Web3 denotes a new era of the internet based on blockchain technology. It is a decentralized, transparent, and community-oriented form of the web, vastly different from its predecessor, Web2, in many ways. This shift towards community-driven networks can transform how we interact and transact online with new possibilities for collaboration and innovation.
In essence, Web3 initiative’s success is inextricably tied to the strength of its community, which serves as the backbone of the ecosystem, facilitating organic growth, expansion, and brand presence.
Web3 projects need a vibrant and engaged community to gain traction and establish themselves in a highly competitive market. The how to build a web3 community guide is an end-to-end explanation of building a community, fixing the loopholes of your existing community, and essential tactics and tips required to grow the community. Let’s get started.
Table of Contents
Understand Your Web3 Community
Whether you already have an established community or are building a new one for your Web3 venture, a comprehensive understanding of all community-building aspects is crucial.
- Demographics of community members
- Needs and interests of community members
- Communication preferences
- Engagement within the community
- Potential influencers in your community
- Feedback mechanisms and their effectiveness
- Values they seek through the system
- Knowledge level of community members about your project
- How effectively do they participate in ecosystem services
When you already have built a community, but its growth and expansion stagnate, it is essential to identify the root causes to implement practical solutions to expand. This article provides valuable insights into identifying the underlying reasons behind an inactive community and offers effective strategies to remedy the situation. Alternatively, the Web3 community guide is an excellent starting point for projects that build communities from scratch.
5 Pillars of a Strong Community
Community members are project participants representing your project in the industry. Community aids in stimulating demand for a project and promoting its advantages via verbal endorsements.
The best thing about crypto groups is that most have zero or shallow entrance barriers, making it easy for anyone to participate and gain skills. There is no government red tape, regulation, or limitation when it comes to building communities; the only means of oversight is a moderator. Hence, establishing a community guideline at the beginning and sharing it with every new member is necessary to set a community standard.
- Code of conduct: A clear code of conduct that outlines the community’s behavior expectations. It includes rules against harassment, hate speech, discrimination, and other negative behaviors.
- Contribution guidelines: Guidelines for contributing to the project include submitting bug reports, feature requests, and code contributions.
- Governance guidelines: The guidelines contain information on making decisions and how community members can participate if the project has a decentralized governance model.
- Incentives and rewards: Guidelines include how community members can earn incentives or rewards for contributing to the project. It encloses bounties, airdrops, or other forms of compensation.
- Conflict resolution: Guidelines for resolving conflicts within the community. It is to ensure disagreements do not escalate into damaging situations.
Transparency and openness help build trust between the project team and community members. When the project team is open about their goals, progress, and challenges, it shows they have nothing to hide and are committed to working with the community towards a shared vision.
Moreover, always aim to incorporate community suggestions and ideas into future development plans. The project team should strive to be as transparent as possible and ensure the community has multiple avenues for providing feedback and participating in the project’s development. Try to make the following information transparent to community members.
- Project roadmap
- Project team profile
- Approved project developments
The project team should provide regular updates on progress, including any setbacks or challenges. You can do this through blog posts, newsletters, or social media channels. Furthermore, creating multiple communication channels, such as forums or chat rooms, is better where community members can ask questions, provide feedback, and engage with the team.
Develop a robust documentation system to help community members understand and use the project’s technology. Along with community guidelines, create policies for moderation to ensure that the community remains respectful and productive. This should include guidelines for how management will handle rule violations and how to appeal moderation decisions.
Each community member anticipates certain value addition when joining a new project ecosystem. It can be acquiring new knowledge about the project or technology or gaining access to the latest information about the advancements in Web3.
Provide value through informative content, and share the skillfully crafted whitepaper and long-term roadmap of the project that embodies the tremendous worth of the project. Always complete the simple explanation of your new updates to make all your members understand your project.
Finally, recognize and celebrate community members who have contributed significantly to the project, such as by creating a hall of fame or award program.
Conduct Twitter spaces, chit-chat sessions, serious discussions, polls, and fun games to keep the community engaged and entertained. Here are some engagement ideas.
- Host webinars and AMA sessions to educate and interact with the community.
- Make engaging social media campaigns to encourage participation and increase brand awareness.
