The recent rush of NFT investment has created massive competition in NFT marketing. NFTs dominated the digital asset marketplace this year compared to other digital assets. Since the number of new projects entering the marketplace goes high, the demand for effective marketing also skyrocketed.
The tremendous rise in demand has reached into a confusion are NFTs a bubble of the future of art? However, a project team needs to convince the investor about the long-term value and scarcity of their collection.
To stand out from the crowd, you need an exceptional marketing strategy that can stay ahead of the competition. In-house procedures lack the edge of understanding the whims and fancies of the NFT market and how to stay ahead.
However, the NFT marketing organization always updates the existing trends hence developing plans which can bring more revenue to your project. Similar to the NFT collection competition, marketing agencies are also competing with each other to show their service expertise.
Consequently, project owners find it challenging to choose the best out of the pool of marketing agencies and work with them. In this article, we researched and brought some of the top-rated marketing agencies that can pump your collection through their outstanding marketing efforts.
Table of Contents
What is an NFT Marketing?
An NFT marketing company is an organization focused on creating and executing brilliant marketing techniques for client projects. They concentrate on developing ultimate NFT marketing strategies that sync with the prevailing NFT market trends. They essentially focus on the following services.
- Social Media marketing
- Influencer marketing
- Paid advertising
- Press release
- Campaigns
- SEO services
- Marketplace listing
- Content marketing
- Community building
NFT projects approach these brands and select services based on their needs. New projects may avail of end-to-end service packages, and existing projects may avail services. Selecting a brand and service may rely on various factors, which we will discuss later in this article.
Why do We need NFT Marketing Agencies?
NFT artists and project owners always look forward to creating the most impression on launch and dragging the same image throughout. Here is the stage when they think about in-house marketing efforts or marketing agencies.
If you are entirely new to the NFT market, you may not be familiar with the trends. Moreover, you need to have advanced tools and software and need to hire an in-house expert to execute them. An agency has the following experts to create the best practices.
- Social media expert
- Content marketing expert
- Graphics designer
- Video marketer
- Marketing strategyst
- Community moderator
It is difficult for a business to hire and build a team with all these experts in its beginning stage. Hence, it is better to approach a marketing agency with all these experts. Let us have a look at some more benefits.
- NFT marketing brands work in the same field, so the experience and knowledge about the existing scenario are high.
- Agencies have worked on a well-diversified client portfolio, so they clearly understand what works for a brand.
- Advanced tools and technologies and their usage are essential to achieve public attention. Agencies have updated with such tools.
- Marketing brands have a good network of journalists, media, and public affairs, which helps them connect.
Most marketing agencies will provide you with a performance report. It helps you to understand the way your brand is capitalizing. It also allows you to understand the growth of your community, the demand for collection, and ROI.
How do we tackle the Right NFT Marketing Agency?
There are numerous NFT marketing organizations popped up recently. Some of them are in their naive stages. They will try to convince you about their offering and discount package. Keep in mind that marketing bolsters the demand for your collection.
We know that a marketing excursion will take time to bring results to your plate. For NFT, the minimum time you can use for fetching the results, the maximum sales you can achieve. Why?
The time of stages in NFT is less than in other digital assets. Once your collection is ready, an airdrop will start, and subsequently, it also appears on marketplaces. It is essential to create an overall impression during launch only.
An experienced marketing agency can only provide maximum results in the minimum time frame. To find out the best one with a proven track record of results for their NFT clients and who also falls within your budget limits.
When you are approaching an agency, it is necessary to check the best under your budget. Once you determine your primary marketing goals and the services required for your brand, allocate a budget.
Do not change your budget limit based on agencies but try to find out the best possible one. You can have to look out for these major things while you are approaching an agency.
- The past performance history of the brand
- The number of famous clients
- The number of offerings from the brand
- Types of plans the brand offers
- Expertise level and professionals allotted for the brand
- Maximum time frame to achieve the results
- Performance metrics tracking and reporting
Based on the above-listed factors, you can join hands with the appropriate brand to achieve your goals.
What are the Top 5 NFT Marketing Companies Globally?
NFT Mania is on fire, and the initial crypto craze has now been linked to NFT investing. Every day, millions of NFT sales have been happening in different marketplaces. Full-service NFT Marketing agencies will unleash the power of your collection.
The extensive expertise of brands will help you build enthusiasm for your project in the target audience. Moreover, they will try to put unique content in different groups and channels with call-to-action links.
Essentially, the agencies initially find out the target audience based on the nature of your project because an NFT project can be a video, a tweet, or a music piece or can be ticketed, arts, or graphics. It is crucial to locate the right audience willing to purchase it as NFT.
Furthermore, NFTs are not everyone’s cup of tea, so creating awareness about your project and convincing the target audience about its long-term value is critical. The principal aim of marketers is to position your project based on the competitor’s offerings and try to build winning strategies.
Here are some of the top NFT marketing agencies that you can approach based on your needs and budget.
1. Blockwiz
Blockwiz is a pioneer in NFT marketing. The brand has abundant experience in the field and worked so far with popular NFT projects such as Nftaaa.art, Megaverse, and many more brands.
Blockwiz is headquartered in Canada and is dedicated to working with crypto brands to achieve success. They are primarily focused on driving growth and building strong project awareness among the NFT community.
Blockwiz incorporates cutting-edge Web.3 marketing technologies to market the NFT projects. They have worked with diverse customers, and their customer portfolio is vast. With tremendous industry experience, Blockwiz creates customized marketing plans for every brand.
Blockwiz implements advanced Web 3 marketing techniques aligned with NFT industry standards. The NFT experts of Blockwiz will initially find out the major competitors of your project and similar successful projects in the same.
They have a step-by-step method to initially study your project and then conduct exclusive market research for your brand.
