The interest in NFTs is increasing at an unprecedented rate. More and more people are getting involved with so many NFT wallets. According to a study, around USD 10 to 20 million worth of NFT is sold on the blockchain every week. Also, when it comes to buying and selling NFTs, it is millennials who get more involved. They are around three times more likely to buy and sell these assets than their Gen Z counterparts.
Recently, the blockchain social networking platform Btok purchases Ape #7537 NFT worth $1,24 million as its brand ambassador. The unprecedented growth of NFTs has allowed people to transform almost everything into NFTs. This is mainly because of the flexibility of the new concept. On top of that, buyers get a more secure environment for trading and managing their assets because of the use of the blockchain. As this is a relatively new thing, it is still evolving. As a result, companies are now trying their best to make the most out of this business opportunity and releasing their NFTs for their fans and collectors.
Now to attain the best value of your NFT, it’s essential to reach the right audience. For that, you must promote your NFT with strategic planning. An NFT influencer agency could help you reach your goals quickly in this venture. However, selecting an NFT influencer marketing agency can be challenging, especially when so many digital marketing agencies claim to be the best in the market.
Here, we discuss the top 5 NFT influencer agencies that are best in the NFT influencing business, along with tips on selecting the right NFT influencer agency and the benefits of hiring one.
Table of Contents
What Is NFT Influencer Marketing?
Influencer marketing, or word-of-mouth marketing, is the process of identifying and leveraging key individuals who influence potential buyers. The key word here is leverage. In today’s competitive market, companies are looking for innovative ways to expand their reach and connect with customers beyond their products and services. That’s where influencers come in.
These trusted sources play a crucial role in shaping buyer decisions, especially when deciding on new products and brands they haven’t tried before. With nearly all consumers trusting recommendations from friends over traditional advertising, marketers know they need help reaching consumers through trusted channels like peer influencers.
While influencer marketing is still new and somewhat untested, it has enormous potential to become one of the most impactful forms of marketing on a global scale. Consumer trust will only grow as time goes on, so influencers are well poised to take advantage of their standing with consumers. The global influencer economy is estimated at USD 18 billion by 2020 and growing at more than twice that rate as social media platforms like Instagram grows more rapidly than traditional media companies like TV and print.
To outsmart the competition and earn your place, you need a supportive community. However, building a social media community from scratch consumes time and requires a lot of effort. That’s where influencer marketing comes in as a shortcut to growing your follower base faster.
Why You Should Use an NFT Influencer Marketing Agency?
While thousands of NFT sales occur daily, 250,000 people trade NFTs monthly on OpenSea. It’s challenging for a new NFT to get the attention required for its success. It needs marketing, and the best marketing strategies count as NFT listings, paid ads, and influencing. But data shows that influencer marketing is the most effective specifically for the NFTs out of the three.
There are many reasons why brands hire influencers to market their products and services. For example, some companies want to take advantage of an influencer’s extensive social media following or use an influencer’s authority in a particular industry.
Regardless of your motives, there are a few things you need from your hired social media influencers before you can begin working with them:
- A dedicated marketing strategy
- Measurable goals
- Clear targets
- Key performance indicators
Now that you know what you want from your business relationship with an NFT agency and what they can do for you. Look at some of our favorite examples of social media marketing strategies currently being implemented by top agencies worldwide (listed below).
Here are the top benefits of working with an expert NFT influencer agency:
1. Get Expert Advice:
An agency has access to an extensive network of influencers and can help you find an expert who fits your needs. For example, if you’re launching a new product, find someone with expertise in that field—or at least one who is active on social media and has a large following.
This ensures that your audience will be interested in what you have to say about your product or service and are more likely to take action after reading or watching an influencer’s post or video. If you don’t have time to search for experts, an agency can do it for you. They already know which platforms work best for different niches and the strategies that drive results.
2. Save Time and Money:
One of the good things about working with an agency is that they can handle everything from A-Z, so you don’t have to worry about anything but getting back to running your business. Your agency will find, negotiate, and manage influencers for you, giving you the best rates and saving you time and money. All you need to do is ensure your brand message is clear and up-to-date. They understand how important time management is to grow a business and will ensure every minute spent working with them counts.
