An NFT is proof of ownership delivered via a smart contract on the blockchain. It can be a piece of digital art or video, or even a tweet. There has been a paradigm shift in the NFT game over the past few years.
It was an exciting year for NFT marketplaces in 2021, with a spectacular explosion in sales continuing to this day. Nearly $41 billion was spent on NFTs in 2021, closing in on conventional art sales. Below are some exciting NFT numbers.
- “The Merge, “ worth $91.8 million in December 2021, has been recorded as the most valued NFT sale.
- 23% of US millennials collect NFTs
- OpeSea surpassed $20 billion in sales and 1.2 million traders
- Asia is the region with the highest percentage of NFT adoption.
Those who are into crypto and NFT will find this an exciting game. The key to winning this competition is creating the best collection and applying out-of-the-box marketing techniques to publicize the project.
The demand and price of the collection vary primarily based on how you promote the work. Many artwork creators fail to market their projects virtually. Imagine you have a project and plan to airdrop it next month. In what way will you reach out to the NFT community?
If your answer is bounded to social media announcements, NFT calendar, giveaways, and typical marketing techniques, that will not be enough to stay ahead of the competition. You may now shift to the second option of hiring an NFT marketing company.
The project team has to decide whether they go for in-house marketing or a hire marketing agency to boost the collection. NFT is a trend that is gaining mass attention, but most growing companies and individuals lack the in-house expertise to acquire the attention of this community.
An NFT marketing company will help you connect with the target NFT community and boost your project awareness. But do you know which are the top-performing and experienced NFT marketing companies?
This article uncovers the list of Best 5 NFT marketing agencies in 2022, based on their past performance history, successful campaigns, and expertise in the industry. Let’s get started.
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Importance of an NFT Marketing Agency
The crypto market is awash with NFT projects, and their numbers are rising every day. Having a solid team and a rare art collection ensures product differentiation. But how you market is the next crucial step.
The value of your NFT collection is influenced directly correlates with the hype around your marketing campaign. Selecting a top-rated and experienced NFT marketing agency will help you capture long-term, sustainable NFT community attention and enhance the demand for your collection.
Dev Sharma, CEO, and Founder at Blockwiz
The billionaire Mark Cuban “Shark Tank” investor and Dallas Mavericks owner said he is very bullish on the future of NFTs. Since NFTs are also getting aligned with Web 3, it is a part of the digital economy and must be effectively marketed. You need to showcase the following things in your marketing.
- Exclusive offerings of your project.
- Rarity and differentiation of your collection.
- Your future project roadmap.
- Convincing of the long-term value of your collection.
- Inviting members to join DAO or community.
Artists and project teams fail to understand the significance of initial hype and continuous promotion in each stage of your NFT growth. That is the primary reason why most of the collection fails after launch.
The success and failure of your NFT collection highly rely on how your marketing exertions. You need to fulfill the expectation of the NFT community by showcasing the rarity of your artwork. At the same time, you have to convince them of the long-term value of your project.
In a nutshell, you need consistent and innovative marketing steps around the project. Marketing strategies that are creative and inventive make your NFT popular within the NFT community, resulting in higher sales.
Best 5 NFT Marketing Companies in the World
NFTs are a comparatively new phenomenon getting popular as an asset category. Artworks and their sales are artists’ or art-related industries’ cups of tea before NFTs. When the crypto market evolved, NFTs emerged as a new asset class.
The newness made it difficult to market. Not every marketing company knows the tactic and pulse of NFT enthusiasts to market it efficiently. Hence, you should select the best one with prior industry experience and good performance history in the field.
Marketing agencies help create a sudden impact in the NFT marketplace. It also helps to reduce the time of your marketing effort and money. Ensure the marketing agency you opted for promoting your collection should fall under your budget but must be capable of providing good results in terms of sail. The following are the Best NFT marketing agencies to help you promote your token.
Blockwiz is one of the most trusted cryptocurrency marketing agencies headquartered in Toronto, Canada. The brand has an excellent track record of success in the crypto and NFT marketing arena. Known for its long history of crypto marketing and advertising, Blockwiz is one of the best crypto marketing companies.
Over 250 crypto brands trust Blockwiz crypto marketing solutions. The list includes world-renowned brands such as Kucoin, Huobi, and Bybit and exciting new projects like NFT, Metaverse, and DeFi. The vast client list of Blockwiz itself speaks about its experience in the industry.
Blockwiz provides customized plans based on the need of the projects. An expert and dedicated team to work till the marketing excretion reaches outstanding results.
The brand has independent services for each crypto niche. Blockwiz offers the following marketing assistance for NFT brands.
- Influencer Campaigns
- PR and Sponsered articles
- Pay Per Click Marketing
- NFT video creation and Marketing
- Discord and Telegram community growth
- Social media marketing
- Search Engine Optimization
Data-driven marketing is essential at Blockwiz. The team tracks and optimizes all marketing campaign metrics and KPIs as well as provides a final performance report to the client. The transparent approach ensures you have got the value for the money spent.
Blockwiz doesn’t have any standard plans; instead, they customize marketing based on the need and objectives of NFT projects. Artists or project owners can easily reach out to Blockwiz and customize your marketing for outstanding results.
Coinbound is an experienced crypto marketing agency based in California. They have a sound experience in the cryptocurrency and NFT marketing space with the following services.
- NFT marketing
- Crypto Twitter influencer marketing
- Crypto Twitter management
- Crypto and blockchain PR
- Crypto SEO
- Crypto and Blockchain PPC
- Web 3 marketing
Being an experienced marketing firm in the industry, they collaborated with MetaMask, GodsUNCHAINED, ETORO, Stake, Coinstats, Nexo, VOYAGER, and many more.
