Arcade wanted to optimize their Medium page to bring in more traction requested a minimum 250 followers and reduce the bounce rate by 50%.
With the help of SEO techniques and in-house experts, we were able to meet the benchmarks set by them in just 90 days of publishing.
Introduction to the Project
Arcade brings metaverse gaming experience to all with an opportunity to earn rewards without spending any huge amount on any gaming equipment. With integration of best metaverse games the platform caters to gamers and non-gaming community.
USP
The main USP of Arcade is, it is one of the leading infrastructure for Gamefi. It offers a platform where yield chasers, gamers, guilds, and game developers can all grow in harmony.
Our KPIs
Build a loyal community
Arcade was struggling to build a community online because of the absence of a website. One of the major KPIs set by Arcade was to build a loyal community for them on Medium.
Reduce Bounce Rate by 50%
The bounce rate of Arcade was initially at 90%. To address the issue, they set our KPI to reduce the bounce rate by almost 50%.
Increase follower count by 40%
Arcade was looking to build a readership online and get the traction ready for their upcoming website. They set a benchmark to increase the follower count by at least 40%.
Challenges
Nascent Project
One of the biggest challenges we faced was that Arcade was a very new project. They had no website in place. There were readership or social media following. It was really difficult to get the buzz around the project going.
No Operational Website
It is very difficult to build credibility in the crypto landscape. Without the presence of an operational website, it really gets challenging to get the buzz around the project going and build credibility for the same.
0 Following on Medium
Since the following on Medium for Arcade was 0, we had to start from the scratch and get a content strategy going to build credibility and bring readership to their platform.
Services
Search Engine Optimization
Integrate your search efforts, bring better brand visibility and higher conversion rates.
Approach
Top Funnel
Keyword research
We had to perform a comprehensive primary keyword research to ensure finding the relevant and trending and relevant keywords to target the right audience for the project. Once the keywords were defined, we segregated the same into primary and secondary.
SEO Audit
Since the project was one of its kind, there was no competitor analysis needed. We rather took a strategic approach to position the client as Industry leader and pioneer in the web3 gaming ecosystem.
We started with a SEO audit to get a detailed analysis of the state of SEO and what remedies we needed to take to correct the current situation.
Middle Funnel
Creating a Comprehensive Content Cluster
We curated a detailed comprehensive content cluster, which clearly defined the type of blogs we would be working on. The comprehensive content cluster included both pillar blogs as well as regular blogs to organically rank on google and helped us reach a wider audience.
Drafting the blogs
Once the content cluster was approved by the client, we started drafting the blogs based on the specific guidelines issued by the client. We created 18 blogs per month for Arcade and helped bring readership to their medium page.
Bottom Funnel
On-Page Optimization
After the content is created, we need to optimize it to get a ranking on SERPs. We added long-tail keywords in the Title, H1, H2, H3, H4, H5. We also did some external linking to help increase the domain authority of their page.
Goals Achieved
Metrics at a Glance
Client Testimonial
“Blockwiz helped us with building our Medium Page. We now have 410 user count on our page. Guys let’s make it 1000 fast. Thank you team Blockwiz.”
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