Their services are usually affordable enough for most businesses or startups to afford without compromising on the quality or quantity of service received. Working with an agency can save you money by allowing you to outsource tasks that take up your time and energy, like searching for influencers or managing a campaign.
They also have access to top-tier talent that you might not be able to afford on your own—and they can arrange it for you. If your business is starting, an agency can help you get off on the right foot and won’t charge as much as some competitors. Plus, most agencies like Blockwiz work with companies of all sizes and budgets, meaning there’s something for everyone!
3. Partner With the Right Influencers:
An NFT influencer marketing agency filter out the best influencers according to your campaign needs by collecting data on every influencer based on their audience quality, engagement, efficiency, and reach.
Similarly, an intelligent influencer marketing agency will use data for its decisions when they partner with influencers. They’ll measure each influencer on engagement and consistency, among other metrics. Finally, an NFT team can tell you which videos and posts are most effective so that you can adjust your strategy based on their recommendations.
4. Improve Brand Recognition:
By working with an agency, you’ll gain access to more influencers than you could find on your own and their knowledge and expertise in social media marketing. This can be a valuable asset because many brands struggle with how best to market themselves and which platforms work best for them. An agency will know precisely what works and what doesn’t, so you don’t have to waste time or money trying out different strategies that don’t pan out. Plus, they can help you build up your brand recognition by finding influencers interested in building relationships with businesses like yours who are likely to share content about your brand across multiple channels.
5. Performance tracking:
An agency will track your campaign’s performance and make sure you get a return on your investment. They’ll look at how many new followers you gained, how much engagement each influencer received, and how much revenue you made from working with them. This way, you can see exactly what works and what doesn’t to adjust your strategy for future campaigns and save time and money by focusing on strategies that work best for your brand!
How to Choose the Best NFT Influencer Agency?
Choosing an influencer marketing agency can be a challenge. So many factors come into play: budget, ROI, audience size, and social media statistics—it’s enough to make your head spin. It’s also essential to make sure you trust and connect with your agency before they can help you reach your goals.
Here are some of the top tips you should keep an eye on before choosing an NFT influencer marketing company:
A good agency will have experience working with companies like yours, and they’ll be able to show you examples of their work. If they don’t have any examples or can’t show you any results, steer clear! There are plenty of other agencies out there that are more than happy to help your company succeed.
1. Experience:
An experienced influencer marketing agency knows what works for different types of brands, and they know how to find influencers who fit with your values as a company. They also know how to measure success—and it’s not just about views and followers (although those are important). It’s about sales conversions and brand awareness.
2. Budget:
You should always know how much your campaign will cost before you sign on with an agency—and make sure that it fits into your budget! Even if a company has a stellar reputation, it may not suit you if it can’t meet your price point.
Before hiring an influencer marketing agency, research their previous campaigns and get estimates from multiple agencies. After all, good service doesn’t have to come at a high price. Many great companies offer competitive rates and excellent customer service without charging astronomical fees.
3. Success Rate:
Ensure your influencer marketing company has a high success rate and plenty of happy clients. If they don’t, you may want to look elsewhere for help. You can be confident that they know what they’re doing if they do. And if they have lots of happy clients, it’s likely because their services are good! Look at what previous customers have said about an agency before choosing them.
You can find these on their website or by contacting them directly. Ask questions: When researching an agency, ask questions to see how they respond and how quickly they get back to you. This will give you an idea of how well they communicate with their clients, which is essential when working with influencers.
4. Results:
One of the most important factors when choosing an influencer marketing agency is whether or not they can help you reach your goals! For example, if your goal is to grow awareness for a new product, then you must work with an agency that has experience growing awareness for products. If your goal is to drive sales, you must work with an agency with experience driving sales. The same goes for any other business objective (like recruiting new employees).
Many different strategies and tactics are involved in reaching these different business objectives—and many agencies have expertise in some areas but not others. To find out which agencies will be able to help you achieve your goals, ask them about their biggest successes in each area that matters to you. This way, you’ll know exactly what kind of results they can deliver before working with them.
