Rainberry, formerly known as BitTorrent Inc., requested a strategic campaign around their upcoming TRON Grand Hackathon Season 2 and proposed a minimum of 5.5 million reach and an engagement rate of 2%.
With the help of an analytical framework to measure KOLs performance, we turn this campaign into a successful one in 30 days.
The Tron Foundation, a Non-Profit Organization, managed to raise $70 million through ICO. The TRON Grand Hackathon was started as a part of long-term initiatives by the network to promote blockchain technology and new and upcoming cross-chain solutions.
The main USP of the TRON Grand Hackathon is that it provides a platform for developers or upcoming projects. They can take part in the Hackathon to showcase their talent and execute DEFI, GameFi, NFT, and Web3 projects.
The winners of the Hackathon can win up to 1,000,000 in prizes.
The success of the TRON Grand Hackathon was launched as a part of their long-term plans to promote the network and encourage Web3 enthusiasts to prove their talent.
After the success of Season 1, they wanted Season 2 to be bigger and better. They set a benchmark of at least 2.5 Million to pool in the right target audience.
With just 30 days for the campaign, they wanted to focus on increasing the potential Web3 enthusiast to sign-up for the Hackathon and win exciting prizes. It also led to the promotion of the blockchain ecosystem.
TRON DAO is a platform that focuses on community development, governance, and getting the latest updates about the blockchain ecosystem. After a successful first Hackathon, they wanted to focus on building a bigger and better community.
One of the biggest challenges we faced was finding the right Fintech KOLs who would be apt to promote TRON Grand Hackathon Season 2 on their platform. We shortlisted a pool of at least 35 Fintech KOLs for them to choose from.
We needed everything to run smoothly with a strict timeline for the campaign creation and execution. With just 30 days for campaigning, we had to find the right KOLs, get them onboarded, and get ready for execution which was a challenge.
We use proprietary metrics like turnaround time (TAT), credibility, reach and engagement, and the current and potential reach of KOLs to find the right fit for TRON Grand Hackathon Season 2 Influencer Marketing Campaign.
“After a successful TRON Grand Hackathon Season 1, the expectations for Season 2 were a challenge to say the least; however, with data-driven techniques and proprietary metrics for KOLs, we were able to tackle them within the timeline.”
The Hackathon had to be promoted worldwide and not bound to any specific geographical location. To address the same, we had to pick KOLs from different corners of the world with the highest following and engagement to ensure the campaign was successful worldwide.
The client wanted only Fintech KOLs for this campaign to target the right audience for the Hackathon. We curated a list of the top 35 KOLs using proprietary metrics like conversion rate, TAT, audience, ER, and many more to ensure maximum reach.
A detailed strategic plan for the tweets was put in place for promoting the Hackathon through organic tweets, quote tweets, and retweets. A mix of all three tweets was put together to ensure we reach the highest number of Web3 enthusiasts in a limited time.
The last step in the process was to get the tweets out with a strong CTA to focus on the conversion from the KOLs activity. Both hackathon and TRON DAO forum links were added to the tweets to ensure an increase in sign-ups.
“We were able to increase the sign-ups for TRON Grand Hackathon Season 2 and TRON DAO Forum by 55% and 49% respectively, which contributed to the campaign's success.”
“Thank you guys for all the effort you put in! TRON Grand Hackathon Season 2 was a success. Let’s get ready for Season 3”