- Organize contests and giveaways to incentivize community members to participate and spread the word about the project.
- Launch community-driven initiatives such as bug bounties, hackathons, and code contributions.
- Stimulate a sense of belonging by creating and maintaining active communication channels such as forums, chat groups, and community meetups.
- Establish partnerships with other projects or organizations within the crypto space to collaborate on initiatives and expand the community.
- Offer rewards and incentives to community members who contribute to the project meaningfully, such as by writing blog posts, creating videos, or developing new tools or applications.
Experiencing a feeling of inclusion can generate several favorable outcomes within a community. Allow members to share their opinion, ask their doubts and communicate with other community members.
How to Build a Web3 Community?
The distributed architecture of blockchain technology guarantees that no singular entity or person wields authority over a project. Instead, a diverse community assumes the leadership role, collaborating to advance the project toward success. Follow these 10 steps while creating a community for your project.
- Define your goals: Identify the purpose of your community, what kind of topics and discussions it will cover, and who your target audience is.
- Choose the right platform: Depending on your goals and target audience, choose the appropriate Web3 platform for your community, such as Discord, Telegram, or Reddit.
- Develop a brand: Create a unique name, logo, and tagline for your community. This will help differentiate your community and make it more memorable.
- Build your community’s online presence: Devise social media accounts for your community and post content regularly to attract new members.
- Establish community guidelines: Develop clear and concise guidelines for members. This can include rules for behavior, content, and communication.
- Encourage participation: Host events, contests, and other activities, encouraging members’ involvement and engagement.
- Facilitate discussion and collaboration: Initiate discussion threads, channels, or groups to facilitate communication and cooperation among members.
- Offer value: Provide valuable resources, information, and support to your members. This can include tutorials, guides, and mentorship programs.
- Be consistent: Consistency is key to building a solid community. Post content and engage with your members regularly to maintain momentum and keep your community active.
- Listen to feedback: Listen to your members’ feedback and make changes accordingly. This will help you to develop a community that meets the needs and wants of its members.
3 Top Social Media Platforms to Build Your Community
Among the available options, Telegram, Discord, and Twitter are considered the most effective platforms for community building. Consequently, every Web3 project must establish a presence on these channels. Now, let us explore the unique features that set these platforms apart from other social media options for Web3.
Twitter offers a significant potential audience for Web3 communities with over 330 million active users. It enables real-time conversations, cultivating a sense of community and allowing for more personal and meaningful connections with followers. Top Web3 projects established huge Twitter communities with millions of followers. They offer news, updates, and insights about projects and their development.
Telegram is a secure messaging app that prioritizes user privacy and security, making it an attractive option for Web3 projects that deal with sensitive data. It imposes no limit on the number of members in broadcast lists. Moreover, users can share large amounts of data with their community.
Telegram’s notification system lets users send updates, announcements, and sticky notes to their Web3 community. It facilitates helpful communication and ensures community members stay informed and engaged, which sets it apart from other social media platforms.
Discord offers a straightforward process for creating and enhancing servers tailored to particular themes. It is a flexible platform that permits the establishment of both text-only and voice-only channels and is compatible with multiple platforms.
Discord enables broadcasting transmissions and continuously updates its features, making it one of the most comprehensive platforms. It allows projects to host voice and video calls and share files and messages seamlessly. Discord is ideal for organizing virtual events, sharing information, and communicating with members.
Solana has 130875 members on discord. At the same time, Near protocol has 56106 discord members while writing. The statistics show that every established project has a loyal community on Discord. Why are you waiting? Start your’s
5 Fundamental Duties of Community Moderator
Community moderation is necessary to ensure the community remains safe and productive for all participants. The moderator promotes healthy discussions and debates and helps prevent conflicts and misunderstandings. You should check these things before appointing a community moderator.
- Consider their knowledge and experience within the Web3 industry.
- Communication and leadership skills of the person.
- Ability to remain impartial, fair, and respectful towards all community members.
- Capability to enforce community guidelines and address any violations promptly.
Web3 community moderator is responsible for overseeing and managing the interactions and discussions within the community. After appointing a moderator, you should ensure they follow the fundamental responsibilities to maintain a healthy and loyal community.
