A Practical Guide to Create an Effective DeFi Social Media Marketing Strategy

Social media has emerged as the leading marketing platform for brands looking to reach new audiences. DeFi projects can use social media marketing for multiple objectives, including creating brand awareness and educating the target audience about the DeFi initiative. 

Additionally, a successful DeFi social media marketing strategy helps to create a market position for the brand, build community, drive traffic to the website, and differentiate your product from competitors.

Most unique DeFi projects fail to make a social media presence because they lack a proper strategy. Therefore, creating an effective strategy can help you reach your target audience and make a social media presence for your brand.

However, the social media competition has skyrocketed. Because the pandemic has shifted customers and marketers online. Social media statistics reveal marketers reserved 60% more budget for social media last year than in previous years. Nevertheless, reserving more money is not the only way to achieve social media attention. 

When you develop a social media marketing strategy for the DeFi brand, you should ensure a balance between three things, engaging the audience, posting technology content, and creating brand awareness.

If you have difficulty growing your DeFi project presence on social media, you must consider changing the current DeFi social media marketing strategy. This article will walk you through a comprehensive plan to guarantee a successful social media presence for your project.

What is DeFi Social Media Marketing Strategy?

A DeFi social media strategy is a complete plan to present your DeFi project on social media to capture public awareness. Usually, DeFi marketers fail to establish a social media presence.

Sharing worldly-wise technology content won’t help to get user attention. You must understand the pulse of the viewer. Creating engaging content and delivering technological updates in simple words can help you get noticed.

Furthermore, an effective social media marketing strategy aids in building a community for the brand. Therefore, the primary way to make a vibrant community is to showcase your brand on social media.

You can concentrate on Twitter, Reddit, Instagram, Facebook, or LinkedIn based on your target audience. But be sure you are uploading engaging content on every platform. Ensure your social media team always updates the handles with proper replies, comments, and appreciation to your followers.

Benefits of a Strong DeFi Social Media Marketing

A persuasive DeFi social media marketing will enable gain more followers for your brand. Increasing brand awareness drives more traffic to your website. Some of the organic traffic will be converted into leads. So effective social media marketing plan will support you in boosting sales.

People are still oriented towards and dependent on traditional finance and its technologies. Making a normal cohort convinced with decentralized finance is a strenuous task. Social media is a simple and cost-effective way to educate people on the benefits of your DeFi initiative.

Let’s dive deep into a step-by-step DeFi social media marketing strategy.

Identify the Target Market for Your Defi Project

DeFi has evolved from different corners. So you need to find out the target audience for your project. Identify your DeFi project category. If you are a decentralized exchange like Pancake Swap or Sushi Swap, your target audience will be traders and investors of the crypto community. 

Similarly, you can fall into any category such as DeFi aggregators, DeFi lending or borrowing platforms, insurance, or payment solution. Therefore, identify the project category, then define the buyer persona. These two factors will assist you in deciding your target audience.

Define Your Social media Goals and KPIs

Once you define your target audience, determine social media goals and key performance indicators in the next step. As a DeFi project, your primary aim is to gain followers and create brand awareness. Hence, your major performance indicators are 

• Number of followers
• Engagement
• conversion rate 
• Return on investment (ROI)

Choose Your Social Media Platforms

A study on the social media usage of cryptocurrency companies shows crypto marketers use Twitter (92.8%) as the most preferred platform, followed by Facebook (73%), Telegram (67.9 %), and LinkedIn (42.1%).  

Selecting the right social media is crucial for DeFi initiatives. If you are a B2C DeFi project, put more effort on Instagram and Facebook. Whereas, if your DeFi innovation is for B2B, LinkedIn and Twitter will be more advantageous to find out the target audience. 

Posting on LinkedIn with compelling graphics and straightforward content can help DeFi projects to get potential clients. Because LinkedIn is a platform where you can find companies and customers easily. 

Twitter and Reddit will also help you get more traffic and build community. Approaching YouTube, Instagram, and Facebook with proper influencers can boost brand credibility quickly.

Develop a Social Media Calendar

Once you have identified the target social media platform, develop a separate social media calendar for each of them. An effective social media calendar allows you to create the exact content mix and decide the best time to post. You will clearly understand what you have posted and what is on the calendar to post.

Besides, a social media calendar can save your time on social media efforts, and it will also remind you about the consistency of posting. You can check out these tools to develop a social media calendar.

• Canva
• Planoly
• iconosquare

Create an Engaging Social Media Content Plan

The content is the essence of your DeFi social media marketing strategy. Before you start posting, you should ensure the content plan for each platform is prepared. Here are some tactics that work for your DeFi project on each platform

• Find the right influencer to market your DeFi project on YouTube.
• Attractive posts on how DeFi is breaking the barrier of traditional finance.
• Short educational videos on DeFi focusing on your project.
• Memes and GIFs that give a quick view of your undertaking.

Never post sophisticated DeFi concepts that make the reader confused. Always explain how decentralized finance and Dapps are better than traditional finance, and how your project contributes to DeFi.

Analyze Your Performance

Measuring performance metrics aids in understanding which strategy is working for you. It also helps identify the platform that gives the best ROI for your efforts.

There is no better way than performance metrics to nail how social media efforts contribute to brand awareness. Set different periods and check out the following factors to track your performance.

• Find out the number of engagements on each platform (Like, share, comment, retweets)
• Note down the number of impressions on each channel.
• Identify which platform has given a higher conversion rate.
• Check out the reach for each type of content.

Hiring a Crypto Marketing Agency for Social Media

Getting an initial impression and expanding a follower base is challenging for crypto marketers. If you have tried your own DeFI social media marketing strategy but not making any progress on social media, hire a popular marketing agency like Blockwiz to assist you.

A crypto marketing agency will help you with an end-to-end DeFi social media marketing plan. You can connect with Blockwiz experts if you want your new DeFi project to get immediate success on social media.

Before Winding Up

Setting the right marketing mix will be a little thorny for the first time. After a certain period, you will get a better idea of your audience’s interest. Following the steps mentioned in the article will help you execute the right DeFi social media strategy. 

However, it is vital to make your social media presence get noticed. Do not forget to update your every success steps on social media in addition to the calendar planning. Start working on your effective DeFi social media marketing strategy if you haven’t started yet.