NFT or Non-fungible tokens are trending in web2 and Web3. This latest digital asset truly revolutionized the business of art creation. The news is filled with instances where some NFTs have fetched insane amounts of money.
Did you know that Jack Dorsey, the founder of Twitter, sold the NFT of his first tweet for a staggering $2.9 million?
Given the whole buzz that NFT has created, several players have gotten into this sector. However, only some NFT art pieces have attracted such high value. Cryptopunk and Beeple are mentioned worthy in this case.
We have seen how brand reputation and image decide the future of projects in the crypto and blockchain industry. Primarily, marketing techniques play a significant role in creating hype for the collection.
One of the top marketing techniques is press releases. An experienced press release company can help brands build a credible reputation, attracting high-value investors and turning the market sentiments towards it.
A few names in the market can handle NFT press releases effectively, even though everyone wants to participate in the NFT shebang. Read to know more about the Top 5 NFT PR agencies.
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What are the Best NFT PR Agencies?
NFT press release campaigns are a strategic mix of education, awareness, marketing, and promotion. These press release experts have a solid understanding of NFT as a product and a firm grip over its evolving market.
What Does An NFT Press Release Agency Do?
Many industries resort to press releases only in struggling situations to create hype around the brand. But Non-fungible Token press releases strategists are a bunch of talented wizards. They will tell you why every NFT brand must take its market reputation seriously.
NFT marketing is essential to create a buzz in the industry. From influencer marketing to NFT airdrops, genre-specific marketing for NFT is crucial to catch investors’ interest and turn the audience’s tide in favor.
For an NFT to be successful, there has to be enough demand around it. Every NFT creator will say that their creation is unique, but it is only through the correct press release strategies that they will fetch a good price.
NFT PR companies provide PR services for reputation building, demand generation, market awareness, and customer trust.
Reputation building is an important goal of NFT press release campaigns. Through services like NFT press releases and sponsored articles, companies ensure that the limelight continues to shine on the brand, especially during launches and other important events.
High demand is usually mutually exclusive to high prices for the collection. Press releases and influencer partnerships are usually excellent in ensuring sufficient demand generation.
Similarly, NFT press release campaigns also work on creating market awareness and boosting customers’ trust.
We know the NFT ecosystem undergoes bearish and bullish trends. Such times can often prove to be tumultuous for business. How do NFT firms ensure an effective press release strategy? Well, read on to find out.
How to Spread the Word About Your Collection?
NFT brands must look out for companies that offer relevant press release services that can benefit their products. Let us look at some of the most impactful strategies for creating brand awareness for your collection.
NFT press releases are not strategies like conventional press releases. In traditional press releases, one standard piece of news about information is published on multiple media sites and publications.
Each unique press release piece is published on different NFT publications and Non-Fungible Token press release media sites to spread awareness about the project. Keeping the media informed and updated is very important in the NFT-crypto space. There are rapid shifts here.
For example, one tweet by an influential figure can take the value of a crypto project or NFT up by an enormous value or bring it down in no time. Hence, press releases are an excellent way to keep the target audience aware and their trust intact.
Thought Leadership Articles
Thought leadership articles are another powerful method NFT brands use to showcase their domain expertise and knowledge. Target audiences often perceive such articles as information coming “straight from the horse’s mouth” and having high value to it.
They help establish brand credibility. Thought leadership articles help view the brand as a far-sighted player that is here to stay.
They can be beneficial during bear markets. As the general enthusiasm in the market dips, such press release strategies help encourage the audience to hold on and be patient. Such initiatives can also significantly mitigate reputation damage due to cyber fraud scams.
Guest posting is a sponsored article where the writer posts their blog on someone else’s site. As we know, the NFT space is a community-oriented one.
The more vibrant and participating the community is, the better your NFT will perform. Guest posts are excellent to connect to the broader audience and bring them into your fold.
Such articles are usually authored by known bloggers or influencers who have an authentic public image in relation to the NFT community. It is a proven strategy that helps bring in new users and followers. This way, the community for your brand grows more extensive, which will, in turn, add buzz around your NFTs.
Guest posting also helps in boosting the brand position on search engine results. Publishing such posts on popular sites or blogs will get you high-quality backlinks, thus pushing your page rank on the internet.
The sponsored article is an umbrella term that comprises different kinds of articles like blogs, guest posts, thought leadership articles, byline articles, and many more.
Byline articles are opinion articles that can be published in the name of an upcoming NFT writer or someone passionate about the field. Such content is beneficial to boost brand credibility and image. Byline articles are also compelling during crisis management.
Usually, byline articles need to address a significant event. These articles are planned well to keep up the market reputation and fortify it block-by-block. They are released periodically across high-value NFT press release media sites to keep the target audience in favor.
Now that we know quite a bit about NFT PR. Let us check out a few NFT press release companies doing excellent work for their clients.
Top 5 NFT PR Agencies to Work With in 2023
PR campaigns are potent factors that decide the fate of an NFT. Hence, as a brand, you must be careful who you partner with for your NFT press release requirements. There may need to be more than a simple search on the internet to spot the correct name.
As an expert in crypto marketing, we have picked up 4 NFT press release marketing firms doing fantastic work in this matter. Read along to find out more
Blockwiz is a Canada-based crypto and NFT marketing company founded in 2019. This company houses some of the most talented global crypto press release experts.
As one of the early players in this industry, Blockwiz is one of the best PR agencies that allows you to leverage its unique and in-depth knowledge of this space.
Their level of expertise can be easily witnessed in the numerous client testimonials that have been posted on their site by reputed clients like Huobi, Bybit, Kucoin, Sugar Bounce, and many more.
As an NFT marketing and consulting company, Blockwiz offers high-quality, data-driven, and bespoke PR and sponsored article services. Their approach includes understanding the brand tonality, identifying the appropriate demography in the target audience, and creating a custom content plan.
Blockwiz also uses its NFT market knowledge to plan the content release according to the right time and sentiment in the market for maximum impact. The brand has partnered with reputed media houses across the world.
So, when you partner with them, you get to feature your press releases and other sponsored articles on industry giants like Cointelegraph, Coindesk, Bitcoin.com, Crypto News, etc. This organization is also known to provide flexible solutions at industry-best prices.
2. Blockchain PR
Blockchain PR is a dedicated press release agency providing tailored marketing solutions for crypto, blockchain, and NFT projects. With them, you can get services like podcast booking, PR, community building, etc.
3. Crypto PR
CryptoPR is a UK-based crypto and NFT marketing agency. It provides curated content over 5+ languages, targeting central geographical locations. Their services include crypto shilling, DeFi marketing, financial marketing, and press releases.
4. Ninja Promo
Ninja Promo is US-based award-winning crypto and NFT marketing services provider. They have offices and operate from five more countries other than their base country. Ninja promo is an end-to-end digital marketing firm that offers services like SEO, paid media, PR, video marketing, and branding.
Chaincella is an India-based end-to-end NFT marketing agency that handles everything from marketplace management to NFT marketing. Here you can avail services like reputation management, growth hacking, influencer marketing, press release, and other similar services.
This was a round up of 5 NFT PR agencies globally. NFT PR is not a one-time activity but a continuous task. With so much conversation about this sector, investing in a fool-proof press release strategy is vital to get started.
Hence, onboarding the right agency becomes a deciding factor in this journey. Blockwiz offers targeted NFT PR and sponsored articles services for guaranteed results at competitive prices. As one of the early names of this industry, we understand the ever-changing landscape of crypto and NFT.
Hence, our solutions are tailored keeping in mind the latest trends so that our clients enjoy high ROI and improved business performance.