We all understand the importance of effective marketing strategies for the project to put our best foot forward in this highly competitive arena. If the project happens to be a blockchain-based crypto project, things get even more interesting here. Apart from numerous marketing mediums, crypto videos with a succinct message have a proven record to work wonders for these web3 projects.
Visual media has been one of the most effective modern marketing strategies. This medium has the potential to grab the audience’s attention most effectively. According to the Visual Teaching Alliance, The audience is more likely to remember what they can see over what they hear; the difference is a whopping 400 percent. These are the reasons a well-crafted crypto explainer video can do wonders for any project in this highly volatile and competitive space.
Conceptualising a viral crypto video is no easy task. Still, if the basics are kept simple with a clear message and a unique presentation, one can achieve it for their projects. Let us dig a bit further into some of the critical aspects that one needs to follow when conceptualising the crypto video.
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Why Do We Need a Viral Crypto Video For Our Project?
In a highly competitive crypto space where new projects are mushrooming all around like never before, the quest to stand apart and have a distinctive factor is paramount for the project to get noticed. Crypto videos are our most effective hack to grab the audience’s attention today, which could be our prospective customer tomorrow. Let us look into some compelling reasons why a viral crypto video can do wonders for the newer projects in this space.
- According to the Visual Teaching Alliance, we grasp visual scenes in less than 1/10 of a second. Visuals are processed 60,000 times faster in the brain than in text.
- The audience’s attention is most in demand today; Video is the fastest medium to grab their attention.
- Research and stats confirm that visual memory retention is highest compared to any other medium.
- Videos are the most emotive medium; emotions suffice to register until we see them with our own eyes; human psychology works this way. A strategically crafted video does exactly that for the audience.
Key Aspects To Account For To Conceptualize Crypto Videos
There are no hard and fast rules to conceptualise a video that conveys the essence of the project in the most effective way purely due to the idiosyncratic nature of every project. We will discuss some fundamental aspects that can lead the way towards making a compelling crypto video and hopefully a viral one. Let us unravel some of the most important aspects of it.
Understand The Project In and Out
Understanding the core idea of the project is one of the most critical aspects of conceptualising and visualising the idea and the content. It requires a great deal of passion and experience with the project. A thorough understanding of the project will enable the creator to implement the most essential aspect and omit the less necessary fluffs.
It is critical as the video would be on point and succinct. We need to engage and captivate every second of the audience attention with the content. We simply can’t afford to lose the audience attention by dishing them stuff that doesn’t cater to our end goal and doesn’t provide value to the audience.
Nail The Title and the Caption Of Your Crypto Video
Nailing the title of your crypto explainer video is as important as the content of the video. A compelling title sets the tone of the project story and its personality in the audience’s mind. The energy spent on the caption can have the most rewarding results and can give you that viral video.
The title is the initial most juncture where you have to hook the audience and click on the video. You can’t afford to go wrong here at any cost. Here are some notes to keep in mind while creating the title and the caption for your crypto video.
- Focus on the first word; that’s going to be your hook!
- Give it a humane touch; the bot like language doesn’t work.
- Work on at least a dozen titles, Analyse them and keep striking them off until you get the best one. It should generate interest and curiosity. The balance is the key here.
- Try using the right keywords but make sure it doesn’t mess up the quality.
- A strategic hashtag can do wonders to the crypto video when it comes to engagement.
A Compelling Script
Videos are an art form. Any artform sees its inception from an elaborate ideation process. The art of translating a great idea into a compelling video is the holy grail to creating a viral crypto video. Start with panning down your ideas on paper and come up with an astonishing script.
This process is the framework for the ultimate video that you ought to do in the pre-production phase. Scripting will require audience research, subject matter research, and the current hot topic, which may be blended with the previous two researched matrices to pump the engagement ultimately. With this information, draft a script that ticks on the parameters like novelty factor, surprising elements, and shock value in the right quotient. Let us look into some of the troops you could implement when writing the script for the video.
