Web3 marketing differs from conventional brand marketing, relying solely on platforms like Google, Facebook, or Instagram for brand positioning or awareness. Instead, Web3 digital marketing leverages decentralized marketing, community marketing, and token economies to market their products and gain a competitive advantage. Web3 marketing incentivizes potential customers and partners to interact with businesses by giving

Web3 is the next generation of the internet, where users have more control, privacy, and ownership over their data and digital assets. Web3 applications are built on decentralized protocols and platforms like blockchain, smart contracts, and peer-to-peer networks. According to a recent report from Emergen Research, the global Web 3.0 market size is expected to

SEO isn’t just about keyword recognition anymore; search engines check for original and valuable content with factual data to boost website or app rankings.  Every industry, including Web3, has to revamp its SEO marketing strategy to gain more organic traffic and boost its online visibility.  What’s the best way to do it? Work with a

Turning around traditional peer-to-peer transactions, decentralized finance (DeFi) uses blockchain technology to redefine transactions, investments, and financial services.  The total market cap of the DeFi ecosystem, as of March 2023, was over $100 billion, with the total volume locked (TVL) standing at $75 billion.  More than 6 million unique wallets are active and have completed

Web3 fundamentals are built along the lines of community building, engagement,  user experience, and transparent and secure transactions. As the transition from Web2 to Web3 happens, Web3 companies must fine-tune their brand identity along the same lines. 30% of marketers are currently considering increasing their Web3 marketing spend. Web3 brands and marketers are already working on

Crypto is booming. The global cryptocurrency exchange market is expected to expand by 27.8% from 2022 to 2030. Cutting through the noise is difficult in such a scene where everyone wants their crypto exchange project to stand out.  For most marketing agencies, it’s impossible since crypto exchange marketing requires a deep understanding of the market

Unengaged investors. Regulatory issues.  Underperforming tokens. Loss of trust. Most of all, competitors overtake your coin offering, leading to lost value over time.  These are just a few examples of the potential consequences of a bad ICO marketing strategy. With so much at stake, creating a solid ICO marketing plan tailored to your specific project

Web3 is set to change how we use the internet, and every revolutionary change needs innovative enablers and platforms to support the transformation. Today, Web3 projects are flourishing with the help of IDO launchpads – also known as initial decentralized exchange offerings or crypto launchpads. IDO launchpads for Web3 are now becoming the go-to starting

Artificial intelligence has fascinated the world for over a decade. The global artificial intelligence market was valued at $65.48 billion in 2020 and is likely to reach $1,581.70 billion by 2030. And as it continues to evolve and drive disruption in the world of technology, we’re at the edge of our seats – watching closely