The cryptocurrency market has brought about some phenomenal trends in the global space. It is no longer just about its coins but about the existing projects that it powers. Did you know that the crypto market is forecasted to touch a massive value of $4.94 billion by 2023? That number is a testimony to the immense opportunities that the crypto segment has to offer. Today, we are witnessing this digital asset venture into the physical world through credit cards and ATMs.
The crypto sector is not only promising but also very diverse. Every industry stands to benefit from its decentralized and transparent approach. Hence, brands across the spectrum are turning towards it to market themselves and secure their future. No doubt, crypto content writing play an important role here.
Crypto content writing strategies help brands with unique business benefits. Let us take a look at some of the most compelling ones and understand why it is one marketing strategy that crypto brands cannot ignore.
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Importance of Content Writing Services in the Crypto Space
The crypto ecosystem is unlike most industries. Since Satoshi Nakamoto’s whitepaper in 2008 to today, this space has evolved at a lightning speed. So many businesses have already moved into the crypto-blockchain-metaverse domain, while many others still remain outside of it.
Brands not only need to market themselves within this growing space, but also reach out to those who still lie outside of it and bring them into its fold. With content writing services, brands can achieve both their goals effectively.
Utkarsha Srivastava, Content Lead at Blockwiz states,
“Crypto projects often lack on capitalizing on the power of long-form content. If done correctly, content helps blockchain projects create awareness and add value to their community. And the best part about all of this is that it’s all organic.”
Content writing strategies can be designed according to the different marketing objectives at the various stages of the sales funnel. Such targeted content writing helps build confidence in the audience and encourage them to move ahead to make investments.
As discussed above, the crypto space is different from other sectors. The goals here do not align with the conventional goals of marketing. For example, communities are of crucial importance here. They have the power to make or break the future of a crypto coin or project. Hence, the content for this domain also has to be strategized and framed accordingly.
Let us take a look at the business advantages of content writing strategies that can help brands achieve a number of their marketing goals at the same time.
We have already seen the influence of crypto communities. Whether these communities are on Telegram, Discord or reddit, the word spreads fast here and boy, they have immense power. Hence, brands can leverage the power of communities for their business. However, for that you need to have a solid plan to build a powerful community.
Content writing strategies are an excellent tool to help build a vibrant community. Crypto writers can curate appropriate experiences that can target audiences and bring them into the brand space. Such content pieces can help educate the audience and also create a buzz around the brand to keep the engagement rate high.
Building the Space
The crypto space is still evolving. People are exploring it to know more about this exciting domain. Many people are reading about it because of the hype around it while some are educating themselves about crypto to understand its future implication.
Crypto content writing can help shape up the brand space and establish a unique brand tonality. Content pieces like blogs, thought leadership articles, press releases, etc. attract the relevant audience to the brand and help in establishing an authoritative space in the industry.
Educating and Bringing Awareness
Content writing can help educate the target audience and bring about general awareness with regard to the various features of crypto and blockchain. Even though the crypto space is filled with some amazing benefits, it is also true that it is an extremely volatile market that is regularly hit by scams and large-scale financial frauds.
Educational content that has subtle elements of marketing can do wonders for brands here. Such content not only helps build the reputation of the industry as a whole but also uplifts the brand image.
We all know how crucial SEO is to have an impeccable online presence. Crypto content can help bring in high-quality backlinks from reputed sites and boost the SEO strategy of the brand. Crypto writers can create articles and blogs around high-volume keywords which will rank the brand better on search engines.
SEO-optimized content can also bring in quality traffic that can provide sales leads. This also helps in reducing the bounce-artes of the website. Hence, from the business perspective, SEO and content stands to benefit brands in a myriad of ways.
Better Visibility and Reputation
Even though the crypto ecosystem is new, it is witnessing rapid developments. Several brands are venturing into the space to keep up with the marketing trends. Hence, without sound partnerships with the best crypto content writing platforms, brands can easily get lost in the competition here.
Well-thought out content pieces can help establish a favorable image in the industry and form a credible image of the brand. High-quality content pieces help the brand stand out in the crowd and attract the attention of the target audience. Such pieces also assist in forming a solid reputation in the market.
Boost Social Media Strategies
Content writing can assist social media strategies by taking the traffic from the website or any other third-party platform to the brands’ social media accounts. We know social media is essential to maintain a solid presence in the industry. Brands can also repurpose the long-form content and use it for their social media strategies.
Now that we know why brands in the crypto space cannot afford to skip content writing platforms, let us move ahead and find out how to spot the right crypto content writing agency.
Key Questions to Ask to Onboard the Right Crypto Content Writing Agency
If you think a simple search on the internet will help you connect with the right crypto content writing agency, then let us tell you it is not that simple. The internet is filled with names of agencies and each one claims that they know how to do the job best. So, do you trust them and move ahead blindly? Well, that is not ideal.
