Content writing stands to be of paramount importance in crypto marketing. It is the OG when it comes to consistent brand communication. In fact, many marketers would agree that content writing forms the base of all other marketing routes. Did you know that content marketing is 62% less expensive than traditional marketing and generates 3 times more leads? No wonder why crypto content writing are witnessing an overwhelming demand in the recent time.
In the crypto space, content writing is cardinal for brands to establish their unique identity, brand tonality and style that become a standard for its presence across all channels. Written content still remains the go-to to exhibit credibility and boost brand reputation. 63% marketers believe that content marketing is instrumental to build loyalty with existing customers. But it is essential to note that creating quality content is a different ballgame, especially for the crypto market.
One needs a specialized team with skilled writers who understand the nuances of the crypto market. Every crypto project has different visions and purposes. Hence, the writers must ensure that their crypto content writing strategies inculcate the relevant topics, vocabulary keeping in mind the audience they are targeting.
With so much discussion about crypto content writing, let us check out what this all is about. What are crypto content writing agencies and why is it so essential after all. We will also find out why it is not everyone’s cup of tea.
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What Are Crypto Content Writing Agencies?
Crypto writing agencies are marketing platforms that bring together information- both educational and promotional, for crypto brands to fortify their presence in the market. The best content writing platforms create custom pieces of content that reaches out to the target audience in the most relevant way to help you achieve your marketing goals.
There are different forms of content that crypto brands can choose from. They include website blogs, PR articles, guest posts, thought leadership articles, eBooks, content for community platforms like Reddit and Quora, etc. These agencies have an excellent grip over the crypto market. They also study your brand carefully to generate appropriate content for the chosen channels and engage the audience in the right way.
What Are The Advantages of Crypto Content Writing?
Crypto is still a budding space for brands to market themselves. While some may say that its users are increasing with each passing day, it is equally true that there are many that remain skeptical about it.
However, Utkarsha Srivastava, the Content Lead at Blockwiz says, “Nothing can get you results (ultimately leads) the way Content does. And the biggest pro is that it’s all organic! Unlike Influencer marketing or paid ads, crypto content writing coupled with SEO best practices help you gain visibility, generate impressions and boost your ROI.”
That being said, let’s look at some of the biggest advantages of crypto content writing:
- Crypto content writing helps educate the audience and bring them into the market. Brand awareness/ project awareness
- Written content is a perfect medium to instill confidence at this nascent stage. The target audience can take their time to consume the information and research on it to understand it further. Best medium to explain in detail
- Content writing is essential for SEO optimization and helps boost the brands’ search engine positions.
- Another crucial advantage of crypto content writing is that it helps in adding to the reputation of the brand. We all know how reputation is a deciding factor in this volatile market. Hence, brands must work on building their reputation through authoritative content from day one.
- A strategic plan for written forms of content that help brands set themselves, gain recognition and increase trust.
Let us move on to examine how a crypto content writing platforms can bring in unique business benefits for brands.
Why should Crypto Brands Partner With Crypto Content Writing Agencies?
This is a genuine question that most of you must be having by now. After all, how difficult is it to write about crypto projects? Well, let us examine how onboarding with crypto writing agencies can help brands in a myriad of ways.
Get Niche-expert Writers
Crypto content writing platforms can help you connect with the ideal writers for your project in an instant. These agencies house passionate crypto writers who understand the market. Hence, it is way easier for them to catch the essence of your project and write about it in an appropriate way. Crypto agencies recognize the potential of this break-through digital asset and thus, are an ideal partner for your marketing journey.
Crypto agencies can help identify the right channels for your project and get you the maximum traction. We know by now how community-oriented the crypto ecosystem is. Spotting the appropriate community is instrumental to market the project effectively and get the right attention. This is also very important to maintain the reputation of the brand.
You cannot copy and paste the same content everywhere. Crypto writers can help you tweak the content and present it in relevant ways in channels like Telegram, Reddit, Quora, Twitter, Medium, Discord, etc. This is done after a careful study of the target audience and their demography.
Time Management and Reduced Expenditure
Finding the right writers with a sound understanding of the crypto market is a difficult task. Some crypto brands often assume that writing their content is a manageable task. However, once they get into it, they realize that it is extremely time-consuming.
Partnering with a crypto content writing platforms helps you get through your content plan on time as there will be several writers working on the brand. They also offer cost-efficient solutions which is another great advantage. Such agencies are one-stop-shop for all the latest crypto content writing tools which you can access without the need for a full-time commitment.
Feature in Top Content Platforms
Writing content is not enough to boost business in the crypto space. They must also feature on the top publications and media houses. Top crypto content writing platforms have collaborations with renowned crypto publications and media channels which makes it easier for them to get your brand out there without much hassle.
So, now you not only get the best content but they also appear on reputed names like Forbes, Hubspot, Coindesk, etc.
Now that we know quite a bit about crypto writing agencies, let us move on to finding out the top names in the segment.
Top 5 Crypto Content Writing Platforms
We know that picking the right crypto content writing platforms is not a cake walk. But do not sweat because we have done all the research and compiled the most comprehensive list of the best crypto writing agencies that are doing some outstanding work in the space.
