Introduction to the Project

As a pioneer blockchain-based fashion shop simulation game, Fashion league offers users a play-for-free and play-to-earn opportunity. The game leverages several unique characteristics to be the “Fashion Game of Web3.”

USP

The main USP of Fashion League is that the Web3 play-to-earn gaming ecosystem is integrated specifically for WOMEN.

They have created a space that bridges the gap between fashion and metaverse. Now you can be a digital fashion designer and an NFT creator all at once.

Fashion League excels in the strategic collaboration of gamers, crypto enthusiasts, and brands that come together to build entirely captivating and fascinating gameplay.

Our KPIs

Community Growth by 55%

To spread awareness about the game and establish it as the pioneer in Web3 women-centric gaming and increase the community growth by at least 55%.

A minimum of 5K members on Discord

To increase the user count and ensure the buzz around the project is maintained. A minimal following of 5k was requested for Discord.

A minimum of 3% ER on Telegram

To organize campaigns to kick-start the socials and community engagement. For starters, an engagement rate of 3% was proposed.

Challenges

Nascent Project

Being a nascent project, the client lacked a comprehensive marketing plan. Blockwiz provided the expertise to help the client establish a strong presence in Web3. Here are the challenges that the client faced:

A Minimum of 5K Discord Members

One of the key metrics to achieve was at least 5K Discord Members for their project within 2 months. A monthly upscaling growth rate was to be maintained.

Increase in Engagement by 3%

We had to work on building the engagement for the project from the ground up. The benchmark set by Fashion League by at least 3%.

Services

Community Marketing

Social media content is an essential component of cryptocurrency project promotion.

It focuses on spreading the word about the project's product or service and emphasizing its accomplishments and successes.

Build hype to reach where your users are most active.

Our Approach

“Catering all your different needs, with custom-made strategies that work.”

Blockwiz adopted a different approach for each platform to ensure that we cater the right information to the right audience.

Top Funnel

Creating a content calendar for Discord and Telegram

We created a detailed content calendar for both Discord and Telegram platforms to target the right audience and drive up the user engagement and the followers for the same. The calendar was then shared with the client for their approval.

Whitelisting tier-level approach

We developed a whitelisting tier-level approach to increase the user base. Dedicated campaigns are scheduled weekly to increase the user base by 1000 members on every platform.

Middle Funnel

KOLs Selected for Discord and Telegram

We selected relevant KOLs and reached out to them with high-quality content to achieve maximum output in terms of impressions and ER. We also hosted informative sessions such as Twitter spaces in collaboration with famous KOLs.

These sessions were also utilized to address the concerns of the community. Promotional activities and campaigns to increase user engagement and ensure user retention.