Here are some essential questions that you must ask an agency to find out about their quality of services. These questions will also help you zero down to the right one without you having to stress about anything. So, when you spot a crypto content writing agency and you like their overall appeal, set a meeting and shoot these questions right away.
Is the Agency Reliable?
Here, by reliability we mean if the agency can meet deadlines, can they maintain a consistent quality and their thoughts about regular and open communication. When you partner with an agency to handle your content, it is essential to establish if they are reliable enough to stand up to their commitments.
Delayed deliveries and inconsistent quality where the first few pieces are top-notch and then the subsequent ones are not so good can end up compromising your marketing plan. Such issues can also severely hamper your brand image. Hence, communication is the key. So, the agency should be open to regular communication and ready to incorporate feedback and suggestions.
Do They Know Your Target Audience?
Content writing platforms are not just writing about trending topics. To ensure maximum impact, the agency must have a firm understanding of the target audience and their demography.
This is crucial to determine the language of the content pieces and to know how to market the product and services. Such understanding also helps to address the queries and pain points of the target audience which helps boost the engagement and conversion rates on the brand.
Can They Commit to High-quality Content Pieces?
Before finalizing the agency, you must find out some crucial indicators of quality content. These include marketing language of the content, grammar, originality of the content, spelling errors, informative content, etc.
You should also do a little research and find out if the agency is refurbishing old content and then submitting it. Google has very strict guidelines against such practices. Such practices may lead to Google banning the website.
How Many Years of Experience Do They Have?
Industry experience is another essential factor that can help you know the agency’s reputation and expertise. An agency that has worked for a significant amount of time will have a credible number of expert writers. Also, practical industry experience gives an edge to the service provider which can benefit brands in several ways.
Industry experience also helps the agencies predict the future trends. This is also a big benefit for crypto brands as this field is evolving at a very fast pace.
What is Their SEO Experience?
SEO and content goes hand in hand. To stand out in the content game today, every piece must be SEO-optimized. It should have the right combination of primary and secondary keywords. There is no point creating content if it fails to show up on the search engines. And to rank on top on SERPs, SEO knowledge of the agency and the writers is crucial.
For this, you should ask the kind of tools they are using for keyword research and to analyze organic traffic patterns, etc. Also do not forget to find out their approach to SEO optimization.
How Smooth is Their Level Collaboration?
Some of the best works have come out due to active collaboration between the key players. So, before you partner with an agency, enquire if the writers can reach out to you to find important details like business data, project workflow, goals and vision, etc.
Marketers believe that the content comes out when both the client and writers pitch ideas together. Such enthusiasm and collaboration always works great for both parties.
Do they Provide End-to-End Services?
There are several crypto writing agencies that offer other related strategies also. They include developing a content strategy, monitoring performance, content distribution, etc. For this, you should always ask about the plans in detail. See if they align with your marketing objectives. Also, keep in mind the overall budget.
Let us now check out some of the top crypto content writing agencies that are doing some phenomenal work.
Top 4 Crypto Content Writing Agencies
Like we mentioned earlier, you may easily come across quite a few crypto content writing agencies on the internet. But how do you know if they are worth your trust and money?
Well, here is a list of the best crypto content writing agencies that have stood out from the rest due to their exceptional work:
Blockwiz houses some of the best crypto marketing writers in the industry. This Canada-based crypt marketing agency was established in 2019 and works in a virtual setup. Hence, you can find expert writers from all over the world under this brand. Their crypto content writing services include:
- Regional emails
- SEO-optimized blogs
- Quora answers
- Product descriptions
- eBooks and whitepapers
Blockwiz also has some of the best crypto publishing names as their partners. This helps your content get maximum coverage and visibility for better results.
NeoReach is another reputed crypto and Web3 marketing agency that provides data-driven marketing solutions to brands. They are known to create engaging content for social media and other relevant channels to promote shared experiences and boost conversion rates. Here you can avail services like:
- Influencer marketing
- Social media content
INORU is one of the most reputed names in the NFT and crypto marketing space. Here you can get a range of services like ICO development, ICO marketing, IDO launchpad on different platforms, etc. Content marketing offered by INORU include:
- Blog writing
- Email marketing
- Video content marketing
Blockchain App Factory is catching some serious attention in the crypto marketing space due to its outstanding work in recent times. It is a multinational company operating in five countries. They include Japan, Singapore, India, Malaysia and Australia. Here you can avail content writing services like:
- Blog submission
- Guest posts
- Email marketing
If you are looking for a reliable crypto content writing agency that offers high-quality and unique work at competitive rates, then you have come to the right place. Blockwiz provides bespoke content writing solutions that help market your brand the right way. Whether your objective is higher visibility, improved reputation or getting better investment for your project, our crypto writers ensure that you achieve your goal on time through the powerful and compelling content piece they create.
So, what are you waiting for? Get in touch with us and take this forward today!