An NFT is proof of ownership delivered via a smart contract on the blockchain. NFT can be a piece of digital art or video, or even a tweet.
There has been a paradigm shift in the NFT game over the past few years. The NFT market has witnessed an increased sales volume. Nearly $41 billion was spent on NFTs in 2021. The number continued in 2022 regardless of the bear market sentiments. Below are some exciting NFT numbers.
- “The Merge,” worth $91.8 million in December 2021, has been recorded as the most valued NFT sale.
- The Clock NFT dropped in Feb 2022 and was sold for USD 52.7 million
- 23% of US millennials collect NFTs
- OpeSea surpassed $20 billion in sales and 1.2 million traders in 2021
- . Asia is the region with the highest percentage of NFT adoption.
Those who are into crypto and NFTs will find this as an exciting game. The key to winning this competition is creating a unique collection and applying out-of-the-box marketing techniques to publicize the project.
The demand and price of the collection vary primarily based on how you promote the work. Many artwork creators need help to market their projects virtually. Imagine you have a project and plan to airdrop it next month. In what way will you reach out to the NFT community?
If your answer is bounded by social media announcements, NFT calendars, giveaways, and typical marketing techniques, more than that will be needed to stay ahead of the competition. You may now shift to the second option of hiring an NFT marketing company.
The project team has to decide whether they go for in-house marketing or hire a marketing agency to boost the collection. NFT is a trend that is gaining mass attention, but most growing companies and individuals need more in-house expertise to acquire the attention of this community.
An NFT marketing company will help you connect with the target NFT community and boost your project awareness. But do you know which are the top-performing and experienced NFT marketing companies?
This article uncovers the list of the top 5 NFT marketing agencies in 2023 based on their past performance history, successful campaigns, and expertise in the industry. Let’s get started.
Table of Contents
What is an NFT Marketing?
An NFT marketing company is an organization focused on creating and executing brilliant marketing techniques for client projects. They concentrate on developing ultimate NFT marketing strategies that sync with the prevailing NFT market trends. Marketing agencies focus on the following services.
- Social Media Marketing
- Influencer marketing
- Paid advertising
- Press release
- Campaigns
- SEO services
- Marketplace listing
- Content marketing
- Community building
NFT projects approach these brands and select services based on their needs. New projects require end-to-end service packages, and existing projects need services to upgrade themselves. Selecting a brand and service may rely on various factors, which we will discuss later in this article.
The value of your NFT collection is influenced directly correlates with the hype around your marketing campaign. Selecting a top-rated and experienced NFT marketing agency will help you capture long-term, sustainable NFT community attention and enhance the demand for your collection.
Dev Sharma, CEO, and Founder at Blockwiz
The Necessity of a Consistent NFT Marketing Plan
Traditional marketing is no more a suitable marketing tool for NFTs. Due to their nature and features, NFTs have to be marketed heavily to reach out to potential buyers. It is necessary to keep the buyer happy that the token he holds in his hand is worth valuable in the future.
The only way to increase the bids in the marketplace is to keep the customer believing that your project is rare and produces long-term value. A consistent NFT marketing technique can only do these for your project.
When new projects are loaded into the space daily, the new marketplaces also increase. Listing your project to a suitable market is necessary, but more is needed. Ensure your tokens are brought from a legitimate seller. For that, you must make sure your project and the listed marketplaces are known to the buyer. You can rely on PR to do this.
Since the duplication of NFTs, unauthorized sellers, rug pulls, and initial hype frauds are increasing daily, the project team must market the original collection to target NFT buyers effectively.
As NFT projects are non-fungible and cannot be traded like crypto tokens, always try to pump the project to increase the demand. You will need an initial hype or regular marketing excursion to help you.
When you hire an NFT marketing agency, they will ensure that marketing is continuous and puts maximum results for you. They aim to achieve your goals and provide success for you.
Why do We Need an NFT Marketing Agency?
