XLA requested at least 12% ER on Twitter and a following of 10k members on Instagram with data-driven marketing strategy to increase the reach and cater to the right audience for their project.
Using proprietary metrics like turnaround time, user engagement, and credibility to find the right Influencers, Blockwiz managed to achieve the goal in 45 days.
Introduction to the Project
XLA uses blockchain technology to create revenue-sharing intelligent contracts that help fund creators worldwide. Social Media comprises contractors, creators, influencers, thinkers, inventors, and many others committed to shaping the future of the Web3 economy.
USP
XLA is one of the first in the industry to realize a single entity cannot build a web3 Social Media.
They welcome contractors, creators, influencers, thinkers, and inventors to come together and define, shape, and develop the new future of the Web3 economy.
Our KPIs
Increase by 55% Brand Awareness
To build strong brand awareness in the Web3 Social Media and increase the client acquisition by 55% on Twitter and Instagram.
Increase Engagement by 8%
Comprehensive social media management to increase Social Media participation, ensure 100% user retention, and maintain user engagement by 8%.
A minimum of 10K following on Twitter & Instagram
To promote their first round of "Founding Members" NFT Airdrop, they set a benchmark of 10K minimum of Twitter & Instagram.
Challenges
Starting from the Scratch for all social platforms
Creating a vibrant, engaging Social Media content from the ground up for both Twitter & Instagram.
Spreading the Word on both Twitter and Instagram
Raising awareness about XLA's "Founding Member" NFT Airdrop Campaign and achieving maximum engagement from early supporters.
Increasing the engagement rate on social media
Keeping Twitter & Instagram informed and engaged through multiple activities and catering to different concerns within a given timeframe.
Services
Social media marketing
Our crypto social media marketing focuses on increasing brand awareness and visibility on social media platforms.
The main goal is to customize strategies as per the platform to increase the engagement rate across various platforms.
Our Approach
"Transforming the company, one business channel at a time."
Blockwiz adopted a custom approach to each business channel to maximize the growth and associated KPIs.
Top Funnel
Creating a social media calendar
Blockwiz completed a tailored go-to-marketing plan that included a full-funnel approach. We created custom content for both Twitter & Instagram. The plan included adding a customization feature to create a unique value proposition.
Hashtag Repository
To target the right target audience, we create a hashtag repository for both platforms i.e, Twitter and Instagram.
Middle Funnel
Blockwiz made use of pivoting strategies like:
Creating Posts related to NFT Promotion
A robust strategy meant it was possible to accelerate the promotion of the 3 phases of the XLA's NFT airdrop campaign. Post targeting the NFT niche was created, and the campaign was executed to utmost success.
Promotional Activities to build engagement
Organizing AMAs and other promotional activities to create awareness for their newly released products Metamall and XLA Forum. Keeping the Social Media engaged with polls and resolving their concerns within a given time frame.
Bottom Funnel
Interactive Posts for both Instagram & Twitter
We planned and executed various social media engagement activities like polls and giveaways to encourage maximum user interaction and ensure user retention.
Goals Achieved
Metrics at a Glance
Client Testimonial
“Blockwiz has delivered quality content for our socials and Social Media . They managed our Social Media well and suggested and executed great Social Media campaigns. Not only this, but Blockwiz could also help us with good KOL recommendations, which did reap good results.”
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