The metaverse, in simple words, is a parallel virtual universe or the third iteration of the internet. Metaverse is realized by combining Augmented and virtual reality. The virtual environment is growing ahead of the internet. People from different parts of the world are socializing with their avatars, attending concerts, playing games, and whatnot.
After Facebook’s parent rebranding to ‘Meta’, technology giants are expanding their footprints to Metaverse. The Metaverse continues to expand when more and more people enter it. Let us check some of the Metaverse thriving statistics.
Brands like Balenciaga, Fortnite, Gucci, Nike, and Adidas have already joined in the early mover journey along with Facebook and Microsoft. New projects are mushrooming to create the tug of war and win the game of the future of the digital economy.
However, Metaverse became a buzz among tech-savvy from 2019 onwards. It passed the turmoil states and entered into rule the future of technology and virtual economy. Creating public attention in space is no longer an easy task.
- The metaverse market globally is anticipated to call $800 billion by 2024
- The metaverse foundation technologies VR/AR spend may touch $72.8 billion in 2024
As marketers, you need to have an outstanding Metaverse marketing strategy with consistent marketing efforts to win the space. The article is taking through a complete marketing guide on the relevance and execution of marketing for your Metaverse project.
Table of Contents
What is an SEO Strategy
An SEO plan is a set of actions or approaches that leads your Metaverse project to land in the first page of Google. Creating a solid SEO strategy is essential to gear up in the market before uploading content about your project.
When you search on Google, most big brands ranking on the first page have invested a good amount of budget and money in their SEO strategy. To leverage the advantage of the crypto space, you have to invest in your SEO approach.
A strong SEO plan helps your Metaverse initiative to stand out in the competition. The tendency to click the search result on the first page is common among googlers. So ranking on the first page is your aim.
However, consistently ranking for a specific keyword on the first page of SERP need consistent efforts and dedication from your SEO team. The blog will dive deep into better tactics to develop a robust search engine optimization plan for your business.
Importance of SEO for Metaverse Projects
Metaverse is growing at an exponential rate. At the same time, SEO optimization is the same process for all industries. Since the keywords and number of brands in the Metaverse are enormous, you should pick the right and most important keywords to rank your project.
Nevertheless, the challenge in space is higher than in other industries. Why? When crypto and Blockchain started expanding their foot into the mainstream, Facebook and Goggle had banned the crypto and ICO-related ads on their site.
Furthermore, the scam and frauds in the space are higher than in any other industry. So providing authentic information is foremost crucial for every new brand in the space. Otherwise, they will ban your content. Hence concentrating on a search engine optimization approach that ensures your site or content will not be restricted by Google is the primary thing.
There are millions of searches happening in the crypto space every day. Data shows that 90% of the Contents indexed by google get zero traffic, which is unbelievable. Making your Metaverse initiative visible to the public and incorporating relevant and valuable information in the content is essential.
How to Develop a Metaverse SEO Strategy
SEO is an inevitable part of Metaverse’s business. The primary thing is to concentrate on-page SEO with high-quality content, which Google needs for ranking. Metaverse off-page SEO is everything you are executing out of your site to keep you on the ranking.
You need to develop an effective SEO plan for your Metaverse project to benefit. If you have created a robust SEO strategy and applied that consistently, it still gives you more traffic. But let us now dig into creating an SEO tactic for your Metaverse project one by one.
Step 1: Determine your goals
Before starting, you need to analyze your Metaverse project goals and decide on your SEO goals. The following facts will help you with the same. Never set arbitrary SEO goals because your overall SEO plan and purpose should align with your business objective.
1. What is your traffic expectation within a month
2. How many leads are you expecting through Blog content
3. What is your overall outcome goal in SEO
4. Break your overall Metaverse goal into performance goals
5. Divide the performance goal into smaller process goals
Step 2: Identify your VIP Keywords
You need to identify the important keywords you want to optimize your website. Check out the target keyword your customers are searching for in Metaverse related to your brand.
Type Metaverse or your project-specific search in google and identify the traffic. Finalize your keywords and optimize the website for those main keywords.
Besides short keywords, try to use long-tail keywords that don’t have much competition. Long-tail keywords help optimize blogs easily because the competition for them is less. You can use good keyword tools like SEM RUSH to identify the best keywords.
Step 3: Analyse Google’s first page
When you are ready with your Metaverse project-related keywords, you need to analyze who is ranking for these keywords on the first page of google. The other people ranking for the keyword might be your competitors.
Take some time to analyze your competitor’s SEO strategy and the meaningful content they are optimized to know the status. Use some backlink analysis tools to check out what backlinks others have used.
Before implementing your SEO plan, ensure you have strategized everything for your Metaverse brand, which helps you rank on top of your competitor.
Step 4: Dig into existing content and produce high-quality content
Your Metaverse project may have some content in the website which you have created without focusing on SEO. Auditing may help you to identify the non-performing content, and you can improve its quality of them.
Try to include relevant Metaverse blogs on your content list to help you rank first. You can use a content auditing tool to perform this activity. You must eliminate the cannibalized content and improve the existing content with more quality information.
Step 5: Concentrate on your on-page SEO and off-page SEO
On-page optimization is vital for ranking. Google rank authorized and engaging content with relevant information on the first page. Optimize your main title, title tags, meta title, meta description, and internal linking based on the main keyword.
Robust on-page SEO optimization will bring more traffic to your main website. It helps your metaverse project to generate more leads and in turn ROI.
Similar to on-page SEO, you need to concentrate on-page SEO. A solid link building is the main task in off-page SEO. Use the tactics such as resource link building and broken link building.
Step 6: Analyse your performance
After implementing your SEO strategy, you have to check the results periodically. SEO is a continuous process, so at any point, if you are struggling or unable to generate traffic revise your strategy.
- Check out the overall website traffic.
- Session time on the website
- Most traffic-generated content
- Number of clicks
- Engagement rate
Ensure you are consistent and focused in your SEO efforts. Revise and dee your progress from time to time to generate more website traffic.
SEO is a continuous process to optimize your Metaverse initiative. Making your website visible to the public is essential. So, create new content with high-performing keywords. Ensure you are up to date with the SEO tactics and practices.
If you struggle with your low-performing SEO strategy, hire a marketing agency such as Blockwiz. The SEO experts in Blockwiz help you curate an exceptional SEO plan for your Metaverse initiative. Contact with Blockwiz SEO expert to boost your website visibility and traffic.
Never underestimate the power of SEO for Metaverse. If you are not ranking on Google’s first or second page, start your SEO practices today. There is no shortcut to winning the game other than continuous effort and consistent practice.