After the research, they will try to position your project based on your offerings, capability, and rarity of your artwork. If you require complete marketing for your brand, the expert team will look out for the same. If you need only PR or influencer marketing, Blockwiz will work on that.
Blockwiz offers the following significant services in NFT marketing.
- Influencer Marketing
Blockwiz has a history of more than 550 plus campaigns across various social media channels. They are specialized in making viral campaigns for crypto and NFT projects.
- Social media marketing
Blockwiz has a social media marketing development team for each type of crypto and NFT project. They also provide community-building services on Twitter, Discord, and other social media channels.
- Content marketing
Producing accurate and attention-catching content is significant. Blockwiz has content experts who can create engaging content for different channels. They specialize in long-form content, short-form content, and social media content.
- Discord and Telegram community growth
A robust community is the backbone of NFT. So Blockwiz expands your community’s footprints and makes the existing community active.
- PR and sponsored articles
The Blockwiz writing professionals will curate engaging PR content and launch it on a wide variety of crypto channels simultaneously. They have created a global network of media and journalists. The network works in sync with their marketing effort and helps to catch much better results.
- PPC Marketing
Pay-per-click marketing helps boost website traffic, enabling you to increase your return on investment.
- Video creation and marketing
Blockwiz, video marketing experts, will help you script and create a video if you like to produce excellent videos to market your collection.
If you are looking for some NFT marketing agencies with a proven track record of handling various NFT projects, you can approach Blockwiz. Connect with Blockwiz experts to get your marketing journey started.
2. FireCask
Firecask is a popular NFT marketing service provider with an energetic marketing team in-house. They are offering a complete package for NFT marketing. They also do extensive marketing research before launching marketing campaigns.
They are a full-service marketing team that offers the following services.
- Digital art production
- Marketplace strategy and onboarding
- Minting and IPFS best practice
- Short and long-term NFT strategy
- E-mail marketing
- Brand marketing
- Partnership building
If you like to enter the NFT market and build from the ground up, you can approach Firecask. Their SEO strategy also offers to boost traffic to the leading service.
3. CrowdCreate
Crowd create has a good customer satisfaction history, and popular NFT marketing brands worked with the team. They offer all the NFT marketing services to boost your project awareness.
It provides separate packages for all kinds of NFT projects starting from start-ups to enterprise levels. The brand also contains global events to make the NFT community aware of the trends. Apart from the standard NFT marketing practices, the brand also offers the following plans for clients.
- Strategy to sell NFTs
- How to create NFT
- NFT marketplace listing
- NFT viral referral marketing
- NFT Token offering
- NFT influencer marketing
- NFT smart contract strategy
Suppose you are someone who wants to enter the NFT market by creating NFT and doing a marketplace listing.
4. CryptoPR
CryptoPR is a prominent NFT marketing agency in London that offers various NFT services. The brand comprises highly skilled NFT marketers dedicated to working on your project. To promote your brand, they will arrange interviews with the project team and outreach to the journalist network to increase brand awareness.
They also have a strong network for PR services that launch press releases on multiple crypto websites. Major service brands include the following.
- NFT promotion and shilling service
- Banner Ads campaigns
- Advertorials and features
- Comparison listing and service
- International campaigns
CryptoPR has worked with many brands to boost their sales. They have also created many successful campaigns with popular NFT projects globally.
5. Single Grain
Single grain provides marketing services for all crypto and blockchain-related businesses and NFTs. They work for your growth and gradually take you to success. It is a digital advertising agency also.
Below are the top services provided by single grain for NFT brands
- SEO
- Demand generation
- Paid Ads
- Social media marketing
- Influencer marketing
- Community building
- Content marketing
Single grain offers marketing using cutting-edge digital marketing tools, and they have a wide variety of services in hand.
Need for a Consistent NFT marketing plan
Traditional marketing is no more a suitable marketing tool for NFTs. Due to their nature and features, NFTs have to be marketed heavily to reach out to potential buyers. It is necessary to keep the buyer happy that the token he holds in his hand is worth valuable in the future.
The only way to increase the bids in the marketplace is to keep the customer believing that your project is rare and produces long-term value. A consistent NFT marketing technique can only do these for your project.
When new projects are loaded into the space day by day, the new marketplaces also increase. Listing your project to a suitable market is necessary, but it is insufficient. Ensure your projects are brought from a legitimate seller.
Never fail to verify the seller’s identity in the marketplace. Additionally, ensure your marketing efforts reach the potential buyer and redirect to the authorized sellers in the market.
Since the duplication of NFTs, unauthorized sellers, rug pulls, and initial hype frauds are increasing day by day, it’s the duty of the project team to market the original collection to target NFT buyers effectively.
As NFT projects are non-fungible and cannot be traded like crypto tokens, always try to pump the project to increase the demand. An initial hype or irregular marketing excursion will not help you.
When you hire an NFT marketing agency, they will ensure that marketing is continuous and puts maximum results for you. They will try to showcase they are good at taking you to your goals and providing success.
A Word from Blockwiz
You may now come across the importance of implementing consistent marketing efforts for your NFT project. Marketing is a continuous process for NFTs. When you are airdropping a new project or offering perks and benefits for the token holder, ensure it reached the person. Never fail to boost your project maximum.
It is a misconception that hiring a marketing agency will cost you more than in-house marketing. When it comes to the result analysis parts, the money you spend on marketing and the result you bring will balance in the case of outsourcing a marketing agency. The crucial thing here is selecting the right one for your project.
Concentrate on the following factors and brands mentioned in the article. If you are struggling to find out the best or facing a dilemma in creating a customized marketing plan, Blockwiz is one click away from you. Start to spread your NFT collection today and master the NFT game.
