XLA requested at least 12% on Telegram and a following of 10k members on discord with a community- building marketing strategy to increase the reach and cater to the right audience for their project.
Using proprietary metrics like turnaround time, user engagement, and credibility to find the right Influencers, Blockwiz managed to achieve the goal in 45 days.
Introdution to the Project
XLA uses blockchain technology to create revenue-sharing intelligent contracts that help fund creators worldwide. The community comprises contractors, creators, influencers, thinkers, inventors, and many others committed to shaping the future of the Web3 economy.
Unravel XLA USPs:
XLA is one of the first in the industry to realize a single entity cannot build a web3 community.
They welcome contractors, creators, influencers, thinkers, and inventors to come together and define, shape, and develop the new future of the Web3 economy.
Our KPIs
1. Brand Awareness
To build strong brand awarenessin the Web3 community and acquire new users.
2. Increase Engagement
Comprehensive social media management to increase community participation, ensure 100% user retention, and maintain user engagement.
3. Strategic Promotional Campaigns
To promote their first round of “Founding Members” NFT Airdrop.
Challenges
1. Identifying key stakeholders
Reviewing the stakeholders and identifying the key ones.
2. Starting from Scratch
Creating a vibrant, engaging community from the ground up.
3. Spreading the Word
Raising awareness about XLA’s “Founding Member” NFT Airdrop Campaign and achieving maximum engagement from early supporters.
4. Thriving & Engaging Community
Keeping the community informed and engaged through multiple activities and catering to di fferent concerns within a given timeframe.
Services
Our Approach
“Transforming the company, one business channel at a time.”
Blockwiz adopted a custom approach to each business channel to maximize the growth and associated KPIs.
Top Funnel
1. Community Growth:
Blockwiz completed a tailored go-to-marketing plan that included a full-funnel approach. The passionate KOLs helped achieve the goals of Influencer Marketing. The plan included adding a customization feature to create a unique value proposition.
Middle Funnel
Blockwiz made use of pivoting strategies like:
1. NFT Promotion:
A robust strategy meant it was possible to accelerate the promotion of the 3 phases of the XLA’s NFT airdrop campaign. KOLs targeting the NFT niche were selected for this role, and the campaign was executed to utmost success.
2. Community Building:
Organizing AMAs and other promotional activities to create awareness for their newly released products Metamall and XLA Forum. Keeping the community engaged with polls and resolving their concerns within a given time frame.
Bottom Funnel
1. Growing The Partnership:
Robust performance is the foundation of this campaign. We planned and executed various community engagement activities like polls and giveaways to encourage maximum user interaction and ensure user retention.
Goals Achieved
Metrics at a Glance
Client Testimonial
“Blockwiz has delivered quality content for our socials and community. They managed our community well and suggested and executed great community campaigns. Not only this, but Blockwiz could also help us with good KOL recommendations, which did reap good results.”
