With its futuristic concept, the CloneX project has already established itself as a powerful force in the NFT industry. It has turned out to be the choice of prestigious NFT collectors. And it doesn’t stop there.
The project has also amassed a huge online community. The RTFKT Twitter account has over 382.9K followers. CloneX has even generated mainstream media coverage, with articles and interviews appearing in Forbes and many reputed media houses.
CloneX is one of the most significant NFT projects today. But what is it that makes the project so special? Let’s take a closer look.
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What is the RTFKT CloneX NFT Collection?
RTFKT revealed that it was developing a collection of 3D metaverse-ready NFT avatars under the working name “Akira.” Notably, RTFKT held back more than half of its mint stock for the company’s first NFT collectors.
The CloneX drop finally happened at the end of November 2021, following months of anticipation and a few glitches on mint days. CloneX was released for 2 ETH, sold out in a matter of minutes, and hasn’t looked back since.
The digital sneaker company RTFKT (pronounced “artifact”) and the Japanese artist Takashi Murakami collaborated to create these NFTs.
In the ultimate Metaverse, RTFKT’s CloneX uses NFTs, blockchain validation, augmented reality, and the newest in-game engines to create digital artifacts that can transmit human consciousness to sophisticated clone forms. The ecosystem that will be community-driven and quality-driven starts with this collection.
One of the most anticipated NFT projects with a lot of success potential is RTFKT’s CloneX collection, which is Metaverse ready and usable across various platforms.
Since April 2022, RTFKT has introduced the CryptoKicks NFT collection, a line of virtual, officially licensed Nike sneakers, to the NFT market. Soon after, Nike purchased RTFKT along with its CloneX NFT avatar collection.
History of CloneX
Three extraterrestrials known as Orbitar, situated in the Draco galaxy, serve as the protagonists of this project’s narrative. It seeks to clone human traits and behaviors to make them more advanced. The only humans in this advanced civilization are their digital clones or avatars. Their goal is to scour the galaxy for new habitats.
The project began with sneakers as a cultural collectible, which paved the way for clothing like the Metajacket and other wearables from Decentraland. Next, RTFKT developed Forging events, where NFTs could be used to acquire one-of-a-kind physical sneakers or other goods. Then comes the Avatars, and the real world’s boundaries have no bearing on the virtual world.
As a result, individuals can design fashion items and wear them to represent themselves in the Metaverse. The Metaverse appears to represent an evolution from playing video games to residing in a virtual environment where people can amass virtual possessions, make new friends, and tip the equilibrium of power in favor of the creators.
CloneX Forging Explained
The forging season started on August 20, when RTFKT released its debut CloneX lookbook. Forging is the name for events that allow NFT owners to redeem digital and physical goods.
CloneX’s forging mechanic combines DNA from various species, including the Robot, Demon, Angel, and Human. You need to unlock the option to buy things, depending on the kind of DNA. For instance, if we choose Angel, we are then shown a collection and allowed to buy clothing accessible to CloneX owners who also possess an angel. In this case, every other DNA will essentially have its collection.
The prompt “hey, no angel, get one now” will appear if you want these clothes but don’t have an angel. It will link you to a site like Opensea, where you can buy your preferred NFT. It is intriguing because it is likely for people who want particular collections, like angels or demons.
The first CloneX collection includes tangible and digital products, such as customized Nike Air Force 1 shoes inspired by CloneX “DNA,” which represents various aesthetic series. These include two Takashi Murakami collaborations and Human, Robot, Demon, Angel, Reptile, Undead, and Alien DNAs. Each CloneX holder is permitted to mint a maximum of two items from their respective NFT’s DNA in exchange for a free item from the GenesisX collection or a matching t-shirt.
Except for RTFKT’s Nike AF1s, all of the digital CloneX clothing — t-shirts, hoodies, pants, socks, and hats — can be forged into physical goods for its owner. Similar to what we saw with the Nike AR Genesis and gmoney 9dcc collections, all physical products, save for socks and hats, will be stitched with NFC (Near Field Communication) chips that can be scanned and linked with each NFT.
What Makes CloneX Special?
For 20,000 clones, there are eight “DNA types,” each with varying levels of rarity. About 30% of the total supply of clones are robots, with humans making up the other 50%. The most uncommon creatures in CloneX are aliens (less than 0.15%), followed by reptiles (less than 1.25%), undead (less than 0.6%), angels (about 8.75% each), and demons (about 0.6%).
