The ideas behind cryptos and blockchain are well-known to many, but not everyone can comprehend these subjects just by reading about them. You can’t suppose all potential users will read the whitepaper and other knowledge materials about your cryptocurrency project to learn it.
Here comes the importance of cryptocurrency video marketing. The project uses compelling videos for advertising and informing people about cryptocurrency brands. This can aid in establishing connections with possible investors and attract newcomers.
- More than 65% of consumers prefer watching videos to reading about a product or service. A video related to a service or product can persuade over 80% of people to purchase it.
- Approximately 80% of marketers agreed that video marketing-supported them boost their traffic, dwell time, understanding of services or products, leads, sales, brand awareness, and overall ROI.
Videos can capture the audience’s attention efficiently and effectively. The audience will remember what they see better than what they read. Well-designed video content explaining crypto and blockchain technology has done wonders on social media platforms.
- According to the Visual Teaching Alliance, we can comprehend visual scenes in less than a tenth of a second. The brain processes image 60,000 times faster than it does text.
- The fastest way to capture an audience’s attention today is with video.
- Statistics and research have shown that visual memory retention is higher than any other medium.
- For the audience, a carefully constructed video reaches into their mind and is retained in their memory for a long time.
These facts illustrate the importance of video marketing in increasing sales and awareness for crypto brands. Do you want to excel in the arena?
Let us dive in-depth into some of the significant aspects of video marketing in the crypto arena.
Table of Contents
What is Crypto Video Marketing?
You can develop a vast user base for your cryptocurrency project and raise awareness in the community by using videos that explain the ins and outs of the project. Informative tutorials, explainer videos, and intro videos can help draw new and potential people to your cryptocurrency project. Additionally, in the era of social media, videos spread quickly to the general public.
Let’s take an instance: If you have an NFT project, you need to convey all the information to your target audience. The best way to use video marketing is to create explainer videos about your collection, the latest trends, video snippets about major upcoming events, and all the updates about your brand.
Why do we need video marketing?
Video marketing leverages the advantage of visual media, and it is one of the most effective marketing strategies. Crypto firms with goals have a history of highly effective video marketing for their ventures.
Video marketing can practically do everything for your cryptocurrency business, from attracting the target demographic and new users to creating traffic to the main website. Here is why video marketing is indeed for your brand.
Enhancing Project Awareness
Videos are most beneficial for informing your target audience about your project. You can develop manuals, explainers, intros, etc. Additionally, most individuals like to watch videos over reading about anything.
You must not lose focus on other marketing channels as you focus on video marketing. Instead, it would be best if you tried to integrate your crypto videos across various channels.
Building Better Relationships With Target Audience
Videos help projects strengthen the relationship between a brand and its target audience. For instance, if some community members are unsure about your initiative, you can share explanation videos with them.
On the other hand, people typically express their ideas through comments on websites like YouTube, Twitter, Instagram, etc. You can sustain participation and increase trust in your community by responding to those engagements.
Your community will grow and provide a better trust in your concept as you consistently release videos regarding your cryptocurrency project and the industry as a whole.
Another excellent way to demonstrate the legitimacy of your project is to collaborate with crypto YouTube influencers. In general, video marketing is about increasing your reputation and getting significant returns on your efforts.
Ranks first on SERPs
Your YouTube videos and social media posts will perform better in search engine results if you use relevant keywords and tags (search engine optimization). Crafting your videos around specific keywords that will meet user search intent help you to enhance your overall online presence.
As a result, videos are crucial to boosting your project’s search engine rankings and will make it simpler for your target audience to find you.
Influence on purchasing decisions
A video could turn your target audience into a potential customer. You can incorporate pitches for marketing-specific actions in your videos that invite your target audience to participate in your projects, such as demos, trials, and subscriptions.
But before you invite them to participate in your project, ensure that you have a solid rapport with your target audience. Avoid making your videos extremely commercial; concentrate more on original content.
Videos Aid in Increasing Website Traffic
A compelling video promoting your cryptocurrency project can persuade the majority of the target audience to use it. Furthermore, a video can produce considerably more traffic than several blogs.
Videos help individuals understand ideas, concepts, and other details more clearly. The chances of videos being shared and found by more viewers are much higher than those of blogs and other written content. So, video marketing is your most excellent option if you want people to use your cryptocurrency product.
Your target audience is more likely to spread your videos further if you use them to provide exciting and valuable material. This will draw new users to your cryptocurrency initiative.
Videos can help you reach your intended audience and draw new people to your project and the wider industry.
Types of video marketing in the crypto market?
Making someone read about blockchain technology can put them to sleep because cryptocurrency notions are not everyone’s cup of tea. Hence, marketers feel that videos are integral to a successful marketing strategy.
There are numerous ways to implement video marketing for your cryptocurrency project.
Let’s look at a few ways that crypto marketing films might take your project to new heights.
Introduction Video of Crypto Project
Once your crypto project is prepared to contact the appropriate people, a short introduction video can speed up the process.
You could reach your target audience exactly where you want them with a crypto intro video that explains your project, its services, and how it differs from your competitors.
Crypto Video Marketing Guides
The introduction video of your cryptocurrency may help, but it is insufficient to increase awareness. Users can become more used to your project or its services by watching in-depth video content about how you operate.
A great technique to increase awareness is having instructional videos showing people how to use your services.
