Web3 is a blockchain-based decentralized internet that is rapidly gaining traction around the world. As businesses try to market their products and services over Web3, they should try to leverage social media platforms to spread their word. For instance, the expertise of top Web3 LinkedIn influencers can help them in getting eyeballs for their projects, products, and services. Businesses can increase brand awareness and engagement and reach new audiences by collaborating with influencers.
LinkedIn is an amazing platform for connecting businesses with potential customers and industry thought leaders. On the other hand, influencers are important in the Web3 industry because they drive engagement and raise brand awareness. They have a devoted following of people who trust their recommendations and opinions, making it easier for firms to promote their brands, products, or services to their targeted audience. Businesses collaborating with influencers can create tailored content that echoes their target audience, resulting in increased brand awareness and more opportunities for growth and success in the Web3 industry.
We’ve assembled a list of the top Web3 LinkedIn accounts to follow to help small Web3 businesses stay informed. These influencers can provide valuable insights, resources, and connections to businesses, allowing them to thrive in the decentralized Web3 world.
Table of Contents
Importance of LinkedIn for Web3 businesses
LinkedIn has become an essential platform for Web3 businesses, offering a plethora of opportunities to connect with professionals and showcase their products and services. LinkedIn, as a professional-oriented social media platform, provides an extensive network of like-minded individuals interested in staying up to date with the latest trends and developments in the Web3 industry. Web3 businesses can use this social networking platform to increase brand visibility, make valuable connections, and establish themselves as industry thought leaders.
The ability to connect with a highly targeted audience is one of the primary advantages of using LinkedIn for Web3 businesses. Businesses can use this platform to reach out to people who are interested in blockchain technology, cryptocurrency, and other Web3-related topics. Web3 companies can showcase their expertise and build credibility in the industry by establishing a strong presence on LinkedIn. It may open new avenues for collaboration, partnerships, and investment.
Another benefit of using LinkedIn for Web3 businesses is the ability to share useful content with a larger audience. LinkedIn promotes thought leadership, making it an ideal platform for businesses to share Web3 insights, trends, and best practices. Businesses that share valuable content can establish themselves as experts in their field, gain credibility, and attract a following of like-minded individuals. More engagement, followers, and business opportunities can result from this.
Criteria for selecting top Web3 LinkedIn Influencers
We used the following criteria to identify the top Web3 LinkedIn accounts for promoting your Web3 projects:
1. Relevance to Web3 technology:
Influencers should be knowledgeable about Web3 technology and be able to provide valuable insights on the subject.
2. Engagement and followers:
Influencers should have a sizable following and a high level of engagement on their LinkedIn posts.
3. Consistency in posting:
Influencers should post relevant Web3 technology content on a regular basis to engage with their audience.
4. Quality of content:
Influencers should create high-quality content that is insightful and informative about Web3 technology. The number of likes, shares, and comments on their posts indicates the quality of their content.
5. Influence in the Web3 community:
Influencers should have a significant impact on the Web3 community, either by leading meaningful projects or by significantly contributing to the development of Web3 technology. Their followers and peers in the Web3 community should value and seek out their opinions.
6. Innovation and Creativity:
Influencers should approach Web3 technology-based projects in an innovative and creative manner. They should bring new ideas and perspectives, as well as a unique and fresh take on the subject.
7. Professionalism:
Influencers must present themselves professionally and uphold a high level of ethics and integrity. They should provide objective and unbiased information about Web3 technology.
We can ensure that we are selecting the best LinkedIn influencers who can provide valuable insights, engage their audience, and significantly impact the Web3 community by considering these additional criteria.
Top 7 Web3 LinkedIn Influencers
Now that we’ve covered the criteria for selecting the top Web3 LinkedIn influencers, let’s take a look at who made it to our list:
1. Brian Armstrong
Brian Armstrong is the CEO of Coinbase, one of the world’s largest cryptocurrency exchanges. His LinkedIn profile is a gold mine of information about cryptocurrency, blockchain, and decentralized finance information. He frequently posts about industry news, regulatory updates, and his thoughts on the future of cryptocurrency.
Brian Armstrong oversees both trading platforms’ products and services, including Coinbase’s retail and institutional arms. Armstrong co-founded the company in June 2012 and has significantly contributed to introducing cryptocurrency to the American market and beyond.
Coinbase has raised over $200 million from prominent investors, including Andreessen Horowitz, USV, IVP, DFJ, and NYSE, under his leadership. The company has grown to over 10 million customers in 32 countries and currently holds custody of more than $10 billion in digital assets. In 2017, Armstrong was named to the Fortune 40 under 40 and Recode 100 lists.
2. Brad Garlinghouse
Brad Garlinghouse is the CEO and a member of the Board of Directors at Ripple, which provides a settlement system, currency exchange, and remittance network. He is known for his honest views on the cryptocurrency industry. He frequently posts about Ripple’s latest developments, industry news, and thoughts on cryptocurrency’s future. Brad has extensive executive experience, having previously served as Hightail’s CEO and AOL’s President of Consumer Applications, among other positions.
