bitsCrunch requested a 3% ER on Twitter and 2k new LinkedIn followers. They proposed a data-driven marketing strategy to strengthen their social media presence.
With a team of experts, analytical and data segregation tools, Blockwiz achieved the set goal within 4 weeks.
Introdution to the Project
bitsCrunch is a blockchain analytics platform which offers a wide range of services to safeguard the NFT ecosystem. With the power of Artificial Intelligence (AI), bitsCrunch aims to be the knight and shining armor of the NFT ecosystem, and safeguard all the NFT investors, collectors and enthusiasts from any 8market vulnerabilities.
USP
bitsCrunch uses AI to its advantage to safeguard the NFT ecosystem from fake volatility, fraud, and theft.
With an NFT Portfolio Tracker Dashboard, expert AI watchdog, precise value estimator of the NFT assets, and an AI model trained to identify forged/manipulated NFTs, bitsCrunch stands out from the crowd.
Practical analytical tools and AI are the main USP for bitsCrunch to safeguard the NFT ecosystem.
Our KPIs- bitsCrunch
1. Increase in Brand Awareness and surpass 250k impressions on Twitter
To cater to both B2B and B2C audiences, they wanted to spread the word and leave a lasting impression on the audience on Twitter.
2. Bring 2.5k New Followers on LinkedIn
They needed a thriving LinkedIn platform with new followers and increased engagement to target the right audience for their service.
Challenges
1. Segregated Audiences
Here both B2B and B2C audiences needed to be targeted at the same time.
2. Creating Content that works
Catering the right content to the right audience is a vital step to ensure the content works and has higher engagement rates with the audience.
3. Custom Content Strategies
Every platform requires an effective content strategy to stay connected with their audience and build on to their community.
Services
1. Social Media Marketing
Social media content is an essential component of cryptocurrency project promotion.
It focuses on spreading the word about the project’s product or service and emphasizing its accomplishments and successes.
Build hype to reach where your users are most active.
Our Approach
“Catering all your different needs, with custom-made strategies that work”.
Blockwiz adopted a diff erent approach for each platform to ensure that we cater the right information to the right audience.
Top Funnel
BitsCrunch wanted content strategies tailor-made for 3 different platforms: LinkedIn, Twitter, and Instagram. Every platform requires a different approach to content strategy—the content that yields more engagement on Twitter wouldn’t work the same on LinkedIn.
1. Set the right tonality
There were specific instructions on the expectations for the messaging style and the language used in the social posts. However, we were allowed to get casual with our messaging but predominantly keep it formal and professional.
2. Creating Hashtag-Repository for all Platforms
The next step was researching detailed hashtags to target the right audience for their products on different platforms. We had a hashtag repository of 25 hashtags for each platform which was created using one of the best hashtag analytical tools.
3. Upgraded Deliverables
We had to consistently upgrade our deliverables per their revised design/content guidelines. They wanted us to engage the audience with general NFT news as well – to keep the NFT community aware of the NFT space while telling them of the ways they could safeguard their digital assets.
Middle Funnel
1. Product-Focused Twitter & Instagram Decks
Only two products were live at the time – Scour and Unleash NFTs. We curated engagement content like polls, open-ended questions, RT, Etc.
We focused on creating premium creatives, which helped to keep the engagement rate going.
2. Comprehensive Strategy on LinkedIn
The content used on LinkedIn was heavily brand-oriented. We introduced the audience to each core team member with a “Meet bitsCrunch” content bucket that ran once a week. Curated posts based on brand achievements and USPs – apart from product promotions.
Bottom Funnel
1. Promoting the AMA Session
AMA sessions are one of the best ways to help remove any FUD or doubts floating around the brand or the project. bitsCrunch wanted to squash all the FUD in one AMA session; different posts were created for Instagram, Twitter, and LinkedIn to promote the AMA session.
2. Sustainable User Retention and Engagement
While we needed to bring in new users to our platform, we realized the importance of the existing members and their loyalty to our brand.
The focus was to continue with the business-as-usual activities across socials while rewarding and incentivizing the members monetarily for bitsCrunch and in kind-shoutouts, tags, and announcements for winners.
Goals Achieved
Metrics at a Glance
Client Testimonial
“Blockwiz helped us increase our engagement in the community by curating a customized engagement activity plan each week. They also helped us streamline our approach across social media platforms to achieve our month-on-month growth targets.”