Founded in 2019, Blockwiz is today the most reputed name in crypto marketing. The organization has made a mark for itself by offering bespoke content for marketing different crypto clients. Their content is crisp and well-targeted which aims to overcome the challenges of this industry and ensure maximum traction. Every piece of content created by Blockwiz is directed to improve traffic, generate leads and enhance conversion rates for the clients.
- Highly targeted and SEO-optimized blogs
- Press releases
- Product descriptions
- eBooks and whitepapers
- Custom content marketing plan by industry experts tailored to strengthen and enhance clients’ online presence and reputation.
- Periodically optimized web pages for improved search engine results with niche-specific high search-volume VIP keywords.
- Strategically timed content publishing aligned with clients’ business and marketing goals
- Appealing e-mailers and newsletters to the target audience, informing and updating their overall industry knowledge and upcoming projects.
- Curating organic content for Quora, Reddit, etc. to improve off-page SEO and educate prospective customers about the brands’ niche.
- Maintain regular interaction with users on behalf of the clients to generate interest and engage the audience.
Top Blockwiz Clients
- Arcade 2 Earn
Established in 2017, Crowdcreate has made a unique name for itself in blockchain and Web 3.0 marketing. Their services include advisory and strategy, growth audit score, investor marketing, influencer and PR marketing, crypto marketing, NFT marketing, etc.
Crypto Content Writing Services Offered at Crowdcreate
- Crypto video content creation
- Crypto and blockchain article content writing
- Crypto and blockchain public relations
- Create unique content that helps establish clients as thought leaders in the industry.
- Get clients features on respected media outlets for better positioning.
- Create compelling storytelling points that draw instant attention.
Top Crowdcreate Clients
Lunar Strategy is a well-known marketing agency for crypto, NFT and metaverse. They offer a wide range of crypto related services like paid ads for social media platforms like Instagram, Facebook, LinkedIn, Quora, etc. Lunar Strategy is also building a dominant position for itself in community management and social media content.
Crypto Content Writing Services Offered at Lunar Strategy
- Press releases, sponsored articles and organic posts
- Email marketing
- Content SEO
Lunar Strategy USPs
- Tailored technical optimization
- Standard and premium packages for crypto content marketing
Lunar Strategy Clients
- Game Starter
- Dark Frontiers
If you are looking for a crypto content writing agency where you can skip the initial meetings and get straight to business, then CryptoVirally is for you. This platform offers ready-to-buy services which helps clients to pick their crypto content writing plan without any hassle. They offer a variety of crypto and blockchain related services like crypto community management, crypto AMA sessions, shilling services, etc.
Crypto Content Writing Services Offered at CryptoVirally
- Press releases
- Cointelegraph special content
- Forbes news articles
- Unique articles and content pieces for reputed crypto-specific platforms
- Ready-to-buy content packages
- Wide selection of packages covering various crypto media houses
- Option to customize each package according to client requirements
- SWFT Blockchian
Another noteworthy name in the crypto marketing space is AppDupe. This agency is doing a fantastic job in targeting valuable leads for crypto projects and NFTs. From NFT marketplace development to ICO and DeFi, this agency can handle everything for you. AppDupe especially takes pride in their white-label solutions and strategy-driven marketing practices.
Crypto Content Writing Services Offered at AppDupe
- Press releases
- Content marketing through high-quality articles, blogs and infographics
- Email marketing
- PPC marketing
- White paper curation
- Creating powerful pitch decks
- Spyder Crack
While you have the best crypto content writing platforms mentioned here, you may still be unsure about which one to pick. It is quite common to be overwhelmed by the names and the number of projects that these agencies mention.
How to Pick the Right Crypto Content Writing Agency?
The internet is filled with crypto marketing agencies. Here is an easy guide that will help you xero-in on the right match for your crypto project:
Do A Little Homework
Do not blindly trust the information provided by the agency on their website. Make sure that you do a little background research that goes beyond just their number of years in the industry. For this, you can begin by scanning through the website thoroughly and validating their clients.
Also make sure to find out how recent these clients are and what were the projects that the agency undertook for them.
Understand Their Level of Expertise
Crypto marketing agencies should have a firm grip of the market. As this space is rapidly evolving, those who don’t understand from inside out will not be able to offer you with the right kind of content.
Case studies can be an excellent tool here. Go through their recent case studies and analyze their solutions. Make sure you see enough data depicting the before and after scenarios.
Check Their Market Reputation
Crypto writing agencies often announce partnerships with clients in the media. Such announcements help you analyze their market reputation, which is another indicator of their work.
Brand reputation is crucial in this space and partnering with a reputed crypto writing agency can add value to your image as well.
Set Up a Meeting
Communication is the key to a successful marketing campaign. You cannot possibly expect a powerful piece of content if there are communication gaps between you and the agency. So, begin with a meeting and explain to them your expectations and objectives. Ask them about their opinion on planning the right crypto content writing guide and study their replies with careful consideration.
The crypto space is an extremely competitive one. Hence, making the right choices at every step is crucial. At Blockwiz, we offer bespoke high-quality content writing services that can get your crypto project the attention and investment it deserves.
So, do not wait any longer. Get in touch with our experts and begin a fruitful crypto content marketing journey today.