Fashion League
31000% Twitter Growth in Just 6 Weeks

The Fashion League requested a minimum of 5K users on Twitter and a minimum of 4.5k followers on Instagram.


Using quick analytical tools, strategic campaign ideas, and in-house experts at our disposal, Blockwiz delivered extensive results by running successful campaigns within 6 weeks.

Introduction to the Project

As a pioneer blockchain-based fashion shop simulation game, Fashion league offers users a play-for-free and play-to-earn opportunity. The game leverages several unique characteristics to be the "Fashion Game of Web3."

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The main USP of Fashion League is that the Web3 play-to-earn gaming ecosystem is integrated specifically for WOMEN.


They have created a space that bridges the gap between fashion and the metaverse. Now you can be a digital fashion designer and an NFT creator simultaneously.


Fashion League excels in the strategic collaboration of gamers, crypto enthusiasts, and brands that come together to build entirely captivating and fascinating gameplay.

Our KPIs

Brand Awareness

To spread awareness about the game and establish it as the pioneer in Web3 women-centric gaming and achieve at least 5k Twitter followers.

A Minimum of 4.5K on Instagram

To increase the user count and ensure the buzz around the project is maintained. A minimal following of 4.5k was requested for Instagram.

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High Engagement on Twitter

Organize campaigns to kick-start socials and community engagement. For starters, an engagement rate of 8% was proposed.

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Nascent Project

When Fashion League came to us, it was a new and upcoming project, and with no activity on their social media platforms. We had to create a comprehensive marketing plan from scratch to establish them as a brand in the Web3 domain.

Virgin Accounts

All three social media accounts, i,e, Twitter, Instagram, and LinkedIn, were virgin accounts. We had set KPIs where they wanted their social media accounts to be in 6 weeks. Working on these virgin accounts and building a responsive community in a matter of 6 weeks was a challenge.

Engagement rate of 8% on Twitter

The Twitter account for Fashion League had 24 followers when they approached. We had to develop a strategic marketing plan quickly to bring new users to Twitter and maintain an ER of 8% throughout.


Social Media Marketing

You can reach where your users are most active with engaging content on Twitter, Facebook, Quora & LinkedIn.

When it comes to cryptocurrency projects, creating social media posts focuses on several significant factors, the most crucial of which is showcasing active participation.

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Our Approach


"Building a loyal and responsive community is always a hardship, but a smooth ride when Blockwiz is involved because we love challenges."

Top Funnel

Social Calendar for all 4 Platforms

For Fashion League, we needed to build a comprehensive social calendar for all 4 platforms, i.e., Twitter, LinkedIn, Instagram, and Facebook. We needed to create content that resonated with the brand's tone and was related to the fashion domain.

Creating separate social posting calendars helped curate content, target specific audiences at all 4 of the platforms, and build a more vibrant and engaged community.

Hashtag Repository For Social Media Platforms

We extensively researched the hashtags and picked the ones with the highest traction to bring in new users for their social media platforms. We created a dashboard with the highest traction of hashtags for all 4 platforms and sent it to the client for them to choose from.

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Middle Funnel


Whitelisting tier-level approach

We needed to reward all the loyal and active members and use positive reinforcements to motivate the members to be more engaged. We strategically predetermined the eligibility guidelines, and those who fit the bill were given exclusive access.

Fashion Oriented Promotional Activities

Promotional activities and campaigns focused on Fashion to increase user engagement and ensure user retention. Dedicated campaigns are scheduled weekly to increase the user base by 1000 members on every platform.

Bottom Funnel

Fashion-Oriented Content

We incorporated the latest trends in fashion and curated posts, fashion trivia, Q&A, and Twitter, Instagram, LinkedIn, and Facebook.

We made trivia posts related to the famous Korean music band BTS; the fashion statement put out in the hit TV series Season 5 of Stranger Things and many more.

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KOLs Affiliation For Twitter and Instagram

We collaborated with some of the top KOLs in the fashion and #Web3 landscape to reach the target audience quickly.


  • For Twitter, we collaborated with 6 KOLs and attained an average of 0.10 CPC.
  • For Instagram, we collaborated with 2 KOLs and attained an average of 0.50 CPC.

Goals Achieved

Metrics at a Glance

Client Testimonial

“We identified the most cost-effective audience segments and developed messaging and design specifically to target them. Using our best-of-tech methodology, we optimized the campaigns and achieved exceptional results.”

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