project. Identifying these influencers is an excellent place to start, followed by applying the strategies laid down. Some of the top metaverse influencers include Changpeng Zhao (CZ), Anthony Pompliano, Gary Vaynerchuck, and Brett Malinowsky. Engaging with these influencers will let you explore the metaverse communities on Twitter and build momentum for the project.
Furthermore, engaging with the metaverse influencers on Twitter can also raise your crypto brand. With the growing competition in the metaverse, creating a unique identity is essential. A retweet from one of the top influencers or getting them on your AMAs will make your project stand out. Likewise, getting them to discuss your ICO or share announcements like airdrops will help you build a strong brand.
Get Your Basics Right For Effective Cryptocurrency Twitter Management
For any crypto marketing strategy to succeed, you need to have your basics absolutely spot on. Especially, having social media fundamentals right is the first step towards successful crypto Twitter management. Here are two essential boxes you must tick before kicking off any social media marketing campaign:
Twitter has over 330 million monthly users, with about 6,000 tweets posted every second! To stand out from the crowd in such a populated space might be complex, even impossible. However, if you optimize your account correctly, you might stand right up with the very best. A rock-solid profile is essential for attracting crypto enthusiasts and influencers, which will help you boost engagement on Twitter.
To begin with, you need to have a crafty and clear Twitter bio that aptly describes your project. The profile image and the header image must convey your brand positively. Likewise, your profile must include the specific website page you want the audience to be directed to. Also, considering your target regions, adding the location of your project will help you garner an audience from your targeted areas.
Importantly, allow users – followers and non-followers – to contact you through Direct Messages. This will make your brand more accessible and provide you with immense data regarding queries and more. Lastly, you must optimize the ‘pinned tweet’ section and update it regularly. This will help you effectively highlight specific features, events, or updates about your project.
Consistent Content Flow
Consistency is a key element to having a successful campaign on Twitter or any other platform. Being consistent has multiple benefits, especially in brand creation, community engagement, and reach. Consistency also helps you develop a voice in the Twitter crypto space, which can never happen otherwise. Scheduling content delivery keeping the quality of content consistent helps your brand become more recognizable in the crowd.
Content consistency is as much about the messaging as quantity and timing. Your Twitter content must be aligned with the content you curate across digital platforms. Likewise, content posting, voice, content type, and aesthetics must be consistent, building a unique brand identity. While there’s always scope for experimentation, too much of it can prevent positive perception from building among crypto communities.
Statistically, platforms having higher consistency perform 20% better than those with inconsistent messaging. Crypto brands can track the traction through analytics and tailor their consistency accordingly. Curating content consistently on the days that analytics deem most productive can yield solid results, increasing engagement significantly. Moreover, consistent content on Twitter will help your community perceive the brand and provide suggestions, feedback, and innovative ideas.
In a Nutshell
To sum it up, successful crypto Twitter management depends on your engagement with enthusiasts and influencers. To engage with enthusiasts, you need creative crypto content, capitalize on the latest trends, and build comprehensive communication channels. For engagement with the influencers, you need to identify top influencers and project niches, create sustainable strategies, and explore the metaverse. Blockwiz can help you drive successful engagement campaign influencers and build strong communities of enthusiasts.
Crypto Twitter management experts like Blockwiz build robust digital marketing strategies that significantly boost engagement. The superb combination of marketing maestros and crypto experts will help your build sustainable community development and Twitter engagement models. So, if you want multifold growth in Twitter engagement, Blockwiz is just a booking away!