XLA requested at least 12% ER on Telegram and a following of 10k members on Discord with a KOLs marketing strategy to increase the reach and cater to the right audience for their project.
Using proprietary metrics like turnaround time, user engagement, and credibility to find the right Influencers, Blockwiz managed to achieve the goal in 45 days.
Introduction to the Project
XLA uses blockchain technology to create revenue-sharing intelligent contracts that help fund creators worldwide. The community comprises contractors, creators, influencers, thinkers, inventors, and many others committed to shaping the future of the Web3 economy.
USP
XLA is one of the first in the industry to realize a single entity cannot build a web3 community.
They welcome contractors, creators, influencers, thinkers, and inventors to come together and define, shape, and develop the new future of the Web3 economy.
Our KPIs
Increase by 55% Brand Awareness through KOL activity
To build strong brand awareness in the Web3 Social Media and increase the client acquisition by 55% by choosing the right KOLs for their project.
Increase Engagement by 8%
Comprehensive influencer marketing strategy in place, to ensure 100% user retention, and maintain user engagement by 8%.
A Minimum of 35 KOLs for them to choose from
XLA requested a minimum pool of 35 KOLs to pick from for their Influencer marketing which would fit their budget.
Challenges
Choosing the right KOLs for Campaign
Choosing a pool of a minimum of 35 KOLs to ensure that the Influencer Marketing Strategy for XLA was on point.
Onboarding the KOLs who fit XLA’s budget
Choosing the KOLs who would fit XLA’s budget for promoting XLA's "Founding Member" NFT Airdrop Campaign and achieving maximum engagement from early supporters was a challenge.
Increasing the engagement rate
Keeping the XLA audience informed and engaged through multiple activities and catering to different concerns within a given timeframe.
Services
Influencer Marketing
We use proprietary metrics like turnaround time (TAT), credibility, reach and engagement, and the current and potential reach of KOLs to nd the right fit for XLA Influencer Marketing Campaign
Approach
“Transforming the company, one business channel at a time.”
Blockwiz adopted a custom approach to each business channel to maximize the growth and associated KPIs.
Top Funnel
Choosing at least 35 KOLs for them to choose from
The first step was to pick the right KOLs for XLA to choose from who would be fit to promote their campaign.
Sending the list of KOLs for Approval
Once the KOLs were selected the same was sent to XLA to choose from. XLA then finalized which KOLs they needed for their campaign.
Middle Funnel
KOL Content Creation
The tweets and the video scripts were created which the KOLs would be posting on their social media channel. Once, the content was created by our experts, it was then sent for approval.
Bottom Funnel
Cross-Platform Sharing
Once the campaign was executed, it was then shared across many platforms to ensure a wider reach and engagement. With the help of cross-platform sharing we turned the XLA campaign into a successful one.
Goals Achieved
Metrics at a Glance
Client Testimonial
“Blockwiz has delivered quality content for our socials and community. They managed our community well and suggested and executed great community campaigns. Not only this, but Blockwiz could also help us with good KOL recommendations, which did reap good results.”
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