You may not have considered Twitter as a primary channel when planning your crypto marketing strategy, but given its vast user base, Twitter has the ability to reach a wider audience than other crypto social media channels like Telegram, Medium, and Facebook. In reality, Twitter is one of the most popular social media channels for encouraging the widespread adoption of cryptocurrencies, crypto projects, and other blockchain-related ventures.
The most influential people like Changpeng Zhao, Vitalik Buterin, and many more in the crypto space may be found on Twitter. ICO projects also utilize this channel to make project announcements, promote crypto reward campaigns, and disseminate general cryptocurrency-related information. Because Twitter has such a big user base, it helps to generate traffic to other crypto-community channels.
Virality is one of the key features of the crypto Twitter space. Let’s have a look at some of the best tips and tricks to get more crypto Twitter followers for your brand.
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Why pay attention to Twitter?
Setting up a Twitter account for a crypto project is a significant step forward in terms of reaching a broader crypto enthusiast audience, providing a space for real-time announcements and updates, and increasing crypto brand recognition by directly communicating with followers. These goals may easily be met by creating a content marketing calendar that will act as a guide and structure for all crypto marketing methods implemented.
Aside from that, it’s critical to establish a strong crypto community in order to attract long-term supporters. Creating a Twitter list, which is a wonderful method to segment the followers based on their mutual interests or themes relevant to your crypto project, is one of the ideas for developing the Twitter crypto community and improving involvement in the Twitter crypto community.
To maintain a persistent relationship with these people, a private list developed for those who like, comment, or retweet posts should be constantly engaged with. Another suggestion is to follow crypto influencers in your target market that have a large number of followers and, more crucially, a high level of interaction with their followers.
Not only for the goal of growing the number of crypto Twitter followers on your page, but also to foster meaningful dialogue. It is critical to establish the kinds of relationships that will inspire meaningful communication and knowledge transfer. Using Twitter as a rapid, direct customer service connection and resolution implies being responsive and adding to your crypto project’s degree of transparency, thanks to its real-time feature.
Although hashtags are also useful for beginning a conversation, there is a restriction to the number of hashtags (#) that may be used per tweet. Because it seems spammy, it should not be overused. Another crypto marketing strategy to develop presence and activity on the platform is to schedule postings 3 to 4 times a day.
When tweeting, including photos and tagging crypto-relevant individuals in the message, as well as naming organizations/people associated with your crypto project, are all efficient ways to reach out to new people. To attract traffic from crypto Twitter, link all crypto social media accounts and channels in the primary channel for cross-channel crypto marketing. The objective is to have the material generated by the official channel become viral.
Expert tips to get more crypto Twitter followers
On Twitter, discussions on blockchain technology, cryptocurrencies, and investment perspective have grown in popularity over time. As a result, it has evolved into a hub for keeping up with the newest crypto news. It allows you to increase your crypto marketing efforts.
Twitter is a place where people go to learn about and keep up with what’s going on around the globe. As a result, it is strongly advised that a project such as an ICO or a crypto-related project that is developing a brand use the channel to further their cause and reach wider audiences.
Here are some Twitter features that your cryptocurrency brand might use to get more crypto Twitter followers.
1. Consistent Tweets
Twitter is a public crypto social networking website that allows users to interact via brief messages known as tweets. Your crypto brand can utilise a variety of platforms and devices to broadcast your tweets and follow other users’ tweets. With a character restriction of 280 characters, Twitter is ideal for making both short and large project announcements in a short and crisp manner.
Retweets are an effective way for crypto brands to expand their reach. Thousands of additional crypto Twitter followers might be attracted by a single retweet from an influential figure in the cryptosphere. Quoting a tweet and adding your own comments on top of the original tweet is another approach to share material and provide value. In either case, both are effective in getting more crypto Twitter followers for your crypto brand.
2. Relationship building
Instead than refreshing and reloading tweets, cryptoTwitter users may now see real-time interaction counts within the app. Consistent tweeting, quoting, retweeting with your followers will help establish a humane connection between your crypto brand and your followers. This will not only create a long term relationship between your existing followers but also create a sense of trust amongst the new and potential followers.
