BitsCrunch requested a 0.50% ER and a minimum of 600 new members on Discord with a community-focused marketing strategy to strengthen their engagement in the community.
With a team of experts, analytical and data segregation tools, Blockwiz achieved the set goal within 4 weeks.
Introdution to the Project
bitsCrunch is a blockchain analytics platform which offers a wide range of services to safeguard the NFT ecosystem.
With the power of Artificial Intelligence (AI), bitsCrunch aims to be the knight and shining armor of the NFT ecosystem, and safeguard all the NFT investors, collectors and enthusiasts from any market vulnerabilities.1
USP
bitsCrunch uses AI to its advantage to safeguard the NFT ecosystem from fake volatility, fraud, and theft.
With an NFT Portfolio Tracker Dashboard, expert AI watchdog, precise value estimator of the NFT assets, and an AI model trained to identify forged/manipulated NFTs, bitsCrunch stands out from the crowd.
Practical analytical tools and AI are the main USP for bitsCrunch to safeguard the NFT ecosystem.
Our KPIs- bitsCrunch
1. Increase in brand awareness and bring at least 600 new members on Discord
To strengthen their community on Discord, bring awareness and register at least 600 new members on their platform.
2. Register at least 5k new members on Telegram
They needed a thriving Telegram platform with new followers and increased engagement to target the right audience for their service.
3. Gradual increase in Engagement Rate from 0.10 to 0.50 on Discord
A valuable community on Discord is essential to finding the right target audience. bitsCrunch wanted a budding community more involved and engaged on the platform.
Challenges
1. Segregated Audiences
Here both B2B and B2C audiences needed to be targeted at the same time.
2. Creating Content that works
Catering the right content to the right audience is a vital step to ensure the content works and has higher engagement rates with the audience.
Services
1. Community Marketing
Social media content is an essential component of cryptocurrency project promotion.
It focuses on spreading the word about the project’s product or service and emphasizing its accomplishments and successes.
Build hype to reach where your users are most active.
Our Approach
“Catering all your different needs, with custom-made strategies that work”.
Blockwiz adopted a different approach for each platform to ensure that we cater the right information to the right audience.
Top Funnel
1. Set the right tonality for Discord & Telegram
There were specific instructions on the expectations for the messaging style and the language used in the TG & Discord posts.
2. Hashtags Repository For Discord & Telegram
To connect with the TG & Discord community, a specific hashtag repository was created with many options. They finalized #bitsCrunchtalks to promote their AMA session.
Middle Funnel
1. Creating Community Calendars
We created calendars for Discord & Telegram, which initially involved super engaging activities like ‘Guess the NFT,’ ‘Find the NFT,’ ‘Spot the Difference,’ Jumbled Words, Riddles, and a bunch of other activities. The scope for Discord was initially undefined – we were allowed to experiment with new activities.
We focused on creating premium creatives, which helped to keep the engagement rate going.
2. ‘witsCrunch’: 2 Quizzes Per Day
The client wanted a simple Q&A activity on Discord – a campaign called ‘witsCrunch’. We created exciting questions which revolved around bitsCrunch and the blockchain domain. We put out 2 questions each day, and the answers to the quizzes were closely monitored. The mods maintained a leaderboard to identify a winner after a fixed period.
Bottom Funnel
1. Promoting the AMA Session: #bitsCrunchtalks
AMA sessions are one of the best ways to help remove any FUD or doubts floating around the brand or the project. bitsCrunch wanted to squash all the FUD in one AMA session; different messages were created to promote the AMA session.
2. Sustainable User Retention and Engagement
While we needed to bring in new users to our platform, we realized the importance of the existing members and their loyalty to our brand.
The focus was to continue with the business-as-usual activities across socials while rewarding and incentivizing the members monetarily for witsCrunch and in kind-shoutouts, tags, and announcements for winners. Never before has it been so easy to register 7k new users on Telegram.
Goals Achieved
Metrics at a Glance
Client Testimonial
“Blockwiz helped us increase our engagement in the community by curating a customized engagement activity plan each week. They also helped us streamline our approach across social media platforms to achieve our month-on-month growth targets.”