The billionaire Mark Cuban “Shark Tank” investor and Dallas Mavericks owner said he is very bullish on the future of NFTs. Since NFTs are also aligned with Web3, it is a part of the digital economy and must be effectively marketed. You need to showcase the following things in your marketing.
- Exclusive offerings of your project.
- Rarity and differentiation of your collection.
- Your future project roadmap.
- Convincing of the long-term value of your collection.
- Inviting members to join DAO or the community.
Artists and project teams need to understand the significance of initial hype and continuous promotion in each stage of your NFT growth. That is the primary reason why most of the collection fails after launch.
The success and failure of your NFT collection highly rely on your marketing exertions. You need to fulfill the expectation of the NFT community by showcasing the rarity of your artwork. At the same time, you must convince them of your project’s long-term value.
In a nutshell, you need consistent and innovative marketing steps around the project. Marketing strategies that are creative and inventive make your NFT popular within the NFT community, resulting in higher sales.
NFT artists and project owners always look forward to creating an impression on launch and keeping the same market recognition and image throughout the project life. Here is the stage they think about in-house marketing efforts or marketing agencies.
If you are new to the NFT market, you may need to become more familiar with its trends. Moreover, you need to have advanced tools and software and hire an in-house expert to execute them. An agency has the following experts to create the best practices.
- Social media expert
- Content marketing expert
- Graphics designer
- Video marketer
- Marketing strategyst
- Community moderator
It is difficult for a business to hire and build a team with all these experts in its beginning stage. Hence, it is better to approach a marketing agency with all these experts. Let us have a look at some more benefits.
- NFT marketing brands work in the same field, so the experience and knowledge about the existing scenario are high.
- Agencies have worked on a well-diversified client portfolio, so they clearly understand what works for a brand.
- Advanced tools and technologies and their usage are essential to achieve public attention. Agencies have updated with such tools.
- Marketing brands have a good network of journalists, media, and public affairs, which helps them connect.
Most marketing agencies will provide you with a performance report. It helps you to understand the way your brand is capitalizing. It also allows you to understand the growth of your community, the demand for collection, and ROI.
How do we tackle the Right NFT Marketing Agency?
There are numerous NFT marketing companies popped up recently. Some of them are in their naive stages. They will try to convince you about their offering and discount package. Keep in mind that marketing bolsters the demand for your collection. Hence you need the best marketing agency to work for you.
We know that a marketing plan will take time to bring desired results to your plate. An experienced marketing agency can only provide maximum results in the minimum time frame. Find the best one with a proven track record of results for their NFT clients and who also falls within your budget limits.
When approaching an agency, you must check the best marketing agency under your budget. Once you determine your primary marketing goals and the services required for your brand, allocate a budget.
You can check for these significant things while you are approaching an agency.
- The past performance history of the brand
- The number of clients
- The number of offerings from the brand
- Type of plans the brand offers
- Expertise level and professionals allotted for your project
- Maximum time frame to achieve the results
- Performance metrics tracking and reporting
Based on the above-listed factors, you can join hands with the brand to achieve your marketing goals.
Which are the Top 5 NFT Marketing Agencies Globally?
NFT Mania is on fire, and the initial crypto craze has now been linked to NFT investing. Every day, millions of NFT sales happen in different marketplaces. Full-service NFT Marketing agencies will help you find customers your collection.
The extensive expertise of brands will help you build enthusiasm for your project in the target audience. Moreover, they will try to put unique content in different groups and channels with call-to-action links.
Essentially, the agencies initially find out the target audience based on the nature of your project because an NFT project can be a video, a tweet, or a music piece or can be ticketed, art, or graphics. It is crucial to locate the right audience willing to purchase it as NFT.
Furthermore, NFTs are not everyone’s cup of tea, so creating awareness about your project and convincing the target audience about its long-term value is critical. The principal aim of marketers is to position your project based on the competitor’s offerings and try to build winning strategies.