The brand provides a custom suite of tailor-made crypto and NFT advertising solutions for NFT projects and crypto brands. Additionally, influencers and publishers can apply with Coinbound to join their influencers and publisher network. They also provide a free SEO audit tool.
X10 is an exclusive NFT marketing company that provides end-to-end NFT marketing services starting from the NFT launch. Token audits, concept development, breakdown analyses, and complete marketing strategy are all included in their NFT services.
Since X10 focuses only on the NFT services, artists and NFT projects can reach out to the agency for any kind of customized marketing in the NFT arena X10 has the following NFT services.
- Worldwide PR for NFTs
- Community building and Community management
- NFT Growth hacking
- Social media management for NFT projects
- Content marketing
In addition to the marketing services, X10 is helping the NFT brands build a project from scratch in the early development stages. Additionally, it helps to list in the market places and increase the liquidity of the collection by attracting investments.
NFT projects can easily reach out to them for custom-made NFT Marketing solutions. Below is the list of some of their successful clients
- Gaining Market Liquidity
For those with legal concerns about the launch of your NFT token, X10 offers a legal framework advisory service to assist with all legal aspects.
CES is an acronym for crypto exchange script, an NFT and cryptocurrency marketing agency that stands to assist brands to grow. Though CES provides marketing services in various niches in the crypto arena, they have a dedicated tab for NFT.
CES also provides a white-label NFT marketplace solution to build your won NFT marketplace. They promise to provide a ready-made NFT marketplace solution within a week to enable brands to consume time and effort.
Furthermore, they offer the following NFT marketing solution for small-scale to large-scale NFT brands.
- Media PR
- Influencer Marketing
- Content Marketing
- Banner Marketing
- Social media Marketing
- Video and Email marketing
Besides, CES offers marketplace listing and market-making services with a 4C strategy to convey, convince, capture and capitalize on NFT projects. You can easily book for proposal with CES on their official website.
TFLbas is an NFT marketing agency that curates top-of-the-line services for artists and brands. Apart from branding and marketing, TFLabs aids in minting, listing, and selling NFTs.
Below listed are the primary NFT marketing services for brands.
- Branding, Marketing, and Management
- NFT promotion and PR across channels
- NFT Custodian management
They also have an NFT Consulting option by which brands can book consultations on various time ranges and pricing on the website.
Triumphant Stories of NFT Marketing Strategies
‘Result’ in numbers is the ultimate checklist of every marketing effort. It can be the number of sales, enhanced traffic rate, extended community, number of listings, and many more. When brands approach marketing agencies, they expect high numbers in the final results.
Nftaaa.art teamed up with Blockwiz to overcome the main challenge of driving traffic to the project to boost sales. Increasing attention to the project and boosting ales are the primary challenges Nftaaa.art faced.
Blockwiz experts created a market penetration strategy and developed a social media communication strategy. After implementing the Blockwiz exclusive social media engagement strategy, Megaverse acquired more than 30K users on Twitter and 3.5K members in Discord. After constant marketing excursions, engagement rates have risen to more than 86%. The influencer marketing strategy itself hit 296K plus views. The actions brought massive success to the client.
l communication strategy in-line with the founder’s views. By reaching out to the NFT community, the expert team heightened the engagement and increased project awareness amongst the NFT community and its significance within the NFT space.
Additionally, they also posted thought-provoking content that redirects the reader to the official telegram channel of the client. The content published in NFT communities leads to further engagement and conversations. In this way, Blockwiz has enhanced the publicity of Nftaaa.art and created a strong community for them.
MEGAVERSE project is an extension of Metaverse vision. It includes Mega heroes, 10000 unique NFT collections, Mega Token, Unreal Engine 5, virtual land, metaverse platform, and many more.
The Megaverse project team approached Blockwiz to solve the following challenges the brand faces in further development.
- Lack of robust community
- Absence of community engagement
- To boost trust and brand credibility
- Increase brand visibility
- Higher visibility on social media channels
The Blockwiz team addressed the issues after careful studies and market research. The expert team decided to overcome the challenges. PR articles have been published on leading crypto news websites to enhance brand visibility.
The Generative Dungeon series is a collection of 3000 iterative, dungeon-themed NFTs. Each NFT in the collection is fully playable on OpenSea or any other website. The brand has its own token called DNG.
Generative Dungeon has worked with NFT marketing agencies to build a robust community as well as spread the project awareness to the target audience. The marketing efforts of helped their Discord community to grow to over 9k members within a month. Furthermore, they sold 3K NFTs and crossed an average of 2600 ETH in volume within a 24-hour NFT sale.
NFTs are evidently going to gain in value over time. In light of this, the number of businesses launching their own NFT tokens increases. Increased demand has resulted in a tug of war between marketing agencies.
However, choosing the best one with a winning history and vast marketing network becomes an arduous task. Do not forget to check out the following factors when you finalize a marketing agency.
- Do they have a data-driven marketing strategy to promote your art collection?
- Do they have sound experience in conducting successful marketing campaigns?
- Are they provide customized NFT marketing plans?
- How long have they been in the NFT arena?
- What are the companies associated with them?
Identify your objectives and the stages you need to promote your project. Based on your preference and budget, select the marketing agency. Always look at the past results when you choose an agency.
Blockwiz can promise a sure-shot success for your collection through its exceptional marketing strategies. As the best cryptocurrency marketing agency globally, Blockwiz always keeps its promise to win.
Join hands with an experienced marketing company that understands your business goals to make the next giant leap in NFT promotion.