There are distinct variants for each DNA type, and 15% of all clones have “Murakami Drip Traits.” Clone owners have the option to customize their avatars further. They have access to 3D files to modify attributes to express themselves more accurately.
Clones have a 5% secondary market royalty and two licenses: one for clones without Murakami Drip traits, which can be freely sold up to a value of $1,000,000, and another for clones with Murakami Drip traits, which does not currently have a commercial license. It is important to note that every clone has its Space Pod, an airdrop that has generated a lot of excitement in the community, as evidenced by the CloneX NFT collection Discord and Twitter.
The most expensive clone to date had a DNA subtype called Murakami. Late in 2021, CloneX #4594 was sold on OpenSea for 450 ETH, which, as of this writing, is equivalent to almost $600,000.
Despite this, the second-rarest DNA subtype in the collection is Murakami Clones. The Alien DNA subtype has earned that distinction. The most expensive Alien Clone will sell for 88.88 ETH in December 2021, and only 0.15 percent of all Clones in circulation have this DNA subtype.
Introducing Takashi Murakami
Takashi Murakami is a well-known contemporary Japanese artist. There is a good chance that even those who don’t know the artist by name have seen some of his legendary work, whether through his instantly recognizable “Flowers” motif or one of his high-profile collaborations. Before CloneX, Murakami collaborated with several well-known brands and artists, including Louis Vuitton, Vogue, Pharrell Williams, and Kanye West.
When the artist collaborated with the Clone X team for a drop in late 2021, he raised the project’s profile exclusively and turned it from a “great NFT project” into a “potential funnel for mainstream NFT adoption.”
Murakami revealed that he collaborated with the CloneX team to develop traits for several new generative PFP avatar NFTs that would be added to the initial 20,000 in an interview with Hypebeast. These characteristics stood in for the mouths, helmets, clothes, and eyes.
The Roadmap
Clone X Roadmap is centered around these four objectives:
- Metaverse Ready
- Forging Events
- Clonex Wearables
- Special Access
This road map’s main objective is to make the Metaverse easily accessible so that users can engage in real-world stimulation. Users are free to choose how to customize their favorite clone using the 3D file that is available in the Metaverse and can be used on a variety of platforms, which is even more intriguing.
CloneX also revealed that a new clothing line would soon be introduced. The ecosystem allows CloneX to benefit directly from a superior ecosystem. Along with virtual collectables, the game allows players to buy actual collectables.
The company has established a sizable social media following due to clones’ widespread acceptance worldwide. NFT collectors made up the majority of those who enjoyed the launch of CloneX. They made their NFT clones accessible to everyone.
Where to Buy CloneX?
You can purchase a clone directly from OpenSea, but fractionalized clones can often be found on markets like Fractional for a lower price.
In any case, add ETH to your wallet before selecting your Clone if you want to buy one. Trust Wallet, Argent, and MetaMask are among the wallets that Fractional supports.
Key Takeaways
The CloneX project is the subject of intense discussion, particularly whether or not it is worthwhile. Numerous people think the project’s 20,000 NFTs can produce content for social media, video games, and films inside and outside the Metaverse.
In addition, NFT users can use OnCyber to access CloneX directly through their NFTs. If you’re still not convinced that CloneX is entertaining, keep in mind that players can purchase both actual and virtual collectables through the game. With the website’s flawless user interface, all of these were possible. However, at the time of the auction, hackers targeted the website.
One of the most eagerly anticipated NFT projects is RTFKT’s CloneX collection, which can be used on various platforms and, more importantly, is Metaverse-ready. In the CloneX universe, this helps to create a thriving ecosystem. This project stands out because of its distinct idea and history. These elements imply that the project of RTFKT has much potential and will be successful in the NFT market.
However, none of these would have been possible without excellent marketing, which could only have been accomplished with the help of an NFT marketing agency like Blockwiz. It requires a completely different approach to produce a high-quality product and establish a connection with your target market.
Marketing services like PR, influencer marketing, consulting, SEO, content marketing, and social media marketing are offered by Blockwiz, which an NFT brand needs to successfully market its products, reach the right customers, and increase its ROI.
As you have probably already suspected, CloneX seems to have used all of these services for their project.
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