Top Influencer Social Media Platforms to Target
Based on our analysis of these top influencers, we recommend focusing marketing efforts on Instagram, Pinterest, Twitter, and YouTube. These social media platforms will allow you to connect with your target audience, build brand awareness, and drive sales. Keep in mind that it is crucial to focus on long-term goals when developing a social media strategy for your business; it can take up to two years for an influencer campaign to produce tangible results.
However, once you have created a strong following on social media platforms like Instagram or Pinterest, you can leverage your audience’s trust by promoting products through sponsored posts or affiliate links.
1. Twitter:
While you can leverage many of these influencers’ Twitter accounts for marketing purposes, it is essential to remember that they are posting content as individuals and not necessarily representing their brands. When developing a social media strategy, be sure to consider whether or not your target audience is on Twitter. If so, you can use these influencers’ accounts as an opportunity to expand your reach by retweeting their content or mentioning them in one of your tweets. Alternatively, if your target audience isn’t on Twitter, you may want to focus efforts elsewhere.
2. Pinterest:
Pinterest is the platform that is most visited for image content. It’s a visual social media site that allows users to post images and organize them into boards. This makes it an ideal platform for brands that have visually appealing products, such as fashion and home décor. If your brand has a visually appealing product, you can use these influencers’ accounts as an opportunity to expand your reach by pinning their posts or creating boards around their products.
3. Instagram:
Instagram is a social media platform that allows users to post photos and short videos. It is primarily used for sharing images and includes tools for posting text and creating hashtags. Because of its visual nature, Instagram is an ideal platform for brands with visually appealing products or services.
If your brand has a visually appealing product or service, you can use these influencers’ accounts as an opportunity to expand your reach by posting their content or tagging them in one of your posts. Instagram is a powerful social media channel to drive organic traffic to your website; research shows that posts with at least one hashtag receive twice as much engagement as those without.
Hence influencers use relevant hashtags and create content to help increase followers on Instagram. Their campaigns help you appear authentic and incentivize others to invest in your NFTs. And they are not expensive when compared to other marketing options. If done right, they can be very cost-effective.
4. YouTube:
YouTube is a video-sharing platform that allows users to upload, view, and share videos. As of February 2018, it had over 1.8 billion monthly active users. This makes it an ideal platform for brands with a product or service that lends itself well to video content. Suppose your brand has a product or service that connects well to video content. In that case, you can use these influencers’ accounts as an opportunity to expand your reach by posting their videos or creating playlists around their products. Influencers integrate brand content on Youtube and run ads using Google Adwords.
In conclusion, influencer marketing is a valuable strategy for any business looking to gain visibility and drive sales. By identifying top influencers within your industry and developing relationships with them, you can increase brand awareness and build credibility among potential customers. However, there are many factors to consider when working with social media influencers; before signing any contracts or paying any money, be sure to research partners who will be suitable for your business.
Top 5 NFT Influencer Marketing Agencies
Now that you have a better idea of choosing the right influencer marketing company based on the above factors, look at this list of the top influencer marketing companies for NFT and crypto brands. They are all worth watching!
1. Blockwiz
Blockwiz is a reputable bitcoin marketing company situated in Toronto, Canada. The brand has a proven track record of success in the crypto and NFT marketing arena. Blockwiz is one of the most well-known crypto marketing companies, having years of experience in cryptocurrency marketing and advertising.
Over 250 cryptocurrency companies rely on Blockwiz’s bitcoin marketing services. The list includes well-known startups like Kucoin, Huobi, and Bybit and intriguing new projects like NFT, Metaverse, and DeFi. The long list of clients that Blockwiz has attests to the company’s skill in the sector.
The organization offers a unique set of services for each crypto expertise. Blockwiz provides the following marketing assistance to NFT brands.
Blockwiz’s success with results:
Bybit.com partnered with Blockwiz to promote the brand, but it was challenging to identify significant market leaders across several platforms to attract potential purchasers.
As a result, Blockwiz carefully employed influencers to communicate ByBit’s mission and support the GoBanans campaign. They actively connected with influencers on Twitter, Telegram, and Instagram to reach a larger audience.
To enhance user engagement, Blockwiz did a few things, such as:
- Partnering and managing 50+ crypto influencers across several platforms.
