NFT has passed the consternation stage and has now become ubiquitous. The transformation has bolstered the price of most of the collections. Bored ApeYatch Club, which was sold for an initial cost of 0.08 ETH, has traded at a record price of 852 ETH.
The statistics from the NFT market show that it has been growing in parallel with the crypto market and Metaverse. More people are coming to invest in the collection. At the same time, there is an increase in NFT frauds and degradation of the value of existing collections.
As we know, NFTs are separate asset classes, and their value continuously fluctuates. It is imperative to market it to keep the hype and publicity of the project. Only a consistent marketing effort can keep the value of the collection.NFT marketing will help you keep your token’s value high, even if the markets are floating through bearishness.
Furthermore, it is compulsory to make sure that people are purchasing your original token. Only consistent marketing efforts can ensure legitimate Non-fungible token is reaching the target audience.
However, the artist and NFT marketers face the following challenges for successfully marketing their project to the community. Some of them are listed below.
- Uncertainty in determining the target audience
- A proper marketing calendar
- Consistency in implementing marketing task
- Lack of experience in the market effectively.
- Indecision in deciding on NFT marketing platforms.
Here comes the essence of choosing NFT Marketing services for promoting your project to pump the sales. Hiring a marketing service helps to reduce the struggle of marketing. The NFT marketing expert will create a proper NFT marketing strategy and decide how to promote it effectively.
The only chaos here is, appointing the required marketing service. Various marketing companies are there in the NFT arena to promote your project.
You can choose a brand and opt for a single service. On the other hand, you can select an agency and buy their service package. Nevertheless, it is a crucial decision. Hence it is vital to understand the type of NFT services and the crypto marketing agencies that provide services.
This article explains the types of Marketing services for NFT projects, the benefits of choosing them, and how you can select a service based on your project requirements. Let us dive deep into each one of them.
Table of Contents
Types of NFT Marketing Services
NFT marketing is a broader term that includes multiple marketing techniques. Full-service NFT marketing agencies provide different types of assistance to promote your collection. Listed below are the major types of NFT Marketing.
- Influencer Marketing
Marketing agencies find influencers for your project and convey the necessary details about your collection. Influencers foster the art collection through their social media handles. Agencies have a network of influencers to which they can easily connect and execute the assignment. Influencer marketing campaigns can effectively glorify the publicity of your tokens.
- Press release campaigns (PR)
The agencies will publish a press release for your artwork in all the popular crypto and blockchain media to reach the information target audience. The marketing company will have a connection with all the prominent media to publish the PR. Releasing a PR together in all the main media will create massive audience attention.
- Community establishment in Discord and Telegram
Communities are the backbone of a crypto brand. It is a critical key to reach out to the individual directly. Growing engagement and expanding the community are super important. Artists and project teams struggle to build a rigid community for their projects.
Marketing agencies provide the discord and telegram community management services and implement tactics to expand the community and create engagement within the community. Marketing experts can turn community members into potential buyers by devising personal collateral. Discord and telegram marketing service broadly includes
- Custom Bots
- Social Media Marketing
Through different social media handles, agencies can create fantastic marketing strategies to publicize your brand. Since social media is a one-stop destination for marketing, influential marketing companies will effectively use the platform for marketing your brand.
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- E-mail marketing
Sending direct E-mails with attractive click-to-action is the best method to initiate potential leads. Creating a marketing E-mail is not everyone’s cup of tea. Marketing agencies have experts to make attractive E-mails. They will find data from the target community and reach out to them on behalf of your brand.
- Video marketing
Video marketing is an essential part of the NFT marketing plan. Videos help to heighten engagement with more extended visibility on the marketing platform. Other than reading and understanding videos enables the user to digest the essential information seamlessly.
There are marketing brands that provide exclusive video marketing services for your project. They quickly convey your difference. Since NFTs are closely related to graphics, video marketing fall under the super important bucket. They also serve to boost your SEO result.
- Paid Social Media Ads and SEO
SEO is an inevitable part of new-age digital marketing technology. Appearing first in Google research results will appreciate more clicks to the main website. This is what marketing experts do for your NFT project through SEO. Only a professional SEO expert can do this for your brand. They will also curate and place paid social media ads to encourage your collection.
- Content Marketing
Content marketing aids in providing extensive information about NFT offerings, convincing on long-term project value, and all the perks you are decided to provide your NFT owners. If you are a project with DAO and every token holder becomes a DAO member, such kind of information need to be clearly passed to the NFT enthusiast.
Content marketing always provides detailed information on offer, rarity, your smart contract, blockchain, price, listing, and all the aspects related to the collection. Some agencies offer good content marketing services for NFTs.
