How BLUR became the NFT marketplace leader?

BLUR’s meteoric rise to the top is nothing short of a remarkable breakthrough. Who knew that a new NFT marketplace on Ethereum would hijack 70% of all NFT trading volume in just a matter of months?

Looking at the last 30 days’ stats, NFT volume on BLUR has already surpassed $1.4B. This is significantly more than Opensea, which was just at $483M at the time of reporting. 

This is no ordinary triumph, and there’s a lot we can learn from it. This article covers everything about BLUR and its fight for prominence.

What is BLUR?

Blur is a high-performant NFT marketplace+ aggregator. The platform offers unparalleled analytic tools and top-notch features across the entire NFT landscape. 

Furthermore, it is decentralized and runs on the Ethereum mainnet. Although it’s marketed as a marketplace for pro traders, even beginners are increasingly gravitating to BLUR to take advantage of its outstanding features.

Features that make BLUR stand out

Most NFT marketplaces suffer from inherent flaws of slow transaction speed. However, BLUR outshines them by offering an enchanting trading experience to pros and beginners alike. 

Let’s have a look at some of its unique features:

• Highest Speed: BLUR supports the fastest batch minting in the market today. Being fast gives it a competitive edge, enabling users to have a highly enriching and seamless experience.
• NFT comparison: Comparing NFTs on different platforms under a single hood is something traders have always dreamt about. And guess what? BLUR makes it possible as it enables users to compare any NFT’s features across any marketplace under its simple UI.
• Sweeps: In the NFT market, sweeping the floor refers to buying multiple low-priced works from a particular NFT collection. This strategy can be profitable but requires accurate projections of how the purchase will impact the market. Blur is a platform that supports NFT traders in this area by providing a floor-depth chart for each collection. This chart helps traders make more informed decisions and optimize their profits. Additionally, Blur filters out NFTs that are pending, stolen, or suspicious, minimizing the risk of fraudulent purchases.
• Royalty fee: Blur allows NFT owners to set royalties for their assets when listing them on the marketplace. This can increase the trader’s share of the final Airdrop. Listing NFTs with royalties also earns users loyalty points and BLUR tokens as incentives.
• Zero Trading Fee: BLUR doesn’t charge a fee on NFT sales, meaning that sellers keep the full value of their sales without any commission taken by the platform–one of the biggest differentiators in BLUR.
• Connects with Multiple marketplaces: Blur connects with top marketplaces such as Opensea, Rarible, and X2Y2, creating a more active and dynamic ecosystem for NFT trading.

How Does Blur Work?

Very similar to other marketplaces, users need to connect their Metamask or Walletconnect wallets to their BLUR account. 

Once this is achieved, users can buy/sell and list NFTs on BLUR and take advantage of all its features. 

This includes buying multiple NFTs with a single tap across different marketplaces. It also allows traders to optimize losses by keeping the costs across the marketplace as low as possible.

What is the BLUR airdrop?

Well, this is where things get crazy. It would be safe to call the BLUR airdrop one of the biggest reasons that propelled it to the No.1 position.

For beginners, an airdrop is a way for crypto protocols to distribute native tokens to loyal customers and supporters. This helps a protocol in mainly two ways.

• Attract new customers, as airdrops create a lot of Buzz for a project. After all, who doesn’t want free crypto tokens?
• Initial liquidity for the native tokens.

BLUR’s native token, $BLUR, was airdropped to their loyal users on 14th FEB to make their valentine’s day unforgettable. Some wallets received more than a million dollars worth of $BLUR tokens, enough to send shockwaves worldwide. The top wallet received a whopping $3.2m in $BLUR. Around 12%(360M TOKENS) of the total $BLUR supply was distributed in the Airdrop.

The Airdrop became so successful that BLUR became a household name for NFT traders, helping it become the No.1 marketplace in terms of NFT volume traded.

And the Good news is, the Airdrop is still not over.

BLUR has announced Volume 2 of its drop, in which an additional 300m $BLUR tokens will be distributed among users.

If you want to take advantage of that, the rules are simple: show some activity in the BLUR marketplace or community.

3 ways to do that:

• Send NFTs back and forth to your friend using BLUR
• Buy/Sell NFTs
• List your NFTS

BLUR’s History

Launched on 19 OCT 2022, within three days after launch, BLUR became the No.1 NFT aggregator by volume, taking over GEM. Founded by @PacmanBlur, BLUR got its initial investment from leading venture capital firm Paradigm.

Pacman is an MIT graduate and a member of the Peter Thiel Fellowship. He revealed his identity on Twitter just a week ago, while most other developers are active only through pseudonyms.

BLUR was launched with one ultimate goal– to provide users with the most seamless NFT trading experience. In pursuit of achieving its goals, BLUR has already created some ground-breaking records. It’s by far the fastest-growing NFT marketplace in the world.

Conclusion

BLUR is hands-down the most feature-rich NFT marketplace today, which has been attributed to its massive success. Nevertheless, the answer to whether this excessive growth would be sustainable is a question only time can answer. 

Being a decentralized marketplace, BLUR is owned by the community of its users. So it would be them who will shape the future of BLUR. For now, it’s working perfectly in its users’ best interests, showing no signs of a slowdown in growth.