Advertisements and Promotions
Once you have created intro and guideline videos, now make some advertising video content to improve your cryptocurrency video marketing efforts. Maintaining a market presence always involves marketing your product or project through video advertisements. Overall, advertising and promotions ensure that your target audience expands and becomes more engaged.
Social media video marketing
Social media promotion is one of the more important strategies to emphasize what you are doing with your cryptocurrency project. The same is true for your cryptocurrency videos as well. As disseminating them on various social media channels, it will boost prospective visitors.
Having a dedicated YouTube channel with a curated collection of your crypto marketing videos will help your viewers organize in one place.
Since YouTube is the most popular video-sharing site, countless other videos promoting cryptocurrencies can be comparable to yours. Therefore, keeping a suitable channel ensures that your target audience subscribes to you and stays connected with your new updates and videos.
Developing interactive videos can make it easier for customers to interact with your product and services. If your cryptocurrency project includes services like gambling, among others, it is much more crucial. Users may benefit from seeing these videos to understand better how the product functions.
How do we conceptualize crypto Videos?
Crypto projects must apply distinctive video marketing tactics to stay ahead of the competition in the space. When the market is bearish, the only way to promote the project is to stay ahead in marketing.
There are no strict guidelines for conceptualizing a video that effectively communicates the spirit of the undertaking because every project is unique. We will go through some essential ideas that can pave the way for creating an engaging cryptocurrency video that will eventually go viral. Let’s examine some of its most crucial components.
Complete Understanding of the project
One of the most critical steps in conceptualizing and visualizing the idea and the content is comprehending the project’s basic notion. A video designer can integrate the most crucial component and omit the less critical fluff if they understand the project well.
We must engage and hold the audience’s attention for the full duration of the video. By serving up content that doesn’t support our ultimate objective or add value to the audience, we risk losing the audience’s attention, which is something we cannot afford.
Fix the Title and Caption of your Crypto Video
The title of your cryptocurrency explainer video should be as catchy as its content. A captivating title immediately conveys to the viewer the mood and character of the project story. The time and effort put into the caption can produce the most fruitful outcomes and create a viral video.
Here are some crucial points to remember when framing the title and caption for your cryptocurrency video.
- The first word will be your hook, so pay attention to it!
- Putting a human touch on the title is adequate, and an automated language is inadequate.
- At least a dozen titles should be worked on, analyzed, and eliminated one at a time until the greatest one remains. It ought to arouse curiosity and interest.
- Make an effort to use the proper keywords, but watch out that the quality isn’t compromised.
- When it comes to engagement, a well-chosen hashtag can do wonders for the cryptocurrency video.
An Entertaining Script
The key to making a popular crypto video is mastering the art of turning a brilliant concept into an engaging video. Create a fantastic script by first outlining your thoughts on paper.
To write a script, you will need to do audience research, subject matter research, and research on the current hot topic. You may combine these three types of research to increase engagement.
Make a script that meets the criteria for the novelty factor, unexpected aspects, and shock value by using the information provided. Let’s examine some of the troops you might use when developing the storyline for the video.
- Write a script that includes a stunning opening shot.
- To keep viewers watching longer, be unpredictable and add plot twists.
- Avoid mentioning the project and the companies in the introduction; let the listener settle in and listen to your video.
Short Video And Informational Content
You’ll increase your chances of engaging the audience by keeping the video brief and to the point. A brand-new way to consume content has emerged due to the human attention span’s ongoing challenges.
Concise videos are available on sites like Youtube Shots, Tiktok, and Instagram Reels. Short video length is due to human beings’ very short attention span.
Videos that go viral will compete for your attention in your social media feeds. Short movies are much more likely than lengthier ones to appear in your feed. So better create sharp but crisp videos to catch the audience’s attention.
Alt-text: avalanche announcing AMA through video
Optimize the Video for Social Sharing
According to a recent study, over 56% of consumers have been utilizing their smartphones more frequently to view videos. Therefore, it seems to be sensible to optimize the video for smartphone consumption.
You wouldn’t want to take away the viewer’s opportunity to view your video on their mobile screen. So, optimize your video content for mobile phones.
Create a catchy Thumbnail
The thumbnail of your crypto video will catch the audience’s attention when it appears on someone’s feed. Moreover, the thumbnail should be designed in a way to compulsively and interactively convey the core message of the creative.
The thumbnail ought to have that “X” factor to entice viewers and inspire them to click. By adhering to these few suggestions, you can aim to hit the sweet spot of producing a solid thumbnail appropriate to the content.
- The thumbnail should convey the video context.
- Read and research your industry’s competition before creating a thumbnail.
- Maintain a sharp contrast with the background’s brightness to capture the audience.
- Keep the thumbnail’s size and aspect ratio consistent with the platform on which it will be viewed.
Despite being one of the most successful methods for overall growth, video marketing is challenging to adopt compared to other marketing practices. Therefore, you must work with reputable crypto marketing agencies like Blockwiz to carry out effective video marketing campaigns.
Connect with Blockwiz experts to learn more about crypto video marketing and how partnering with top companies in the sector may help you scale your project.
Crypto video marketing is still a young field, but it has reached new heights in the last few years. The fact is that video marketing can be quite profitable for your cryptocurrency project. With the aid of video marketing, practically anything is possible, from generating traffic to money and raising awareness to provide value. So, mater your video marketing game today.