- Curating and releasing content and promoting the GoBanans campaign daily to promote participation.
- GoBanans campaign execution from start to finish and a calendar-based influencer marketing strategy.
This resulted in a delivery that exceeded expectations, garnering 50K+ impressions on Twitter, 2.6M+ views on Telegram, 50K+ accounts reached on Instagram and unprecedented growth.
Blockwiz’s exceptional services:
- Influencer Campaigns
- PR and Sponsered articles
- Pay Per Click Marketing
- NFT video creation and Marketing
- Discord and Telegram community growth
- Social media marketing
- Search Engine Optimization
Blockwiz specializes in:
- Blockwiz creates one-of-a-kind plans based on the specifications of the project.
- A dedicated and competent team that will work until the marketing excretion generates exceptional results.
- Marketing that is based on data.
- All marketing campaign parameters and KPIs are tracked and optimized, and a final performance report is sent to the customer.
- It employs an open strategy that yields the highest return on investment.
- Blockwiz does not have a uniform marketing strategy; rather, marketing is adapted to the needs and goals of NFT projects.
- Artists and project owners can easily reach out to Blockwiz for assistance in developing marketing strategies that will have the maximum impact.
2. AppDupe
AppDupe is an NFT marketing company founded in 2007, but it didn’t start experimenting with NFTs until 2021. They specialize in customized NFT development, NFT marketplace development, cryptocurrency exchange development, crypto launchpad development, and strategy-based marketing services. The AppDupe team uses cutting-edge NFT marketing techniques to boost traffic, conversions, and overall revenue. Some of our major clients are Food Morung, Cuft, Ezwezy, and Fastrack.
Key Services:
- Telegram Marketing
- Influencer Marketing
- Discord Marketing
- Social Media Advertising
- Community Marketing
- PR Outreach
3. INORU
INORU is an Indian-based international NFT marketing agency. INORU is an app development company that also provides NFT marketing services. Its best characteristic is its ability to deliver highly customized solutions. The three fundamental elements of the INORU strategy are an obsessive analytic approach, omnichannel operations, and the unapologetic execution of plans. To assure your success, the agency conducts thorough market analysis and pays special attention to every aspect.
Key Services:
- Discord marketing
- Hosting Marketing Campaigns
- NFT listings
- Telegram marketing
- Social media engagement
4. TurnkeyTown
TurnkeyTown is a full-service NFT marketing firm with more than five years of experience. They’ve progressed from developing NFT marketplaces to being an NFT marketing agency. To promote NFTs, TurnkeyTown uses the manufacturing concept. You contact them and tell them your goals and target market, and their team develops a strategy to fit your needs.
Among other NFT marketing services, Turnkey Town offers social media marketing, email marketing, community management, video marketing, content marketing, crypto influencers, and messaging funnels. The agency also helps creators reach out to their target audience by leveraging Discord and Telegraph.
Key Services:
- Influencer Marketing
- Social Media Advertising
- Community Marketing
- Airdrop Promotion
- Video Creation
5. Chaincella
Chaincella was one of the first companies to use blockchain technology. It provides comprehensive end-to-end development services to meet the client’s objectives. NFT for music, real estate, art, sports, online gaming, and memes is one of the agency’s marketing services.
Chaincella’s experienced team can assist you in defining a distinct but creative direction and translating it into visual elements that appeal to your target audience. Chaincella also follows the industry’s demands and specifications to attain the most satisfactory results.
Key Services:
- Telegram Marketing
- Influencer Marketing
- Video Marketing
- Social Media Advertising
- Community Marketing
Wrapping Up
In the last decade, the influencer industry has grown at a breakneck pace that shows no signs of slowing down. Because the general public is becoming more interested, many companies are experimenting with campaigns to get involved. Artists and artists have difficulty converting their works into valuable NFT assets.
That’s where Crypto and NFT marketing agencies like Blockwiz assist businesses and artists in realizing the full potential of their creations to maximize their returns on investment. An NFT influencer agency will assist you in maintaining a solid social media presence, allowing you to increase brand awareness and sales for years to come.
Contact us today for more information about how we help companies create effective influencer marketing campaigns!