- NFT Listing
Listing in legitimate marketplace places is very important for NFTs. NFT fanatics will buy tokens from popular marketplaces and authentic sellers.
If you are an NFT artist with a sporadic NFT collection with you but are not sure about which marketplace you have to list, experts of marketing agency will help you with that.
Liquidity, volume, and transaction fee are essential parameters. You can easily list your marketplace with the help of an expert.
Benefits of NFT Marketing Services
Attracting the target audience, exclusive branding, and generating leads are the common goals of promoting your NFT collection. In-house marketing can create this to some extent. Let us check out how marketing services can contribute to building value for your brand and how efficient they are compared to in-house marketing.
- The broader network already in place
You need a broader network to reach out to as many people as possible. However, when you hire a marketing service, they already have network media connections, graphics experts, and strategy creators who can develop customized plans and market your project. It aids in reducing the effort, time, and budget of in-housing marketing.
- Achieving customized goals in minimum time
NFT, as a non-fungible asset class, has additional goals to achieve. Determining and executing that goal is time-consuming because NFTs have to create maximum hype before launching, during minting, marketplace listing, and further steps.
- Creating Demand and Scarcity around your collection
Demand and scarcity are two specific terms aligned with NFT value. In addition to the general crypto marketing concepts like publicity, awareness, and community, creating demand and scarcity are substantial for NFT Marketing. Dedicated marketing professionals can skillfully convince customers about the demand and make them believe in its scarcity.
- Avoid fraud by educating buyers about your NFT
As the NFT market grows, frauds are also increasing parallelly, and every NFT project and marketplace is becoming a victim of fraud. Some of them are duplicating artworks, creating illegitimate seller accounts, and providing JPG images without accurate smart contract data.
An efficient and consistent marketing excursion can ensure that original artwork from authentic sellers and a genuine marketplace is reached to your buyers. As project owners, it is essential to make sure your community members are not cheated by fraud while trying to buy your token. Good marketing can ensure this to some extent.
- Market expertise and advanced tools
It is impossible to expect in-house marketing to possess the kind of expertise a marketing agency has since they are unfamiliar with the whims and fancies of the NFT market. The ability to sail in the flow is a game-changing factor in NFT marketing.
Moreover, professionals are equipped with advanced marketing tools which can make good results within a minimum time. Integrating tools are efficient and effective in achieving optimum results.
How to Choose a Service-Based on NFT Marketing Trends?
Choosing a service based on prevailing NFT marketing trends is vital. Only transforming your leads to potential customers can generate revenue for your project. So, it is ultimately your decision what marketing service you choose for your project. You can do it in two ways.
- Choose a package of services that includes more than one marketing technique.
- Select only one essential service based on the current maturity stage of your project.
Following the below step will help you reach out to a good marketing agency and select the appropriate service for your brand.
- Know Your NFT Project
Compare your project with your competitor’s project and identify where you stand in market capitalization.
- If you are entirely new to the market, you need to create an impression.
- If it is a unique variety of airdrop for an existing project, publicize it with an effective press release.
Check out the following to decide on services.
- Market capitalization
- Existing average bidding
- Sales volume
- Number of owners
- Strenght of community
- Market position
Identify what needs to be focused on marketing your collection (rarity/offering) and what needs to be improved among the list ( community/market position/sales). If you are decided to launch a new collection, you can approach marketing brands for PR, marketplace listing, and any other marketing service based on your budget.
- Identify Best NFT Marketing Platforms
Based on the type of project, You need to specify which marketing platform suits best for your promotion. For example, most NFT brands try to build their community on Telegram and Discord.
You can also choose NFT Calendar and social media handles for your project. Once you have identified your target audience and platform, go for a marketing service based on your preference.
For instance, projects like the world of women targets women investors and the market on Instagram. NFT related to gaming brands used to market on Telegram and Discord. See where Alien World is promoting their community.
- Approach an NFT Marketing Agency
After the steps mentioned above, list out the top NFT marketing organizations which are best suitable for you. Before approaching, find out, answer the following questions.
- Are they experts in the required service?
- Is this fit with your allotted budget?
- Do they have customized plans for you?
Shortlist the marketing agencies and approach them with your need. Convey all your requirements, the time frame you need to achieve them, and what you expect from them.
After properly conveying your needs, analyze their plan and budget. Based on your previous working history and proven track record, select the NFT experts who you think will fit to meet your marketing needs.
- Essential Checklist before Closing the Deal
You will not be completing or closing negotiations just with one marketing agency. You may talk with multiple NFT marketing experts to get their quotes and select the best. Do not fall just under one brand. Approach more than one brand, and whoever is providing the best service with a minimum budget chooses it.
