68K Twitter Followers in 30 days

Adaswap requested a minimum of 5% ER and a minimum of 50K followers on Twitter using a metric-driven marketing strategy for their IDO Launch.


Using growth tactics and data mapping to our advantage, Blockwiz achieved the goal within a month.

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Introduction to the Project



AdaSwap is a decentralized exchange that aims to help the Cardano ecosystem flourish and thrive. Their main goal is to develop tools for creators and users and bring high-yield staking pools and NFT content through our launchpads and marketplaces.




The ultimate Cardano-Powered Exchange is backed by global leaders in the industry like Stardust, Finova Capital, Market Across, and many more.


Not to mention, Gal Gadot endorsed the Adaswap project, which had an overwhelming response from the community members.


They have created a platform where you can trade, swap and bridge Cardano-based tokens at lightning speed.

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Our KPIs

Successful IDO Launch


We had a strict deadline for the IDO Launch and we had to come with quick strategies which will bring more followers and create more engaging content for their launch.


With just 30 days to create strategies and execute them, we had to be very mindful about the timeline and what we can do to achieve the best results for Adaswap.

Proper project awareness

For a successful IDO launch, we had to build hype around the brand which would bring new followers for the project. Using data-driven techniques we lay out a comprehensive plan for Twitter on how to target the right audience in just 30 days.


15% of BOT Followers on Twitter

With almost 15% of artificial followers on their Twitter channel, we had to come up with new strategies to remove the bot followers from their Twitter platform and build a loyal and engaged community on Twitter.

Tackling FUD

Any case of FUD can be lethal for any upcoming project. Competitors spread FUD, resulting in a fall of 33% monthly followers.

Low Brand Credibility

Brand identity took a beating due to the loss of a partnership. One of their significant challenges was to increase brand credibility in the market.

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Social media marketing


Our crypto social media marketing focuses on increasing brand awareness and visibility on social media platforms. 


The main goal is to customize strategies as per the platform to increase the engagement rate across various platforms.




“Launching an IDO is always a challenge and a bigger undertaking if you only have 30 days to do it. Blockwiz loves challenges, and we proudly announce that we achieved a successful IDO within a strict timeline.”

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Top Funnel

Pacify situation

There was a lot of negativity going around for the brand, we needed to first and foremostly pacify and stabilize the situation to contain it.

Remove FUD

FUD can be detrimental before any IDO launch, we had to take extensive steps to ensure that we remove any FUD which might ruin the credibility for the project.

Create Awareness

We needed more people to know about Adaswap IDO launch. We were constantly coming up with new dashboards for their Twitter platform which focused on creating awareness for the project.

Manually report slander to Twitter

To put a pin on the haters and the people creating FUD, we manually had to report slander on Twitter and conserve the credibility for the project.

Middle Funnel


Redirection to Telegram

First and foremost, since FUD was spreading like wildfire, we created awareness messages across social media where we redirected anyone with a question to Telegram, to get away from the negativity.


Sharing Authentic Updates

Followed by spreading true awareness of the projects with highlights of team credentials, roadmap, achievements, USP, etc.

Medium funnel.webp

Reporting FUDsters

We created multiple dummy accounts that went about reporting FUDsters and generated multiple reports to twitter letting them know about the fake $ASW, to which they responded promptly and took action.


Direct Communication on Twitter

We addressed the miscommunication we used the CEO's account in a thread, opening free and flowing communication, letting people know that any and every question will be answered.

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Bottom Funnel


Fast-tracked Twitter Verification


Through substantial round-the-clock internal efforts and a proper communication channel, we received the Twitter verification for the client within 25 days and five days before the IDO.


"The goal of successful IDO launch was magnificently accomplished with positive PR and building the buzz around the Founder. Thus, the IDO was a significant success and established AdaSwap as one of the trustworthy names in the respective domain and validated the name Blockwiz stands for."

Goals Achieved

Metrics at a Glance

Client Testimonial

“We had time constraints and faced many issues due to the FUD creation around our protocol and removed partnership updates, but Blockwiz handled everything cautiously. We didn't have to worry about the execution aspect since the blockwiz team was all aligned and was taking care of the success metrics, even on weekends. We shall recommend this to others because with our previous experience from other marketing agencies, blockwiz surely out-performed and out-did themselves.”

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