Digital marketing world is constantly changing and ever-evolving. As a result, staying ahead of the competition is becoming increasingly important for all businesses. The rise of the internet and mobile technology has dramatically altered the way we consume information and make purchases. Print advertisements, billboards, and TV commercials are now becoming less effective as consumers become more accustomed to ad-blockers and Digital Video Recorders (DVRs). Businesses are turning to newer digital marketing strategies that are more targeted, measurable, and cost-effective in order to remain competitive.
Web3 marketing, also known as blockchain marketing, is one such strategy that is showing tremendous potential. It makes use of decentralized technology to connect businesses with their target audience in a more transparent and secure manner. Brave Ads, a decentralized ad platform allowing marketers to target their campaigns to a global audience, is a great example of Web3 marketing strategy.
Furthermore, according to a report by Globe Newswire, the global digital advertising and marketing market is expected to reach $786.2 billion by 2026, growing at a 13.9% CAGR during the study period. The growth projection indicates that businesses are likely to allocate more resources to beef up their digital marketing game. Leveraging the latest technologies to reach their target audience more effectively and efficiently with Web3 marketing is also expected to get a decent chunk of the larger digital marketing pie.
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Why Brave Ads are Unique and Beneficial for Web3 Marketing
Brave Ads is a new type of online advertising that uses blockchain technology and the free and open-source web browser Brave. They differ from traditional online ads in ways more than one way. For starters, they are non-intrusive, initiated by the user, and powered by the Brave Rewards system and Web3.
Brave Ads have grown manifold in the past few years. For instance, the ad platform revenue has more than quadrupled in the last year, with its monthly active user base rising to over 55.5 million.
Brave ad campaigns have run in nearly 200 countries around the world, resulting in over 7.5 billion ad confirmation events to date. It has received over 5000 campaigns from 900 advertisers since its inception. Companies such as PayPal, Crocs, Ford, Mastercard, Toyota, BMW, Intel, American Express, Budweiser, Keurig, Amazon, Walmart, and The Home Depot were behind these campaigns.
Brave Ads have a click-through rate of 8.5%, and users earn an average of 20 Basic Attention Tokens (BATs) per ad. This demonstrates how engaging and effective Brave Ads are at capturing users’ attention.
These incredible figures and benefits enable Web3 marketers to target their campaigns to a global audience and make data-driven judgments to optimize their campaigns while providing users with a more ethical and fair advertising experience.
1. High level of User Engagement
The high level of user engagement is a key advantage of Brave Ads. The ads have 20 times the user engagement of traditional online ads. They are only displayed when the user has made a deliberate decision to view them and are incentivized via the Brave Rewards system. Because of this high level of engagement, businesses can expect a higher return on ad spend (ROAS)when they use Brave Ads as part of their digital marketing strategy.
2. Customization and Ad formats
Brave Ads are highly customizable, allowing them to be tailored to specific audiences. This enables businesses to reach their target audience more effectively and increases the likelihood that their advertisements will be seen by only potential customers. Furthermore, Brave Ads are compatible with a wide range of ad formats, including video, display, and native ads, allowing businesses to select the format that best meets their marketing campaign needs.
3. Built on Brave browser and Blockchain technology
Brave Ads are more suitable for Web3 marketing because they are built on top of the Brave browser, designed to be faster and more secure than the likes of Edge or Chrome, for that matter. As a result, users have a better browsing experience, with ads being more visible and effective.
Furthermore, Brave Ads is built on blockchain technology, which allows for more direct, transparent, and secure transactions, resulting in a more trustworthy relationship between users, advertisers, and publishers.
4. Opt-in feature and Brave Rewards System
The opt-in feature, which allows users to choose whether or not to see ads while browsing, among several other options, is another important feature of Brave Ads that improve the browsing experience of its users. This means that users are only shown ads that they are interested in, which increases the likelihood that they will engage with the ad.
Additionally, the Brave Rewards system allows users to earn rewards in the form of Basic Attention Tokens (BAT) for viewing ads, enhancing the viewing experience and encouraging users to interact with them.
The Brave Rewards system also encourages users to view advertisements. Marketers can use the Web3 platform to target their campaigns to a global audience while making data-driven decisions to optimize their campaigns.
Brave Ads offers marketers a variety of features, such as targeting options, analytics and reporting tools, and the ability to create and manage multiple campaigns, which make advertising on the platform simple and more effective.
Application of Brave’s Suite of Ad Products For Web3 Marketing
Brave Search ads, Sponsored images, Brave News ads, and Push Notification are all part of the platform’s ad suite. Let’s take a look at what they are, how they work, and how a Web3 marketing agency can use them to run a successful ad campaign:
1. Brave Search ads:
Brave Search is an in-browser search engine that uses a privacy-preserving search algorithm to return results without tracking the user’s search history or search markers. Advertisers can pay to have sponsored search results to emerge at the absolute top of a search results page when a user enters a relevant keyword. It enables advertisers to reach users who are actively looking for products or services relevant to their industry.
