Introduction to the Project

AdaSwap is a decentralized exchange that aims to help the Cardano ecosystem flourish and thrive. Their main goal is to develop tools for creators and users and bring high-yield staking pools and NFT content through our launchpads and marketplaces.

USP

The ultimate Cardano-Powered Exchange is backed by global leaders in the industry like Stardust, Finova Capital, Market Across, and many more.

Not to mention, Gal Gadot endorsed the Adaswap project, which had an overwhelming response from the community members.

They have created a platform where you can trade, swap and bridge Cardano-based tokens at lightning speed.

Our KPIs

Successful IDO Launch

We had a strict deadline for the IDO Launch and we had to come with quick strategies which will bring more followers and create more engaging content for their launch.

With just 30 days to create strategies and execute them, we had to be very mindful about the timeline and what we can do to achieve the best results for Adaswap.

Challenges

15% of BOT Followers on Twitter

With almost 15% of artificial followers on their Twitter channel, we had to come up with new strategies to remove the bot followers from their Twitter platform and build a loyal and engaged community on Twitter.

Tackling FUD

Any case of FUD can be lethal for any upcoming project. Competitors spread FUD, resulting in a fall of 33% monthly followers.

Low Brand Credibility

Brand identity took a beating due to the loss of a partnership. One of their significant challenges was to increase brand credibility in the market.

Services

Social media marketing

Our crypto social media marketing focuses on increasing brand awareness and visibility on social media platforms. 

The main goal is to customize strategies as per the platform to increase the engagement rate across various platforms.

Approach

“Launching an IDO is always a challenge and a bigger undertaking if you only have 30 days to do it. Blockwiz loves challenges, and we proudly announce that we achieved a successful IDO within a strict timeline.”

Top Funnel

Pacify situation

There was a lot of negativity going around for the brand, we needed to first and foremostly pacify and stabilize the situation to contain it.

Remove FUD

FUD can be detrimental before any IDO launch, we had to take extensive steps to ensure that we remove any FUD which might ruin the credibility for the project.

Create Awareness

We needed more people to know about Adaswap IDO launch. We were constantly coming up with new dashboards for their Twitter platform which focused on creating awareness for the project.

Middle Funnel

Redirection to Telegram

First and foremost, since FUD was spreading like wildfire, we created awareness messages across social media where we redirected anyone with a question to Telegram, to get away from the negativity.

Sharing Authentic Updates

Followed by spreading true awareness of the projects with highlights of team credentials, roadmap, achievements, USP, etc.

Bottom Funnel

Fast-tracked Twitter Verification

Through substantial round-the-clock internal efforts and a proper communication channel, we received the Twitter verification for the client within 25 days and five days before the IDO.

"The goal of successful IDO launch was magnificently accomplished with positive PR and building the buzz around the Founder. Thus, the IDO was a significant success and established AdaSwap as one of the trustworthy names in the respective domain and validated the name Blockwiz stands for."