Here are some of the top NFT marketing agencies you can approach, based on your project’s needs and budget.
1. Blockwiz
Blockwiz is a pioneer in NFT marketing. The brand has abundant experience in the field and has worked so far with popular NFT projects such as Nftaaa.art, Megaverse, and many more.
They promise to primarily focus on driving growth and building project awareness among the NFT community. It is one of the most trusted NFT marketing agencies headquartered in Toronto, Canada.
The brand has an excellent track record of success in crypto and NFT marketing. Known for its long history of crypto marketing and advertising, Blockwiz is one of the best marketing companies that curate NFT marketing strategies for clients.
Over 250 crypto brands trust Blockwiz crypto marketing solutions. The list includes world-renowned brands such as Kucoin, Huobi, and Bybit and exciting new projects like NFT, Metaverse, and DeFi.
incorporates cutting-edge marketing technologies to market the NFT projects. They have worked with diverse customers, and their customer portfolio is extensive. The vast client list of Blockwiz itself speaks about its experience in the industry.
Blockwiz provides customized plans based on the need of the projects. They implement advanced Web3 marketing techniques aligned with NFT industry standards. Their NFT experts will initially find out the major competitors of your project.
They have a step-by-step method to study your project and then conduct exclusive market research for your brand.
After the research, they will try to position your project based on your offerings, capability, and rarity of your artwork. They offers the following significant services in NFT marketing.
Influencer Marketing
Blockwiz has a history of more than 550 campaigns across various social media channels. They are specialized in making campaigns for crypto and NFT projects that have gone viral.
Social media marketing
Blockwiz has a social media marketing development team for each type of crypto and NFT project. They also provide community-building services on Twitter, Discord, and other social media channels.
Content marketing
Producing accurate and attention-catching content is significant. Blockwiz has content experts who can create engaging content for different channels. They specialize in long-form content, short-form content, and social media content.
Discord and Telegram community growth
A robust community is the backbone of NFT. So, Blockwiz expands your community’s footprints and makes their existing community active.
PR and sponsored articles
Blockwiz’s writing professionals will curate engaging PR content and launch it on various crypto channels simultaneously. In the past, they have created a global network of media. The network works in sync with their marketing effort and helps to catch much better results.
PPC Marketing
Pay-per-click marketing helps boost website traffic, enabling you to increase your ROI.
Video creation and marketing
Blockwiz’s video marketing experts will help with your script and create a video if you like to produce excellent videos to market your collection.
If you are looking for some NFT companies with a proven track record of handling various NFT projects, you can approach Blockwiz. Connect with their experts to get your marketing journey started.
Its team tracks and optimizes all marketing campaign metrics and KPIs as well as provides a final performance report to the client. The transparent approach ensures you get value for the money spent.
Blockwiz doesn’t have any standard plans; instead, they customize marketing plans based on the needs and objectives of NFT projects. Artists or project owners can easily reach out to Blockwiz and customize their marketing for outstanding results.
2. FireCask
Firecask is a popular NFT marketing service provider with an energetic marketing team in-house. They are offering a complete package for NFT marketing.
They also do extensive marketing research before launching marketing campaigns. They are a full-service marketing team that offers the following services:
- Marketplace strategy and onboarding
- Minting and IPFS best practice
- Short and long-term NFT strategy
- E-mail marketing
- Brand marketing
- Partnership building
3. CrowdCreate
Crowd create has a good customer satisfaction history and popular NFT marketing brands worked with the team. They offer all the NFT marketing services to boost your project awareness.
It provides separate packages for all kinds of NFT projects starting from start-ups to enterprise levels. The brand also contains global events to make the NFT community aware of the trends.
- How to create NFT
- Strategy to sell NFTs
- NFT marketplace listing
- NFT viral referral marketing
- NFT Token offering
- NFT influencer marketing
- NFT smart contract strategy
4. CES
CES is an acronym for crypto exchange script, an NFT and cryptocurrency marketing agency that stands to assist brands in growing. Though CES provides marketing services in various niches in the crypto arena, they have a dedicated tab for NFT.