- Incorporate an opening shot in your script that has a wow factor.
- Be unpredictable and create plot twists to increase the watch time of the audience.
- Try not plugging in the project and the businesses in the intro; let the audience settle in.
Short Video And Crisper Content
The massive inflow of content on the audience’s screens is at war for the audience’s attention. The audience’s attention is in demand like never before. Entertainment channels, Advertisers, family, cute puppy videos, work responsibilities, news are all in a constant tussle to get their share of attention from the audience. What makes you feel you could make the cut here?
The Microsoft study on the audience attention span concluded that human attention spans were now less than that of goldfish. Keeping the video short and crisp will take you a step closer to the chances of getting the audience’s attention. The constantly challenged human attention span has given birth to a whole new form of content consumption. Ultrashort videos like Youtube Shots, Tiktok and Instagram Reels are all byproducts of this scenario.
Viral videos are interruptive; they fight their way up to your social media feeds and earn your attention. The odds of short videos making up your feed are a lot higher than the longer one.
Optimise The Video format For Social Sharing
The chances of creating a viral video are further amplified by optimising the video for social sharing. Create a video format that is suitable for the platform it is published on. For instance, an Instagram reel with the video size 1080p x 1920p has the highest engagement rate. So rendering the video with apt size and the ratio will give you an edge over others.
A recent Zipwhip portal study revealed that above 56% of consumers have started using their smartphones more during the pandemic. So optimising the video for smartphone consumption is a no brainer. The video can hit its mark when it is optimised for smartphone viewing. You wouldn’t want to deprive the audience of the chances of seeing your video on their screens in the palm of their hand. The mobile-first trend is here to stay even Google is working on its mobile content indexing, seeing the widespread potential it has.
The Role Of A Catchy Thumbnail
When your crypto video appears on someone’s feed, the first thing the audience will notice is the thumbnail on the video. The thumbnail should be such that it captures the essence of the video’s idea most interactively and compulsively. The thumbnail should have that X factor that lures the audience and demands a click. You can try to achieve the sweet spot of creating a solid thumbnail relevant to the content by following these few guidelines.
- The title on the thumbnail should deliver context.
- Read and analyse your competitor in the space.
- Keep a fine contrast with the bright background that should appeal to the audience’s visual senses.
- Keep the size and aspect ratio of the thumbnail in accordance with the platform it is going to be viewed.
- Avoid using too much text.
Get Your Viral Crypto Video From The Professional Crypto Marketing Agencies
Content creation, especially a viral crypto video that can take the crypto world by storm, is not easy. It requires an immaculate knowledge of the medium, audience and the current market wave that we can ride on to make the crypto explainer video a success. It is a gruelling process of brainstorming and requires immense skill and expertise that is best suited for the experts.
If the entire process looks overwhelming and you feel the need for an expert to pull this off for you, team Blockwiz can do that for you. It is a dedicated Crypto marketing agency that takes immense pride in providing crypto marketing solutions across numerous verticals.
Creating an engaging crypto explainer video for your project that could announce the arrival of your brainchild in the most regal way. The Blockwiz team is equipped with the resources, fundamental matrices and expertise to pull this off effectively and efficiently.
On a concluding note
The process of creating and producing a crypto explainer video has become one of the most effective marketing tools in this highly competitive space. So, if the immense prospect of creating a viral crypto video for your project has left you spellbound, you might consider approaching the crypto marketing agency that has a track record of settling for nothing less than the best. Connect with Blockwiz experts now to kickstart your crypto video marketing.
Blockwiz, as a leading crypto marketing firm with its video script and style, has accomplished the goals of communicating the projects and the products in the most efficient way for their clients. The team has the experience of strategising the marketing campaigns of some of the big heavyweights in the crypto space. So, leverage the expertise of a team of professional growth hackers and propel your Crypto project to the next level.