Arcade wanted to bring traction on their Medium page and requested a minimum of 65% increase in user count and increase in user reads by at least 55%.
With the help of analytical tools and the in house crypto experts, we created a data-driven content strategy and reached the set benchmark in just 90 days.
Introduction to the Project
Arcade brings metaverse gaming experience to all with an opportunity to earn rewards without spending any huge amount on any gaming equipment. With integration of best metaverse games the platform caters to gamers and non-gaming community.
USP
The main USP of Arcade is, it is one of the leading infrastructure for Gamefi. It offers a platform where yield chasers, gamers, guilds, and game developers can all grow in harmony
Our KPIs
Generating a good traction to medium blogs
Arcade hardly had any reader community on medium. They wanted to bring more traction to their blogs and create a hype about their project.
Minimum 65% increase in user count
Since, there was hardly any followers of Arcade on their Medium blog, they set a benchmark to increase the user count by at least 65%
Increase User Reads by at least 55%
They wanted a very engaged audience on Medium and requested to increase the user read for the blogs by at least 55% and then 65% respectively.
Challenges
0 Followers on Medium
One of the biggest challenges we faced with Arcade was it was a brand new web3 project with almost no traction and 0 followers on Medium.
No Website
The Arcade website was still under development and it turned out to be a major challenge for us. It was really hard to build credibility in the absence of an official website for the web3 project.
No Cross Platform Sharing
Cross platform sharing was not possible as the project had minimal to zero social visibility and without an operational website.
Services
Approach
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Top Funnel
A Strategic Approach
Since the project was one of its kind, there was no competitor analysis needed. We rather took a strategic approach to position the client as Industry leader and pioneer in the web3 gaming ecosystem.
Sponsored Content
Arcade position in the web3 landscape needed to be illustrated well. We suggested an approach of sponsored content to illustrate the position of the Arcade gaming platform in the metaverse. Multiple tie-ups with crypto ecosystems such as Kucoin labs was suggested to promote the blog traction.
Middle Funnel
Primary keyword research
We had to perform a comprehensive primary keyword research to ensure finding the relevant and trending and relevant keywords to target the right audience for the project. Once the keywords were defined, we segregated the same into primary and secondary.
Creating a Comprehensive Content Cluster
We curated a detailed comprehensive content cluster, which clearly defined the type of blogs we would be working on. The comprehensive content cluster included both sponsored blogs as well as non-sponsored content to organically rank on google and helped us reach a wider audience.
Bottom Funnel
Drafting the blogs
Once the content cluster was approved by the client, we started drafting the blogs based on the specific guidelines issued by the client. We created 18 blogs per month for Arcade and helped bring readership to their medium page.
External Linking to HDA sources
Since Arcade did not have an official website, external linking to high domain authority was necessary to help bring traction to their website. We added external links with domain authority of more than 85%.
Goals Achieved
Metrics at a Glance
Client Testimonial
“Blockwiz helped us with building our Medium Page. We now have 410 user count on our page. Guys let’s make it 1000 fast. Thank you team Blockwiz.”
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