In addition to his role at Ripple, Brad serves on the boards of OutMatch and previously served on the boards of Ancestry.com, and Tonic Health.
3. Tyler Winklevoss
Tyler Winklevoss is the CEO and co-founder of Gemini, a leading cryptocurrency exchange and custodian. He frequently posts about Bitcoin, Ethereum, blockchain, and other related topics on his LinkedIn profile, which serves as a reliable source of information on the latest trends and evolutions in the space.
Winklevoss has a bachelor’s degree in economics from Harvard, an MBA from Oxford, and has been an entrepreneur and angel investor in emerging technologies since 2003. In 2012, he directly invested in Bitcoin and was awaiting SEC approval for the Winklevoss Bitcoin Trust, a bitcoin ETF. Winklevoss is actively involved in the cryptocurrency industry and has also launched the WinkDex, a bitcoin price index that will aid in the pricing of the ETF.
4. Dev Sharma
Dev Sharma, the CEO of Blockwiz, a global agency specializing in Web3 marketing and PR, is a well-known figure in the crypto marketing industry. He is a seasoned thought leader who regularly shares relevant marketing strategies and techniques for promoting cryptoprojects, as well as his personal perspectives on the industry. As evidenced by his engaging LinkedIn posts, Sharma’s interests include Blockchain, ICO, Bitcoin, Crypto, Public Relations, Press Releases, Influencer Marketing, Community Growth, Cryptocurrency Marketing, and Content Marketing.
Sharma has worked as a Cointelegraph Web3 Marketing Innovation Leader, Co-Founder & CMO, Central Asia Head, Regional Manager in India, and Marketing Manager, among other positions. Before joining the crypto industry, he worked in publishing, education management, financial services, computer software, and e-learning, giving him a unique perspective that he uses to help his clients succeed.
5. Justin Wu
Justin Wu is a growth marketer and Web3 community builder with extensive industry experience dating back to 2015. He has built communities and marketed events for companies such as Polygon, Immutable, and AirSwap. Wu has founded several successful communities, including DeFiSummit.com, NFTCON.co, and DAOSummit.com. He frequently writes about bitcoin, Ethereum, and blockchain on LinkedIn, focusing on the future of finance and the internet of money by working at the intersection of Fintech and DeFi.
Wu has developed a personal brand with over 200k followers on Instagram, Twitter, and LinkedIn. He has assisted brands in raising over $3 million on Kickstarter and has launched a SaaS company with a $100K MRR / $1MM ARR in the first year.
6. Gary Vaynerchuk
Gary Vaynerchuk is a well-known investor and entrepreneur who currently serves as the chairman of VaynerX, a modern media holding company, and the CEO of VaynerMedia, a digital agency with four locations that caters to Fortune 100 clients. His LinkedIn profile reflects his interests and expertise in a wide range of topics, including non-financial transactions (NFTs), entrepreneurship, business, investing, and marketing.
Vaynerchuk is also the creator of the VeeFriends, a one-of-a-kind NFT collection that will debut on May 11th, 2021. The collection includes 10,255 NFTs with 268 exclusive characters that he hand-drew himself. In the 1990s, he saw the internet’s potential and transformed his father’s local liquor store into one of the first wine e-commerce platforms. This decision increased the family business’s sales from $3 million to $60 million in just five years.
7. Laura Shin
Laura Shin is a well-known journalist who focuses on the cryptocurrency and blockchain industries. She hosts the popular Unchained podcast, frequently sharing her thoughts on DeFi, NFTs, bitcoin, Ethereum, and other related topics. Shin’s LinkedIn profile is a trustworthy source of information on current industry trends. She has a Bachelor’s degree from Stanford University and a Master’s from the School of Journalism at Columbia University. Laura has been invited to speak at prestigious events such as TEDx San Francisco 2018, CME’s Global Financial Leadership Conference, and the IMF.
Shin is the author of The Cryptopians, a book that tells the story of the rise of cryptocurrency and one teenager’s personal struggle to influence the revolution in money, culture, and power. She is a prolific writer, with work published on Medium, Bulletin, and the Unchained Daily. Because of her extensive knowledge and experience, Shin is a trusted and respected figure in the crypto and blockchain industries.
Overall, these influencers provide a wealth of information on the most recent Web3 developments. Small Web3 businesses can stay updated on industry trends and insights by following them on LinkedIn.
Conclusion
LinkedIn is essential for small Web3 companies looking to stay ahead of the competition. Businesses can stay current on industry trends and insights by following the top Web3 LinkedIn influencers, positioning themselves for success in the ever-changing world of Web3 marketing.
Finding and onboarding the right influencers, on the other hand, can be difficult. This is where Web3 marketing companies like Blockwiz can help by forming partnerships with relevant influencers and developing a content strategy for maximum impact.
Blockwiz is a reputable Web3 influencer marketing service provider with reasonable rates that do not sacrifice quality. As an early crypto marketing brand, it has an established track record of assisting clients in hiring the best Web3 influencers for their projects. Contact its experts today to learn how to elevate your brand with the right Web3 influencers.