Furthermore, they offer the following NFT marketing solution for small-scale to large-scale NFT brands.
- Media PR
- Influencer Marketing
- Content Marketing
- Banner Marketing
- Social media Marketing
- Video and Email marketing
5. TFLabs
TFLbas is an NFT marketing agency that curates top-of-the-line services for artists and brands. Besides branding and marketing, TFLabs aids in minting, listing, and selling NFTs.
- Branding, marketing, and management
- NFT promotion and PR across channels
- NFT custodian management
They also have an NFT Consulting option by which brands can book consultations on various time range and pricing on the website.
Triumphant Stories of NFT Marketing Strategies
‘Result’ in numbers is the ultimate checklist of every marketing effort. It can be the number of sales, enhanced traffic rate, extended community, number of listings, and many more. When brands approach marketing agencies, they expect high numbers in the final results.
Nftaaa.art
Nftaaa.art teamed up with Blockwiz to overcome the main challenge of driving traffic to the project in order toboost sales.
Blockwiz experts created a market penetration strategy and developed a social media communication strategy. After implementing the Blockwiz exclusive social media engagement strategy, Megaverse acquired more than 30K users on Twitter and 3.5K members in Discord. After constant marketing excursions, engagement rates have risen to more than 86%. The influencer marketing strategy itself hit 296K plus views. The actions brought massive success to the client.
By reaching out to the NFT community, the expert team heightened the engagement and increased project awareness amongst the NFT community and its significance within the NFT space.
Additionally, they posted thought-provoking content that redirected its reader to the official telegram channel of the client. In this way, Blockwiz has enhanced the publicity of Nftaaa.art and created a strong community for them.
MEGAVERSE
MEGAVERSE project is an extension of the Metaverse vision. It includes Mega heroes,10000 unique NFT collections, Mega Token, Unreal Engine 5, virtual land, metaverse platform, and many more.
The Megaverse project team approached Blockwiz to solve the following challenges the brand faces in further development.
- Lack of robust community
- Absence of community engagement
- To boost trust and brand credibility
- Increase brand visibility
- Higher visibility on social media channels
The Blockwiz team addressed the issues after careful studies and market research. Their experts decided to overcome the challenges. PR articles were published on leading PR and crypto news websites to enhance brand visibility.
Generative Dungeon
The Generative Dungeon series is a collection of 3000 iterative, dungeon-themed NFTs. Each NFT in the collection is fully playable on OpenSea. The brand has its own token called DNG.
Generative Dungeon has worked with Blockwiz to build a robust community as well as spread the project awareness to their targeted audience. The marketing efforts helped their Discord community grow to over 9k members within a month. Furthermore, they sold 3K NFTs and crossed an average of 2600 ETH in volume within a 24-hour NFT sale.
Winding Up
NFTs are going to gain in value over time. In light of this, the number of projects launching their own NFT tokens also increased. Increased demand has resulted in a tug-of-war between marketing agencies.
However, choosing the best one with a winning history and vast marketing network takes time and effort. Remember to check out the following factors when you finalize a marketing agency.
- Do they have a data-driven marketing strategy to promote your art collection?
- Do they have experience in conducting successful marketing campaigns?
- Are they providing customized NFT marketing plans?
- How long have they been in the NFT arena?
- What companies are associated with them?
Now you understood the top 5 NFT marketing agencies. Identify the objectives you need to promote your project. Based on your preference and budget, select the marketing agency. Always look at past results when you choose an agency.
Blockwiz can promise a sure-shot success for your collection through its exceptional marketing strategies. As the best cryptocurrency marketing agency globally, Blockwiz always keeps its promise to win.
Join hands with an experienced marketing company that understands your business goals to make the next giant leap in NFT promotion.
