NFT or Non-fungible tokens are all that you can hear about these days. This latest digital asset that truly revolutionized the business of art creation. The news is filled with instances where some NFTs have fetched insane amounts of money. As we write this blog today, the NFT market cap stands at $12,222,840,457.56. We have seen from time to time how celebrity NFTs always manage to sell-out almost immediately and at such exorbitant prices.
Given the whole buzz that NFT has created, several players have gotten into this space. However, not every NFT art piece has been able to attract such high value. Well, that is because in the case of celebrities, they manage to garner a high volume of attention around their launches. So then you ask, how are the non-celebrities minting so much money through their NFTs? Cryptopunk, Beeple are some of the worthy mentions in this case.
Well, that is because they have a solid NFT PR companies backing and managing their launches. Yes, NFT press releases campaigns are essential to generate the right buzz to build up the value of an NFT. We have seen time and again how brand reputation and image tends to decide the future of projects in the crypto and blockchain space. The right press releases company can help brands build a credible reputation, attracting high-value investors and turning the market sentiments towards it.
While everyone wants to get into the NFT schbang, there are very few names in the market who can handle NFT press releases effectively. Only a few ones know how to boost your crypto-NFT PR campaign in the most effective way. Read along to get into this a little more.
Table of Contents
What are NFT PR Agencies?
NFT press releases is a new term in the advertising world. It is a dedicated branch of marketing and promotion that targets to expand the NFT market base and attract valuable investors to specific projects.
As we have seen at the beginning of this article, the NFT market is of tremendous value. However, not everyone understands this space very well. Hence, most people often tend to put their hard-earned money in the wrong places and end up getting scammed or not getting their money’s value.
So, NFT press releases campaigns are a strategic mix of education, awareness, marketing and promotion. These press releases experts not only have a solid understanding of NFT as a product but also a firm grip over its evolving market.
What Does A NFT Press Release Agency Do?
Many industries resort to press releases only when they are in an SOS situation. But Non-fungible Token press releases strategists are a bunch of talented wizards. They will tell you why every NFT brand must take their market reputation seriously. For this, they provide services that take care of marketing, reputation building, demand generation, market awareness and customer faith.
NFT marketing is essential to create the right amount of buzz. There are several strategies for this. From influencer marketing to NFT airdrops, genre-specific marketing for NFT is crucial to catch investor interest and turn the audience tide into favor.
Reputation building is another important goal of Non Fungible Token PR. Through services like NFT press releases and sponsored articles, companies make sure that the limelight continues to shine on the brand, especially during launches and other important events.
For an NFT to be successful, there has to be enough demand around it. Every NFT creator will say that their creation is unique. But it is only through the right press releases strategies that will fetch them a high price. For this, there has to be enough demand around the NFT. Press releases and influencer partnerships are usually excellent to ensure sufficient demand generation.
Similarly, Non Fungible Token press releases campaigns also work on creating market awareness and boosting customer faith. We know the NFT ecosystem undergoes bearish and bullish currents every now and then. Such times can often prove to be tumultuous for business. NFT thought leadership articles are highly effective press releases tools to ensure that the audience is aware and the market sentiment remains favorable.
Now, you must be wondering that with so many things to ensure in a rapidly evolving ecosystem, how do NFT firms ensure an effective press releases strategy? Well, read on to find out.
Effective NFT Press Release Strategies
We all agree that the NFR-crypto-blockchain space is a very unique one. Traditional plans of action do not help much in converting the numbers here. So, NFT brands must look out for companies that offer relevant press releases services that can bring benefits for their products.
Let us take a look at some of the most impactful press releases strategies for NFT marketing.
NFT press releases are not strategies like conventional press releases. In conventional press releases, one standard piece of news about an information is published on multiple media sites and publications. Non Fungible Token press releases are usually a series of information-laden articles that are unique but may contain the same marketing objective.
Each unique piece is published on different NFT publications and Non Fungible Token press releases media sites to spread across the word in a credible manner. Keeping the media informed and updated is very important in the NFT-crypto space. There are rapid shifts here. For example, one tweet by an influential figure can take the value of a crypto project or NFT up by an enormous value and bring it down in seconds as well.
Hence, press releases are an excellent way to keep the target audience aware and their faith intact.
Thought Leadership Articles
Thought leadership articles are another powerful tool that NFT brand heads can take to showcase their domain expertise and knowledge. Target audiences often perceive such articles as information coming “straight from the horse’s mouth” and assign high value to it.
Such pieces help keep the spirit of the market alive. It encourages innovation and thinking-out-of-the-box even for the audience. The benefits of such content pieces are also immense. They help establish brand credibility. Thought leadership articles help view the brand as a far-sighted player that is here to stay.
NFT thought leadership articles are especially useful during bear markets. As the general enthusiasm in the market dips, such press releases strategies help in encouraging the audience to hold on and be patient. Reputation damage due to incidents like cyber fraud and crypto scams can also be mitigated to a great extent through such initiatives.