2. Sponsored images:
Sponsored images are a type of native advertising in which advertisers can place branded images in the Brave browser. These images are displayed in a way that blends in with the website’s content, capturing the user’s attention without being distracting.
3. Brave News ads:
Brave News ads are sponsored articles that appear in the Brave News feed, a curated news feed integrated into the Brave browser. These articles are meant to provide users with useful information while also promoting the advertiser’s brand.
4. Push Notification:
Push notifications are a type of in-browser advertising that allows advertisers to send personalized messages to users who have opted in. Text and images are commonly used in these notifications to promote products or services, provide updates, or offer special deals.
A Web3 marketing agency can benefit from these ad products by targeting specific users who are actively searching for products or services related to their business, providing valuable and relevant content that integrates seamlessly with the website, and reaching users who have opted in to receive push notifications. These advertisements can more effectively capture the user’s attention and increase the likelihood of them taking action.
7 Tips to Efficiently Utilize Brave Ads to Improve Your Web3 Marketing Efforts
By leveraging the power of Brave Ads, you can ensure the success of your Web3 marketing efforts and, ultimately, get the most out of your campaigns. Using ad campaign data and behavioral data such as browsing history and interests, you can ensure that your ads are shown to the people who are ostensibly most interested in them.
1. Use Data to Target Your Audience
When launching a Brave Ads campaign, one of the most crucial factors to consider is how to target your audience. Brands can use data to target their audience to ensure that the campaign reaches the right people. Datasets like demographic information (gender, age, and location), as well as psychographic information (hobbies and interests), can be used for preparing your campaigns.
2. Optimize Your Content for Mobile
Did you know that as of 2023, desktop accounts for 39% of ad spending, while smartphones account for the remaining 61%? Mobile devices account for more than half of all web traffic, so optimizing your Brave Ads for mobile is critical. Your Brave Ads should be simple to view and interact with on mobile devices, as this will ensure that more people see them.
When optimizing your Brave Ads for mobile, you should consider the size and format of your ads. Your ads should be optimized for different screen sizes to ensure that they are viewable on any device. You should also use engaging visuals, such as images and videos, to draw attention to your ads.
3. Create Compelling Ad Content
The ad content itself is an important aspect of any successful ad campaign and not just a Brave Ads campaign. To capture the attention of your target audience, your ads should be visually appealing, relevant, and engaging.
You should conduct research on your target audience to understand their needs and interests before creating compelling ad content. A clear call-to-action should also be used to encourage users to take action, such as visiting your website or making a purchase.
4. Optimize Your Campaign
Once your Brave Ads campaign is up and running, it’s critical to monitor and optimize it to ensure it’s performing well. To understand how your ads are performing, you should track key metrics such as click-through rate (CTR) and conversion rate. If you notice that your ads are underperforming, make changes to your targeting, ad content, or budget to improve their performance.
5. Use A/B Testing
A/B testing is an efficient method of optimizing your Brave Ads campaigns. You can determine which versions of your ads perform the best and make adjustments accordingly.
When A/B testing your Brave Ads, focus on different elements like the headline, visuals, and call-to-action. You should also test various ad formats, such as display and video ads, to determine which is the most effective.
6. Utilize Brave’s Targeting Options
Brave Ads provides a number of targeting options to help you reach the right target audience. Demographic targeting, device targeting, location targeting, and other available options ensure that your Brave Ads reach the right people.
7. Measure Your Results
Measuring the success of your Brave Ads campaigns is critical for campaign optimization. Brave Ads offers a slew of features that help marketers track the success of their campaigns. These characteristics include the click-through rate (CTR), the cost per click (CPC), and the cost per action (CPA).
You can determine which campaigns are performing well and which need to be optimized by measuring the success of your Brave Ads campaigns. This detailed information can then be used to improve your campaigns and make the most of your Brave Ads campaigns.
Bonus Tip: Use Brave Ads in Conjunction with Other Marketing Efforts
Brave Ads should not be viewed as a stand-alone marketing strategy but rather as one component of your overall marketing strategy. To get the most out of your Brave Ads campaign, combine it with other marketing efforts like email marketing, social media advertising, and content marketing.
For example, you can employ email marketing to build a relationship with your target audience before driving them to your website with Brave Ads. Similarly, you can increase brand awareness through social media advertising and then drive conversions with Brave Ads.
