Introduction to the Project

As a pioneer blockchain-based fashion shop simulation game, Fashion league offers users a play-for-free and play-to-earn opportunity. The game leverages several unique characteristics to be the "Fashion Game of Web3."

USP

The main USP of Fashion League is that the Web3 play-to-earn gaming ecosystem is integrated specifically for WOMEN.

They have created a space that bridges the gap between fashion and the metaverse. Now you can be a digital fashion designer and an NFT creator simultaneously.

Fashion League excels in the strategic collaboration of gamers, crypto enthusiasts, and brands that come together to build entirely captivating and fascinating gameplay.

Our KPIs

Brand Awareness by 55%

To spread awareness about the game and establish it as the pioneer in Web3 women-centric gaming and increase brand awareness by 55%.

Increase in Engagement by 14%

To increase the user count and ensure the buzz around the project is maintained. A minimum increase in engagement by 14% was requested by Fashion League.

A minimum of 250K reach

To organize campaigns to kick-start the socials and community engagement. For starters, a minimum of 250K reach was set as a benchmark.

Challenges

Nascent Project

Being a nascent project, the client lacked a comprehensive marketing plan. Blockwiz provided the expertise to help the client establish a strong presence in Web3. Here are the challenges that the client faced:

A Minimum of 250K reach

One of the key metrics to achieve was at least 250K reach for their project within 2 months. A monthly upscaling growth rate was to be maintained.

Increase in Engagement by 14%

We had to work on building the engagement for the project from the ground up. The benchmark set by Fashion League by at least 14%.

Services

Influencer Marketing

We use proprietary metrics like turnaround time (TAT), credibility, reach and engagement, and the current and potential reach of KOLs to find the right fit for WSOT competition promotion for Fashion League.

Our Approach

The goal of the marketing plan was executed by implementing a systematically funneled strategy. The following is how we led the project's success and achieved exceptional results.

Top Funnel

Selecting KOLs for their campaign

The first thing we had to do was find the right KOLs for their Influencer marketing and who would resonate with their brand and the web3 landscape they had created.

KOLs Approval

Once the KOLs were selected, the compiled list of influencers were sent to Fashion League for finalization. The KOLs were finalized on the basis of their availability and their budget.

Middle Funnel

Informative Sessions with Famous KOLs

We were hosting informative sessions such as Twitter spaces in collaboration with famous KOLs. These sessions were also utilized to address the concerns of the community.

Bottom Funnel

Strategic Collaboration

Identifying female-centric projects in Web3 for strategic collaboration. Since web3 is a tight-knit community, it's better to collaborate with other players in the industry to reach a wider audience.