Never go only with a budget. The result is most important. So creating a balance between impact and cost is essential. You may require a thorough analysis before closing a deal with one brand. Ensure the brand has all the facilities and expertise needed to meet your marketing goal.
Furthermore, you have to check out the following things and verify them for better results before finalizing a marketing agency.
- How long has the brand marketing NFTs?
You need to check when the marketing agency is established and how many years of successful marketing experience the company has in NFT marketing. A proven track record of execution is essential to achieving objectives.
- Who are their popular clients in the NFT market?
Know how many famous brands have joined hands with the marketing agency to promote their work. Experience in working with well-known brands can be treated as an additional point.
- Do they have sufficient experts to work with your brand?
Know their employee capabilities. It is beneficial to your project if they have separate experts for different activities ( social media marketing expert/video marketing expert ) and various clients.
Also, identify the method of operation of the executives. Are they full-time available for your brand? Do they dedicate themselves to marketing your project? Clarify this kind of doubt before closing the deal.
- Are the following analytical and data-driven approaches?
Analyzing the market and creating a report based on market analysis is critical. If the agency offers an analytical and data-driven marketing approach, it is easy to keep track of its performance. Ensure they are data-driven and provide performance metrics from time to time.
- Do they offer multi-channel operations?
The communication efforts should simultaneously be operated across multiple channels. If the agency is communicating a specific thing to the target community, it should be executed through various channels such as social media, telegram, E-mail, etc.
- How many services are they offering for NFT?
We have discussed different types of services for marketing NFT in the initial session. When you select an agency, check out how many services they offer for you. It will help you in the future to add on services or shift from one service to another on the same agency.
On the other hand, It also enables you to customize different services together at one contact point. You don’t need to approach more than one agency to avail of various services if you can get together in a single agency.
- Are they adaptable for customized marketing?
There are marketing companies with fixed plans and costs for each service. On the other hand, some marketers offer customized services based on your need, time, and budget. If you are a starter in the NFT market with a low budget, you can approach agencies with customized marketing plans.
- What is their strategy of execution?
Agencies market differently, and a strategic approach for execution is suitable and advisable. If you plan to avail end-to-end marketing service for your NFT project, go to an agent specializing in a strategic approach. Because building a strategy by analyzing the market and finding out the target audience is more convincing.
- Are the offering and price balance each other?
You should allot a fixed budget for your NFT Marketing. A flexible budget is never a good option when you approach an agency. Convey your budget and requirement. Compare the offering, past performance history, and cost of more than one brand before finalizing. This will help you to conclude you have selected the best agency within your budget limits.
Top Tales of NFT Marketing
The top marketing agencies have triumphant NFT marketing tales. Listen to some of the exciting Blockwiz NFT marketing tales here.
Mega heroes, 10000 unique NFT collection. Megaverse wanted to reach out to its target audience. Megaverse approached Blockwiz to create a strong marketing strategy for them.
Mega heroes, 10000 unique NFT collection. Megaverse wanted to reach out to its target audience. Megaverse approached Blockwiz to create a strong marketing strategy for them.
After careful analyses and market research, Blockwiz addressed these issues. Experts devised a plan to overcome these obstacles. PR articles have been published on leading crypto news websites to increase brand visibility.
After implementing Blockwiz’s exclusive social media engagement strategy, Megaverse acquired 30K Twitter followers and 3.5K Discord members. Engagement rates have risen to more than 86% due to constant marketing excursions. 296K+ views have been obtained through influencer marketing. The campaign has brought massive client success.
Nftaaa.art approached Blockwiz to solve the issue of driving traffic to the website and boosting sales. They have cultivated publish attention and demand to increase sales.
Experts from Blockwiz developed a marketing strategy and social media communication strategy based on the brand’s needs. The professionals of Blockwiz worked for Nftaaa.art and reached out to major NFT communities to boost project awareness.
The excellent content marketing strategy and communication help the team fly to success. Blockwiz has developed a strong community for the brand and heightens its publicity in the world.
The steps mentioned in the article will help you to select the best and most appropriate NFT marketing service for your project. Always work with companies that have a dynamic and strategic approach. Ensure periodical reports are critical to track the progress. So do not blindly continue the contract with any agency without proof that marketing efforts are making progress.
One of the Top NFT marketing agencies which fall under the above checklist is Blockwiz. Blockwiz had a proven track record in NFT Marketing. They worked with famous brands globally and continue as pioneers in the space. You can approach Blockwiz for all your NFT marketing solutions.