Guest posting is a type of sponsored article where the writer posts their blog on someone else’s site. As we know, the NFT space is a community-oriented one. The more vibrant and participating the community is, the better your NFT will be performing. Guest posts are excellent to connect to the wider audience and bring them into your fold.
Such articles are usually authored by known bloggers or influencers who have an authentic public image in relation to the NFT space. It is a proven strategy that helps bring in new users and followers. This way, the community for your brand grows bigger which will in turn add buzz to your NFTs.
Guest posting also helps in boosting the brand position on search engine results. Publishing such posts on popular sites or blogs will get you high-quality backlinks, thus pushing your page rank on the internet.
Sponsored article is an umbrella term that comprises different kinds of articles like blogs, guest posts, thought leadership articles, byline articles, and many more.
Byline articles are opinion articles that can be published in the name of an upcoming NFT writer or someone who is passionate about the field. Such content is very helpful to boost brand credibility and image. Byline articles are also effective during crisis management.
Usually byline articles do not address a major event. These articles are planned well in advance to keep up the market reputation and fortify it block by block. Byline articles are released periodically across high-value NFT press releases media sites to keep the target audience in favor.
Now that we know quite a bit about Non Fungible Token PR. Let us check out a few NFT press releases companies names that are doing some excellent work for their clients.
Top 5 NFT Press Release Agencies To Work With
PR campaigns are extremely powerful factors that decide the fate of an NFT. Hence, as a brand you must be careful who you partner with for your NFT press releases requirements. A simple search on the internet may not be enough for you to spot the right name.
As an expert in the field of crypto marketing, we have picked up 4 Non Fungible Token press releases marketing firms that are doing some fantastic work in this matter.
Read along to find out more.
Blockwiz is a Canada-based crypto and NFT marketing company that has been in the industry since 2019. This company houses some of the most talented bunch of crypto press releases experts across continents.
As one of the early players of this industry, Blockwiz allows you to leverage their unique and in-depth knowledge of this space. Their level of expertise can be easily witnessed in the numerous client testimonials that have been posted on their site by reputed clients like Huobi, Bybit, Kucoin, Sugar Bounce and many more.
As a crypto and NFT marketing company, Blockwiz offers high-quality, data-driven and bespoke PR and sponsored article service. Their approach includes understanding the brand tonality, identifying the appropriate demography in the target audience and creating a custom content plan. Blockwiz also uses their nuanced NFT market knowledge to plan the content release according to the right time and sentiment in the market for maximum impact.
As a reputed name in the crypto marketing industry, Blockwiz has the most reputed NFT publication sites as their partners. So, when you partner with them, you get to feature your press releases and other sponsored articles on industry giants like Cointelegraph, Coindesk, Bitcoin.com, Crypto News, etc.
This amazing organization is also known to provide flexible solutions at industry-best prices.
Blockchain PR is a dedicated press releases agency providing tailored marketing solutions for crypto, blockchain and Non Fungible Token projects. With them, you can avail services like podcast booking, PR, community building, etc.
This company is a part of the Swedish Blockchain Association (SBA), a non-profit organization that is committed to engage, empower and bring awareness to the blockchain community in Sweden. However, they entertain clients from all over the world as well.
3. Crypto PR
CryptoPR is a UK-based crypto and NFT marketing agency. CryptoPR provides curated content across 5+ languages, targeting major geographical locations. Their services include crypto shilling, DeFi marketing, financial marketing and press releases.
CryptoPR has well-known publishing partners like Yahoo Finance, Market Watch, Benzinga, Finanzen, and many more. This crypto marketing firm has worked with brands like CoinEx, DeFi Coin, Biannce, etc.
4. Ninja Promo
Ninja Promo is a US-based award winning crypto and NFT marketing services provider. They have their offices and operate from five more countries other than their base country. Ninja promo is a end-to-end digital marketing firm that offers services like SEO, paid media, PR, video marketing, branding among others.
Some of the clients of Ninja Promo include names like Polkadot, Bit Forex, Trust Wallet, etc. Their website does not list the names of their publication partners but it is claimed that they are backed by reputed names like Polygon, Signum Capital, etc.
Chaincella is a India-based end-to-end NFT marketing agency that handles everything from marketplace management to NFT marketing. Here you can avail services like reputation management, growth hacking, influencer marketing, press release, and other similar services.
This agency is known to apply advanced tools to provide customized solutions to their clients for creating a futuristic brand experience.
Non Fungible Token PR is not a one-time activity but a continuous task. With so much conversation going on about this space, it is vital to invest in a fool-proof press releases strategy from the beginning. Hence, onboarding with the right agency becomes a deciding factor in this journey. When you have the right PR partner, the ride not only becomes smooth but also a fulfilling and enriching experience.
Blockwiz offers targeted Non Fungible Token PR and sponsored articles services for guaranteed results at competitive prices. As one of the early names of this industry, we understand the ever-changing landscape of crypto and NFT. Hence, our solutions are tailored keeping in mind the latest trends so that our clients enjoy high ROI and improved business performance.
So, if you are looking for a reliable NFT marketing service provider, then get in touch with us. Drop us an email and let our experts give you a closer look of our winning PR strategies.