Case Studies: How Blockwiz Helped Companies Harnessed the Power of Brave Ads
At Blockwiz, we understand the challenges and roadblocks that businesses face due to slow growth and low brand recognition digitally. That’s why we assembled a group of exceptionally talented marketers, each of whom has managed dozens of Brave Ads campaigns. Our goal is to achieve better results for our clients, and we’re thrilled to share the success stories of three of our most recent clients.
1. Legacy Suite
Legacy Suite approached us during the project’s launch, and we immediately began running Brave Ads to increase brand awareness, website visit counts, and purchase sales. The product’s target geography was global, and the challenge was that the product was priced at 14-15 USD, and the user journey could have been improved. Despite receiving a large number of clicks, our team quickly realized that we were not receiving any conversions.
We suggested changes to the client’s website, and after addressing issues with page loading speed as well as frontend and backend issues, we were able to generate 20 conversions in just seven days. We exceeded our client’s expectations by achieving nearly 1.2 million impressions, over 100,000 clicks, and an 8.74% conversion rate on a budget of $10,000 USD.
2. Tuition Coin
Tuition Coin approached us to help them raise brand awareness and promote their upcoming product launch event. The goal was to increase website visits and brand awareness, and we promised a CTR of around 7-8%.
We exceeded our promised results by delivering around 8.3% CTR at the end of the campaign. We assisted them in reaching 1 million impressions, 84K clicks, 17,265 website visits, and 20 conversions. All of this was accomplished on a budget of approximately $9900 USD.
3. Gate of Abyss
The objective of Gate of Abyss was to generate leads and encourage people to sign up for their waitlist. We delivered 119 signups in five days, for an average of 24 signups per day and a CTR of 10.22%. We received close to 312K impressions and 32K clicks on a budget of $10,000 USD.
At Blockwiz, we take pride in assisting our clients in exceeding their business objectives. We understand each company’s unique challenges and collaborate with them to achieve the best results possible.
Factors Affecting the Cost of Running Brave Ads Campaigns for Web3 Marketing
The cost of running Brave Ads campaigns for web3 marketing can vary depending on a number of factors, such as the targeting options selected, the duration of the campaign, and the number of ad impressions purchased.
Brave Ads’ pricing model is cost-per-impression (CPM), which means that advertisers pay for every thousand impressions of their ad. Depending on the selected targeting options, the cost per thousand impressions (CPM) can range from $5 to $20.
The targeting options include geographic location, interests, browsing history, and device type. The more specific the targeting options, the higher the CPM.
Furthermore, the length of the campaign can influence the overall cost. The longer the campaign, the higher will be the CPM.
Finally, the number of ad impressions purchased has an impact on the overall cost. The lower the CPM, the more impressions an advertiser purchases.
It’s important to note that Brave Ads is still in beta, and the pricing model, targeting options, and ad inventory are all changing, so the most up-to-date information can be found on the brave official website.
Importance of a Web3 marketing agency in your effective ‘brave ads’ campaigns strategy
A web3 marketing agency, such as Blockwiz, can assist web3 brands with Brave Ads campaigns in a variety of ways, including providing expertise and support in various areas.
1. Targeting and Planning
They can help with campaign strategy and planning by identifying the target audience, establishing clear goals and objectives, and determining the best targeting options for the brand.
2. Creative Development
They can assist with the campaign’s creative aspects by developing engaging and effective ad creative that resonates with the target audience.
3. Campaign Execution and Optimization
They can administer campaign execution by setting up and managing the ad account, monitoring ad performance, and making adjustments as needed to optimize the campaign.
Finally, as a web3 marketing agency, Blockwiz can assist with campaign analysis and reporting by tracking key metrics, identifying areas for improvement, and providing insights and recommendations to improve future campaigns. They understand the web3 ecosystem thoroughly and are aware of best practices, trends, and opportunities for web3 brands to reach their target audience and maximize campaign effectiveness.
Overall, partnering with a web3 marketing agency such as Blockwiz can help a web3 brand save time and resources while ensuring that their Brave Ads campaigns are carried out effectively and efficiently.
To Sum It Up
Brave Ads has the potential to transform the digital marketing landscape by offering businesses an efficient and cost-effective way to reach their target audience. Brave Ads’ features, such as customizable targeting options and the Brave Rewards system, can help businesses optimize their campaigns and increase engagement and conversions.
Working with a web3 marketing agency that has experience running Brave Ads campaigns and understands the web3 ecosystem is critical to maximizing the impact and success of Brave Ads campaigns. A web3 marketing agency can help businesses save time and resources while ensuring the success of their Brave Ads campaigns by providing expertise and support in a variety of areas, from strategy and planning to execution and reporting.
Contact us right away to learn more about how we can assist you in making the most of your Brave Ads campaigns.