Engaging with your followers is a guaranteed crypto Twitter marketing strategy to increase your crypto brand’s exposure and build a larger following. Regular tweets, responding to people who have mentioned or contacted you for customer service, like and retweet others’ tweets, and leave frequent but not excessive comments. When applicable, include other Twitter users’ handles in your suggestions, and consider using Tweet chats to communicate with followers who share similar interests in real time.
3. Twitter Influencer Marketing
Because influencer marketing is such an important element of crypto Twitter management, it’s crucial to interact with them. It might be difficult to connect with the correct crypto Twitter influencers, especially in a sector like crypto social media marketing. Blockwiz, for example, uses the correct influencer marketing tools to connect with the relevant crypto Twitter influencers.
You may need to set aside some funds for crypto Twitter Influencer marketing, depending on the influencer. But keep in mind that it isn’t just about mega-celebrities like Elon Musk. Micro-influencers, rather than well-known influencers in the crypto space, can be more effective brand supporters.
Search for micro-influencers using niche-specific keywords and scout the accounts that are posting the most popular Tweets.
4. Twitter Contests
Conducting Twitter contests like giveaways and airdrops are also great way to get massive Twitter following for your crypto brand.
Many crypto brands adopt this strategy usually during their IDO or ICO launch, to help their followers gain some tokens for free with an exchange for getting their friends follow their accounts on Twitter. Twitter contests can also be clubbed with Twitter Influencers collaboration wherein these influencers can run a Twitter campaign asking their followers to follow your page & helping you grow your followers.
Twitter contests also helps your brand create a hype amongst your crypto Twitter followers which in turn helps you market your brand in an effective way and also help in growing your crypto Twitter followers and your customer base.
5. Twitter Content Marketing
According to popular belief, Tweets with visual content earn more likes, shares, and Retweets than those without. Crypto brands should make an effort to include images in their Tweets with unique captions, descriptions, etc. Although text-only Tweets have their place, graphics are more suited to halt serial scrollers and urge people to look at your content.
Consider the following while brainstorming for Twitter content marketing and other sorts of material to publish:
- Using editing tools like Canva, Adobe Spark, or Venngage, convert text-based articles into pictures.
- Infographics creation (fact: infographics saw a 67 percent rise in 2020 and represent some of the most-shared content on Twitter).
- GIFs, memes, and picture macros (think: how-tos, greetings, excerpts from long-form material) (when appropriate).
Using of Twitter threads can also be powerful way to reach the masses on Twitter. A thread is a collection of linked tweets that allows the user to link together many tweets. Each tweet stands alone, but the thread can help to reinforce the overall message. Using Twitter threads to promote your crypto project would assist to develop enthusiasm and convey the story of the project by motivating people to read each tweet or post.
It is always critical to have a well-crafted crypto Twitter marketing strategy in order to achieve the marketing efforts’ objectives. It will be a waste of time and money if you do not have a clear plan for utilizing the crypto Twitter. To make the most of crypto Twitter, it’s crucial to establish a clear definition of success and to define objectives. One of the objectives of a crypto-related project is to attract a larger audience, grow crypto Twitter followers for your brand, and generate leads.
Because Twitter provides real-time information on what’s going on in the crypto business, participating in relevant conversations would add to the crypto community’s value. It is critical that the crypto marketing plan be well thought out according to the current industry scenario.
Regular communication with your crypto Twitter followers would have a greater influence on current and potential followers. In addition, Twitter offers fast customer service that responds to consumers swiftly and efficiently. Transparency will aid in the development of a positive reputation and a solid connection to your crypto brand.
With its large user base, Twitter has a lot of potential for a crypto project to be discovered by potential consumers, investors, and influencers, which is a key component in growing your crypto brand’s profile and reputation.
To sum it up, if you want to let the world know what’s going on with your crypto project, Twitter is the place to go. Your crypto project might become viral in a second with only one hashtag, retweet, or like, thanks to an effective crypto marketing strategy.