Influencer Marketing is creating a buzz in the crypto space. Small and big crypto brands are getting noticed using crypto influencer marketing effectively. Are you wondering who these influencers are? Well, they are individuals with a huge fan-following on channels like Twitter, Instagram, YouTube, TikTok, and more! People follow them for a purpose and get influenced by the products and services they recommend and brands they endorse.
Wondering How Is Influencer Marketing Done Right?
Crypto influencers are experts in a niche. When an influencer endorses a product or service, the brand gains exposure. The right way to get your influencer marketing campaigns right is by choosing the right influencers.
To start with, defining your marketing objective and target audience will lead you to choose the right influencers for marketing your brand.
For example – A crypto exchange might want to pick an influencer who’s a trading expert or has high engagement in cryptocurrency content. An NFT platform might want to bring in creators and developers to attract collectors.
Choosing top influencers or celebrities can definitely help in boosting your brand’s presence. At the same time, you can be sure to get high traffic and conversion through small and mid-sized influencers known as Micro-Influencers. At Blockwiz, we have cracked the code to doing Influencer Marketing right! Yes, by understanding your requirements we strategically plan the influencer campaigns that get you the best results.
How To Choose The Right Influencers for Marketing?
With thousands of influencers out there, does it seem confusing to pick the right crypto influencer for your marketing? A few basic checks while evaluating influencers can help you choose the right influencers. It is simple and easy to find and understand the below metrics you should look out for while evaluating influencers.
- Genuine Audience Following
- Verified profile
- High engagement
- Responsiveness
- Brands they endorse
At Blockwiz, our Influencer Curation team follows an ingenious system to rate crypto influencers based on their recent and past campaigns. At Blockwiz, we match your goal with the right influencers that will give you great results and brand exposure. Not only this, being a data-driven performance agency, we will provide you with a detailed report on the campaign’s performance.
Rise of Crypto Influencer Marketing
In a strategic crypto marketing plan, influencers play a vital role in reaching the right audience. For example – If you are running any contests/giveaways through influencer marketing, these can be enhanced with participation from the followers which can in turn help in building your brand’s social presence and communities. Crypto influencers can also come in handy to engage with your existing audience and communities. With crypto influencer marketing your brand or product is set to drive great traction.
Blockwiz is a one-stop solution for all crypto marketing services. We couldn’t find the right marketing team and so we built one, one expert at a time. Our team is highly proficient with multi-faceted campaigns that combine the forces of every activity.
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In a nutshell, Influencer Marketing is best used to build overall brand presence using social media and Discord/Telegram communities, YouTube channels. Crypto influencer marketing can have a positive impact on your business if done right! Combining it with other planned marketing activities on multiple channels with influencers, the results can be very comprehensive.
