Any crypto project’s community manager is critical to its success. This person must bring together the complete network of investors, speculators, developers, and users from concept to ICO, IDO, IEO, and beyond. While the core team develops the platform and protocol, they also manage the community’s diverse expectations. As a community manager, you are responsible for a variety of important duties that support your blockchain company’s growth strategy.
This position has a low entry barrier, which is fortunate. There are no technical requirements; all that is required is a passion for cryptocurrency and excellent interpersonal skills. In other words, you’ll be compensated for learning about cryptocurrency and assisting others in doing so. The finest community managers are methodical and comfortable working on a variety of projects with a variety of people.
Want to Become a Crypto Community Manager?
These four stages will help you figure out what’s needed and position yourself as a good fit for your favourite crypto project.
- Learn more about how to manage a crypto community.
A crypto community manager is well-versed in the field. You’ll spend a lot of your time addressing queries from members, but you’ll also need to talk strategy with admins and partners. You’ll need a fundamental understanding of blockchain, the project, and the greater crypto space to be productive.
Consider yourself a conversation starter as well as the group’s assistance desk. The finest crypto communities allow individuals to easily learn and converse. Your job as a community manager is to start and monitor a meaningful conversation among members. The more accurate and timely your interactions are, the more valuable you’ll be and the more opportunities for growth you’ll provide.
What is the area of your online community? What are the most effective methods for attracting new members? How can you gauge the progress of a community? Start learning immediately if you can’t answer these questions. Before you’re recruited on a crypto project, they won’t expect you to know everything, but they will want you to be attentive and motivated.
- Determine the characteristics of a good crypto community.
There is no such thing as a crypto community that fits everyone. Your goal is to create an environment that encourages growth by encouraging everyone’s curiosity. As your community grows, you’ll need to be flexible in your engagement strategy to identify what works.
“It’s always a little of ‘throwing paint at the wall and seeing what sticks’ when it comes to growing any grassroots group,” Hashgraph’s Kyle Armour remarked.
The demands of your community’s members will change as it expands. The questions they ask and the information you offer will begin to shift. The community manager, on the other hand, is in charge of ensuring a high-quality experience at all times.
Regardless of the level of development, you must always make sure:
- Troll toxicity is weeded out
- Spammers and scammers are identified and blocked.
- Questions about your technology, roadmap and initial coin offering (ICO) are answered
- Discussions are moderate
- Content is shared and redundant or irrelevant content is removed
- your ambassadors are kept track of.
You must also keep in mind that different users will arrive with various incentives. Developers, for example, have a totally different attitude than speculators when it comes to crypto projects. The first group is focused with the concept, while the second is concerned with the financial aspect.
As a result, to create a gratifying experience for each subset of consumers, you must engage them in different ways. “You have to be a chameleon and integrate into all these different societies,” says Origin Protocol’s Andrew Hyde. As you work to establish an open atmosphere that welcomes everyone in your user base, expect to wear multiple hats.
- Make a list of your favourite cryptocurrency communities.
Crypto projects want to hire people who are familiar with their target market. Because your crypto community will be spread over numerous platforms, it’s critical that you get to know what’s going on in each one. Make a list of successful crypto communities to help you figure out what works. What are the commonalities between the communities? What is their attitude toward their members? What do you want to aspire to be like? For examples of how to moderate well, look at companies that have successful management techniques.
You should get involved in these communities rather than just watching. A user-level view will assist you in identifying your target audience, integrating with each platform’s culture, and determining an appropriate engagement style for each.
The finest community managers are well-versed in all of the important crypto communities and have extensive experience with them. Here’s a rundown of channels to check out:
- Telegram: This is the most common method for speculators to govern their crypto communities.
- Discord: One of the most sprightly channels and adored by developers.
- Reddit: An insightful but unforgiving community that rewards honesty, transparency, and recurring interactions.
- Quora: An ask-and-answer system of interaction that allows you to identify and seek questions and communicate your answers.
- Steemit: Like a smaller version of Reddit that’s gaining a surge from the cryptocurrency community.
- Medium: A crypto-focused blog platform with a lot of thought leadership and content.
- BitcoinTalk: A dedicated crypto forum that encourages meticulous attention to detail while still providing high visibility.
- Facebook: It’s good for posting to followers and crypto groups, but it’s not allowed to advertise crypto.
- Twitter: You can use Twitter to communicate with your followers, but advertising is prohibited.
- LinkedIn: loved and supported by a subset of engaged, professional crypto users.
- Look for crypto-related employment.
You’re ready to look for work as a crypto community manager after you’re well-informed. You should ideally be enthusiastic about the community you’ll be overseeing. If you’re personally invested in the project, you’ll be more effective.
Here are some options for finding work as a crypto community manager:
- Crypto project websites: Visit the project’s website and inquire about a position with the community management. Before you apply, make sure you read the white paper thoroughly.
- Upwork is a major online marketplace that connects freelancers and employers.
- Websites dedicated to cryptocurrencies, such as crypto.jobs, cryptocurrencyjobs.com, and BitcoinTalk, might help you find jobs in the blockchain industry.
The Takeaway
Finally, the ideal candidate for community management must be able to communicate effectively in English, be flexible with his or her schedule, and live a location-independent lifestyle.
To learn more about community management and all things crypto, check out Blockwiz!