- Monitoring and moderating community discussions.
- Providing guidance and support to community members.
- Enforcing community guidelines and rules and resolving conflicts.
- Organizing community events and activities.
- Act as a liaison between the community and the Web3 organization.
A moderator is also responsible for communicating feedback and suggestions to improve the community experience. The duties of a moderator vary based on the community. “In a nutshell, one should consider their appointment and responsibilities carefully to ensure the community’s success.
|Do’s of a Web3 community||Don’t of a Web3 community|
|Encourage open communication and knowledge-sharing||Engage in toxic behavior or personal attacks|
|Encourage inclusivity and diversity||Discriminate against or exclude certain groups|
|Be transparent about project goals and progress||Mislead or deceive community members|
|Support ethical and sustainable practices||Engage in illegal or unethical activities|
|Empower community members to contribute and participate||Ignore or dismiss community feedback or concerns|
|Collaborate with other Web3 projects and communities||Hoard resources or operate in isolation|
|Embrace new technologies and innovation||Resist change or cling to outdated ideas|
|Uphold the values of decentralization and democratization||Seek to centralize power or control|
7 Tactics for Community Expansion
Tactics enable community managers to test and iterate on different approaches, gathering data and insights to inform future decision-making. With a clear plan and defined tactics, community managers can avoid wasting resources on ineffective strategies and focus on the most impactful actions.
Write Valuable Content
Informational content is key. Offer your community members valuable content that aligns with their interests and needs, such as blog posts, podcasts, or videos. Make sure your content offers them an opportunity to learn more about Web3. Avoid posting irrelevant content which is in no way related to the community’s goals.
Collaborate With Influencers
Partner with influencers in your industry with a large following to help promote your community. When your community involves some influencers or promotions from influencers, it helps boost your community’s credibility.
Offer incentives to new members to encourage them to join, such as exclusive content or discounts. Use your native token to incentivize your community. It helps to boost ecosystem participation.
Host virtual or in-person events to enrich connections and engagement within your community. To encourage community participation, you can conduct Ask me Anything (AMA) sessions, virtual conferences, contests, discussions, and more.
Build a Referral Program
Design a referral program to reward current members for inviting their friends and colleagues to join. Existing community members will happily invite their networks to the community if rewarded.
Leverage Social Media
Use social media platforms to promote your community and engage with potential members. When active on social media, you can connect with a broader audience and capture more people into the community.
Use Paid Advertising
The abovementioned tactics are organic ways to expand the community. However, if you are an early-stage start-up community, you can use paid advertising to enhance visibility. Use Google Ads or Facebook Ads, brave ads to reach a wider audience.
4 Metrics to Measure Community Growth
Metrics can provide valuable insights into the growth of a Web3 community, allowing community managers to identify improvement areas and make data-driven decisions to drive growth and engagement.
- Community size: This metric measures the total number of members within the community. Established communities have millions of members. However, it is one of the most important metrics to analyze community growth.
- Retention rate: This metric measures the percentage of users who continue participating in the community over time. High retention rates suggest that the community is providing value and meeting the needs of its members.
- Conversion rate: This metric measures the percentage of visitors to the community who become active members. A high conversion rate indicates that the community attracts the right audience and provides a compelling value proposition.
- User engagement: This metric measures the level of interaction between community members, such as the number of comments, posts, likes, and shares within the community. High levels of engagement suggest a strong sense of community and active participation.
It would help if you understood how to build a Web3 community for a thriving future. Fostering and nurturing a strong sense of community is of utmost importance for the success of any Web3 initiative.
Building a strong and vibrant community in the Web3 space is essential for the success of any project or platform. By understanding the needs and interests of your community members, establishing transparent pillars for your community, and taking steps to create a welcoming and inclusive environment, you can build an engaged and active community.
If you need help building your community, hire a Web3 marketing agency like Blockwiz to do the work. The experienced community moderators of Blockwiz can realize your community’s dreams of colossal success.
Through collaborative efforts, knowledge-sharing, and a shared commitment to the advancement of the industry, Web3 communities can make a robust and sustainable ecosystem that benefits all stakeholders.